The term search engine optimization (SEO) is very common that someone who is directly or indirectly related to the digital industry must have heard that term a million times already. But how many of you are aware that adding video to your website can drastically improve your SEO efforts and help in driving more people to your website? Videos that are published on one’s own website can now be enhanced significantly by Google’s Video Optimization. The videos that are available on the creator’s own website now have the advantage of being optimized by Google’s new way of Video Optimization which creates better search results.

What is SeekToAction

SeekToAction Markup Language allows you to tell Google how your URL structure works. Thereby, Google can display key moments that are automatically identified for your video.

Google is now moving the feature of SeekToAction out of beta, which was introduced in the beginning of the year at Google I/O device. This feature extends support to any site that publishes videos.

Previously when the video was uploaded to a creator’s website, it demanded the site owner to manually label each segment of the video, but now, the video segments can be marked up for enabling rich snippets of the ‘key moments’, that allows a searcher to directly navigate to a particular segment on a video.

The site owners only have to mention to Google the URL pattern of skipping based on a specific timestamp within the given video.


SeekToAction – An Excellent Way To Improve The Visibility Of Videos In Search Results.

The SeekToAction markup language can be applied to videos like any other type of structured data. When using the SeekToAction video markup, there are a few things that the site owner needs to keep in mind:


  • The ability to deep link into some point apart from the start point of the video, must be possible with your website’s URLs. For example, starts 30 seconds into a video.


  • It is required to make sure that the VideoObject structured data is added to a page where users can watch the video.


  • On every video page wherever you want Google to automatically identify the key moments on your video, the SeekToAction markup is to be used.


  • Also, make sure that Google is able to fetch your video content files in order to automatically identify key moments in your video.


  • A minimum duration of 30 seconds should be there for each video uploaded.


  • The properties that are listed in the VideoObject structured data documentation must be included in the video required.


The SeekToAction markup only applies to videos that are embedded on one’s own website and Google also mentions that the SeekToAction markup will not be supported by any other third-party platforms.

The Clip markup can be used instead of SeekToAction markup, if the site owners prefer to identify key moments in a video the old way.


To Conclude With

Google’s Video Optimization, a new way to enable video key moments in Search has emerged. This looks promising in replacing the conventional SEO strategies. VSEO or video search engine optimization is one form of SEO that still is underutilized. In the long term, building a number of links alone isn’t going to help in ranking a website. Creating high-quality content is also required to attract links naturally over time. A lot of brands have started incorporating video content to their online marketing strategy but most SEOs aren’t looking into placing it on high priority. Usually, they opt for creating various other types of content such as infographics, images and written content.