A strong online presence is everything today, whether you’re a service-based, online or brick-and-mortar business. It is estimated that 97% of consumers go online to find and research local businesses. There may be numerous digital marketing companies out there, but we are the best digital marketing company in Kerala, who can help you have a strong online presence. 

Your online presence is a deeper layer that paints the full picture of your business. 

 

1. The actions you perform and the content you produce.
2. Where you stand based on search engine and social media algorithms?
3. How do people perceive your business online?

 

All of the above matters and we help you achieve these. 

While an online existence may get you on the map, an online presence is your visibility, credibility, and reputation.

 

Why do you need a strong online presence?

The more you get to place your business in front of your target audience with quality experiences, the more the opportunities that you have to build brand awareness and improve your reputation. 

Other ways by which a strong online presence benefits your business are.

  • To get discovered

It makes it easier for an ideal customer who doesn’t know you exist, to discover you. 

  • To be known as a legitimate business

Consumers rely on various sources for information before making a purchase decision. If you don’t provide that information, you’ll be dismissed by consumers and search engines alike.

  • Helps to market your business 24/7

A strong online presence allows people to discover you, learn about your brand or product, engage with you, and reach out to you. 

  • Saves your money

Digital marketing platforms come with data that tells you what’s working and what’s not. Allocate your budget accordingly. 

  • You get more conversions

Being prominent on multiple channels is an opportunity for engagements to happen more quickly.

  • Helps to earn Google’s trust

Google not only assesses your website while ranking. It also looks at your assets across the web and how consistent they are.

  • You can perfect your buyer journey

It is said that 63% of shopping journeys start online. With a strong online presence, you can be available to consumers in their journey towards customership.

 

How to increase your online presence with your website?

Whether someone finds your business through social media, listing, an ad, direct mail, a friend, or even seeing it in their travels, their first inclination is to go to your website. Browsing your site on their own terms and gathering the information is what they want. Which is why 56% of consumers won’t consider a business without a website. 

And that’s a stat from 2017, so the percentage has most likely grown further and accelerated with the pandemic.

Here’s how to use your website for an optimal online presence.

 

1. Get a modern and attractive site

Consumers have high expectations these days and if you don’t have a good website, you almost have lost the game. 75% of consumers have admitted that they judge a company’s credibility based on the website design.

By hiring us, you can be assured of winning the game as we are the best digital marketing company in Kerala and the best content marketing company in Kochi. Our expert hands will make your site highly credible.

We are one of the top digital marketing companies in Kerala who helps in curating a website that looks and functions exactly the way you want it to.

 

2. Perform SEO with the latest updates in mind

Did you know that only a portion as small as 49% of small businesses invest in SEO? And 18% of small businesses don’t ever pursue targeted SEO efforts like link building, content creation, or keyword research.

SEO is the hallmark of all onlines businesses and a free way to get on the first page of Google.  It takes time, but when done right, it just keeps on giving you results. 

 

How to use SEO to increase your online presence:

1. Create quality, keyword-targeted content, optimizing images, and building links.

2. Improve your Core Web Vitals that aligns with the page experience update.

3. Stay on top of mobile errors. All sites on the web are now indexed by mobile-first indexing.

4. Use schema markup that helps you appear below your site title in the SERP, like ratings or even your main navigation pages. 

5. Prioritize local SEO

 

3. Target more keywords with a business blog

We are a content marketing company in Kochi, who know exactly how contents can make your website a hero. With a business blog, you can dive deep into a relevant keyword and be individually optimized to rank for that keyword. This allows you to  appear in search results for tons of searches your target customers are performing for at various stages in their journey. 

More first-page appearances do not  just mean stronger web presence. It equates to more traffic to your conversion-optimized site and provides greater credibility. 

In fact, businesses that blog get 55% more website visitors than businesses that don’t. And this where you can demonstrate your expertise and let your brand personality shine through. 

 

4. Limit the number of platforms to only what you can handle

Online presence is all about quality and not quantity. Choose the platforms that your audiences are using. Limit the number you choose based on your bandwidth. To have just one or two accounts with solid engagement is better than having several weak accounts.

Platforms that you can consider are:

  • Facebook 
  • Instagram 
  • LinkedIn
  • Twitter
  • YouTube
  • Pinterest
  • Snapchat
  • TikTok

 

5. Think audience, not followers

Online presence doesn’t improve by having more followers. Your following improves with a stronger presence.Work on cultivating a quality, niche audience of individuals who will be interested in and can benefit from what you have to offer. 

This translates into more likes and comments with your posts and more user-generated content. Marketing campaigns with user-generated content results in 29% higher conversions than campaigns or without it.

6. Post with emotion for shareability

Quality posts that engage are important if you want social algorithms to display your posts in the users’ feeds. Our content marketing company in Kochi, believes that quality isn’t really enough. If you want your followers to feel something when they consume your content, make your content worth it. Only then will they feel compelled to share it with others. 

Use emotional and relatable words and phrases in your captions. Add emojis. Pay attention to small nuances in your captions. Yet another approach is to create link-free posts that followers can consume quickly. Followers prefer not to read long posts or go to a link.

 

7.  Perform social media SEO

It is estimated that Facebook receives over 2 billion searches per day. In the year 2020, Instagram announced that it now supports general keyword searches.

So just like your website, you should also include popular keywords in your profiles and posts. Use as many of the same keywords as you do with your site, but perhaps with a bias towards idea-oriented and lighter-hearted queries. 

It is true that social media platforms today are more of the browsing and inspirational types. Also use hashtags in your posts that improve your social media presence.

Use broad hashtags and focus more on location-based and niche terms. Thereby, increase your visibility to the right audience. 

 

8. Be active (duh)

If you are going to make social media an inevitable part of your online presence, you need to have an active account. Publishing quality posts regularly, responding to likes and comments, answering direct messages, liking and commenting on your followers’ posts, sharing content from other sources, and more are all going to be part of it. 

And you need to do this consistently. This makes the difference between a profile and a presence.

It is also important to only take on the number of profiles that you can manage.And if you want to find and connect with influencers, you should be active in your niche so that you can identify who is realistic to reach out to and can gradually build your relationship with them.

 

9. Start with the heavy hitters

Take the time needed to perfect your listings on the following sites:

Google My Business 

Your Google My Business Profile is arguably going to be the new homepage for your business. It provides all essential details of your business, directly in the SERP for Search and Maps.

Yelp

Yelp gets 178 million visits every month and customer reviews appear on Apple Maps and play into the Yelp curated lists that you see in search engine results. Siri and Alexa use Yelp information to provide answers, especially for the local searches.

Facebook

Change the category on your business page to “Local business or place” so you can then add your location and collect reviews. Get listed on Facebook Places by checking in at your location and then adding your business there.

Bing

Google is the leading search engine, but that doesn’t mean Bing is to be ignored. 

Small businesses can benefit with a presence on Bing because there is less competition.

Foursquare

Foursquare’s Places technology powers location data for Apple, Uber, Twitter, Microsoft, Samsung, and 120,000 other developers. If your business is listed on Foursquare means, it’s automatically included in thousands of local apps and services.

 

10. Populate every field meticulously

Like the social media feeds and search engine results pages, listing results are determined by an algorithm. Hence, the quality of your listing matters. Make sure that for each listing, you populate every section available, such as:

1. Contact information

2. Website

3. Category

4. Hours

5. Description

6. Photos

7. Menus/offerings

8. Booking/reservation options

Make sure the information you provide is identical across listing sites. Google looks at the consistency of information about you across the web when determining your credibility and ranking. Auto-populated listings risk inaccuracies, so keep your deviations to a minimum with identical listings to begin with.

 

To Summarise

With the internet, you can be in multiple places at once. Places your current and potential customers are spending most of their time. Having a strong online presence allows your business to get discovered by new customers. Get this realised through us. We are one of the leading and best digital marketing companies in Kerala. We help you have more touchpoints with your audiences, that builds your reputation, increases your brand awareness, makes data-driven optimizations, and ultimately increases your revenue.

 

There are plenty of methods to perform this function. Location-based analysis of searches gives a clear and concise view of the reachability of certain products, services, or terms. Depending upon the space occupied and the population factors we can divide the entire area into different parts.

Country-Level Search

For brands functioning in multiple countries, getting nationwide results is more than enough. For local businesses operating within a city, ranking data will differ district by district and street by street.

best SEO company in Kerala

Check Manually

For this first, you have to adjust the google search setting and then mention that particular area you would like to focus on. However, simply checking that you have the correct TLD extension is no longer enough since Google has stopped serving results on separate country domains. So, it is required to locate Search settings in your browser and select a region from the list available under Region Settings. You can also avail of Proxy or VPN service for this purpose.

Use Rank Tracking Software

To automate the job, choose a rank tracking software to fulfill the purpose. The results obtained might vary a bit but still will lie close to the manually generated results. The best SEO company in Kerala will always prefer automated rank tracking software for the easiness of checking Google search results.

City-level search

Check Manually

Use the ‘&near=cityname’ search parameter in your Google URL: for conducting a search result considering a specific city. This method helps you to pull SERPs near a certain location. Even though, this method is easy to master, many claims that it’s unreliable, with results often delivered for a larger city nearby.

Another method involved is the use of Google Ads’ Preview and Diagnosis Tool. The Ad Preview and Diagnosis tool allow you to pick a location, specify a language as well as the user device – and fetch local SERPs regardless of your current whereabouts.

Use Rank tracking Software’s

You can utilize some of the well-known Softwares such as Rank Tracker, Ahrefs, SEMrush, Whitespark, AccuRanker, BrightLocal – you name it – all boast the functionality and deliver local search results. 

 

Street-level search

Check Manually

When it comes to street level search the manual option can be a bit hectic. But still, it can be used effectively for better results. Steps involved include;

  • You require to have the exact geo-coordinates of the preferred location. When in doubt, use a designated tool.
  • In your Google Chrome browser, open DevTools: navigate to the top right corner of your browser window and click on Tools > Developer Tools. You can also press Control+Shift+C (on Windows) or Command+Option+C(on Mac).
  • Move to the three-dot menu icon in the top right corner: from there, click and open More Tools > Sensors. This is also the appropriate time to give yourself some credit for getting that far in Google search configuration.
  • In the Geolocation dropdown, select “Other” and paste your target longitude and latitude coordinates respectively.
  • Run a search and retrieve the SERPs for the exact location you specified.

top digital marketing company in Kerala

Use Rank Tracking Software’s

There is also an option for using rank tracking Softwares for effective checking search results for diverse locations. 

SocialPulsar is a top digital marketing company in Kerala, delivers qualitative search results analyzing tools for your requirements. Our productive and effective services assure mind-blowing results for your organization. Partner with us to experience admirable business growth.