You just did automatic SEO site audits. You see that many of your pages have low word counts. There is ample text in the pages, but not just enough to satisfy the analyses. Google says that it wants to see at least 1000 words each on pages. It is marked as having a high negative impact which might prevent more visitors from your site. Are these indicators important from an SEO standpoint? In this write-up, we analyze the same. 

 

SocialPulsar is one of the best SEO companies in India offering a range of search engine optimization services. As one of the top digital marketing companies in India, we keep a close watch on every new digital innovation that is happening across the world. In order to provide our clients with the best digital solutions, we work day and night in ensuring that all activities are done at par with the highest standards in trend. With this experience, we are attempting to give an answer for the low word count problem and check whether it is really crucial from an SEO point of view. 

Automatic Site Audits 

Let’s start by addressing automatic site audits. There are no tools available at this point to do this efficiently. Site audits require a couple of weeks to complete and need manual auditing of code, content, rendering, structure, page speed and so on. These are not possible merely by tools and machines. Tools make use of generic concepts to check for specific things, but these are not applicable across every website. This is the primary reason why you are getting these failures. The tools aren’t designed for auditing such specific situations. 

 

As a remedy, you might add scores of content and you could get negative results. You will most likely end up creating a bad user experience for your website. You may get away with the automatic audit, but it would affect the reputation of your Site. There are spiders such as DeeCrawl, ScreamingFrog and so on that can find possible issues with your website. You can determine what you are looking for and carve boundaries. This makes the spider be in line with your specific goals. 

 

However, just as in the case of an automatic site audit, these will have no clue why things are wrong in your Site. So, don’t mess things up in a jiffy. Try and evaluate if the tool is right. Many aspects of SEO are situational. It might not apply to your specific situation. If your page doesn’t require 1000 words, then don’t bother to write it. Write only what you need to give a good experience and add any extra resources such as Word Counts, Images, Examples, FAQs, etc. that you deem fit. 

 

You can also check to make sure if your site has title tags, H1 tags, Alt tags & descriptions, Internal links and Breadcrumbs. Check your page speed and if you can get gains with it, it should probably work in your favor. 

 

So what you need to understand is that low word counts aren’t necessarily a bad thing. The very best of results could sometimes be if there are just one to three sentences. Remember that a tool will have no idea what your website is all about. They show warnings as a part of the general practice. Just take some time and evaluate each of these warnings by yourself. It would indeed help. 

 

To know more about the topic or for any help regarding your SEO campaigns, get in touch with SocialPulsar. Our team is all geared up to meet your requirements. 

Every Google update is a time for digital marketing companies to revisit their plans and draft new ideas in accordance with the changes. While some of these updates ask for serious contemplation and brainstorming, many of these also pass by without being much of a concern. Towards the end of 209, Google had introduced a two-part update on how it deals with No-follows. The first update that influences rankings has already happened. The second one has unfolded on March 1, 2020and will affect crawling and indexing. So, what are the things to watch out for with these updates? 

 

SocialPulsar is one of the top digital marketing companies in India that offer cutting-edge web marketing services to an exclusive clientele. Ranked top among the best SEO companies in Kerala, SocialPulsar keeps a close track of updates happening in the world of web so that our clients could stand to benefit the best. Let’s have a closer look at the Crawling and Indexing Google update of March 2020. 

What the update is all about

The update is designed to influence the crawling and indexing of nofollow links. Until recently, these links were treated as a directive and Google did not crawl or index them. With the new update, this is changing. Google will from now on treat these links as a hint for the purpose of crawling and indexing. 

 

The nofollow has been traditionally used by many as for the purpose of keeping pages from being crawled. Pages linked with a nofollow would most probably be links to login pages, sections of a website that could be interpreted as thin pages and User profiles. These practices should now change, even though making use of nofollow to prevent Google from crawling and indexing pages wasn’t a good idea anyway. 

Will it impact rankings?

As of now, it is difficult to tell whether or not the new update will influence the rankings of websites. A lot of it depends on what pages Google will prefer to crawl and index. Google might arrive at certain rules regarding which pages should be selected and indexed. It’s up to the tech world to wait and see what is in line. 

Things to keep in mind 

  • Know the update well – Just as in the case of any update, it is important for digital marketers to be aware of this update. It is up to the businesses to find out how rankings and traffic would change in the context of this update.
  • Review its use – Using the nofollow in a poor manner may lead to undesired consequences. So it is important to review the usage of nofollow and decide whether it is time to get rid of them.

Being a team fully committed to client success, SocialPulsar always keeps a close watch on all new Google updates with diligence. For more information on the crawling and indexing update, or anything digital, please do feel free to contact SocialPulsar.