The food and beverage industry in India is a thriving one. The current market size of the industry is said to grow to around 46 Billion USD this year. It constitutes about 40 percent of the consumer-packaged goods industry in the country. This exponential growth is triggered by the advent of online delivery players who have set up partnerships across India. Already one of the largest food and grocery markets in the world, India’s food sector is headed for further growth with a target to achieve a bigger role in the world food trade. 

 

This growth comes with a reason – the prolific expansion of the digital sector that has brought the world closer and thrown wide open a whole new world of business possibilities. That’s why you need to catch up with the trends if you’re in fact a food and beverage brand. Digital Marketing is the only way you can stand the test of the market and come up with the results you dream of. But then, where do you start? How do you arrive at strategies that would assure your brand maximum reach and visibility? What would be a suitable plan? 

 

We at SocialPulsar are all geared up to help you with this. One of the top digital marketing agency in India, we’re sound in the various techniques that would work for you in the marketplace. Here are some good insights, which you might be interested in knowing. 

 

Build brand awareness

The first step is to increase awareness regarding your brand. Make it connect with the people. Build an emotional relationship between the brand and your target audience. To make this possible, we can make use of tools like SEO, social media, display ads and so on. The important thing is to accomplish certain marketing goals that will help build awareness. These include: 

 

  • Let the target audience know about your brand
  • Build customer engagement
  • Let the target audience connect with your brand emotionally
  • Employ influencers and brand ambassadors
  • Create product trial opportunities
  • Generate thought leadership

Augmenting product sales

Another key area where you can employ digital marketing in the food and beverage industry is by helping meet sales goals. Support shall be given in the following areas: 

 

Cross-selling

You can get into email marketing and remarketing to cross-sell your additional product. Remember that if the customers are using one of your products, then there is an increased chance that they might try another. 

 

Pantry loading and promotion 

Newcomers shall be pampered with high-value coupons for product trials. Strategies like ‘Buy One Get One’ shall be used to drive pantry loading for the existing customers. 

 

Increasing distribution by offering support for stores

With geo-targeting, you can offer your distributors support and win their confidence. Make it known to prospective distributors that using geo-targeting you can drive more customers to their stores. The advantage of location targeting lets you promote your ads within given geographical locations and this, in turn, increases brand visibility. 

 

Enhancing shelf visibility of growing brands 

Digital ads let your customers get familiar with the brand names. The next time they visit a store they would immediately recognize the brand name. 

 

Collecting customer feedback

Nothing is more important to digital marketing activities and the brand in itself than the feedback of customers. You can make use of website surveys or social media polls to make this happen. It is also a way to generate more brand engagement and bring the customer closer to your brand. 

 

There’s no doubt as to what contribution digital marketing activities can make in a highly competitive market environment. All you need to do is arrive at a well-thought-out and structured digital marketing plan and employ it in the best possible manner. SocialPulsar, with our diverse skill sets and rich experience in doing digital marketing for the food and beverage industries could help you with it. Just take a little time to drop in an mail or make a call. Rest assured!

Who doesn’t want to be ranked the top in the first page of search results? If you are concerned about your search engine rankings, then you must know about winning the game called domain authority. While search engine rankings determine whether people find out your website on the web, Domain authority (DA) is one of the essential aspects in achieving top SEO rankings. Hear it all yourself from the top digital marketing agency in India about what you need to master to achieve a better domain authority score.

What is Domain Authority?

It is basically a score based on a metric scale of 100 and an amalgam of several Search Engine Optimization (SEO) factors that influence the ranking of a website. It helps the brand understand how their website maintains authenticity and credibility in the eyes of the visitors. The concept goes like this – the websites with higher authority will be considered more valuable.

Why Domain Authority matters?

Wondering what makes some of the popular websites like Wikipedia and Microsoft rank high in search engines? Because they have higher Domain Authority.  Every business outcomes in this world should be evaluated on the basis of its performance. The metric concept is developed by Moz to measure the traffic base and SERP rankings.

How to increase DA score?

There are several ways through which your website can achieve higher domain authority. However, there are no shortcuts as well. The foremost aspect to never compromise is to have a powerful website. A powerful website should have proper development that suits the business outcomes and takes through the users effortlessly within the websites. The best SEO company in Kochi is here to narrate the tips to increase the domain authority score.

SEO

While developing the website, it is essential to roll out effective SEO practices to make the website strong. A website’s SEO depends on several metrics like usage of keywords, higher quality content, use healthy URL’s, and improve the overall user experience. Optimize the website, remove the bad links and earn quality backlinks.

Internal Links

Learning to optimize the internal links helps you in securing good domain authority metrics. Internal links ease the user experience by navigating them throughout the website at ease. Linking should be done meaningfully and strategically by using natural anchor texts. It is ideal to link a higher domain authority webpage with a lower one to achieve equilibrium.

Quality and Engaging Content

Good quality content makes a robust difference in domain authority. The more readable and engaging content will fetch good scores in domain authority metrics. Quality content is crucial in earning more strong backlinks. As you might know, supplying content is not a one-time strategy, it should be published on a regular basis to keep the ranking steady.

Backlinks

Quality content is important for SEO, but earning good backlinks is equally important if you want to achieve good domain authority for your website. Ensure that your business is listed in directories like Google My Business, Quora, Apsense, White Links, Better Business Bureau, etc. By constantly making submissions, you can get definitely achieve quality backlinks.

Bad Links

By constantly focusing on earning good backlinks and forgetting about removing bad links can saturate your domain authority score. If you want to improve your rankings, then focus on removing bad links while adding good links. You need to conduct a proper audit to detect faulty or unnatural links and remove them.

Keywords

Add proper and relevant keywords phrases while scripting your content will bring a good difference in domain authority scores. Using the right keyword can seamlessly help your users to locate your content easily. Conduct a proper audit and analyze the keywords that will fetch the audience for you.

Domain Name

Domain names are human-readable internet addresses of websites. As a beginner, your first priority should be to have a proper domain name that has a close resemblance and meaningful association with the business you have. Domain names should be a sensible and memorable association of broad keywords so that they will have more impact on the target audience.

Conclusion

Domain authority is an important factor in improving SEO rankings. It requires a lot of consistent activities and patience to make it happen. Sometimes you may feel like there is not much improvement in the score. But patiently exercising the above-mentioned activities can give you guaranteed results even if it’s time-consuming!