Digital Marketing Blog Social Media Is your Marketing in Place for the Consumer That is Connected Jeethu Vijayan March 18, 2019 Comments are Closed 2 It is time you got to know the connected consumer in town. This refers to the set of people that are digitally well aware. Is your business ready for such a consumer? Let us find out. Who is a Connected Consumer If you are an online business owner in Kochi, it is time you got to know the connected consumer better. Otherwise called ‘Always on’, the people in these demographics belong to different age groups, not just the youngsters, having different education backgrounds and having different income levels as well. One common tether is that they are all pretty active on social media. Successful digital marketing companies in Kochi would be well aware of this group and they would advise suitable marketing strategies. They are the ones who believe that social media are more trustworthy than advertising. They are the ones whose reviews other people that are going to buy a product usually look up to. Advent of AI When the connected consumer and AI are combined the net effect is more connectedness. Mass personalization can happen, that is, they can connect directly with the end consumer. Adwords management services companies would do extra keyword research to create search campaigns and monitor them to reach out to these new connected consumers. Today’s connected consumers are hungry for information about the brand and they want it directly from the brand. So it is important for the business owners to tune the business in this direction. Understand social posts better It is vital for the business to understand the type of social posts that improve customer engagement. This would put the business in the midst of the connected customers. As a business owner, get in touch with the experts of social media marketing in Kerala (Socialpulsar.in) and get them to produce content that would get your connected customers talking to their friends that would most likely be connected customers. Many businesses of today are missing out on this precious connect. Awareness about the customer journey Rarely is the customer going to see your brand and immediately buy, especially so if they are connected customers. From awareness, customer move into research. Now the only thing that will hold the customer is brand-worthy content. Content that is aligned to the marketing message improves the trustworthiness. This can help you to move the prospective connected customer to the next stage. Such steps may help to create a positive feeling in the connected customer. Only then do they feel more connected to the brand that they are probing about and may end up purchasing from the brand.