Facebook users typically spend more time in their News Feed, and as Facebook continues to expand into new areas, it opens up a whole new ecosystem of behaviors that can be targeted. This trend is gaining momentum with the onset of the Engagement Remarketing options that are now available. 

Though it’s still vastly underused on many accounts. They can be a goldmine not only for remarketing but also for creating lookalike audiences and moving users through a sales funnel. Know how you can benefit enough by relying on Facebook by getting in touch with our agency which is the best social media marketing company in India.

These can be extremely effective for brands that have a lot of social interaction, as well as businesses that may not have micro-conversions on their site, substandard landing pages, or anything else that creates challenges around remarketing or solid Lookalike audience creation.

Listed below are some of the most powerful ones that you should consider.


1. Video Behavior Remarketing

The Engagement options provide an option of choosing Video that gives you a small screen with a drop-down for the behavior you want to isolate:

Once you have picked the behavior you want to create an Audience from, you can choose the length of time to include, and then the specific video.

This is great because you can create a content funnel based on what the user has viewed.

For instance, if you create an Audience of users who viewed 25% of your how-to video on building a deck. You could then follow up with a carousel ad of tools that are featured in the video.

And if you want to promote more content, you can show a part 2 to the original video, and then follow that one up with something sales-focused.

By building the Audience you choose, you can create a Lookalike off them as well and give Facebook more data it can find other users in your target demo who are most likely to watch your video, making that targeting more exact.

Get benefited from the best digital branding agency in Kerala by hiring our team.


2. Lead Ad Engagement

Lead ads help drive building your email list for a relatively low cost. These ad units enable users to submit things like their name, email, and many other fields of their choice within the unit, without having to leave and go to a landing page.

There are numerous options for Engagement targeting based on their interaction with your lead ad unit.

You can even remarket to users who opened the form but didn’t submit it. And if you want to test showing a remarketing ad to users who opened and submitted with a more sales-oriented promotion message.

This is a prime opportunity to create more lookalikes that you can use to further your lead gathering. 

Were you in search of the ideal b2b lead generation company in Kerala? Our expert team is only a call away from helping you.


3. Page Engagement

Page engagement cites your page and it also applies to the ads you create or messages sent to your page

Generally, if you get a lot of social interaction on your posts, this can be a great way to continue interacting with users. The option to interact with users coincides with the ability to have ads drive to Messenger which helps to start those conversations in the first place.

Endure better engagements by getting in touch with our digital marketing agency in Kochi.


4. Instagram Business Profile Interaction

This option is a crossover, especially for businesses that have a healthy Instagram following but are struggling to replicate it on Facebook.

Similar to Page options on the Facebook side, this one allows you to create ads based on Facebook behaviors.

This is effective for brands that are focused on images, such as apparel, allowing them to use their fan base on Instagram to drive their messaging and targeting on Facebook.

When combined with other interests, this option can be used to target a combination, like a Lookalike audience plus a makeup interest for a makeup brand’s ads.

Are you in search of the best social media marketing agency in Kerala? You should be speaking with our expert team then. We are only a call away. 


Additional Options That Work If Made Available

Here are three options that would work for you:

Possibilities for content targeting

The ability to choose which piece of content or post to be created for the Custom Audience when it comes to post/ad engagements. As of now it just applies to every post. But if the advertiser can choose which pieces of content the user has already viewed it helps to create a specific video for the audience around.

Target-based interaction

The ability to interact with a user and know did they like it? Love it? Comment? There have been screenshots circulating that there’s a beta test based on users who shared your content, so they’re on the way to having this as an option, but it would be a super-cool option to have!

A way to categorize or tag your content within the interface 

This helps easily to create larger groups for remarketing. So you can tag things based on “how-tos” or “sales messaging,” and then you can easily push out messaging you know those categories of content consumers are going to be interested in.

Do get in touch with our social media marketing agency Kochi to know and incorporate the best ones that yield better results for your business.



With all the data that Facebook Ads have, the sky’s the limit. The options outlined here are powerful on their own. Know which ones would benefit you right with the help of our social media marketing company in Kerala

We help you to test them out and find what works best for you, and be ready for the newer iterations that are sure to show up!


If you are a social media marketing agency in Kerala, you would have understood that mobile usage increased predominantly due to use of social media sites.  Soon, the best brands had no other option but take advantage and create campaigns for their products/services on the mobile phone. Now mobile use has increased so much that a majority of websites are being accessed through mobiles.

For Google, the primary search engine index would very soon be the mobile version of the website. This is what mobile-first indexing is all about. The search engine index is the collection of pages or documents that have been crawled through by the search engine. In fact, mobile search engine index will determine the website rankings.   

In this context, it is important that every SEO company in Kochi makes a note of this and changes their strategy in this New Year accordingly. These are some of the points SEO companies need to make a note of.

Traditional Techniques

At this stage, traditional SEO techniques are still likely to work. However, they have to be implemented in a proper manner.

No Penalty

Google also assured that having only a desktop version of the website will not attract any penalty.

Be Mobile-Friendly

As part of the new change strategy, even the best digital marketing company in Kerala will have to write mobile-friendly content to attract a larger audience. Shorter sentences and small paragraphs are recommended.

Give up Flash

It is important to stick to HTML5 or Java and give up Flash.

PopUps – Not welcome

Popups can be very annoying for the user on the mobile phone.

To build the mobile version of your existing website, visit us at www.socialpulsar.in

If you are a business owner in Kerala, the landing pages on your website will provide you with your bread and butter. However, this is possible only if the visitors coming to the landing pages convert and become your customers. You need to ensure that your landing pages are converting visitors into customers if you want to improve the bottom line of your business in 2019. Read on to know more about creating high-converting landing pages. However, if you cannot handle it yourself, seek the help of a reputed social media marketing agency in Kerala.

Reduce the Attention Ratio

It is the ratio between the many things that visitors can do on your landing pages to what you actually want them to do. Typically, it should be 1:1. This means that the visitors should be able to do only the one thing that is expected of them. Everything else – links, buttons, or offers – merely distracts them. Most landing pages, in general, have 50 to 100 different things that are vying for the visitors’ attention.

Use Intelligent, Interactive, and Intuitive Forms

One of the main reasons as to why conversions fail to happen is the forms. They need to be designed properly. They should be intelligent, interactive, and intuitive. You can make use of tools like Leadformly to create well-designed lead capture forms. If you are not conversant with using the tool, you can work either with an AdWords PPC management company or a digital marketing agency in Kochi who are experts in website development.  

If you need more information in this regard, please visit www.socialpulsar.in.