A brand is what the others know you by and is an identity that differentiates you from your competitors. Building a brand and maintaining it is highly important because it could greatly affect your reach in the market/target audience. There are a number of organizations that offer such brand building services.

Here we are listing a few pointers on why you need to stick on to brand guidelines for your business:

#1: Giving your organization a strong identity

For withstanding the tough competition at the market, you need a strong brand that the target audience is familiar. A brand is a strong identity. It is important to create a brand that people can relate to and maintain it so that they always remember you.

#2: Gives your organization a professional outlook

It is of significance that you create a brand and be consistent with it. This could give you a professional outlook. Having a brand is a responsibility that will remind you to maintain high standards. So, a strong brand will always remind your target audience about the commitment of your business.

#3: People depend upon brand recognition

These days, people look up to brands for anything that they use. They recognize popular brands by just their logos/captions. That’s how much influence the brands have on users’ minds. This can be seen as a result of the following brand guidelines consistently. It’s a measure of successful branding.

#4: Helps the employees within the organization

If you lay down a set of brand guidelines to be followed within an organization, it would be easy for the employees within the organization to maintain and manage it on all your online platforms. It could help newly recruited employees to learn faster.

#5: Staying focused on what you do

Having a set of brand guidelines helps you stay focused on what you do. If you are creating a brand that is specific to some services/good that your organization is offering, it could be a problem when you move onto another business/product/ service. So, it is important that you put in a lot of brainstorming while making the brand.

The brand guidelines should also tell you how to go about business deviations. Brand maintenance is of the utmost importance when you deviate your business because changing the color or other properties of your brand may affect the target audience of your business. So you need to be very careful and cautious while dealing with such situations.

One of the major companies offering this service is SocialPulsar. It is a social media management company which has a lot to offer to aid your firm when it comes to branding or social media management of your business.

Social Pulsar is one of the Best SEO companies in Kerala and it’s one of the most preferred and sought after Business Transformation and Social Media Management company here.

If you have just started your online business and you want it to perform well, it is usual to be anxious about it. If you are not sure as to where you would want to start exactly, your confusion is also well understood. Many a time, brand owners waste their money on paid advertising campaigns hoping that these would help. It is also true that paid advertising can work very well when done right.

Before this, it may help if you try a well-planned out digital marketing strategy.

The Digital Marketing Method

The digital marketing strategy that you put in place must have these characteristics:

  •         It should be realistic
  •         It should align with your budget
  •         There should be clear goals

If you have spent the major portion of your budget on creating the website, there are still ways to attract customers to your website without wasting too much money.  This method is inbound marketing.

Inbound Marketing and its advantages

Inbound marketing involves drawing customers to our brand using content marketing, social media marketing, branding and search engine marketing. The whole idea is to create and disseminate customer-centric content. If you are a business owner in Kerala, you can get this done by using the services of the best SEO company in Kerala.

If you have managed to attract customers by providing value, then it is easy to close the deal and convert them into your loyal customer who will keep coming back to you. Traditional marketing differs from inbound marketing in that it disrupts the customer’s attention to advertising in between and then seeks to convert them. Many a time this may backfire.

In inbound marketing, if you solve a challenge that a customer is looking to overcome, then you are attracting qualified prospects that will remain loyal to your service.

Inbound Marketing – Different Stages

The different funnels in inbound marketing are ‘attract’, ‘convert’, ‘close’ and ‘delight’. The first stage is to attract customers by providing valuable content. For this, the brand can seek the help of a social media management company. People looking out for products/services may find this content through search engines or social media platforms. The brand analysis says that lead magnet content such as podcasts, PDFs or videos can be used for this purpose.

The next step is to convert those attracted to your content into your customers. This is done by collecting contact information from the website visitors and sending them information that they want to know.

Closing the deal comes next and includes nurturing the lead and CRM. The last Delight stage involves providing exceptional service to the customer after the purchase.

The best point about inbound marketing is that high-quality popular content can remain on your website as long as you want it to.