You might be wondering how certain videos are becoming trending on YouTube within a very short period while certain other videos are struggling to even achieve a simple milestone. The answer is quite simple, YouTube SEO. Many of you might not be much aware of the term, but this is a known practice that has been in effect ever since YouTube has changed into a huge public platform for promoting business and skill marketing. 

SocialPulsar introduces before you the top and efficient YouTube SEO tips that one should follow to achieve mind-blowing results for their videos.

 

Have a focus keyword: Before preparing to upload a video, you should invest a good time searching for the appropriate keyword that you could use for your video. Every search engine work with the same mechanism, they will compare the user’s search term with relevant keywords and display the user what they have asked for. If you want your video to be listed top in that search list, you should require to have a relevant and interactive keyword.

 

Optimize the title: Once you have received your keyword you can use it to optimize your video in diverse ways. One of the best ways is to include the keyword in your title. Your title needed to be attractive and appealing, it should urge the potential audience to click on the video link. You can assure something in your title and your video should fulfill that assurance. 

 

Optimize the description: Besides title optimization, you should also optimize your description. The title is the first impression of your video while descriptions deliver in-depth information related to it. YouTube only displays the first 125 characters of your description, but it is a good idea to write around double if possible. It is also recommended to put the most important keywords toward the beginning of your description.

Three major tips every YouTube video creator should keep in mind while writing description include

 

  • Don’t forget to include your keyword(s)!
  • Make sure that what you’re writing is unique. Don’t just copy and paste some text from your website or elsewhere
  • Include your website URL to direct viewers to your site

 

Hashtags: If you are done with both title and description, the next important thing is the addition of proper hashtags. You can add as many tags relating to your keywords, title, and search terms. There is a Chrome Extension for YouTube called Tube Buddy. Among many other features is keyword rank tracking, and this allows you to find out the search ranking for different tags so you can use the best ones for SEO.

 

Engaging Script: Your video required to have a clear and interactive script. Studies reveal that developers have got only 10 seconds to grab the attention of the user. Studies also show that if your audience isn’t engaged within the first 30 seconds then you have lost 35% of them. Make your audience engaged by delivering a short and entertaining video for their requirement.

 

Keep people Watching: No matter what all techniques you have practiced, if you can’t get people to stick around and watch your videos then you are not an utter failure. The only thing that matters is to hold user with your interactive approach and expand the audience base as large as possible. Work out techniques to make it possible. 

 

Encourage engagement: Any action from the user to your video has to be highly entertained, as it sends a strong signal to the YouTube that this particular content is found engaging, as a result, it will recommend some of your videos as a suggestion. Have a look at those top trending videos on YouTube and you will get an idea.

 

The content and the method of presentation are the two major factor the defines your video. No matter how much you have optimized your video if these two aspects are disappointing then your video is likely to invite disastrous effects on the platform. SocialPulsar provides a comprehensive solution for all your YouTube marketing related queries and concerns. Partner with us to experience exceptional growth for your channel.

Google announced on 17th January that it will start considering page speed for mobile search. The new update called the Speed Update will start rolling out on July 2018. Google had admitted to pagespeed being one of its ranking factor in 2010 but back then searches were mostly desktop searches. But now mobile searches have raised far and above desktop search.
If you have not yet started optimizing your websites for increased pagespeed don’t worry, we still have more than 4 months for the update to take over. But that doesn’t mean that you should waste time, the earlier you start the better.

As the first step towards optimizing your websites Google recommends the use of PageSpeed report or tools like LightHouse to measure page speed and make improvements.

If your website has Google AMP then this update should not be creating trouble for you, unless your pages are loading slow in spite of the AMP. And for people using a mix of AMP and regular mobile pages, Google will determine the speed based on the page they show in the search results. So in short having AMP will not give you a clean chit, Google is not going to consider the technology you are using, the only thing that matters is the speed of the pages.

Google also says that user intent will be given the top priority, i.e a page that has the most relevant information related to a search query may rank in the results in spite of a slow pagespeed. Now if you are waiting for the update to demote your site and then start working on it, then there are chances that you may not even know that your site has been hit. Google will not alert you when your site, so the only way for you to know is by continuously monitoring your webpage performance and rankings.

Another area where Speed update can bring in changes id your Adwords campaigns. Though Google have not specifically stated it landing page experience is a major factor in determining the quality score. So if the pagespeed of your landing page is low, it may affect your quality score and you may end up paying more that you used to. So if your landing page is slow to load, do not hesitate to correct the issue.

So the easier path would be to audit your website, or even better assign a search engine marketing company to do an audit on your website and understand how it’s pagespeed can be improved. This will help your website to stand strong when the Speed Update rolls out.