Blogging has been there for a while now. However, it changed a lot over the years. In the 2000s, people used to read a blog because they were following them or subscribe to the RSS feed. Today, most users discover blogs through search engines. As more and more people have started using the Internet, bloggers must do keyword research as part of their content strategy.

 Importance of Keyword Research

Search engines are used by people to find out all kinds of information, including movie times, weather updates, and getting the telephone number of the local pizza place. As a blogger, you create content that provides answers to the searchers’ questions. In order to do that you need to know as to what questions they are asking (voice search) or typing into the search box. 

Blog posts written based on the results provided by keyword research will be different and attract more traffic. This means that Google is the best place to go to for free traffic for a longer-term. And, creating blogs based on keyword research is the best way to get Google to send traffic. For finding keywords, you can make use of research tools such as Moz Keyword Explorer.

 A reliable digital marketing company Kochi will be able to help you with keyword research.

 How To Choose Keywords

Once you have identified a few keywords using a keyword research tool, you need to do an analysis and find out which ones are best suited to meet your requirements.

Choose keywords based on your audience – You need to know your audience before doing keyword research. This helps you to filter out keywords that do not match with your audience. The better your understanding of your audience, the easier it is for you to choose the keywords.

Find out the difficulty score of each keyword – The keyword research tool will assign a Difficulty Score for each keyword based on the strength of the links that rank on the first search results page for that particular keyword. If you are new to blogging, you can start with keywords having Difficulty Score in the range of 20 to 30, or even lower.

Understand the search volume of keywords – Search volume tells you how many users are searching using a specific keyword in a month. Choose keywords that many people are using. You can also opt for lower-volume keywords if they are more relevant to both your goals and your audience.

 How to use keywords on a page

In the past, it was possible to get a page to show up at the top in search results by repeating a keyword several times within the content on the page. Search algorithms have improved a lot and in order to get your page on top, you have to make sure that the content answers queries in a way that is better than other pages out there. Look out for trustworthy SEO services in Kochi to seek help in this regard.

For more information in this regard, please visit our website www.socialpulsar.in.

In India, as many as 20 crore and 30 crore people use WhatsApp and Facebook respectively every month. The app Narendra Modi has the potential to reach across to more than 1 crore users in a day. So, the question is whether political content should be censored on social media networks 48 hours before the start of polling in order to maintain what is referred to as “campaign silence”. According to Cyber Law expert Pavan Duggal, social media has the potential to impact voters’ electoral decisions and, therefore, the Election Commission should take suitable action for maintaining campaign silence.

Election Commission

India’s Election Commission does recognize the fact that social media campaigns can have a significant impact. For example, a campaign run on a social network with the help of a digital marketing agency in Kochi or SEO services in Kochi can impact voters in the state of Kerala. Currently, there is no legislation to ban political advertisements or propaganda on social platforms. Many of these networks have even started allowing live video streaming.

The social media platforms can choose to bar political content on their own, but the effectiveness of such a measure is not clear. This is because Facebook informed the Mumbai High Court, responding to a petition calling for exercising restraint on publishing any political advertisements, messages, and videos prior to elections, that the company would not self-censor content on the platform.

Practical Difficulties

There are practical difficulties when it comes to implementing a rule restraining political content on social media. This is because elections are held in different parts of the country on different dates. Moreover, the dates are often spread over several days. Last year, the Election Commission constituted a committee to look into this section so that maintaining ‘campaign silence’ can be made more effective, especially in the changing scenario as social media exerts a considerable amount of influence. The recommendations were submitted by the committee earlier this year.

Current Status

The poll panel remained silent when it was asked as to how it is planning to retrain social media networks from broadcasting election campaign material prior to polling. According to Duggal, the Election Commission must invoke the provisions with respect to the specific liabilities of service providers who act as intermediaries as per the Information Technology Act. Earlier in March, a parliamentary panel raised concerns about the ability of Facebook in preventing misuse of the network during the Lok Sabha elections and help the security agencies.

If you want to know more about digital marketing, please get in touch with SocialPulsar.