A typical marketer’s SEO efforts might revolve around trying to improve their bounce rate. And bounce rate is just another victim of false information in the SEO community.

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In his “industry study”, Brian Dean of Backlinko, is giving some valuable SEO advice on bounce rate. However, his “industry study” was quickly called out for being “an effective piece of link bait” by the SEO community.

So, what’s the truth about bounce rate? Is it really a ranking factor? Does bounce rate impact your organic traffic?

 

Here’s a look into it:

Though SEO experts have been debating the relevance of Google Analytics bounce rate to search engine ranking for years, yet, several misconceptions still surround this topic. 

Many website owners optimize for lower bounce rates in the hope of improving their ranking, while lower bounce rates don’t simply translate into higher rankings.

But the answer seems clear enough that bounce rates don’t affect SERP. And if that were false, how do we explain Backlinko’s conclusion that low bounce rates are associated with higher rankings? 

 

What does bounce rate measure?

The percentage of single-engagement visits to your site accounts for your bounce rate.

This indicates that what Google Analytics is actually tracking is the number of visitors who come to your page and leave without viewing any other page on your website.

Marketers usually interpret this measurement to determine whether the webpage provided the user with what they were looking for.

Hence, bounce rate is not a measurement of how long a user spends on your page. Your page might be highly engaging and you had a high bounce rate doesn’t mean the user spent a high time and had left.

There are two implications:

The first one is that the bounce rate is not necessarily bad.

A bounce rate can be explained as the effect of ineffective content and/or low accessibility, it could also be the result of a mismatch between keywords and content or even the purpose of the page.

Thus, optimizing for bounce rate does not necessarily mean you are improving the quality of your website or will be helping your website become more useful for your visitors.

Improve your SEO efforts with the help of our experts. Do contact our SEO agency in India.

Secondly, an overemphasis on bounce rate can decrease the usability of your site.

For instance, if you think about turning every page you have into two pages and linking them together to forcibly decrease the bounce rate of your site, the analytics might show that you have improved your KPI. But, from the user experience, you’ve turned a simple, accurate site into a mess. 

Hence, the roadmap of your website and your user funnel should be purposeful in design rather than bounce rate focused.

 

Google doesn’t use bounce rate as a metric. Here’s why:

 

1. Bounce rate is not a reliable measurement of quality

As discussed before, bounce rate cannot accurately determine user engagement as it does not factor in time spent on the page. And, bounce rate varies widely across industries. 

So, it does not make sense for Google to punish certain types of websites based on their Google Analytics’ bounce rate. 

 

2. Google lacks access to Analytics data.

Google Analytics data is considered integral to any sort of testing or analysis, Google isn’t likely to see things the same way.

And people who believe Google has reason to stalk Google Analytics data cite one of two reasons, each of which can be deconstructed.

 

3. Google Analytics can be easily manipulated.

The amount of posts that are published on how to detect and filter out bot behavior in Google Analytics is a powerful indicator of Google Analytics’ inherently unreliable nature. 

Hence, if Google Analytics isn’t powerful enough to automatically filter out manipulative behavior, there is no reason for Google to employ this “flawed” data in its ranking system.

 

4. Many websites are not using Google Analytics.

The fact is, by W3Techs’ estimates, only about 54.3% of all websites use Google Analytics.

There are sites that don’t use any type of analytics tools and of the sites that do use analytics tools, not all use Google Analytics. Therefore, Google Analytics’ bounce rate cannot be used as a ranking factor.

The fact is that Google does not need to rely on Google Analytics to source data about the traffic and content of websites. Instead, Google employs its own tools to determine your actual website bounce rate: the pogo-sticking algorithm.

The pogo-sticking algorithm is Google’s tool for tracking user pogo-sticking. The analysis works like this; when a user clicks a link but realizes it is not what they’re looking for, they return to the search results page to click on another link, then, they are pogo-sticking, meaning, bouncing around from page to results to page to results and so on.

The thing is Google does not quantify the amount of pogo-sticking your webpage causes through bounce rate, but rather through the number of long clicks and short clicks your website generates.

A long click occurs when a user clicks on a result and stays on that page for a long time. And, they don’t return to the results page. A short click, on the other hand, occurs when a user clicks on a link and quickly returns to the results page. 

Long clicks are the best sign of user happiness and what Google optimizes for.

From the SEO point of view, the implications are clear, ranking requires generating long clicks and keeping your long to short click ratio high rather than dwelling on bounce rate.

But, knowing why Google doesn’t use Google Analytics’ bounce rate brings us to a rather surprising conclusion: bounce rate still matters.

Improve your website’s experience by hiring our content marketing services in Kerala.

 

Conclusion

While bounce rate doesn’t directly affect your page ranking, it is still something you should understand and be able to improve upon.

High bounce rates are symptoms of deeper problems like user experience issues or poor targeting. These are the things for concern. 

By getting in touch with our digital marketing company Kochi you can work on the deeper problems like usability and customer targeting, SEO problems, and improve sales as well.

 

The importance of helping Google understand which content is important to help it get indexed was discussed by Google’s John Mueller. Though he had mentioned the role of external links, his overall answer was intended to stress the importance of how important the content was and also offered five ways to highlight that importance. Make your content effective with the help of our content marketing solutions in Kerala.

 

Situation When The URL Is Discovered But Not Indexed

A person asked Mueller the question that they are creating content for clients but Google’s search console indicates that the content is discovered but not indexed.

Not indexed means the content is not placed in Google’s index for ranking consideration. And content that’s not indexed might not exist.

And Mueller offered suggestions, including the idea of external links for the SEO that was seeking guidance about content. To incorporate the same, you may consider contacting our content marketing company in Kerala.

 

What Does It Indicate to be Crawled But Not Indexed?

The person who had asked the question wanted to know what it meant for the content to be discovered (crawled) and not indexed.

He asked:

“Does it mean Google thinks this content is not perfect for indexing? Or what does it mean?”

While answering to the above question, John Mueller suggested that Google’s not indexing the content doesn’t necessarily mean that there’s something wrong with the content.

 

John Mueller’s Answers To Google Content Indexing

John answered:

“I don’t think it means anything, in particular. …I think that’s always kind of an easy, early assumption to say, “Oh Google looked at it but decided not to index it.”

Mueller also explained what he meant by stating that everything is not automatically indexed.

 

John continued his answer:

“Most of the time, when we still crawl something, it doesn’t necessarily mean that we will automatically index it.

So I would almost treat those two categories of not indexed as a similar thing.

And it’s tricky because we don’t index everything, so that can happen.”

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How to Index Content Faster?

The person who has asked the question followed up by mentioning that the pattern of their content failing to be indexed is happening across five or six client websites.

He asked John Mueller for advice on how to get it indexed.

“…is there any other thing, if we do this, maybe that will help for getting indexed?”

Our content marketing services in Kerala will help with your content management process.

 

John Mueller’s suggestions:

“I mean… there are different things, which perhaps you’re already doing…

On the one hand, kind of making sure that it’s easy for us to recognize the important content on a website is really good.

Which sometimes means making less content and making better content. So have fewer pages that you want to have indexed.

The other thing is internal linking is very important for us to understand what you would consider being important on a website.

So things, for example, that are linked from the home page are usually a sign that you care about these pages, so maybe we should care about them more.

Things with external links, also kind of go into that category of where we see other people think that these pages are important, then maybe we will see them as important too.

And then sitemaps and RSS feeds from a technical point of view, also help us a little bit better to understand whether these pages are new or they have changed recently.

We should check them out again and see what is there.

But all of these things …come together and it’s something where it’s rare that there’s one trick that you’re missing to get these pages indexed.”

Our content strategy agency in Kerala will help you in creating content that indexes at all times.

The person followed up on the question of whether external links helped to get those pages indexed. He also mentioned how the client shared articles on social media and obtained links to those blog posts.

 

The person asked Mueller:

“Now we are using the blog post for interlinking as well to other pages. So getting linked to those blog posts, which are not indexed by Google, will have an impact on the website ranking or will add any value…?”

It’s a known fact that links help a site rank, so Mueller’s answer on that point isn’t surprising.

The interesting part of his answer was how he emphasized again how an external link could help to highlight to Google that an article is important.

The theme about the importance of an article was repeated by John so it may be something to think a little deeper about.

 

Mueller answered:

“I mean…if we find external links to those pages then chances are we might crawl and index that page, like a little bit higher, I guess.

It depends a little bit on what kind of external links, of course.

There are links from social media directly and usually have no follow attached so we don’t really forward any signals there.

And if it’s something where we can recognize well, these are maybe problematic links or not that useful links, maybe we will ignore those too.

But obviously, if we can tell that something is seen as being important we’ll probably go off and crawl and index that page more likely.

What you generally won’t see is that we will kind of forward value to the rest of the website if we don’t actually index that page.

Because if we decide not to index that page then it’s still that situation that, well, we don’t have a destination for those links, so we can’t do anything with those links for the rest of the website.”

 

If It Is Important It’ll Likely Be Indexed

John Mueller’s answer offers a small peek into one of the ways Google decides which content to index. He shared an important insight into indexing that relates to the importance of an article.

One major takeaway is that it helps to make it easy for Google to recognize which content is important. And of course, to do that the content itself should be important, to begin with.

Getting in touch with our content marketing company in Kochi will be highly beneficial for managing your content effectively.

 

How To Make it Easy for Google to Recognize Important Content?

John Mueller had mentioned five suggestions for helping Google to recognize content that is important.

 

The Five Ways To Highlight Important Content

1. Make less but better content

2. Internal linking can help signal which content is considered important

3. Linking from the home page can signal what content is important

4. External links can signal that content is important

5. Site maps and RSS feeds can signal which content is important

 

Bottomline

Creating content that is important to readers increases the likelihood of external links and enthusiasm for the website in general. You leave that task with our agency that will provide you with content marketing solutions in India. Your content will get indexed favorably, that’s our promise. 

 

Meta descriptions help to appear in search results and social media, enticing people to click through and visit a site. Hence, optimizing your meta description was considered essential for SEO. They help search engines like Google understand what a web page is about. And the good news is that our SEO experts in Kerala will help you gain the right results from your content. 

Would you like to run a site audit using the best SEO tools, to find a flag or warning about missing or duplicate meta descriptions? Our SEO agency in India can help you with this. Thereby, we suggest what you need to make sure so that each page has a unique meta description, as part of your SEO strategy.

 

Meta Descriptions As A Ranking Factor

If you write an optimized meta description, it will help you rank higher in Google search results. For which, you should use your target keyword phrase in the meta description as your best SEO practice.

Yoast is considered one of the definitive experts as far as meta descriptions go. The Yoast WordPress SEO plugin was in use on over 7.9 million sites.

Yoast’s recommendation for meta descriptions:

–    Keep it up to 155 characters.

–    Use your focus keyword.

–    Make sure it matches the content of the page.

It is getting proved over and again that optimizing your meta description is essential for SEO. Are you unsure about how to go about with meta descriptions? Not to worry, our top digital marketing agency in Kochi is just a call away. 

Google’s Splitt recommends that the meta description and page title not only provide searchers a first impression but also:

“…helps Google Search to get a short summary of what you consider important about the page.”

 

Are Meta Keywords A Google Ranking Factor?

Meta keywords appear in the HEAD section of the page’s HTML. But does that signal to Google that will help you rank higher?

Meta keywords indeed allow you to tell search engines what topics are covered on the page, but do meta keywords affect your organic search rankings?

Is there a connection between meta keywords and improved Google rankings? Know everything about how Meta keywords can be of benefit to your ranking by approaching our agency, which is the best SEO company in Kerala.

Meta keywords give you the ability to add an unlimited number of keywords to your page. But the question is do they have an impact on search rankings.

In 2009, Google Search Central had published a post about the meta keywords tag.

The first question asked was, “Does Google ever use the keywords meta tag in its web search ranking?”

The answer was a NO

“Our web search (the well-known search at Google.com that hundreds of millions of people use each day) disregards keyword meta tags completely. They simply don’t have any effect in our search ranking at present.”

Why did Google begin to disregard the meta keywords tag?

“Because the keywords meta tag was so often abused, many years ago Google began disregarding the keywords meta tag.”

At the time, Google did not see this decision changing.

“It’s possible that Google could use this information in the future, but it’s unlikely. Google has ignored the keywords meta tag for years and currently we see no need to change that policy.”

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In Google Search Central’s Advanced SEO documentation, Google lists the meta tags that they recognize for search. They do include the meta description and meta robots. Meta keywords, however, were not mentioned in the documentation about meta tags.

Yahoo and Bing also disregard the meta keywords tag.

In 2009, Yahoo made the revelation at SMX East that the meta keywords tag has been unsupported for months.

In 2014, Bing wrote a blog post, “Blame The Meta Keyword Tag.”

In it, they wrote the following.

“Today, it’s pretty clear the meta keyword tag is dead in terms of SEO value. Sure, it might have value for contextual ad systems or serve as a signal to ‘bots playing the web looking for topics to target, but as far as search goes, that tag flat lined years ago as a booster.”

In 2021, Google had updated a page on irrelevant keywords. They had reinforced in it the fact that you shouldn’t use keywords to “…appear in a list or group, or out of context (not as natural prose)”

Further, they also mentioned that the use of keyword stuffing anywhere on your page could constitute webspam:

“Filling pages with keywords or numbers results in a negative user experience, and can harm your site’s ranking.”

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Meta Keywords As A Ranking Factor: Conclusion

Based on what Google had mentioned in 2009, Meta keywords are not a Google ranking factor though it was still used at that time and even years before that.

Hence, the bottom line is that Meta keywords are a relic of a bygone SEO era.

And, when do keywords matter in meta tags? The answer is, they matter in the meta description.

As Google sometimes uses Meta descriptions in search results, it’s important to include the main keyword in a well-written Meta description. Our content marketing company in Kerala will be of complete help. 

Our comprehensive SEO services will provide you with the right solution required to accelerate your digital marketing efforts. 

 

 

Facebook is a major platform for every digital marketing enthusiast. And to rightly make use of this platform that leads to more interactions and directions towards your website and brand is not a child play anymore. It requires the right planning, strategizing, and timeliness of actions and posts. For which the services of our SEO specialist in India will be of great help. 

The third quarter transparency reports from Facebook give us more insight into the platform. But it’s still unclear whether the company’s wide-ranging efforts to restore its reputation will have the desired effect.                                                 

These insights are evident from Facebook’s Q3 2021 transparency reports, including reports on its most widely viewed content and community standards enforcement. The Widely Viewed Content Report depicts a clear pattern in the top 20 most viewed posts and the Community Standards Enforcement Report indicates that the prevalence of hate speech on Facebook has decreased for the fourth consecutive quarter.

Our agency is the best amongst the top digital marketing agencies in Kochi and we can help you with effective digital marketing strategies that will bring you the desired results. 

 

The top 20 most widely viewed posts

About Q2, when Facebook had published the first edition of its Widely Viewed Content Report, the top 20 posts cumulatively accounted for about 0.1% of all U.S. content views. “Our goal is to be transparent about our most viewed content, and to shed light on the fact that while an individual piece of content might be viewed by a very large number of people, Facebook is so large that the content will only represent a small fraction of total views in News Feed in the US that quarter,” the company said, “In short, it is not very common for different people to see the same content in their News Feeds.”

To add to this, the top 20 posts all contained a background or image with text and seemed to be designed to solicit reactions from users. They also intended to lend themselves to short comments and tag other users. Notably, eight of the top 20 posts were from a page that is called Thinkarete lifestyle.

Looking for the best SEO experts in Kerala? We are only a call away. 

 

Hate speech is down quarter-over-quarter

In the Q3 report of Facebook, there were three views of hate speech for every 10,000 content views, according to the report.

But on Instagram, that figure was slightly lower with users viewing hate speech two times per 10,000 content views (0.02%). And this is the first time the company is reporting this metric for Instagram. There is no historical data available to compare it to.

Knowing what types of content garner the most views can be useful for your social media campaigns. Hence marketers should still prioritize the types of content that most resonate with their target audience. 

The trend of decreasing hate speech on Facebook may make brands feel safer about maintaining a presence on the platform.

Get benefit from the best content marketing services in Kerala by getting in touch with our expert team. 

These transparency reports by Facebook are part of the platform’s larger effort to restore its reputation, which includes its rebranding as “Meta.” The platform has faced years of criticism over its handling of misinformation and hate speech. The teenage users of the Facebook app are projected to decrease by 45% over the next two years, which can impact its future revenue and reach for advertisers. 

 

To Conclude

Only time will tell if all of these efforts will revitalize the platform and whether it will increase its value for marketers. Getting in touch with our content strategy agency in Kerala can help you strategize your efforts and rightly incorporate the content that clicks. 

 

An optimized site structure is a strong and essential foundation for the SEO success of any company. Do get in touch with our agency which is the best SEO company in Kerala to endeavor pro SEO strategies that will drive your business to success. 

It is important how to strengthen those foundations and identify opportunities for greater search visibility.                                        

“You wouldn’t build a house without having a strong foundation,” Niki Mosier, head of SEO and content at AgentSync said, “And you shouldn’t build a website without having a strong foundation either, and without constantly making sure that foundation is strong and that there are no cracks in it.”

Our SEO agency in Kochi will help you optimize the architecture of your site and can help search engine crawlers find and index your content. This will enable them to show those pages to users in the search results and will help send link authority around your site to make it easy for visitors to find what they’re looking for.

Shared here are the strategies to ensure that the foundations of your site are solid and to help you identify opportunities for greater search visibility.

 

Crawl budget analysis

The crawl budget refers to the number of URLs per site that Googlebot can crawl.

“Every website gets a crawl budget, which can vary depending on the size of the site and the frequency that new content is being published on the site, so having an idea of what a website’s crawl budget is can be beneficial in making informed decisions on what to optimize,” Mosier said.

Conducting a crawl budget analysis will enable you to get a more comprehensive view of the following essential elements:

How your website is being crawled?

 If you identify that Googlebot is the client, you can make use of log file analysis to find out how Googlebot is handling the URLs on your site and if it is crawling any pages with parameters. To get access to the best local SEO services, you may consider getting in touch with our agency. 

How fast your site is?

 Many tools can tell you how fast your server reacts. A log file analysis shows you how long it’s taking for a bot to download a resource from your server. 

Indexing problems-

 Getting into the log files can show us whether bots are having trouble downloading a page fully.

How often a URL is being crawled?

 The crawl frequency enables us to figure out if there are URLs that a search engine crawler should be crawling.

Crawling problems-

It also helps to reveal when a crawler is encountering 404 errors or redirect chains.

When it comes to doing crawl budget analysis, there’s a couple of tools that are helpful such as ScaremingFrog’s Log File Analyser, Microsoft Excel and Splunk. Get in touch with our SEO agency in India to incorporate the best tool for your website.

The steps to performing a crawl budget analysis:

1. Obtain the log files; for which it is recommended to work with at least a month of data. 

2. Look for URLs with errors.

3. Assess which bots are crawling in which areas of your site.

4. Evaluate by day, week, and month. This establishes patterns that may be useful for analysis.

5. Know if a crawler is crawling URLs with parameters. This may indicate a wasted crawl budget.

6. Cross-reference crawl data with sitemap data to assess for missed content.

Once you’ve dived into the server logs and understand what your crawl budget looks like, you can use this data to prioritize your SEO tasks. Our SEO specialist in India can help you perform this task effectively.

 

Driving traffic with technical SEO 

Finding out how well your site is functioning will help you put the right strategies in place that will drive more traffic to it.

Doing regular site audits helps to keep a pulse on what’s happening with your websites. In addition, Google Search Console checks for Core Web Vitals or schema issues. Making use of monitoring tools such as Rank Ranger, Semrush and Ahrefs are great ways to stay alert to any issues that might pop up with your website.

Assessing the search results pages (SERP) triggers for the landscape of the keywords that you’re targeting. In addition to seeing what search features may be available, the SERP also shows which sites are ranking higher than you. 

You can check what those sites are doing by looking at their source code and it can tell you what schema they’re using. Also viewing their pages helps to scope out what their headings and user experience look like. To know how to go about with this you can consider contacting our SEO experts in Kerala.

Updating your old content also results in a rankings boost. Thus paying extra attention to your headings and above-the-fold content helps. Adding schema markup may enable your content to appear as a rich result and thus also increase your visibility on the SERP.

Paying attention to page speed is also definitely an important metric. It’s also important to pay attention to what the industry average is. To know where your competitors’ sites are ranking or are at as far as page speed and kind of set that as your benchmark are all good to know.

It’s important to assess individual page speed versus overall site speed as it allows you to see what each page on your site is loading for and then you can make improvements on a page-by-page basis. To know how to go about this, do consider getting in touch with our agency which is the best content marketing company in Kerala.

 

To Conclude

How your pages render can affect your user experience and also affects what search engine crawlers see. Is there a pop-up or a really big header on a particular page of your site that’s taking up a lot of the above-the-fold space? Or are you struggling to have the best and most effective content? Our content strategy agency in Kerala can help you curate the best content and also deal with your page speed, thereby improving your findability. 

 

 

Only one who owns or does online marketing for a local business will understand the challenges that come with a campaign vs. that of a non-geo-specific brand. Local SEO is different from your average SEO campaign. The local search results are changing more rapidly than any other. Getting acquainted with and implementing local SEO services is a task by itself. 

Here are some of the techniques that can be implemented to get results from your local SEO campaigns.

 

 

First Things First

 

Even before you go ahead and start chasing links, there’s up-front work that needs to be performed on your website. This will ensure that you’re able to get the best possible results.

 

Google My Business

If you haven’t already, you’ll need to claim your Google My Business page.

And once you’ve set it up, you should include the following:

– Add a long, unique description that’s formatted correctly and includes links.

– Choose the correct categories for your business.

– Upload as many photos as possible.

– Add a local phone number to your listing.

 – Add your business address that’s consistent with that on your website and local directories.

– Upload a high-resolution profile image and cover photo.

– Add your opening times/days (if relevant).

– Get real reviews from customers (I’ll come onto this).

 

NAP (Name, Address, Phone Number)

Consistency is key and you need to ensure that you have your full NAP across your whole website and on every page. You must use the same details and format when you mention your address on other websites (i.e. local citations).

You also want to use Schema.org markup on your NAP to give the search engines all they need to display your company information correctly.

Our SEO agency in India is the best to help you with your local SEO needs and more. 

 

Local Reviews

These have a direct impact on local search rankings and this doesn’t just mean Google reviews. You’ll have to focus on getting reviews on your Yelp page along with other local directories. Your first priority should be Google reviews.

You will have to capture any low-hanging fruit by getting in touch with your existing customer base and seeing if they’d be interested in leaving you a review. 

Another great tip is to create a page on your website that gives instructions to your customers on exactly how they can review your business. This is effective when it comes to getting in touch with customers, especially the non-technical ones!

Do get in touch with our SEO company in Kerala to get a detailed analysis of your local SEO performance and to know what best can work for your business. 

 

 

Local On-Page SEO Factors

 

On-page SEO for local businesses conforms to good SEO tactics. There’s a huge weighting towards the on-page content in the local search listings. It is important that, where possible, you squeeze the most value out of your content.

You should also ensure that your website is mobile-friendly. 

 

 

Local Link Building & Citations

 

Link building within local SEO campaigns is important but is often overlooked.

Compared to standard SEO campaigns, local SEO relies more on links from other local websites that are relevant to your business. It’s less about getting links from high authority websites and more about getting links from those websites that are local to you and are talking about similar things to what you do.

This indicates that local directories are a useful resource for link building.

There are a number of ways to get local citations:

1. Use a service like WhiteSpark to find and upload local citations for you.

2. Get help from the extensive list of citations on the Moz website and manually submit your citations.

3. Use tools like Ahrefs, Majestic or Open Site Explorer to run competitive link research and find those citations that your competitors have gained.

4. Set up alerts with the help of Mention or Google Alerts and track new mentions of your competitors’ NAP listing.

Get in touch with our agency as we are the best SEO company in Kochi and our expertise and excellence with local SEO strategies can lead to business to greater heights. 

 

 

Local Link Building Strategies

 

There are numerous ways of earning or building links and here are a few to get you started:

– Go to Meetup.com and search for a list of local events that are relevant to your industry. Find those websites and contact them about sponsorship and ff they accept, you’ll get a link from their website 

– Create a local resource from public data and reach out to the local press to get coverage. 

– Run your own local event and bring through links from the local event page.

– Sign up to press request services to get quoted in local publications.

– Run an AMA on Reddit within other local communities.

– Line up interviews and columns within relevant online publications.

– Give a discount to local organizations for your products/services in exchange for a linked mention on their website.

– Enter local awards.

– Spend time on local PR outreach to get online and offline coverage in local news.

– Run regular competitive link research and capitalize on any new opportunities.

– Offer scholarships 

Looking for the best local SEO services? We are only a call away. 

 

 

SERP Click-Through Rate

 

Another ranking signal is the CTR from the SERPs and this is such a strong signal because it’s used as one of Google’s core Quality Score measures within their Adwords platform. 

It is used to measure the user experience that searchers are getting with this metric.

Moz’ Rand Fishkin carried out an experiment with his Twitter followers to know the impact of a large increase in SERP CTR on search rankings. In the results, he saw several position ranking increases in less than an hour!

In order to maximize your SERP CTR, try the following:

– Ensure you have Schema.org markup set up, with reviews.

– Make your title tag as readable and relevant as possible.

– Have a detailed meta description, relevant to what users will be searching for.

– Use Twitter/Facebook/Google+/Reddit to split test titles to measure CTR from social and then take those findings to adapt your SERP snippet.

 

To Conclude

It is essential to get your Google My Business page set up and optimize all of your landing pages with local keyword data. We are the top SEO experts in Kerala who can take care of these and also ensure that your NAP listings remain consistently across the web.

We help to generate genuine reviews from your customers on Google and Yelp and optimize your search engine snippets. With us around, you can focus on your business, while we focus on your localized link building.

 

Blogging has been there for a while now. However, it changed a lot over the years. In the 2000s, people used to read a blog because they were following them or subscribe to the RSS feed. Today, most users discover blogs through search engines. As more and more people have started using the Internet, bloggers must do keyword research as part of their content strategy.

 Importance of Keyword Research

Search engines are used by people to find out all kinds of information, including movie times, weather updates, and getting the telephone number of the local pizza place. As a blogger, you create content that provides answers to the searchers’ questions. In order to do that you need to know as to what questions they are asking (voice search) or typing into the search box. 

Blog posts written based on the results provided by keyword research will be different and attract more traffic. This means that Google is the best place to go to for free traffic for a longer-term. And, creating blogs based on keyword research is the best way to get Google to send traffic. For finding keywords, you can make use of research tools such as Moz Keyword Explorer.

 A reliable digital marketing company Kochi will be able to help you with keyword research.

 How To Choose Keywords

Once you have identified a few keywords using a keyword research tool, you need to do an analysis and find out which ones are best suited to meet your requirements.

Choose keywords based on your audience – You need to know your audience before doing keyword research. This helps you to filter out keywords that do not match with your audience. The better your understanding of your audience, the easier it is for you to choose the keywords.

Find out the difficulty score of each keyword – The keyword research tool will assign a Difficulty Score for each keyword based on the strength of the links that rank on the first search results page for that particular keyword. If you are new to blogging, you can start with keywords having Difficulty Score in the range of 20 to 30, or even lower.

Understand the search volume of keywords – Search volume tells you how many users are searching using a specific keyword in a month. Choose keywords that many people are using. You can also opt for lower-volume keywords if they are more relevant to both your goals and your audience.

 How to use keywords on a page

In the past, it was possible to get a page to show up at the top in search results by repeating a keyword several times within the content on the page. Search algorithms have improved a lot and in order to get your page on top, you have to make sure that the content answers queries in a way that is better than other pages out there. Look out for trustworthy SEO services in Kochi to seek help in this regard.

For more information in this regard, please visit our website www.socialpulsar.in.

In India, as many as 20 crore and 30 crore people use WhatsApp and Facebook respectively every month. The app Narendra Modi has the potential to reach across to more than 1 crore users in a day. So, the question is whether political content should be censored on social media networks 48 hours before the start of polling in order to maintain what is referred to as “campaign silence”. According to Cyber Law expert Pavan Duggal, social media has the potential to impact voters’ electoral decisions and, therefore, the Election Commission should take suitable action for maintaining campaign silence.

Election Commission

India’s Election Commission does recognize the fact that social media campaigns can have a significant impact. For example, a campaign run on a social network with the help of a digital marketing agency in Kochi or SEO services in Kochi can impact voters in the state of Kerala. Currently, there is no legislation to ban political advertisements or propaganda on social platforms. Many of these networks have even started allowing live video streaming.

The social media platforms can choose to bar political content on their own, but the effectiveness of such a measure is not clear. This is because Facebook informed the Mumbai High Court, responding to a petition calling for exercising restraint on publishing any political advertisements, messages, and videos prior to elections, that the company would not self-censor content on the platform.

Practical Difficulties

There are practical difficulties when it comes to implementing a rule restraining political content on social media. This is because elections are held in different parts of the country on different dates. Moreover, the dates are often spread over several days. Last year, the Election Commission constituted a committee to look into this section so that maintaining ‘campaign silence’ can be made more effective, especially in the changing scenario as social media exerts a considerable amount of influence. The recommendations were submitted by the committee earlier this year.

Current Status

The poll panel remained silent when it was asked as to how it is planning to retrain social media networks from broadcasting election campaign material prior to polling. According to Duggal, the Election Commission must invoke the provisions with respect to the specific liabilities of service providers who act as intermediaries as per the Information Technology Act. Earlier in March, a parliamentary panel raised concerns about the ability of Facebook in preventing misuse of the network during the Lok Sabha elections and help the security agencies.

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