You must optimize your website to improve its search ranking on Google. The best way to achieve this is by including the most-searched keywords pertaining to your business vertical into the content on your website.
How to Find Keywords
To find keywords, start by identifying the words and phrases related to your niche that you feel are relevant to your target audience. Some of the questions you can ask yourself as regards these words and phrases to choose the best ones are:
How relevant are the words to your website?
Will your customer be able to find what they want on my site if they use each of these words?
Will the search result in sales and help meet your organizational goals?
If you are able to answer in the affirmative, then you are on track. You can also do searches using the keywords to see if your website pops up. This will give you a chance to find your competitors and get a feel of the difficulty involved in competing with them to get listed on the first page on Google’s search results. If the competition is high, you may have to redesign your keyword strategy. Now, if your search shows up banner ads, it indicates that the keywords chosen by you enjoy high conversion rates.
If you feel that this is too much for you to handle on your own, do not hesitate to seek guidance from a reputed digital marketing agency in Kerala for your business in this South Indian state.
Include Long Tail Keywords
When you do keyword research, it is important to consider various types of keywords. For example, you might wish to find out the effectiveness of the keyword phrase “ice cream shop” if you happen to own an ice cream shop in Kerala. However, long tail keywords will be more helpful in this regard. Long tail keywords are phrases that contain more than three words and they cut out all ambiguities related to a search.
Studies have shown that consumers that search using long tail keywords go much further ahead in the buying process. This means that they are likely to decide to buy during the course of their search. This is because they are people who are looking for ice creams near wherever they are currently.
Use Google’s Keyword Tools
Using Google’s keyword tools is another option that you can explore to find out the most searched keyword phrases for your business.
You can also use Google trends to compile keywords that could help you to boost your ranking on Google. It allows you to specify parameters such as type of web search type (image, news, YouTube, product), worldwide (specific countries), 2004 to present (select the date range), all categories (arts and entertainment, beauty and fitness, food and drink, etc.) when checking out keywords/phrases. The tool ‘Google trends’ allows you to compare as many as 25 search terms.
Finally, it is always better to entrust the job of finding out the most searched keywords for your business to the best SEO services in Kerala as they are professionals in the field. And, if you are looking for additional information on the topic, you can find it at socialpulsar.in