You must optimize your website to improve its search ranking on Google. The best way to achieve this is by including the most-searched keywords pertaining to your business vertical into the content on your website.

How to Find Keywords

To find keywords, start by identifying the words and phrases related to your niche that you feel are relevant to your target audience. Some of the questions you can ask yourself as regards these words and phrases to choose the best ones are:

How relevant are the words to your website?

Will your customer be able to find what they want on my site if they use each of these words?

Will the search result in sales and help meet your organizational goals?

If you are able to answer in the affirmative, then you are on track. You can also do searches using the keywords to see if your website pops up. This will give you a chance to find your competitors and get a feel of the difficulty involved in competing with them to get listed on the first page on Google’s search results. If the competition is high, you may have to redesign your keyword strategy. Now, if your search shows up banner ads, it indicates that the keywords chosen by you enjoy high conversion rates.

If you feel that this is too much for you to handle on your own, do not hesitate to seek guidance from a reputed digital marketing agency in Kerala for your business in this South Indian state. 

Include Long Tail Keywords

When you do keyword research, it is important to consider various types of keywords. For example, you might wish to find out the effectiveness of the keyword phrase “ice cream shop” if you happen to own an ice cream shop in Kerala. However, long tail keywords will be more helpful in this regard. Long tail keywords are phrases that contain more than three words and they cut out all ambiguities related to a search.

Studies have shown that consumers that search using long tail keywords go much further ahead in the buying process. This means that they are likely to decide to buy during the course of their search. This is because they are people who are looking for ice creams near wherever they are currently.

Use Google’s Keyword Tools

Using Google’s keyword tools is another option that you can explore to find out the most searched keyword phrases for your business.

Google Trends

You can also use Google trends to compile keywords that could help you to boost your ranking on Google. It allows you to specify parameters such as type of web search type (image, news, YouTube, product), worldwide (specific countries), 2004 to present (select the date range), all categories (arts and entertainment, beauty and fitness, food and drink, etc.) when checking out keywords/phrases. The tool ‘Google trends’ allows you to compare as many as 25 search terms.

Finally, it is always better to entrust the job of finding out the most searched keywords for your business to the best SEO services in Kerala as they are professionals in the field. And, if you are looking for additional information on the topic, you can find it at socialpulsar.in

The year 2019 is running and two decades since the millennium are over. There has been a dramatic shift in trends relating to SEO, PPC, social media, and content marketing. AI, IoT, and visual search are taking center stage and no longer part of science fiction.

Changing Digital Market Trends in 2019

The best digital marketing agency in Kerala will vouch for the fact that there are many new trends in the market and these have to be used to succeed in businesses. What may have been used last year is likely to irrelevant this year, market experts opine. We are listing some of the latest digital marketing trends below.

#1: SEO A/B Split Testing

SEO services in Kerala currently use what is called A/B Split testing to identify and isolate variables that increase traffic to a website. This helps the agency to design a targeted approach in terms of creating and changing content for the clients. This can be accomplished with tools available in the market and gives an insight into variables that improve the traffic to a website.

#2: AI

Many simple jobs are soon going to be taken over by AI. AI is currently being extensively used to analyze the behavior of consumers and how they search for what they want on the Internet. For this, data from different social media and blog posts are used. AI is used to deliver information to users by providing tips and tricks and triggering conversations. This also helps businesses to save costs and simultaneously accelerate business growth.

#3: Targeted Advertising

Use of AI to target adverts to specific user audiences is catching up. Real-time auctions are an example of this technique. This helps a business to find more customers for their product/service with less cost in the least amount of time.

#4: Chatbots

Chatbots is the use of AI to chat with website visitors and customers. The chatbots can chat in real-time and most of the businesses online get done through these. They are seen to be really useful in the healthcare and banking industries.

Chatbots provide accurate replies and are able to recall the conversation and buying history accurately. Therefore, they are preferred to actual individuals. This automation of otherwise repetitive tasks for a human has allowed many individuals to do more productive work.

#5: Personalization

Customized content is in the forefront today. Data such a purchase history and customer behavior enables businesses to focus on producing content that is customized for an individual and this never made the customer so included ever before.