What Is SEO?

SEO or search engine optimization is the process of taking the necessary steps to help a website or piece of content rank higher on Google.

The main difference between SEO and paid advertising is that SEO uses “organic” ranking, which means you don’t have to pay to be in that space. In simpler words, search engine optimization works by taking a piece of online content and optimizing it so that search engines like Google show it on the top of the page when someone searches for something.

Do contact us for SEO services in Kerala. We help you understand how you can rank your content higher in the search engines. And we help you optimize your content to rank higher on Google and get more eyeballs on your posts.


SEO Marketing Basics: The Complete Breakdown

Let’s look into how to do SEO marketing. Understanding it is important and it requires a lot of action and time. This is not something you can make a change about today and expect to see results tomorrow, because SEO takes daily actions with the goal of long-term success.


  • Content


You might have probably heard it before: “Content is king.” Bill Gates had made this prediction in 1996, and it’s as true as ever today.


Because it makes a Google user happy when he finds the result that serves his needs in the best way.

When you Google “quick and easy homemade pasta,” Google puts all its energy into delivering to you what Google believes is the best recipe for homemade pasta on the entire web.

It not only looks for just the quickest or easiest recipe, or throws out a bunch of online shops for frozen dinners. It actually tries to give you exactly what you asked for. Because Google always tries to provide the best experience possible. It directs you to the greatest content it can find.

This means that your number required to do well with SEO is to produce great content and our SEO company Kerala will help you with it. 

It really requires a chunk of work. To do a successful SEO is no small skill. Great results come from big efforts only. In the same way that the best marketing in the world won’t help you sell a bad product, super advanced SEO will be useless if you don’t have quality content.

But don’t worry. We are here to help you. 


  • Keyword Research and Selection


Keyword research dictates what you call your site or how you describe your brand online. Keywords determine how you build links. And everything including the tactics you choose to and how you plan on implementing them, all depends on your keywords. 

A common mistake people make is that they stop doing the keywords research. This usually happens when they redesign their website or come out with a new marketing campaign. They might do it for a week or two, update their pages, and then stop. 

This happens because most people think that keyword research is a one-and-done thing. But it is the exact opposite. 

The best SEO experts in India like us are constantly doing keyword research to help our clients.

Keyword research needs to be done for several different reasons. The two primary reasons are to rank on Google and to create relevant content. Keywords often open the door to inspiration and tell you exactly what people want to know based on what they’re searching for.


  • HTML


Your site’s HTML has an important role to play in SEO. Without the presence of proper tags, headers, and descriptions, Google will definitely have a hard time figuring out what your content is about and why it should rank higher than the competition.

For the successful implementation of HTML in SEO, it is not necessary that you have to understand code. And there is also very little involved in the process of changing tags and descriptions. Changing the HTML from an SEO perspective is actually as simple as copying and pasting.


  • Site Architecture


A good website architecture creates a great user experience, which is essential for SEO marketing. It focuses mainly on matters like fast loading times, safe connection, and a mobile-friendly design.

Ideally, you should map out the architecture of your site before buying the domain. This will allow you to really get into your user’s head and reverse-engineer your way to creating a great user experience (UX).

ConversionXL provides a great guide on how to make sure your UX is effective. You also will have to optimize a few things for a great “search engine experience.” Because the more accessible your website is to Google, the better it will rank.


  • Trust


PageRank is the famous formula the founders of Google had invented. But it isn’t the only measure they take when ranking pages in the top ten search results.

Trust is also getting increasingly important, and most of the recent Google updates have hit spammy and obscure websites. TrustRank is a means for Google to measure whether your site is legit or not. For example, if you seem to be a big brand, Google is likely to trust you. Having quality backlinks from authoritative sites (like .edu or .gov domains) also helps.


  • Links


The importance of having a solid link profile will vary from expert to expert. Links are one of the most important ranking factors that Google has for you.

A major problem that a lot of SEOs have is they don’t understand how to do it the right way. If you make use of the wrong tactics, you’re setting yourself up for failure from the beginning. Hence, only if you choose to take the long-term strategy and build links the right way, it will work for you. 


  • Personal


The next category of off-page SEO that’s worth taking into account is personal factors. It’s about demographics and location that automatically impacts the way someone responds to your content. Because your SEO efforts behave differently from one area of the globe to another.

Most of these are out of your control, and you can only do a few things to increase your chances of reaching a certain audience. There’s actually no “one-size-fits-all” option when it comes to personal SEO factors.


  • Social


Lastly, it is also essential to take a look at the social factors of off-page SEO. Besides social signals directly from the searcher, there are other ways that good results on social media will help you rank better.

Whether that’s directly through more links or indirectly through a PR boost, social media matters. Do get in touch with our SEO agency India for a complete guide on this. 


  • SEO and Google Algorithm Updates


SEO can seem to be unapproachable or impossible because of the term “algorithm.” An algorithm is a series of operations that a search engine uses to calculate and rank websites based on a specific search query. 

Algorithms are always changing as Google makes what they call “core updates” multiple times a year to better serve those searching online. 

While Google may often make tweaks, your main concern should continue in creating high-quality content, using relevant keywords, and building reputable backlink relationships. You shouldn’t be able to “game the system” when it comes to Google’s algorithms. 



This guide is sure to help you as you make your way through your SEO marketing journey. The thing with SEO is that there are no shortcuts in this game. You should do things the right way and go the extra mile because that’s how you’ll stand out.

Not to worry. Our local SEO services in India is ready to help you through. Our devoted efforts will make you see results. Our strategies will make you stay on top of your content. 


A market-leading analytics platform that meets the needs of most of the clients is known as Google Analytics. Some large clients might need an enterprise-level solution that meets more complex needs. For such sophisticated marketers, the Google Marketing Platform is the solution of choice. Google’s Marketing Platform provides a powerful and integrated analytics solution. Google Analytics 360 is used by many of the world’s biggest enterprises. Do you want to incorporate it too? Our digital marketing experts can help. 

For companies that want to upgrade, the migration path from Google Analytics to Google Analytics 360 is straightforward. You can continue to use the same tracking code, the same familiar interface and the same reports already created. Additionally, you will have access to all the other benefits of 360, which makes this transition seamless. 

Upgrading to Analytics 360 can be beneficial depending on the client’s marketing goals. Here are the top five reasons to upgrade.


1. Enhanced functionality


– Increased data freshness


Getting access to fresh data is crucial if you’re making decisions on your marketing spend daily. A standard Google Analytics may take up to two days to process all your hit data and make it available to you.

Whereas Google Analytics 360 provides a service level agreement that data is guaranteed and will be available within four hours 98% of the time.


– Unsampled reports and greater data accuracy


In the case of Google Analytics, it includes reports that include segments, custom dimensions or metrics, or non-standard reports where if sampling is applied there can be more than 500,000 sessions in the property within its date range. 

Google Analytics 360 increases the level at which this sampling applies to 100 million sessions at the view level. This will increase the accuracy of your reports, and you can be sure you’re making decisions based on all your data, not just a sample.


– An enterprise-level of custom dimensions, custom metrics, calculated metrics and audiences


Google Analytics 360 is a tool that allows many custom dimensions, metrics and audiences when compared to standard Google Analytics. This enables the customization that large enterprises need. We are one of the best digital marketing companies in Kerala, who have the capability and expertise to help you implement these.

The custom fields can be used to capture information about sessions, users, products or individual hits on the client’s website. 


2. Integration

Google Analytics 360 has many key integrations that provide significantly more power and insight than the standard version.


– Part of the Google Marketing Platform


Being part of the Google Marketing Platform enables Google Analytics 360 to join seamlessly with Search Ads 360 and Display & Video 360. This helps to bring all your click and impression data and the many Search Ads 360 dimensions into Google Analytics. Gain access to this through the best digital marketing company in Kerala.

– BigQuery integration



Data from Google Analytics 360 can be integrated with Google’s big data platform, BigQuery very easily. All the unsampled hit-level data can be quickly streamed into BigQuery with the near real-time freshness of the web interface.

BigQuery is an apt solution for interrogating, sorting and analyzing very large volumes of data. 


3. Data-Driven attribution

One key feature of Google Analytics 360 is its Data-Driven Attribution model, which takes all the channels you have into consideration, including impression data from Search Ads 360. It then uses an algorithm to determine how much credit should be given to each channel for each of the conversions and for the sales generated through your website.


4. Hit volume

Google’s terms and conditions provide a maximum of 10 million hits per month, per website on the free version of Analytics. Above this limit and you are technically in breach of the terms. Google will eventually ask you to upgrade or cease sending that volume of hits.

Whereas with Google Analytics 360, you can have monthly hit volumes in their billions per property.

Though you won’t lose access to Analytics immediately even if you exceed the 10 million hit limit, Google might stop processing your data. And also revoke access after a warning. 


5. Service level agreement and technical support


– SLA, implementation and training


The standard version of Analytics is extremely reliable. But it doesn’t guarantee service level agreements.

One key reason why clients choose to upgrade to Google Analytics 360 is the reassurance given by the underlying service level agreement (SLA). Also, the technical support that comes with the product is remarkable. For the best SEO experts in India, do contact us.

Google Analytics 360 makes sure that your data is available within four hours 98% of the time and carries a 99% SLA for data collection and reporting.

You’ll also have backing from a team of technical experts and also a rapid response time in the unlikely event of any issues.


– On-going analysis


After the initial implementation is completed, you will receive ongoing analysis and reports that have insights to help you make key business decisions for your digital strategy.

This is a critical aspect of any large analytics installation. 



The standard Google Analytics tool is a great, free platform, however, Google Analytics 360 has a lot to offer for larger organisations with high volume sites, complex analysis and attribution requirements. 

We are one of the top digital marketing agencies in Kerala with ample expertise and knowledge required to integrate solutions for tracking, analyzing, optimizing and reporting your digital marketing strategy.


Being a marketer, one’s job is to capitalize what’s popular in the “here and now.” And one great means that helps with this is the tool called Google Trends, which identifies current and existing trends in search marketing. Enabling you to take what you’ve learned and apply it to any of your marketing strategies. 

Wondering how your business can benefit from this tool? Our digital marketing experts are ever ready to guide you through. Let’s connect quickly!


What Is Google Trends?

Google Trends helps marketers identify trending topics across varying industries that were initially created for journalists. Both the journalist and the marketer are craving attention in whatever they’re trying to do. In comes the role of Google Trends. This resource will show you what topics are currently trending and how best you can use that information to draw the attention of your chosen audience.


Why Should You Use Google Trends for Marketing?

By using Google Trends regularly, marketers are able to understand the importance of capitalizing on trends.

Using Google Trends helps to:


– Find Interesting Topics

Whether a blogger, content marketer, or SEO, one needs to find interesting topics that people want to read about. The SEO world is so focused on keywords and technical SEO and sometimes forgets that people also want to read about topics that interest them. A great way to find out what interests people is by using Google Trends. This tool will tell you how much interest surrounds a specific search. And then you can determine whether or not it’s worth creating content about it.


– Inspire Creativity

Google Trends is useful for visual content as well. It helps you to figure out what to do with your social media or how to improve a featured image on your blog post. By creating a relevant and interesting image, you can generate attention for your content. This provides many SEO-related benefits, too.



– Identify (and Leverage) Seasonal Trends

Especially If you’re in the travel, e-commerce, or tourism industries, your business might be seasonal and you would want to Identify when to stock up on certain items. You may also need to increase your inventory to prevent backorders. Google Trends allows you to identify and leverage these seasonal trends. Our top seo experts are capable of identifying and implementing this trending tool to help you gain momentum on your business.



5 Ways to Use Google Trends for Marketing

1. Get Ideas for Blog Posts

Google Trends helps to find new and exciting topics to write about and thereby you can produce content your readers will love and will rank well on Google. Google Trends is thus a sure-fire method to find good topics and they tell you exactly what is trending.

Best part is that they provide you with specific topics and queries around trending search phrases. You can then expand on the theme and write about related topics. It’s essential to choose blog post topics based on trends and it needs to be completely relevant to your audience at the time you publish it. 

Get connected with the best digital marketing company in Kochi, Kerala to see your business skyrocket! We are only a call away.

2. Get Ideas for Social Media Campaigns

Google Trends searches are not just for organic search marketing. You can also use them for social media to build a large social following.  You can constantly come up with interesting content to promote your site and brand.  

The related queries section of Google Trends helps to identify trending topics and build creatives and copy around that. 

3. Use It to Improve SEO

One particular area where we can use Google Trends is in organic search. Being the best amongst the top digital marketing agencies in Kerala, we know exactly how to leverage this for you. 

Google Trends can also help with keyword research and you can use it to identify relevant keywords and then decide if it’s a valuable keyword or not.

The best part is that you can look at years worth of data and can plan for the future by knowing whether or not a topic is evergreen enough to put in the time and effort.

4. Find Long-tail Keywords for Paid Campaigns

Finding the right keywords for your paid campaigns is much needed for your success and is also important from a financial standpoint. The sooner you find the right keywords, the earlier you can start capitalizing on paid ads. 

This would also appeal to your target audience, and you will know which term is trending, so there should be plenty of paid search volume.

5. Find Trending Topic Ideas for Webinars

When creating a webinar, you want to reach the right people at the right time and Google Trends can help you do just that. 

Our digital marketing experts make use of the tool to exactly guide you in the way needed by you and there will not be a need to guess or take chances between proper keyword research and Google Trends.


To be able to identify trends is important for all marketers. Irrespective of the industry that you are in, your target audience is actively searching for things on Google. You need to figure out what those things are and our SEO experts in India can help you with this. 

Google Trends is definitely a great way to get started. Need help with it? Reach out to our team.