Google has several ways to generate results for webpages. Crawling is one among them for ranking the sites and to find out what exists in the sites. Since there is no central registry available for Google, they need to constantly lookout for new web pages and get them listed as known sites. Crawlers or individual bots will browse the web pages for indexing. Unless you possess rich expertise in setting up webpages, there are chances for crawl errors to occur. However, there is nothing to worry because these errors don’t necessarily have an immediate negative effect on Search Engine Optimization (SEO) rankings. The best SEO company in Kochi will narrate all the steps needed to successfully identify and tackle crawl errors to achieve good overall website health.
Mark crawl errors as fixed
Thinking whether you can simply mark all the errors and fix them in the first place? But it actually helps in tackling the crawling errors in a more structured way. The long list of errors will be hard to find the right way among these long list of errors. By marking the errors as fixed, you can begin the fixes from scratch. In addition to that, some of the crawl errors might be irrelevant and have fewer chances to pop up again in your report. By this way, you can strategically begin the process.
Check Weekly Report
Generate a weekly report of the crawl errors and discover the number of errors. Analyze and evaluate which all are manageable. You can easily go through the newly discovered error that doesn’t exist in the previous weekly report. In this way, you can systematically and radically optimize the way the process of crawl errors are monitored. Partner with some of the best digital marketing company in Kerala to gain valuable insights on what you need to follow when you observe crawl errors in your weekly report.
Categorize the errors
The search console crawl error view has evolved over the years. There are basically two sections under which the errors are classified – Site Errors and URL Errors. This helps in segregating the errors as there is a distinct difference between site-level errors and URL level errors. The dashboard gives you a clear picture of your crawl errors so that you can plan the process accordingly.
Most of us would have experienced 404 errors multiple times on several web pages. For every 404 error that Google’s bot detects, it will send a link notification from where the error has occurred. Adjacent to the error details bar, you can find the link. However, the Linked From button might reveal a link which is not existing anymore or that doesn’t link to the error URL anymore. You can also download a detailed report on your crawl errors, which gives a clear idea of where the errors are linked.
Types of 404 Errors
- Faulty Links from other Websites – If the false URL is linked from another website, you should implement a 301 redirect to the correct URL.
- Faulty Internal links or Sitemap Entries – If the False URL which caused the 404 error is linked from your own website, then you need to fix the link or sitemap entry. It is ideal to put a 301 redirect to the 404 URL so that it will disappear from the Google Index.
- Mystery 404 errors – In some of the crawl errors, the source of the link remains a mystery. Despite all the crawl error reports, its irony to understand that the error reports are not 100 percent accurate or credible. Some of the URL’s may not be existing for years or doesn’t link to any error URL’s.
- Soft 404 errors – Soft 404 error is an empty page that Google encountered and returns a 200 status code. It’s a page which Google thinks to be a 404 page, but actually, it isn’t. It was in 2014 that soft errors started appearing, which actually hinted the issue with thin content in web pages. If such an error happens, 301 redirect it to an existing page. Fix the non-existent URL by not giving back a 404 error code.
- 500 Server errors – The 500 server error is the most important to notice. This can be a strong signal from Google that something is seriously wrong with your website that can result in bad website rankings. Certain subdomain, directory for file extension can be the reason for the server to give back a 500 status code. Sometimes it can happen if the website is down for maintenance or happens to be overloaded or force majeure.
- Other crawl errors: 400, 503, etc – Sometimes you might notice errors like “Access denied” or “Faulty redirects” etc. These type of errors fall to the category 400 or 503 categories of crawl errors.