Search Engine Optimization (SEO) is critical in attracting consumers to the online platform of a business. SEO trends are constantly changing, and the need to stay on top to ensure your content strategies are effective is deemed necessary. Being the best SEO company in Kerala, we can tell you that if you are still relying on the same SEO tactics you’ve been using for years, it’s high time that you switch to the latest ones. And we are here to help. 

Many older strategies are not only ineffective in today’s SEO landscape, but some outdated ones can even negatively impact your SEO. This makes it a necessity to continually adapt SEO strategies to the latest trends.

Our SEO company in Kerala can help you stay on top by incorporating the latest SEO strategies thereby ensuring that you see positive results.

Here is a look into the SEO trends that will have the biggest impact in the year 2022.

 

 1. AI Will Play a Bigger Role in SEO

Artificial intelligence (AI) continues to change how people interact with online content. AI’s role in SEO strategy is also highly increasing. Noteworthy is Google’s AI algorithm RankBrain. This is emerging as one of the most important ranking factors for Google’s search engine results pages (SERPs) in 2022. 

Google has revealed RankBrain and many businesses are wondering how this will affect SEO. Are you also thinking about how you can cater your content strategy to an AI algorithm?  You should then definitely take our help because we are the best amongst the best SEO companies in Kerala, who have the right experience and expertise to guide you through. 

Though Google has not yet shared details on the inner workings of how RankBrain learns and analyzes content, experts anticipate that user experience is going to be one of its primary ranking factors. This indicates that click-through rate and the amount of time users spend on a website, both of these are going to be the key factors that RankBrain will be using when prioritizing content. 

We can help you reevaluate your SEO strategy and help you create content that is well-organized and useful so that you captivate and engage your readers.

 

2. A Shift to Long-Form Content

You will need to shift to a long-form content strategy in order to ensure that you captivate and engage readers who visit your website. A long-form content of 3,000 words or more will get you more traffic and more shares than short-form content. 

Hence, shifting your focus in creating quality long-form content can greatly improve your search rankings. In order for long-form content to be successful, it must also have the capacity to be able to keep readers engaged.

To keep your readers engaged, it is essential that you break up your content into multiple sub-sections using H2 and H3 subheadings. This will help in making it more scannable. 

The goal here is to make your content easy for readers to browse, particularly on mobile devices. Big chunks of text can be intimidating to many readers and can overwhelm a small screen. 

Approaching our SEO agency in Kochi will help you to achieve all that is mentioned here and will ensure that your content is easy to share in order to further improve your SEO. Including obvious sharing links at the beginning and end of your content also will let your readers share it with a click of a button.

 

3. Mobile-Friendliness is Critical for Google Rankings

Mobile-friendliness has been a key aspect of SEO ever since Google officially made it a ranking factor in 2015. It is critical to optimize your content for mobile devices, as Google rolled out mobile-first indexing in 2019. 

This means that the search engine will primarily look at the mobile version of a website when ranking the content. This is considered as the “primary” version instead of the desktop version. This switch came as a surprise to many people, and it is estimated that nearly 75% of internet users will access the internet solely via mobile devices by the year 2025.

 

Google has made it easy to check how effective your mobile site is with their free mobile-friendly test. Also by using Google’s Mobile Usability Report, you can find out if there are problems with your mobile website and decide what can be done to fix these issues. 

Using these tools is critical in helping you find and fix the mobile usability issues in your website. Otherwise, it could negatively affect your SEO. More internet use comes from mobile devices and hence you will need to ensure that your content is optimized with these users in mind. Which, our SEO company in Cochin can help you with. 

 

4. Content Should Fulfill Google’s EAT Principle

Google repeatedly emphasizes the point that content quality is critical for your ranking to become a success. This often leaves businesses wondering what Google actually means by “quality content”. While trying to improve the quality of your content for SEO purposes, it is essential to refer to the EAT principle of Google.

EAT stands for expertise, authoritativeness, and trustworthiness. Google uses these factors to determine if a web page provides quality content, and it is something businesses need to be aware of when developing content for their website.

For creating quality content, it is important that you create buyer personas, which helps you better understand what kind of content your target audience values. Buyer personas form an integral part of a successful SEO and can help businesses to create content that is interesting to their readers. 

It must be formatted in a way that the target audience finds appealing. It is also important to keep EAT in mind when you develop your content. 

Being the best amongst the top SEO companies in India, we make sure that you achieve this when you have approached us. As the quality and readability of the content, it is equally important to make sure that you back up claims that you make with statistics and facts, and make sure that you link all those to reputable sources. 

To have authoritative links in your content is a great way to fulfill all of the criteria within the EAT principle.

 

5. Effective SEO Needs to Include Video

It is imperative to develop an SEO strategy that includes video content as well. The online video platforms have exploded in the last few years, and it is evident that many businesses have begun to use platforms like YouTube and TikTok to engage with customers and to expand their reach.

Creating optimized video content should be an integral part of your SEO strategy moving forward. Are you thinking about how you can optimize video content? 

One way to do this is to make sure that you optimize your video channel description and include a user-friendly overview of what your channel is about. Keywords play a critical role in optimizing your video content. 

Don’t cram your video descriptions with keywords. Having a few useful keywords and hashtags can help direct your content to its intended audience.

 

 

Bottom Line

Our SEO company in Kochi can undoubtedly assure you that SEO plays a critical role in affecting your ranking. SEO is continually evolving and growing more complex. To keep up with current trends you will require to do more than stuff your content with keywords. We can help you with this. 

We are the best SEO agency in India capable of creating quality content that will rank well in Google’s algorithms. To stay up-to-date with the latest SEO trends feel free to contact us for advice on how you can best optimize your content for SEO.

 

Google has several ways to generate results for webpages. Crawling is one among them for ranking the sites and to find out what exists in the sites. Since there is no central registry available for Google, they need to constantly lookout for new web pages and get them listed as known sites. Crawlers or individual bots will browse the web pages for indexing. Unless you possess rich expertise in setting up webpages, there are chances for crawl errors to occur. However, there is nothing to worry because these errors don’t necessarily have an immediate negative effect on Search Engine Optimization (SEO) rankings. The best SEO company in Kochi will narrate all the steps needed to successfully identify and tackle crawl errors to achieve good overall website health.

Mark crawl errors as fixed

Thinking whether you can simply mark all the errors and fix them in the first place? But it actually helps in tackling the crawling errors in a more structured way. The long list of errors will be hard to find the right way among these long list of errors. By marking the errors as fixed, you can begin the fixes from scratch. In addition to that, some of the crawl errors might be irrelevant and have fewer chances to pop up again in your report. By this way, you can strategically begin the process.

Check Weekly Report

Generate a weekly report of the crawl errors and discover the number of errors. Analyze and evaluate which all are manageable. You can easily go through the newly discovered error that doesn’t exist in the previous weekly report. In this way, you can systematically and radically optimize the way the process of crawl errors are monitored. Partner with some of the best digital marketing company in Kerala to gain valuable insights on what you need to follow when you observe crawl errors in your weekly report.

Categorize the errors

The search console crawl error view has evolved over the years. There are basically two sections under which the errors are classified – Site Errors and URL Errors. This helps in segregating the errors as there is a distinct difference between site-level errors and URL level errors. The dashboard gives you a clear picture of your crawl errors so that you can plan the process accordingly.

404 Error

Most of us would have experienced 404 errors multiple times on several web pages. For every 404 error that Google’s bot detects, it will send a link notification from where the error has occurred. Adjacent to the error details bar, you can find the link. However, the Linked From button might reveal a link which is not existing anymore or that doesn’t link to the error URL anymore. You can also download a detailed report on your crawl errors, which gives a clear idea of where the errors are linked.

Types of 404 Errors

  • Faulty Links from other Websites – If the false URL is linked from another website, you should implement a 301 redirect to the correct URL.
  • Faulty Internal links or Sitemap Entries – If the False URL which caused the 404 error is linked from your own website, then you need to fix the link or sitemap entry. It is ideal to put a 301 redirect to the 404 URL so that it will disappear from the Google Index.
  • 404 Errors due to Javascript – While the bots crawl Javascript applications, there are several limitations and criteria that you need to account for designing and developing the platform. In this case, you have to test how Google is crawling and rendering a URL. It’s ideal to collect and audit the errors encountered by the user.
  • Mystery 404 errors – In some of the crawl errors, the source of the link remains a mystery. Despite all the crawl error reports, its irony to understand that the error reports are not 100 percent accurate or credible. Some of the URL’s may not be existing for years or doesn’t link to any error URL’s.
  • Soft 404 errors – Soft 404 error is an empty page that Google encountered and returns a 200 status code. It’s a page which Google thinks to be a 404 page, but actually, it isn’t. It was in 2014 that soft errors started appearing, which actually hinted the issue with thin content in web pages. If such an error happens, 301 redirect it to an existing page. Fix the non-existent URL by not giving back a 404 error code.
  • 500 Server errors – The 500 server error is the most important to notice. This can be a strong signal from Google that something is seriously wrong with your website that can result in bad website rankings. Certain subdomain, directory for file extension can be the reason for the server to give back a 500 status code. Sometimes it can happen if the website is down for maintenance or happens to be overloaded or force majeure.
  • Other crawl errors: 400, 503, etc – Sometimes you might notice errors like “Access denied” or “Faulty redirects” etc. These type of errors fall to the category 400 or 503 categories of crawl errors.

As a businessman in Kerala, you must be aware of the importance of using the mobile and digital channels not only for acquiring customers but also retaining them. However, you may not be very clear as to where you should start and how to develop an integrated plan to effectively grow and engage your audience. The aim of this post is to provide you with some basic information as to why you should have a digital marketing strategy.

#1: Gives you a direction

If you don’t have a digital strategy, it means that don’t have a clear goal as to what you want to achieve through your online business. If you want to grow your business, you need to gain new customers and build relationships with the existing ones. You should have clearly defined digital marketing objectives so that you can employ the resources and evaluate outcomes through analytics achieve all your business goals. The best way to go about developing a digital strategy is by consulting with a reliable digital marketing agency in Kerala.

#2: Helps to know your audience better

When it comes to online business, the dynamics are very different from the traditional channels. The profile of customers and their behaviour, competition, and marketing communication options have an impact on how your business performs online. Great tools available online help you find out more about customers’ demand. You can do a search gap analysis with the guidance of trustworthy SEO company in Kochi and Google’s keyword planner to understand as to how you can tap into searchers’ intent and attract them to your website.

#3: Competitors will take away your market share

If you don’t devote enough attention to digital marketing or follow an ad-hoc approach, your competitors will eat into your market share. One part of your strategy could be working closely with the best PPC management company to boost your brand and improve online presence.

#4: Helps you to have a strong online value proposition

Having a clearly defined digital marketing strategy helps you to pursue a customer value proposition that is tailored to suit the needs of your target audience. It helps you to design your online service so that you can encourage existing as well as new customers to engage with your brand initially and then stay loyal. This means that you should have a competitive and strong content marketing strategy. This is because content helps to engage your audiences through various channels such as search, social, blogs, and email marketing.

In conclusion, there are several reasons for you to deploy a digital strategy and transform your online business. For more information in this regard, you can visit our website www.socialpulsar.in.

If you are a social media marketing agency in Kerala, you would have understood that mobile usage increased predominantly due to use of social media sites.  Soon, the best brands had no other option but take advantage and create campaigns for their products/services on the mobile phone. Now mobile use has increased so much that a majority of websites are being accessed through mobiles.

For Google, the primary search engine index would very soon be the mobile version of the website. This is what mobile-first indexing is all about. The search engine index is the collection of pages or documents that have been crawled through by the search engine. In fact, mobile search engine index will determine the website rankings.   

In this context, it is important that every SEO company in Kochi makes a note of this and changes their strategy in this New Year accordingly. These are some of the points SEO companies need to make a note of.

Traditional Techniques

At this stage, traditional SEO techniques are still likely to work. However, they have to be implemented in a proper manner.

No Penalty

Google also assured that having only a desktop version of the website will not attract any penalty.

Be Mobile-Friendly

As part of the new change strategy, even the best digital marketing company in Kerala will have to write mobile-friendly content to attract a larger audience. Shorter sentences and small paragraphs are recommended.

Give up Flash

It is important to stick to HTML5 or Java and give up Flash.

PopUps – Not welcome

Popups can be very annoying for the user on the mobile phone.

To build the mobile version of your existing website, visit us at www.socialpulsar.in