Facebook ads are so common these days that even a common man will probably be able to tell which part of the ad is the headline and which part is the image, and so on. It seems too simple. 

If you are someone who wants to learn about Facebook ads, it won’t be enough to identify the parts of a Facebook ad alone, as how a common man does. You should also know the purpose of the ad and understand the ways to maximize each element of that ad.

Wondering how to tackle the anatomy of a Facebook ad? Get professional help from our social media marketing company in India.

 

A Look into The Anatomy of a Facebook Ad

A typical Facebook ad like the link ad has 5 elements:

1. Post text

Often known as post text, it is the copy that’s right above the image. Some brands may just write 1-2 lines of text while some others may do it in several paragraphs.

Though there is no right and wrong answer, the best tip is to do A/B testing. This lets you check whether people respond better to short or long copies. This lets you get clear on your message.

Always make use of simple and actionable language that reflects their needs.

 

2. Image

It is a known fact that the human brain processes visual content faster than text.  Hence, your choice of Facebook ad image counts. The more appealing you can make it, the more effective your Facebook ad becomes.

Then comes the doubt on how you select images that make a positive impact. The guidelines mentioned below help you in choosing the right images:

Buyer PersonaThink about questions such as: Who is your audience? What are their goals? What do they value or fear?

MessageThe image should communicate the main message of your Facebook ad. It must be one that can draw people deeper into your offer. 

QualityAn image that’s grainy, blurry, and basically poor in quality will do no help. Facebook recommends uploading 1200 x 628 pixels for the best image size.

 

3. Headline

When done right, headlines can do a lot of convincing. You can employ different techniques in writing ad headlines like sparking a sense of urgency or using an active voice. But remember to always keep the headline short and catchy.

 

4. Description

The description of any Facebook ad is found right below the headline. Description enables you to explain your headline in more detail. 

Some brands also use the description to reveal the price of their offer. Others may use it to specify the features or benefits of a product. Always make sure that your description convinces people to click on the call-to-action button to its right.

 

5. Call-to-action button

Having a CTA button will take your ad viewers to their ultimate destination where they can take the action that meets your goal. Facebook provides different options for your call-to-action (CTA) button such as Shop Now, Sign Up, Subscribe, Book Now, Contact Us, and more.

A classic example of using the CTA button right is when AdEspresso did a $1000 experiment where they tested four different call-to-action options which included No Button, Learn More, Download, and Sign Up. They concluded that any choice of CTA button works better than having no CTA at all.

Get help with your Facebook ads through our PPC firm in Kerala. Do call us to know more.

 

Examples of Facebook Ad to Take Inspiration From

You might have identified the anatomy of a Facebook ad but still may be unsure about how to optimize each part in a way that makes your ad 10x better. 

Here are the best examples and included along with a couple of good insights. 

Check them out:

 

1. Dean Graziosi

Mastermind groups are worth a thing these days, and this Facebook ad by Dean Graziosi depicts how his millionaire mastermind is worth it. It uses just a few words and a powerful picture.

Take away from this FB ad:

      – Show the price of your offer beyond one element of your ad. And the word “just” makes your offer emphasize its affordability.

      – If you want to include your audience in your exclusive group or mastermind, use an image of your actual, successful members.

 

2. Yoga on Gaia

Gaia is a service by which you can do yoga anytime and anywhere. Their offer to everyone is a chance to enjoy unlimited yoga for 2 weeks. But what stands out is the text on the ad image that says, “Gaia 99 ¢ JOIN NOW.”

Take away:

        – Make use of a directional cue to shift your audience’s attention to your main message. 

        – Use your user testimonials in your FB ad’s post text. You needn’t reveal the name of your user.

        – Include time-related words that create urgency. Apart from the word now, other words that can be included are limited time, and today only.

 

3. Shopify

Shopify features a story of one of its users.  It inspires people to start a business. Their effective way of using storytelling in their FB ad’s post text, image, headline, and description has gained them much traffic. But, they chose not to use a call-to-action button.

Take away:

– As the CEO of your business, take a photo of yourself. Showcase your product. Add a little creativity to make the image more interesting.

 – Include a sneak peek of your story in the description section. You may begin by mentioning how you got started on your entrepreneurial journey.

 

4. Men’s Health

Men’s Health’s ad is a straightforward one and it features a post that reveals the benefits of outdoor running. The post itself will show you an option to buy a pair of trail running shoes worn by the man in the ad image.

Take away:

          – Use an FB ad to promote your blog content and the title of your post can be used as the headline itself in the ad.

          – Get sales by advertising a blog post by including your product in the ad image.

          – Adding a CTA button will make your ad look more natural and less promotional especially if you’re leading people to a blog post.

 

5. Academy Sports + Outdoors

Academy Sports + Outdoors has apparel, protective gear, and equipment for sports enthusiasts. Their ads are a good example for brands who want to give their audience a nudge.

Take away:  

           – Mention the features and benefits of your product in the post text.

           – Make the headline exciting.

            – Add a Shop Now CTA button if you’re going to lead people to a product page.

Are you looking for the best lead generation agency in Kerala? We are only a call away from helping you.

 

Summary

The above-mentioned examples and tips might have familiarized you with the anatomy of a Facebook ad and how each element can play a role to make your ad campaign more effective. 

For expert guidance and professional help, do contact our SEO company in Kerala. We will help you achieve a winning combination of the right headline, image, post text, CTA, and description and perform timely A/B testing too.

 

 

SEO is important to optimize your site for mobile and there are claims that the impact of mobile-friendliness influences search ranking. Mobile devices account for over half of all searches on the web.

Since smartphones have become more ubiquitous, mobile search has grown and Google had to reevaluate its approach to ranking mobile-friendly sites. Want to make sure that your site is mobile-friendly? Get in touch with our SEO company in Kerala.

And this evolution led to an event that’s known in the SEO community as “mobilegeddon.”

This read will investigate the claims and provide clarity on the impact of mobile-friendliness on search rankings.

 

The Claim: Mobile-Friendliness Is A Ranking Factor

Websites that are designed to fit on mobile screens are said to benefit from a ranking boost over sites that are only optimized for desktops.

This claim arises from the fact that a greater percentage of searches are conducted on mobile devices. And also based on the understanding that Google aims to serve pages with the best user experience.

With many users searching on mobile, the best user experience is assured by serving results that work on both mobile and desktop.

Before mobile was dominant, people used to search Google and it was common for users to land on pages that weren’t optimized for their smartphone or tablet.

Users became frustrated with visiting pages they couldn’t easily navigate. Google started noticing search quality issues.

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Without having any incentive, waiting for webmasters to make their sites compatible with all devices could have taken years.

And Google couldn’t force sites to become mobile-friendly as it wouldn’t be fair to threaten websites with punitive action for having an outdated design.

Instead, Google went about rewarding domains that opted for a mobile-friendly design on their own.

The ranking advantage that was gained by mobile-optimized sites spurred the adoption of responsive web design on a larger scale.

Now, it’s uncommon to conduct a mobile search and land on a page that isn’t optimized for a smartphone.

Make your site shine and outrank competitors by writing magnetic content, and win with PPC by getting the professional help of our SEO agency in Kochi.

 

The Evidence For Mobile-Friendliness As A Ranking Factor

Mobilegeddon isn’t a myth and to be clear, the name Mobilegeddon didn’t originate from Google. It came about on April 21, 2015, after being announced two months prior.

When Google had launched what’s officially referred to as the “mobile-friendly update,” it stated:

“As we noted earlier this year, today’s the day we begin globally rolling out our mobile-friendly update. We’re boosting the ranking of mobile-friendly pages on mobile search results.

Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.”

After a year in 2016, Google announced it would be strengthening the mobile-friendly ranking signal:

“Today we’re announcing that beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.”

The mobile-friendly update was designed to impact only the mobile search results. And there was no boost for mobile-friendly sites when a user searched on a desktop.

Despite mobile-friendliness being a ranking factor that has been strengthened over time, Google reminds us that user intent is a stronger signal.

If a page is not optimized for mobile, it can still rank in mobile search results if it’s the best match for what the user is looking for.

“And remember, the intent of the search query is still a very strong signal — so even if a page with high-quality content is not mobile-friendly, it could still rank well if it has great, relevant content.”

However, Google advises in its Mobile-first indexing best practices documentation:

“​​While it’s not required to have a mobile version of your pages to have your content included in Google’s search results, it is very strongly recommended.”

Hence, it would only do good if you can make your site mobile-friendly. Do get in touch with our digital marketing agency in Kerala for a comprehensive approach. 

 

Mobile-Friendliness As A Ranking Factor: The Conclusion

Thus, it’s evident that mobile-friendliness is a confirmed Google ranking factor, and websites that aren’t easy to navigate on mobile are at a disadvantage when it comes to search.

Is your business’s website design outdated? We strongly recommend considering upgrading it in order to remain competitive in Google. Do get in touch with our agency for the apt solution as ours is the best amongst the SEO companies in India.

 

 

A typical marketer’s SEO efforts might revolve around trying to improve their bounce rate. And bounce rate is just another victim of false information in the SEO community.

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In his “industry study”, Brian Dean of Backlinko, is giving some valuable SEO advice on bounce rate. However, his “industry study” was quickly called out for being “an effective piece of link bait” by the SEO community.

So, what’s the truth about bounce rate? Is it really a ranking factor? Does bounce rate impact your organic traffic?

 

Here’s a look into it:

Though SEO experts have been debating the relevance of Google Analytics bounce rate to search engine ranking for years, yet, several misconceptions still surround this topic. 

Many website owners optimize for lower bounce rates in the hope of improving their ranking, while lower bounce rates don’t simply translate into higher rankings.

But the answer seems clear enough that bounce rates don’t affect SERP. And if that were false, how do we explain Backlinko’s conclusion that low bounce rates are associated with higher rankings? 

 

What does bounce rate measure?

The percentage of single-engagement visits to your site accounts for your bounce rate.

This indicates that what Google Analytics is actually tracking is the number of visitors who come to your page and leave without viewing any other page on your website.

Marketers usually interpret this measurement to determine whether the webpage provided the user with what they were looking for.

Hence, bounce rate is not a measurement of how long a user spends on your page. Your page might be highly engaging and you had a high bounce rate doesn’t mean the user spent a high time and had left.

There are two implications:

The first one is that the bounce rate is not necessarily bad.

A bounce rate can be explained as the effect of ineffective content and/or low accessibility, it could also be the result of a mismatch between keywords and content or even the purpose of the page.

Thus, optimizing for bounce rate does not necessarily mean you are improving the quality of your website or will be helping your website become more useful for your visitors.

Improve your SEO efforts with the help of our experts. Do contact our SEO agency in India.

Secondly, an overemphasis on bounce rate can decrease the usability of your site.

For instance, if you think about turning every page you have into two pages and linking them together to forcibly decrease the bounce rate of your site, the analytics might show that you have improved your KPI. But, from the user experience, you’ve turned a simple, accurate site into a mess. 

Hence, the roadmap of your website and your user funnel should be purposeful in design rather than bounce rate focused.

 

Google doesn’t use bounce rate as a metric. Here’s why:

 

1. Bounce rate is not a reliable measurement of quality

As discussed before, bounce rate cannot accurately determine user engagement as it does not factor in time spent on the page. And, bounce rate varies widely across industries. 

So, it does not make sense for Google to punish certain types of websites based on their Google Analytics’ bounce rate. 

 

2. Google lacks access to Analytics data.

Google Analytics data is considered integral to any sort of testing or analysis, Google isn’t likely to see things the same way.

And people who believe Google has reason to stalk Google Analytics data cite one of two reasons, each of which can be deconstructed.

 

3. Google Analytics can be easily manipulated.

The amount of posts that are published on how to detect and filter out bot behavior in Google Analytics is a powerful indicator of Google Analytics’ inherently unreliable nature. 

Hence, if Google Analytics isn’t powerful enough to automatically filter out manipulative behavior, there is no reason for Google to employ this “flawed” data in its ranking system.

 

4. Many websites are not using Google Analytics.

The fact is, by W3Techs’ estimates, only about 54.3% of all websites use Google Analytics.

There are sites that don’t use any type of analytics tools and of the sites that do use analytics tools, not all use Google Analytics. Therefore, Google Analytics’ bounce rate cannot be used as a ranking factor.

The fact is that Google does not need to rely on Google Analytics to source data about the traffic and content of websites. Instead, Google employs its own tools to determine your actual website bounce rate: the pogo-sticking algorithm.

The pogo-sticking algorithm is Google’s tool for tracking user pogo-sticking. The analysis works like this; when a user clicks a link but realizes it is not what they’re looking for, they return to the search results page to click on another link, then, they are pogo-sticking, meaning, bouncing around from page to results to page to results and so on.

The thing is Google does not quantify the amount of pogo-sticking your webpage causes through bounce rate, but rather through the number of long clicks and short clicks your website generates.

A long click occurs when a user clicks on a result and stays on that page for a long time. And, they don’t return to the results page. A short click, on the other hand, occurs when a user clicks on a link and quickly returns to the results page. 

Long clicks are the best sign of user happiness and what Google optimizes for.

From the SEO point of view, the implications are clear, ranking requires generating long clicks and keeping your long to short click ratio high rather than dwelling on bounce rate.

But, knowing why Google doesn’t use Google Analytics’ bounce rate brings us to a rather surprising conclusion: bounce rate still matters.

Improve your website’s experience by hiring our content marketing services in Kerala.

 

Conclusion

While bounce rate doesn’t directly affect your page ranking, it is still something you should understand and be able to improve upon.

High bounce rates are symptoms of deeper problems like user experience issues or poor targeting. These are the things for concern. 

By getting in touch with our digital marketing company Kochi you can work on the deeper problems like usability and customer targeting, SEO problems, and improve sales as well.

 

 

Numerous sites struggle to build traffic and it’s an everyday story. Sometimes it’s because Google constantly keeps updating and it could also be because the website is brand new. Is your site struggling too? Do get in touch with our agency which is the best digital marketing agency in Kerala. 

Let’s take a sneak peek into how to build new sources of traffic.

Understanding Google’s Freshness Algorithm

You must first understand that Google only and always prefers “fresh” content is not entirely correct. The idea had come up from a misunderstanding of Google’s “freshness algorithm.”

The freshness algorithm promotes new content when it is trending and of the moment. So, if you had believed that the freshness algorithm prompts only recently published content, you had a wrong notion all this while. The freshness algorithm is about promoting trending content instead. 

Need help in developing content that trends? Get in touch with our agency for content marketing solutions in Kerala.

The publication date of the content is not a ranking factor. Hence, changing the publication date will not make the web page rank better.

Google’s freshness algorithm is 100% about relevance to users and a fresh web page is always relevant to a person searching for the latest information.

So, it’s time to re-strategize your content structure and you can attain that easily through our content strategy agency in Kerala.

 

Fresh Content Is About Relevance

So if your digital marketing strategy is managed based on relevance and being topical or new, then generating ideas for content becomes easier.

Here’s a tip that can come in handy. Develop content on topics that are trending and at the same time have relevance to your business activities. Current events like politics, sports, and entertainment are important at a specific moment. So, anything that is new is a good topic for ranking new pages and building traffic fast. 

And that is the kind of content that Google might rank faster for a new web page.

Get professional help with your content marketing through our content marketing company in Kochi. Do call us to know more.

Google’s explanation on ‘freshness within the context of relevance’:

“…we’re making a significant improvement to our ranking algorithm that impacts roughly 35 percent of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness.”

 

Updating Content vs. Changing Content – a look into the context

In 2018 Google’s John Mueller had this to say about freshness as a ranking boost:

“Fresher doesn’t mean better. Don’t fall into the trap of tweaking things constantly …when you could be moving the whole thing to a much higher level instead.

It’s more a matter of your putting out new content… that’s relevant for people who are searching at the moment and that we’re ranking them based more on that…”

What Mueller is warning about is, to avoid changing content in the hope that Google will see it as fresh, because, there is a difference between changing content and updating content.

Merely changing content does not make it more up-to-date. It’s simply rearranging words.

On the other hand, updating content means making it up to date. That results in content that is relevant to a topic that is changing.

Get expert support for content marketing solutions in India by contacting our agency that is located in Kerala. We have been helping various clients across numerous industries to successfully develop content that drives traffic. 

 

Understand that fresh is all about relevance

SEOs often have to be tailor-made in order to be relevant to Google’s algorithm. Hence, you need to make great strides by focusing on being relevant to users when users need content about new topics.

Evergreen content is information that doesn’t change. For example, the basics of growing a potato plant will never change. 

A business with a brand new website will have to face some struggles to rank evergreen content against established websites.

Now, going back to the potato plant example, focusing on a trending way to grow potatoes can be easier. For example, a new method for growing potatoes is trending because of social media. People are going to be hungry for more information about that new method.

Similarly, publishing content based on trending topics will be a useful strategy, particularly for new websites. It will attract users to the trending topic who may then stick around for some of the more evergreen topics.

Need help in creating content on trending topics that will boost your traffic? Do get in touch with our agency which is the best SEO company in Kerala.

 

Bottomline

Hope you get the point that constantly adding content that is relevant to users and doing it on a regular basis is the secret to becoming a successful website.

Therefore, devoting time to producing and publishing trending content is a good way to get the ball rolling on a new website or a way to keep afloat during the lean times between algorithms.

Your task gets simplified by hiring our team of SEO agency in India. Do get in touch with us to unlock the door to a great website.  

 

 

Facebook is a major platform for every digital marketing enthusiast. And to rightly make use of this platform that leads to more interactions and directions towards your website and brand is not a child play anymore. It requires the right planning, strategizing, and timeliness of actions and posts. For which the services of our SEO specialist in India will be of great help. 

The third quarter transparency reports from Facebook give us more insight into the platform. But it’s still unclear whether the company’s wide-ranging efforts to restore its reputation will have the desired effect.                                                 

These insights are evident from Facebook’s Q3 2021 transparency reports, including reports on its most widely viewed content and community standards enforcement. The Widely Viewed Content Report depicts a clear pattern in the top 20 most viewed posts and the Community Standards Enforcement Report indicates that the prevalence of hate speech on Facebook has decreased for the fourth consecutive quarter.

Our agency is the best amongst the top digital marketing agencies in Kochi and we can help you with effective digital marketing strategies that will bring you the desired results. 

 

The top 20 most widely viewed posts

About Q2, when Facebook had published the first edition of its Widely Viewed Content Report, the top 20 posts cumulatively accounted for about 0.1% of all U.S. content views. “Our goal is to be transparent about our most viewed content, and to shed light on the fact that while an individual piece of content might be viewed by a very large number of people, Facebook is so large that the content will only represent a small fraction of total views in News Feed in the US that quarter,” the company said, “In short, it is not very common for different people to see the same content in their News Feeds.”

To add to this, the top 20 posts all contained a background or image with text and seemed to be designed to solicit reactions from users. They also intended to lend themselves to short comments and tag other users. Notably, eight of the top 20 posts were from a page that is called Thinkarete lifestyle.

Looking for the best SEO experts in Kerala? We are only a call away. 

 

Hate speech is down quarter-over-quarter

In the Q3 report of Facebook, there were three views of hate speech for every 10,000 content views, according to the report.

But on Instagram, that figure was slightly lower with users viewing hate speech two times per 10,000 content views (0.02%). And this is the first time the company is reporting this metric for Instagram. There is no historical data available to compare it to.

Knowing what types of content garner the most views can be useful for your social media campaigns. Hence marketers should still prioritize the types of content that most resonate with their target audience. 

The trend of decreasing hate speech on Facebook may make brands feel safer about maintaining a presence on the platform.

Get benefit from the best content marketing services in Kerala by getting in touch with our expert team. 

These transparency reports by Facebook are part of the platform’s larger effort to restore its reputation, which includes its rebranding as “Meta.” The platform has faced years of criticism over its handling of misinformation and hate speech. The teenage users of the Facebook app are projected to decrease by 45% over the next two years, which can impact its future revenue and reach for advertisers. 

 

To Conclude

Only time will tell if all of these efforts will revitalize the platform and whether it will increase its value for marketers. Getting in touch with our content strategy agency in Kerala can help you strategize your efforts and rightly incorporate the content that clicks. 

 

An optimized site structure is a strong and essential foundation for the SEO success of any company. Do get in touch with our agency which is the best SEO company in Kerala to endeavor pro SEO strategies that will drive your business to success. 

It is important how to strengthen those foundations and identify opportunities for greater search visibility.                                        

“You wouldn’t build a house without having a strong foundation,” Niki Mosier, head of SEO and content at AgentSync said, “And you shouldn’t build a website without having a strong foundation either, and without constantly making sure that foundation is strong and that there are no cracks in it.”

Our SEO agency in Kochi will help you optimize the architecture of your site and can help search engine crawlers find and index your content. This will enable them to show those pages to users in the search results and will help send link authority around your site to make it easy for visitors to find what they’re looking for.

Shared here are the strategies to ensure that the foundations of your site are solid and to help you identify opportunities for greater search visibility.

 

Crawl budget analysis

The crawl budget refers to the number of URLs per site that Googlebot can crawl.

“Every website gets a crawl budget, which can vary depending on the size of the site and the frequency that new content is being published on the site, so having an idea of what a website’s crawl budget is can be beneficial in making informed decisions on what to optimize,” Mosier said.

Conducting a crawl budget analysis will enable you to get a more comprehensive view of the following essential elements:

How your website is being crawled?

 If you identify that Googlebot is the client, you can make use of log file analysis to find out how Googlebot is handling the URLs on your site and if it is crawling any pages with parameters. To get access to the best local SEO services, you may consider getting in touch with our agency. 

How fast your site is?

 Many tools can tell you how fast your server reacts. A log file analysis shows you how long it’s taking for a bot to download a resource from your server. 

Indexing problems-

 Getting into the log files can show us whether bots are having trouble downloading a page fully.

How often a URL is being crawled?

 The crawl frequency enables us to figure out if there are URLs that a search engine crawler should be crawling.

Crawling problems-

It also helps to reveal when a crawler is encountering 404 errors or redirect chains.

When it comes to doing crawl budget analysis, there’s a couple of tools that are helpful such as ScaremingFrog’s Log File Analyser, Microsoft Excel and Splunk. Get in touch with our SEO agency in India to incorporate the best tool for your website.

The steps to performing a crawl budget analysis:

1. Obtain the log files; for which it is recommended to work with at least a month of data. 

2. Look for URLs with errors.

3. Assess which bots are crawling in which areas of your site.

4. Evaluate by day, week, and month. This establishes patterns that may be useful for analysis.

5. Know if a crawler is crawling URLs with parameters. This may indicate a wasted crawl budget.

6. Cross-reference crawl data with sitemap data to assess for missed content.

Once you’ve dived into the server logs and understand what your crawl budget looks like, you can use this data to prioritize your SEO tasks. Our SEO specialist in India can help you perform this task effectively.

 

Driving traffic with technical SEO 

Finding out how well your site is functioning will help you put the right strategies in place that will drive more traffic to it.

Doing regular site audits helps to keep a pulse on what’s happening with your websites. In addition, Google Search Console checks for Core Web Vitals or schema issues. Making use of monitoring tools such as Rank Ranger, Semrush and Ahrefs are great ways to stay alert to any issues that might pop up with your website.

Assessing the search results pages (SERP) triggers for the landscape of the keywords that you’re targeting. In addition to seeing what search features may be available, the SERP also shows which sites are ranking higher than you. 

You can check what those sites are doing by looking at their source code and it can tell you what schema they’re using. Also viewing their pages helps to scope out what their headings and user experience look like. To know how to go about with this you can consider contacting our SEO experts in Kerala.

Updating your old content also results in a rankings boost. Thus paying extra attention to your headings and above-the-fold content helps. Adding schema markup may enable your content to appear as a rich result and thus also increase your visibility on the SERP.

Paying attention to page speed is also definitely an important metric. It’s also important to pay attention to what the industry average is. To know where your competitors’ sites are ranking or are at as far as page speed and kind of set that as your benchmark are all good to know.

It’s important to assess individual page speed versus overall site speed as it allows you to see what each page on your site is loading for and then you can make improvements on a page-by-page basis. To know how to go about this, do consider getting in touch with our agency which is the best content marketing company in Kerala.

 

To Conclude

How your pages render can affect your user experience and also affects what search engine crawlers see. Is there a pop-up or a really big header on a particular page of your site that’s taking up a lot of the above-the-fold space? Or are you struggling to have the best and most effective content? Our content strategy agency in Kerala can help you curate the best content and also deal with your page speed, thereby improving your findability. 

 

 

“Negative reviews can feel like a punch in the gut”, says Yelp. According to a recent study by Cone Communications, it was noticed that four out of five consumers have changed their minds about a recommended purchase solely based on negative information that they had found online. Get in touch with our SEO specialist in India for the best local SEO services.

After all, negative reviews can actually increase sales. Because negative reviews can help potential customers feel like they have done their homework which helps to move them further towards making a purchase decision. Negative reviews can in a way, also add credibility to your positive reviews. Thereby, negative reviews give businesses a chance to respond adequately and show how awesome they really are.

So whenever your business gets slammed on a local review site, be it a legit complaint or a crackpot customer, you can’t ignore the negativity.  

Here’s how to turn these major bummers into teachable moments.

 

1. Have A Game Plan

As Mike Blumenthal recommends with regard to Responding To Negative Reviews. Your Prospects Are The Real Audience: “Never respond to reviews unless you can own the issue, describe how future customers will not have the issue, and offer to fix the issue”. He also recommends that when you do respond, you “write with your prospects in mind”.

Get in touch with our SEO experts in Kerala, to know when and how to effectively respond to a negative comment.

 

2. Understand The Tools At Your Disposal

It is ideal to get to know the sites that all merchants respond to and learn about how to use their tools. Miriam Ellis had put a great post Edit, Remove and Respond To Reviews – Tools for Conflict Resolution that outlines what kinds of merchant responses are allowed on different local reviews sites. 

 

3. Learn How to Find Positivity From Negative Reviews

In the video by Seth Godin interviewing Top Chef’s Tom Colicchio and Food Network’s Sarah Moulton about how they use bad reviews to make their businesses better. Similarly, you can also adopt strategies with the help of our agency, which is the best SEO company in Kerala to churn the best out of a negative review and create positivity out of it. The post on Tools for Managing Negative Customer Reviews for more great words of wisdom on the subject also showcases some helpful ways to deal with a negative comment. 

 

4. Make A Study At The Feet Of The Masters

You can even take examples from a page from R.J.Hidson’s Place Page,  where, R.J., an Edmonton Wedding Photographer displays a textbook example of how to respond to a negative review when he got slammed for showing some ‘tude at a customer’s nuptials. These are live examples of how to deal with negative reviews. Taking inspiration from these can always be helpful because these are tried and tested strategies.

 

5. Don’t Ignore It, Because It Won’t Go Away

Lisa Barone puts it about what can happen when “a review develops legs”: “Staying quiet simply because you don’t think it’s serious enough to warrant a response is almost certain to invite the fire to spread beyond Yelp and onto other blogs and news sites. You don’t want that to happen. The best way to contain the mess is to handle it at its source. If something is gaining legs, get in the conversation and help calm it down. Often just a few words from you will be enough to soothe the hype and get the conversation back on track.”

Several years ago, an ego-maniacal blogger had found himself on the wrong end of some bad service and had decided to blog about it. This review “developed legs.” But the merchant ignored the problem and had lost his business because of it.

If the merchant had followed Lisa’s advice and had contacted the pesky little blogger to explain his side of the story he probably could have saved himself a lot of grief. And he might have even gotten some business out of it.

Are you looking for an SEO company in Cochin that can handle your SEO processes effectively? We are only a call away.

 

Bottom Line

Customer reviews can affect your business both positively and negatively. It also depends on how well you manage a negative review and try to bring or reflect positivity out of it. The points mentioned above are sure-shot helpers that will help you deal more effectively with your negative reviews. 

You can gain access to the best SEO practices and deal with reviews effectively by getting in touch with our agency for your local SEO services. Do call us to know more. 

 

Online reviews can make or break your business. Reviews stand out in the search results and hence you should take them seriously.  Having good reviews on Google and review sites like Yelp will attract people to check out your business. Having good local reviews is helpful. Do get in touch with our SEO agency in Kochi, to know more about how you can gain good reviews.

Reviews help to improve conversions and can make people feel more comfortable about doing business with you. In surveys such as this one on Marketing Land, 90% of the respondents said that positive online reviews influence their buying decisions. 

People choose to view only highly rated sites. If your business is in a market where a large percentage of your competitors have online reviews, your listing won’t be visible if you don’t have enough good reviews.

 

Reviews Do Affect Your Rankings

 

Though Google and Bing have never confirmed that reviews have an impact on rankings, anecdotal evidence suggests it’s likely.

In 2013 in an analysis for the hotel industry, Digital Marketing Works had found a strong correlation between reviews/ratings and positions, specifically between Local Carousel rank and average review rating and quantity. We have seen similar correlations in markets we focus on and others have reported correlations, as well.

In the year 2014, MOZ Local Search Ranking Factors, had conducted a survey of industry marketers which focused on local search. Respondents were asked to identify and assign a percentage of influence to the ranking factors and overall, the respondents believed that review signals like the number of reviews, review velocity, review diversity, etc., are a significant factor in rankings.

Looking for the best SEO company in Kochi to work on your ranking? We are only a call away from helping you.

 

How To Find The Best Review Sites For You And Your Industry?

 

There are many review sites but focus on the most important review sites for your business and your industry. 

Here’s what we do for our clients:

Search On Your Brand Names. Search on your company and brand names, by adding and without adding “reviews” to the search. By this process, you should be able to find most of the public reviews that you already have. Check all those reviews and in case you have some bad reviews, you must consider how you should respond.
If you have a large number or bad reviews when compared to the number of good reviews on a review site, you should consider focusing on this review site in order to build up more good reviews.

Search On Important Non-Brand Keywords. You must do some non-branded searches that are relevant to your business. Scan the results for reviews, and make note of the searches you’ve done and the review sites you see on the first page or so of the search results.

Search On Brand Names Of Your Industry Leaders & Some Key Competitors. With the non-brand keywords, scan the results for reviews and make note of the searches and the review sites you see in the top results.

To get access to the best local SEO services, do get in touch with our expert team.

How To Entice Customers To Submit A Review Online?

 

Create A Web Page With Links To Review Sites. This can encourage people to visit this page. For example, by putting a “Check us out on these review sites” link on most or all of your web pages and your email signatures.

Put Links To Review Sites In Your Web Pages & Email Signatures. Instead of creating a separate web page, you can put links to one or a couple of review sites on all or most of your pages. For example, you can add these links in the right or left column of the site with a headline such as “Check us out on these review sites.” Add similar links to your email signatures.

Create Business Cards With Review Site Information. Some businesses’ business cards include the URL for an important review site.

Hand Out A Flyer. Hand out a sheet with simple directions to get people started at a review site. However, the review process can change, so you’ll need to keep it up to date.

Just Ask. You could ask clients to submit a review on the phone or by email.

Add A Request To An Email About Another Topic. You could add a message to an email you send out to clients about some other topic.

For the best local SEO services, you must definitely consider contacting our agency in Kochi.

 

What’s With Google Reviews?

If you have a local business, you definitely want some good reviews on Google Maps (Google+ Local).

But, Google requires a Google Account in order to post a review. Everyone may not have a Google Account, and those who don’t have, want to spend the time to set one up just to submit a review. 

So, what you can do instead is to have an alternative review site for them that is easier to post reviews on. Also, you can look for customers who have a Google email account (such as name@gmail.com) since you’ll know they have a Google Account.

 

Conclusion

Focus on getting reviews over time and on a continuous basis. It’s always best to get reviews in a natural progression over time. So instead of asking all your clients to submit reviews at the same time, make getting online reviews a part of your ongoing business processes. Our SEO agency in India has got years of experience in helping clients across various industries in getting their website rank well on the search engines.

Do get in touch with us to know more about how we can help you, as we are the SEO experts in Kerala.

 

If you own a business in Kerala, what could prevent you from achieving your social media marketing goals is the lack of a clear Facebook ad Strategy. Placing ads without proper planning does not get you the desired results. A few of the best strategies that you can employ for your social media campaigns are as follows:

#1: Establish a Conversion Funnel

If you are focused on creating and running successful ad campaigns, then you must consider your target audience as separate groups of people that are in various stages of conversion. Actually, the conversion funnel signifies a different relationship with each target audience group. While some people buy from you straight away, some others would require proof that your products are good.

Typically, there are four stages to a conversion funnel. They are attraction, conversion, closure, and delight. The Facebook ad campaign strategies to be employed for each of these stages are different. It is, therefore, best that you consult with the best social media marketing agency Kerala in order to effectively run campaigns.

#2: Create Realistic Buyer Identities

Prior to starting to develop a Unique Value Proposition (UVP) for your Facebook ad campaigns, it is important for you to know as to who your customers really are. This is to say that you should have a clear idea as regards their pain points, location, interests, and purchase behaviors.

Also, you must relate your buyer persona with the behavior of a real person and not an abstract concept. It is important to have a clear understanding of the behavior of your target audience in order to not only match their expectations but also to use appropriate language when communicating with them.

If you do not have any clue as regards your ideal customers, it becomes difficult for you to target anyone through Facebook ad campaigns. The hours and money you spend on developing customers will be wasted. Therefore, it is important that you work in association with the best digital marketing company in Kerala.

#3: Audience Segmentation Is Helpful In Making Relevant Offers

It is now time to combine whatever was discussed in the first two sections. If you have identified the ideal customers for your business, you can consider them as prospects, people that are interested in your products/services, in the conversion funnel. In such a situation, remarketing is the best option for you to get on to the right track. Many brands have succeeded by applying the remarketing technique to various audience segments.

Audience Segmentation for Facebook Ads 

Ø  Lukewarm leads

Ø  Readers of your blogs

Ø  Engaged blog readers

Ø  Visitors to your landing page

Ø  People who abandoned the shopping cart

Ø  Repeat customers

As you can see, the advertising approach and offers should be different for the different stages of the conversion funnel. Segmentation is not an easy task and it is best done in consultation with a reliable SEO Company in Kerala.

Many companies that are planning to hire a PPC agency in Kerala are not very clear as to what they should look for before entrusting them with the responsibility of organizing a campaign. Anyone can launch a campaign in just a few minutes with Google AdWords, but there are some factors that you should take into consideration before hiring the right agency for the campaign to be successful. Read on to know more.

Cost

Cost is an important factor to be considered, but it is not the only factor. Therefore, you should look out for an agency that is more focused on achieving the results that you’ want instead of worrying too much on the money you will be spending. There should be complete transparency and mutual trust between you and the PPC agency so that you have a clear idea as to what they are actually doing, how they are doing, and what results they are able to create. It is, therefore, imperative that you identify the best PPC management company in Kerala for organizing your PPC campaign.

Access

The PPC agency you are planning to work with should give clear access to all your accounts and landing pages to you. In fact, you should set up all accounts with passwords. This means that you should keep the keys to the castle. Ensuring that you have access to your accounts helps to keep the stress levels low. The agency should work with you to get the best outcomes for you. Often, this becomes possible only when you choose to work with the best digital marketing company in Kerala.

Look Ahead

Your PPC agency drives traffic to your website and the ads get clicks. However, you don’t seem to receive the results other than a small increase in traffic. There may not anything wrong with the PPC, but your landing pages might require conversion optimization to provide users with the next step. Therefore, the SEO Company in Kerala you are planning to work with should be capable of offering a set of digital marketing services.

Portfolio

Prior to hiring a PPC company, make sure that they are actually capable of doing what you expect of them. It is a good idea to go through their portfolio to see whether they have implemented PPC campaigns for companies like yours. Dig a little deeper and find out how they managed to help other businesses achieve their goals. Another way of judging their performance is by finding out their retention rate.

Trust

Trust is extremely important. Without trust, you will be just wondering as to what the agency is up to with the budget you have allocated for the purpose. It is also important to ensure that the agency is professional and find out if they have AdWords certifications.

If you still have any questions, please visit socialpulsar.in.