Search Engine Optimization (SEO) is critical in attracting consumers to the online platform of a business. SEO trends are constantly changing, and the need to stay on top to ensure your content strategies are effective is deemed necessary. Being the best SEO company in Kerala, we can tell you that if you are still relying on the same SEO tactics you’ve been using for years, it’s high time that you switch to the latest ones. And we are here to help. 

Many older strategies are not only ineffective in today’s SEO landscape, but some outdated ones can even negatively impact your SEO. This makes it a necessity to continually adapt SEO strategies to the latest trends.

Our SEO company in Kerala can help you stay on top by incorporating the latest SEO strategies thereby ensuring that you see positive results.

Here is a look into the SEO trends that will have the biggest impact in the year 2022.

 

 1. AI Will Play a Bigger Role in SEO

Artificial intelligence (AI) continues to change how people interact with online content. AI’s role in SEO strategy is also highly increasing. Noteworthy is Google’s AI algorithm RankBrain. This is emerging as one of the most important ranking factors for Google’s search engine results pages (SERPs) in 2022. 

Google has revealed RankBrain and many businesses are wondering how this will affect SEO. Are you also thinking about how you can cater your content strategy to an AI algorithm?  You should then definitely take our help because we are the best amongst the best SEO companies in Kerala, who have the right experience and expertise to guide you through. 

Though Google has not yet shared details on the inner workings of how RankBrain learns and analyzes content, experts anticipate that user experience is going to be one of its primary ranking factors. This indicates that click-through rate and the amount of time users spend on a website, both of these are going to be the key factors that RankBrain will be using when prioritizing content. 

We can help you reevaluate your SEO strategy and help you create content that is well-organized and useful so that you captivate and engage your readers.

 

2. A Shift to Long-Form Content

You will need to shift to a long-form content strategy in order to ensure that you captivate and engage readers who visit your website. A long-form content of 3,000 words or more will get you more traffic and more shares than short-form content. 

Hence, shifting your focus in creating quality long-form content can greatly improve your search rankings. In order for long-form content to be successful, it must also have the capacity to be able to keep readers engaged.

To keep your readers engaged, it is essential that you break up your content into multiple sub-sections using H2 and H3 subheadings. This will help in making it more scannable. 

The goal here is to make your content easy for readers to browse, particularly on mobile devices. Big chunks of text can be intimidating to many readers and can overwhelm a small screen. 

Approaching our SEO agency in Kochi will help you to achieve all that is mentioned here and will ensure that your content is easy to share in order to further improve your SEO. Including obvious sharing links at the beginning and end of your content also will let your readers share it with a click of a button.

 

3. Mobile-Friendliness is Critical for Google Rankings

Mobile-friendliness has been a key aspect of SEO ever since Google officially made it a ranking factor in 2015. It is critical to optimize your content for mobile devices, as Google rolled out mobile-first indexing in 2019. 

This means that the search engine will primarily look at the mobile version of a website when ranking the content. This is considered as the “primary” version instead of the desktop version. This switch came as a surprise to many people, and it is estimated that nearly 75% of internet users will access the internet solely via mobile devices by the year 2025.

 

Google has made it easy to check how effective your mobile site is with their free mobile-friendly test. Also by using Google’s Mobile Usability Report, you can find out if there are problems with your mobile website and decide what can be done to fix these issues. 

Using these tools is critical in helping you find and fix the mobile usability issues in your website. Otherwise, it could negatively affect your SEO. More internet use comes from mobile devices and hence you will need to ensure that your content is optimized with these users in mind. Which, our SEO company in Cochin can help you with. 

 

4. Content Should Fulfill Google’s EAT Principle

Google repeatedly emphasizes the point that content quality is critical for your ranking to become a success. This often leaves businesses wondering what Google actually means by “quality content”. While trying to improve the quality of your content for SEO purposes, it is essential to refer to the EAT principle of Google.

EAT stands for expertise, authoritativeness, and trustworthiness. Google uses these factors to determine if a web page provides quality content, and it is something businesses need to be aware of when developing content for their website.

For creating quality content, it is important that you create buyer personas, which helps you better understand what kind of content your target audience values. Buyer personas form an integral part of a successful SEO and can help businesses to create content that is interesting to their readers. 

It must be formatted in a way that the target audience finds appealing. It is also important to keep EAT in mind when you develop your content. 

Being the best amongst the top SEO companies in India, we make sure that you achieve this when you have approached us. As the quality and readability of the content, it is equally important to make sure that you back up claims that you make with statistics and facts, and make sure that you link all those to reputable sources. 

To have authoritative links in your content is a great way to fulfill all of the criteria within the EAT principle.

 

5. Effective SEO Needs to Include Video

It is imperative to develop an SEO strategy that includes video content as well. The online video platforms have exploded in the last few years, and it is evident that many businesses have begun to use platforms like YouTube and TikTok to engage with customers and to expand their reach.

Creating optimized video content should be an integral part of your SEO strategy moving forward. Are you thinking about how you can optimize video content? 

One way to do this is to make sure that you optimize your video channel description and include a user-friendly overview of what your channel is about. Keywords play a critical role in optimizing your video content. 

Don’t cram your video descriptions with keywords. Having a few useful keywords and hashtags can help direct your content to its intended audience.

 

 

Bottom Line

Our SEO company in Kochi can undoubtedly assure you that SEO plays a critical role in affecting your ranking. SEO is continually evolving and growing more complex. To keep up with current trends you will require to do more than stuff your content with keywords. We can help you with this. 

We are the best SEO agency in India capable of creating quality content that will rank well in Google’s algorithms. To stay up-to-date with the latest SEO trends feel free to contact us for advice on how you can best optimize your content for SEO.