Google and its users have always spoken about unnatural links. The guidelines provided by the search engine major refer to unnatural links. This means that if some links are not natural, then the other links are natural. However, Google refers to natural links as well in several other contexts. Now, the answer to the question as to whether there is a Google patent as far as the natural link profile is concerned is a no, according to Bill Slawski. Read on to know more about the subject.

 Natural Link Profile – Does Google Analyze Its Presence

 In the past, Google has made use of statistical analysis for the purpose of understanding whether the profile of a backlink is normal or abnormal. The company has announced the same in New Orleans in 2005.

 Google analyzed links to statistically ascertain whether they were in the average range for normal/ not normal. It was really a game-changer. Statistical analysis provided answers to the SEO industry’s question as to how Google was finding out spammy links. This impacted SEO.

 This also led to worries as to what amount of anchor text is normal in links. The SEO industry was also curious to know as to how many inbound links to the web page is normal in the case of a particular niche. As such, “Looking normal” started becoming very important.

 However, it is not very clear as to whether Google is continuing to employ statistical analysis. This is because most search-related algorithms that are being discussed in the latest research papers are more concerned with language processing rather than link analysis. New link-related algorithms are rare these days.

 If you are a business owner in Kerala and want to know as to what you should do for better SEO, it is recommended that you consult with the best digital marketing company in Kochi.

 Unnatural Natural Links – Can Google Identify Them

 It is doubtful whether Google understands the modern spam links. Many successful sites are seen to employ difficult-to-spot link building techniques. Authority, trustworthiness, and expertise can be simulated in unethical ways by hiring “content marketers” and publishing articles containing statements that vouch for the genuineness of products, websites, and persons.

 Irrespective of whether there is a link or not in the articles that are published, the mention about a brand, person, or product and the publication’s name can be leveraged to create authority. The real citations and links happen later on and Google may even deem them to be natural. Advertising to spread the word falls within Google’s guidelines. Don’t worry if you are not able to understand what is discussed here. Just identify a reputable SEO agency in Kochi and discuss the matter in detail with them. They will provide you with the right recommendations.

Finally, citations and unnatural natural links are loopholes in Google’s algorithm.

For more information on the topic, please visit www.socialpulsar.in

Branding and marketing are interchangeably used many a time. However, there are minute differences that exist between the two. If you are a business owner, the digital marketing companies in Kerala that you partner with would know the differences.  

It is important to know the differences so that you can utilize them more effectively for your online campaigns to build your presence.

Branding – What it is?

Branding is about who you are and marketing is how you build awareness about yourself. Branding is more about the strategy whereas marketing is the actual way that you go about it. When it comes to branding it is vital that you answer many important questions. Some of them are:

 

  •         You core values and principles – what are they
  •         What is your mission statement going to be like
  •         What is your inspiration behind starting this venture
  •         What makes you different from others
  •         What is the culture in your organization
  •         How do you usually communicate, your style
  •         How do you want people to respond when they would hear your company’s name

 

These questions’ answers will bring clarity between branding and marketing. The more elaborate the answers, the more clarity that will come out of this. The branding will then be the basis for all marketing efforts for today and the future.

Marketing – What it is?

Marketing ultimately involves the tools that are used to deliver the essence of your brand to the audience. The tools change and so do marketing plans over a period. The marketing, at all times, are designed to support the brand’s core values. In these days of digital marketing, your business will have to tie up with a social media marketing agency in Kochi for suitable marketing campaigns.

Marketing is a mix of many media and may even consist of keywords as is popular today. Marketing is done via both online and offline methods. Some of the common methods used today are content marketing, SEO (any SEO agency in Kochi would help you with this), mobile marketing, radio and print campaigns, PPC marketing, etc., among others.

What Takes Priority – Branding or Marketing?

The answer is simple: branding comes first because that is about who you are in the first place. All the marketing comes in only after branding. The branding should be such that the clients keep coming back to you. Your integrity and trustworthiness are important here to build the brand’s reputation.

Branding also pertains to a commitment to the high quality of the products/services that you provide to your audience. This is an everyday task, building your brand. It is done by you. However, marketing may be outsourced to third parties with due discussions about the brand and how to attract your clientele.