SEO or search engine optimization is a prime strategy of digital marketing, that plays an important role in helping you increase your reach to potential customers. Get the apt SEO strategies implemented effectively by getting in touch with our SEO agency in Kochi.

Though Google doesn’t share its overall search volume, it is estimated at 3.5 billion searches per day and the volume of searches grows by 10% every year. Google also has the largest market share at 92%, compared to Bing or Yahoo. 

This, clearly indicates that SEO is a no-brainer to meet your customers where they’re searching and spending time. Search engines are a prime place to advertise your businesses products or services. 

To have SEO as a key part of your digital marketing arsenal will help search engines find, crawl and index your website into their catalogue.  


The role of SEO in a company

SEO increases the exposure of your company to potential customers on search engines. An SEO specialist like us, help companies to analyze and implement different website strategies that will improve your ranking for certain topics or keywords.  

It is a fact that customers are searching for specific services online through Google or other search engines. SEO ensures that your company is listed in the search engine results pages (SERPs), so that the customers can find you.  

If you’re on page 50 of the SERPs, then a potential customer probably won’t be able to find your company and click through to your website.  

For example, if a customer wants to find a car insurance quote, he or she types this into Google. If your insurance company is not on the first or second page of SERPs then the customer won’t find you. The customer will likely click on one of the top-ranking companies, browse their options and purchase an insurance policy from them.  

Hence it is important for your company to invest in SEO. It helps more customers to find you and get in touch. This will increase sales for your business, because it lets them find you and they purchase from you.  


Some of the major benefits of SEO 

The benefits of incorporating SEO are plentiful. Google ranks sites that provide the best content to its users. Hence, having a lot of tactics and strategies that will help to improve your SEO, will make your website a more effective place for users. 


Boosts brand awareness 


As your company focuses on SEO efforts, you get more visitor traffic to your website. This will increase your brand awareness and encourage more people to purchase your products/services.  


Better website user experience 

Google had mentioned that the user experience of your website, will rank you higher by search engines. Because search engines like Google want their users to discover high-quality content. They give priority to those sites that create content and web pages with this goal in mind.  



Increased sales via inbound leads  


People are constantly searching for that product or service on search engines when they find you. They are the ones who discover you, meaning you have less work to do to close the sale. Unlike outbound sales, which requires calling, emailing, etc. 


Website turns mobile-friendly  


Google mentions focusing on the user experience of those that visit your website through their mobile device. If mobile device user experience is poor for visitors, they will be less likely to stay on your website to explore more content.  


Improves website speed time 


The page load speed of your website lets your users see content faster. If your page loads slowly then a user is more likely to bounce from that page without seeing your website’s content. SEO helps you to prioritize page load speed and ensure it’s faster. 

Get in touch with our agency which is the best amongst the top social media marketing companies in India to accelerate your SEO efforts. 


Types of SEO

There are mainly three types of SEO that you should implement in order to give your website the best chance of improving its position on the SERPs. These types include: 

On-page SEO- This type of SEO includes keyword research and using keywords in high-quality content on different webpages on your site. 

Off-page SEO- This form of SEO strengthens the relationship your website has with other websites. This focuses on building backlinks, which are getting a large number of websites to link back to your website.  

Technical SEO- Attributes like site speed, indexing, crawlability, mobile friendliness, site architecture, structured data, security are all part of this SEO. 


Major SEO tools include:

There are many paid tools to do SEO analysis and inform your strategy implementation such as Moz, SEMrush, Ahrefs and more. Some free tools are also available that you aids your SEO strategy as well: 

Google Search Console – a suite of tools that helps to monitor number of indexed pages, security issues, and more to help you rank your pages better. 

Google Keyword Planner – helps to find keywords to target in your website content and rank for the keyword topics, use this tool.  

Our b2b lead generation company in kerala will help you take advantage of the best SEO strategies that will rank you better on all of the search engines.  



The importance of SEO in your digital marketing strategy is undeniable. SEO helps your potential customers to discover your product or services and increases sales and profits. Your business should definitely be online to benefit immensely from a solid SEO plan.  

Now that you know why SEO is critical to your marketing strategy, do get in touch with our PPC company Kerala to drive more visitors to your website from Google and other search engines.


When asked if there are any SEO benefits to adding dates in webpage title tags, here’s what Google had to say about it.

Google’s Search Advocate John Mueller had addressed whether including publishing dates in webpage title tags has any impact when SEO is concerned. This topic was discussed during a recent Google Search Central SEO office-hours hangout.

An SEO professional, who’s working on a website that reports on currencies, asked Mueller if he should include dates in titles when writing articles about changes in currency values.

Here’s what Mueller said about dates in title tags.

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Is Putting Dates In Title Tags Good For SEO?

Mueller said that you can put dates in title tags if you wish to, though it doesn’t change anything for SEO.

Though it may make more sense to use dates in titles for news articles, Google has other ways to figure out the publishing date.

Mueller’s comments were as below:

“If you want to. I don’t think it changes anything. For news articles I do think it makes sense to include the date in various places on the page, and that can include the title.

Just because with news articles we try to understand what the primary date is of the page. And we do that by looking at all of the mentions and things that you have on the page.

And we can confirm that date with these mentions on the page, then it’s easier for us to pick that up, but I think for a page that is changing constantly like currency prices like you mentioned… I don’t think it’s critical to have the date in the title.”

The person who had asked the question also clarified that they’re not just changing the title tag, but are creating and publishing a new article every day.

Mueller initially misunderstood and thought that the articles are being automatically generated every day, which lead him to say:

“I suspect that will make it really hard for us to crawl and index your website. So that’s kind of the other aspect there, if you’re automatically generating these pages on a daily basis for all of the currencies…”

And later it became clearer to Mueller that the articles are not being generated automatically. The person asking the question had intended that a new article is being manually created and published every day to report on changes to currency values, with context on why the value went up or down.

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Mueller said that, in that case, a date in the title would be acceptable since it’s the equivalent of a news article.

“From my point of view, those would be normal news articles, so if you want to include the date in places like that, I think that’s perfectly fine. I don’t think you would get any magical SEO bonus from adding the date, but it’s OK. Sure.”

So as per Mueller’s comments, adding dates in titles doesn’t positively or negatively impact SEO. If you personally believe it will be beneficial to searchers to see a date in the page title, then you may add it.

Yet another key takeaway is that it only makes sense and is essential to include dates when something new is being published, or when a significant change has been made to the content.

Mueller had also advised as much on Twitter on 5th February 2022:

“When you write something new, or significantly change something existing, then change the date. Changing the date without doing anything else is just noise & useless.”

Get benefitted by getting access to the best content marketing services in Kerala, by hiring us for your content needs. 


To Summarise 

Using dates in titles has no good or bad influence on SEO. If you strongly feel that including a date in the page title may benefit your webpage searchers, then, you may do it.  Also bear in mind that dates should only be used when anything new is being published or only when there has been a major change to the content. 

Do get in touch with our digital marketing company Kochi to rightly strategize and implement those digital marketing techniques that will suit your kind of business and drive sales. 



The W3C is the World Wide Web Consortium and was founded by the creator of the World Wide Web, Tim Berners-Lee. It creates coding specifications for web standards worldwide and also offers a validator service to ensure that your HTML is valid and error-free.

Making sure that your page validates is an important thing in order to achieve cross-browser and cross-platform compatibility and provide an accessible online experience to all. Unsure about how to deal with it? Do contact our SEO agency in Kochi.

Invalid code results in glitches, rendering errors, and long processing or loading times, meaning, if your code doesn’t do what it was intended to do across all major web browsers, this can negatively impact user experience and SEO.


A look into how W3C Validation Works and Supports SEO

Web standards are essential as they give web developers a standard set of rules for writing code. It will be much easier for you to maintain and update the code in the future if all code used by your company is created using the same protocols.

This is important when working with other people’s code because if your pages adhere to web standards, they will validate correctly against W3C validation tools.

When web standards are used as the basis for your code creation, you can be assured that your code is user-friendly with built-in accessibility.

With SEO, validated code is always better than poorly written code.

According to John Mueller, Google doesn’t care how your code is written, meaning a W3C validation error won’t cause your rankings to drop.

And you won’t rank better with validated code, either. But there are indirect SEO benefits to well-formatted markup:

Eliminates Code Bloat:

Validating code helps to avoid code bloat. Validated code is generally leaner, better, and more compact than its counterpart.

Faster Rendering Times:

As the browser needs less processing, and we know that page speed is a ranking factor, you’ll have lesser rendering times.

Indirect Contributions to Core Web Vitals Scores:

When coding standards are paid attention to, such as adding the width and height attribute to your images, it eliminates steps that the browser must take to render the page. Faster rendering times contribute to your Core Web Vitals scores, improving these important metrics overall.

Leave the job of doing these to our SEO company in India. We help you reach greater scales. 


How does W3C Validation Work?

The W3C validator is this author’s validator of choice that makes sure that your code validates across a wide variety of platforms and systems.

The W3C validator is free to use and with it, it’s possible to validate your pages by page URL, file upload, and Direct Input.

Validate Your Pages by URL:

This is simple and can be done by just copying and pasting the URL into the Address field, and clicking on the check button to validate your code.

Validate Your Pages by File Upload:

Through this process, you will upload the HTML files of your choice one file at a time. But if you’re using Internet Explorer or certain versions of Windows XP, this option may not work for you.

Validate Your Pages by Direct Input:

Here, all you have to do is copy and paste the code you want to validate into the editor, and the W3C validator will do the rest.


Common Validation Errors That Can Occur

It is essential to be aware of the most common validation errors as you go through the validation process.

Hence, if your page does not validate, you will know exactly where to start looking for possible problems.

Some of the most common validation errors include:

Type Mismatch:

This happens when your code is trying to make one kind of data object appear like another data object, you run the risk of getting this message. This error signals that some kind of coding mistake has been made and the solution would be to figure out exactly where that mistake was made and fix it so that the code validates successfully.

Parse Error:

This error indicates that there was a mistake in the coding somewhere. But you can’t know where that mistake is. So, if this happens, you will have to do some serious sleuthing to find where your code went wrong.

Syntax Errors:

These types of errors involve careless mistakes in coding syntax. For instance, either the syntax is typed incorrectly, or its context is incorrect. Either way, these errors will show up in the W3C validator.

Own compelling content on your site. Our agency for content marketing services in Kerala can help you with it. Do contact us to know more. 


Final Words

Sometimes validation doesn’t happen as planned and according to all standards.

But there is more than one way to accomplish the same goal. Though validation, on the whole, can help you immensely, it is not always going to be 100% complete.

Hence it’s important to familiarize yourself by coding with the validator as much as you can.

Some adaptation will be required and it takes experience to achieve the best possible cross-platform compatibility while also remaining compliant with today’s browsers.

The ultimate goal should be to improve accessibility and achieve compatibility with all browsers, operating systems, and devices.

Getting in touch with our digital marketing agency in Kochi will help you in this regard. Contact us for more information.

We will always ensure that your code validates, making sure that your site is as safe, accessible, and efficient as possible.


SEO is important to optimize your site for mobile and there are claims that the impact of mobile-friendliness influences search ranking. Mobile devices account for over half of all searches on the web.

Since smartphones have become more ubiquitous, mobile search has grown and Google had to reevaluate its approach to ranking mobile-friendly sites. Want to make sure that your site is mobile-friendly? Get in touch with our SEO company in Kerala.

And this evolution led to an event that’s known in the SEO community as “mobilegeddon.”

This read will investigate the claims and provide clarity on the impact of mobile-friendliness on search rankings.


The Claim: Mobile-Friendliness Is A Ranking Factor

Websites that are designed to fit on mobile screens are said to benefit from a ranking boost over sites that are only optimized for desktops.

This claim arises from the fact that a greater percentage of searches are conducted on mobile devices. And also based on the understanding that Google aims to serve pages with the best user experience.

With many users searching on mobile, the best user experience is assured by serving results that work on both mobile and desktop.

Before mobile was dominant, people used to search Google and it was common for users to land on pages that weren’t optimized for their smartphone or tablet.

Users became frustrated with visiting pages they couldn’t easily navigate. Google started noticing search quality issues.

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Without having any incentive, waiting for webmasters to make their sites compatible with all devices could have taken years.

And Google couldn’t force sites to become mobile-friendly as it wouldn’t be fair to threaten websites with punitive action for having an outdated design.

Instead, Google went about rewarding domains that opted for a mobile-friendly design on their own.

The ranking advantage that was gained by mobile-optimized sites spurred the adoption of responsive web design on a larger scale.

Now, it’s uncommon to conduct a mobile search and land on a page that isn’t optimized for a smartphone.

Make your site shine and outrank competitors by writing magnetic content, and win with PPC by getting the professional help of our SEO agency in Kochi.


The Evidence For Mobile-Friendliness As A Ranking Factor

Mobilegeddon isn’t a myth and to be clear, the name Mobilegeddon didn’t originate from Google. It came about on April 21, 2015, after being announced two months prior.

When Google had launched what’s officially referred to as the “mobile-friendly update,” it stated:

“As we noted earlier this year, today’s the day we begin globally rolling out our mobile-friendly update. We’re boosting the ranking of mobile-friendly pages on mobile search results.

Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.”

After a year in 2016, Google announced it would be strengthening the mobile-friendly ranking signal:

“Today we’re announcing that beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.”

The mobile-friendly update was designed to impact only the mobile search results. And there was no boost for mobile-friendly sites when a user searched on a desktop.

Despite mobile-friendliness being a ranking factor that has been strengthened over time, Google reminds us that user intent is a stronger signal.

If a page is not optimized for mobile, it can still rank in mobile search results if it’s the best match for what the user is looking for.

“And remember, the intent of the search query is still a very strong signal — so even if a page with high-quality content is not mobile-friendly, it could still rank well if it has great, relevant content.”

However, Google advises in its Mobile-first indexing best practices documentation:

“​​While it’s not required to have a mobile version of your pages to have your content included in Google’s search results, it is very strongly recommended.”

Hence, it would only do good if you can make your site mobile-friendly. Do get in touch with our digital marketing agency in Kerala for a comprehensive approach. 


Mobile-Friendliness As A Ranking Factor: The Conclusion

Thus, it’s evident that mobile-friendliness is a confirmed Google ranking factor, and websites that aren’t easy to navigate on mobile are at a disadvantage when it comes to search.

Is your business’s website design outdated? We strongly recommend considering upgrading it in order to remain competitive in Google. Do get in touch with our agency for the apt solution as ours is the best amongst the SEO companies in India.


Search Engine Optimization (SEO) is critical in attracting consumers to the online platform of a business. SEO trends are constantly changing, and the need to stay on top to ensure your content strategies are effective is deemed necessary. Being the best SEO company in Kerala, we can tell you that if you are still relying on the same SEO tactics you’ve been using for years, it’s high time that you switch to the latest ones. And we are here to help. 

Many older strategies are not only ineffective in today’s SEO landscape, but some outdated ones can even negatively impact your SEO. This makes it a necessity to continually adapt SEO strategies to the latest trends.

Our SEO company in Kerala can help you stay on top by incorporating the latest SEO strategies thereby ensuring that you see positive results.

Here is a look into the SEO trends that will have the biggest impact in the year 2022.


 1. AI Will Play a Bigger Role in SEO

Artificial intelligence (AI) continues to change how people interact with online content. AI’s role in SEO strategy is also highly increasing. Noteworthy is Google’s AI algorithm RankBrain. This is emerging as one of the most important ranking factors for Google’s search engine results pages (SERPs) in 2022. 

Google has revealed RankBrain and many businesses are wondering how this will affect SEO. Are you also thinking about how you can cater your content strategy to an AI algorithm?  You should then definitely take our help because we are the best amongst the best SEO companies in Kerala, who have the right experience and expertise to guide you through. 

Though Google has not yet shared details on the inner workings of how RankBrain learns and analyzes content, experts anticipate that user experience is going to be one of its primary ranking factors. This indicates that click-through rate and the amount of time users spend on a website, both of these are going to be the key factors that RankBrain will be using when prioritizing content. 

We can help you reevaluate your SEO strategy and help you create content that is well-organized and useful so that you captivate and engage your readers.


2. A Shift to Long-Form Content

You will need to shift to a long-form content strategy in order to ensure that you captivate and engage readers who visit your website. A long-form content of 3,000 words or more will get you more traffic and more shares than short-form content. 

Hence, shifting your focus in creating quality long-form content can greatly improve your search rankings. In order for long-form content to be successful, it must also have the capacity to be able to keep readers engaged.

To keep your readers engaged, it is essential that you break up your content into multiple sub-sections using H2 and H3 subheadings. This will help in making it more scannable. 

The goal here is to make your content easy for readers to browse, particularly on mobile devices. Big chunks of text can be intimidating to many readers and can overwhelm a small screen. 

Approaching our SEO agency in Kochi will help you to achieve all that is mentioned here and will ensure that your content is easy to share in order to further improve your SEO. Including obvious sharing links at the beginning and end of your content also will let your readers share it with a click of a button.


3. Mobile-Friendliness is Critical for Google Rankings

Mobile-friendliness has been a key aspect of SEO ever since Google officially made it a ranking factor in 2015. It is critical to optimize your content for mobile devices, as Google rolled out mobile-first indexing in 2019. 

This means that the search engine will primarily look at the mobile version of a website when ranking the content. This is considered as the “primary” version instead of the desktop version. This switch came as a surprise to many people, and it is estimated that nearly 75% of internet users will access the internet solely via mobile devices by the year 2025.


Google has made it easy to check how effective your mobile site is with their free mobile-friendly test. Also by using Google’s Mobile Usability Report, you can find out if there are problems with your mobile website and decide what can be done to fix these issues. 

Using these tools is critical in helping you find and fix the mobile usability issues in your website. Otherwise, it could negatively affect your SEO. More internet use comes from mobile devices and hence you will need to ensure that your content is optimized with these users in mind. Which, our SEO company in Cochin can help you with. 


4. Content Should Fulfill Google’s EAT Principle

Google repeatedly emphasizes the point that content quality is critical for your ranking to become a success. This often leaves businesses wondering what Google actually means by “quality content”. While trying to improve the quality of your content for SEO purposes, it is essential to refer to the EAT principle of Google.

EAT stands for expertise, authoritativeness, and trustworthiness. Google uses these factors to determine if a web page provides quality content, and it is something businesses need to be aware of when developing content for their website.

For creating quality content, it is important that you create buyer personas, which helps you better understand what kind of content your target audience values. Buyer personas form an integral part of a successful SEO and can help businesses to create content that is interesting to their readers. 

It must be formatted in a way that the target audience finds appealing. It is also important to keep EAT in mind when you develop your content. 

Being the best amongst the top SEO companies in India, we make sure that you achieve this when you have approached us. As the quality and readability of the content, it is equally important to make sure that you back up claims that you make with statistics and facts, and make sure that you link all those to reputable sources. 

To have authoritative links in your content is a great way to fulfill all of the criteria within the EAT principle.


5. Effective SEO Needs to Include Video

It is imperative to develop an SEO strategy that includes video content as well. The online video platforms have exploded in the last few years, and it is evident that many businesses have begun to use platforms like YouTube and TikTok to engage with customers and to expand their reach.

Creating optimized video content should be an integral part of your SEO strategy moving forward. Are you thinking about how you can optimize video content? 

One way to do this is to make sure that you optimize your video channel description and include a user-friendly overview of what your channel is about. Keywords play a critical role in optimizing your video content. 

Don’t cram your video descriptions with keywords. Having a few useful keywords and hashtags can help direct your content to its intended audience.



Bottom Line

Our SEO company in Kochi can undoubtedly assure you that SEO plays a critical role in affecting your ranking. SEO is continually evolving and growing more complex. To keep up with current trends you will require to do more than stuff your content with keywords. We can help you with this. 

We are the best SEO agency in India capable of creating quality content that will rank well in Google’s algorithms. To stay up-to-date with the latest SEO trends feel free to contact us for advice on how you can best optimize your content for SEO.


Google and its users have always spoken about unnatural links. The guidelines provided by the search engine major refer to unnatural links. This means that if some links are not natural, then the other links are natural. However, Google refers to natural links as well in several other contexts. Now, the answer to the question as to whether there is a Google patent as far as the natural link profile is concerned is a no, according to Bill Slawski. Read on to know more about the subject.

 Natural Link Profile – Does Google Analyze Its Presence

 In the past, Google has made use of statistical analysis for the purpose of understanding whether the profile of a backlink is normal or abnormal. The company has announced the same in New Orleans in 2005.

 Google analyzed links to statistically ascertain whether they were in the average range for normal/ not normal. It was really a game-changer. Statistical analysis provided answers to the SEO industry’s question as to how Google was finding out spammy links. This impacted SEO.

 This also led to worries as to what amount of anchor text is normal in links. The SEO industry was also curious to know as to how many inbound links to the web page is normal in the case of a particular niche. As such, “Looking normal” started becoming very important.

 However, it is not very clear as to whether Google is continuing to employ statistical analysis. This is because most search-related algorithms that are being discussed in the latest research papers are more concerned with language processing rather than link analysis. New link-related algorithms are rare these days.

 If you are a business owner in Kerala and want to know as to what you should do for better SEO, it is recommended that you consult with the best digital marketing company in Kochi.

 Unnatural Natural Links – Can Google Identify Them

 It is doubtful whether Google understands the modern spam links. Many successful sites are seen to employ difficult-to-spot link building techniques. Authority, trustworthiness, and expertise can be simulated in unethical ways by hiring “content marketers” and publishing articles containing statements that vouch for the genuineness of products, websites, and persons.

 Irrespective of whether there is a link or not in the articles that are published, the mention about a brand, person, or product and the publication’s name can be leveraged to create authority. The real citations and links happen later on and Google may even deem them to be natural. Advertising to spread the word falls within Google’s guidelines. Don’t worry if you are not able to understand what is discussed here. Just identify a reputable SEO agency in Kochi and discuss the matter in detail with them. They will provide you with the right recommendations.

Finally, citations and unnatural natural links are loopholes in Google’s algorithm.

For more information on the topic, please visit

Branding and marketing are interchangeably used many a time. However, there are minute differences that exist between the two. If you are a business owner, the digital marketing companies in Kerala that you partner with would know the differences.  

It is important to know the differences so that you can utilize them more effectively for your online campaigns to build your presence.

Branding – What it is?

Branding is about who you are and marketing is how you build awareness about yourself. Branding is more about the strategy whereas marketing is the actual way that you go about it. When it comes to branding it is vital that you answer many important questions. Some of them are:


  •         You core values and principles – what are they
  •         What is your mission statement going to be like
  •         What is your inspiration behind starting this venture
  •         What makes you different from others
  •         What is the culture in your organization
  •         How do you usually communicate, your style
  •         How do you want people to respond when they would hear your company’s name


These questions’ answers will bring clarity between branding and marketing. The more elaborate the answers, the more clarity that will come out of this. The branding will then be the basis for all marketing efforts for today and the future.

Marketing – What it is?

Marketing ultimately involves the tools that are used to deliver the essence of your brand to the audience. The tools change and so do marketing plans over a period. The marketing, at all times, are designed to support the brand’s core values. In these days of digital marketing, your business will have to tie up with a social media marketing agency in Kochi for suitable marketing campaigns.

Marketing is a mix of many media and may even consist of keywords as is popular today. Marketing is done via both online and offline methods. Some of the common methods used today are content marketing, SEO (any SEO agency in Kochi would help you with this), mobile marketing, radio and print campaigns, PPC marketing, etc., among others.

What Takes Priority – Branding or Marketing?

The answer is simple: branding comes first because that is about who you are in the first place. All the marketing comes in only after branding. The branding should be such that the clients keep coming back to you. Your integrity and trustworthiness are important here to build the brand’s reputation.

Branding also pertains to a commitment to the high quality of the products/services that you provide to your audience. This is an everyday task, building your brand. It is done by you. However, marketing may be outsourced to third parties with due discussions about the brand and how to attract your clientele.