The term search engine optimization (SEO) is very common that someone who is directly or indirectly related to the digital industry must have heard that term a million times already. But how many of you are aware that adding video to your website can drastically improve your SEO efforts and help in driving more people to your website? Videos that are published on one’s own website can now be enhanced significantly by Google’s Video Optimization. The videos that are available on the creator’s own website now have the advantage of being optimized by Google’s new way of Video Optimization which creates better search results.

What is SeekToAction

SeekToAction Markup Language allows you to tell Google how your URL structure works. Thereby, Google can display key moments that are automatically identified for your video.

Google is now moving the feature of SeekToAction out of beta, which was introduced in the beginning of the year at Google I/O device. This feature extends support to any site that publishes videos.

Previously when the video was uploaded to a creator’s website, it demanded the site owner to manually label each segment of the video, but now, the video segments can be marked up for enabling rich snippets of the ‘key moments’, that allows a searcher to directly navigate to a particular segment on a video.

The site owners only have to mention to Google the URL pattern of skipping based on a specific timestamp within the given video.


SeekToAction – An Excellent Way To Improve The Visibility Of Videos In Search Results.

The SeekToAction markup language can be applied to videos like any other type of structured data. When using the SeekToAction video markup, there are a few things that the site owner needs to keep in mind:


  • The ability to deep link into some point apart from the start point of the video, must be possible with your website’s URLs. For example, starts 30 seconds into a video.


  • It is required to make sure that the VideoObject structured data is added to a page where users can watch the video.


  • On every video page wherever you want Google to automatically identify the key moments on your video, the SeekToAction markup is to be used.


  • Also, make sure that Google is able to fetch your video content files in order to automatically identify key moments in your video.


  • A minimum duration of 30 seconds should be there for each video uploaded.


  • The properties that are listed in the VideoObject structured data documentation must be included in the video required.


The SeekToAction markup only applies to videos that are embedded on one’s own website and Google also mentions that the SeekToAction markup will not be supported by any other third-party platforms.

The Clip markup can be used instead of SeekToAction markup, if the site owners prefer to identify key moments in a video the old way.


To Conclude With

Google’s Video Optimization, a new way to enable video key moments in Search has emerged. This looks promising in replacing the conventional SEO strategies. VSEO or video search engine optimization is one form of SEO that still is underutilized. In the long term, building a number of links alone isn’t going to help in ranking a website. Creating high-quality content is also required to attract links naturally over time. A lot of brands have started incorporating video content to their online marketing strategy but most SEOs aren’t looking into placing it on high priority. Usually, they opt for creating various other types of content such as infographics, images and written content.

Everyone knows the value and impact of performing perfect SEO procedures, but Only some hold proper knowledge regarding the exact tool that has to be used to achieve desired outputs. We introduce some of the most accepted and widely used SEO tools that guarantee overwhelming results.


  • Ahrefs: It is one of the best and broadly used SEO tools. It lies just below Google in the list of largest website crawlers. Ahrefs provides detailed information related to your websites, what part of your website request improvement to get listed in the top among search results.


  • Google Search Console: This tool allows you to monitor and report on your website’s presence in Google SERP. This is a free tool that can be made effective use by anyone who holds a website. Google Search Console gets you to know how Google views your website and what optimization has to be done to make it efficient.


  • SEMRush: This is also one of the most accepted tools by SEO experts. The most impressive feature of this tool is the Domain Vs Domain analysis, this allows you to compare your website with some other competitor websites. The On-Page SEO checker helps to easily monitor your website ranking and will also provide recommendations on how to improve the ranking.


  • KWFinder: This tool enables you to identify long-tailed keywords that have got a comparatively lower level of competition. The experts leverage this tool to spot the best keywords and to run analysis reports on backlinks and SERP. Their ranking track tool supports you to easily identify your ranking while tracking your improvement.


  • Moz: Moz is a full-service powerhouse, you can receive a clear insight regarding the functioning of your website which allows you to improve certain aspects of it. Moz also possesses a free MozBar toolbar that you can download for free that enables you to view your store’s metrics while browsing any other page. They also have another feature known as MozCon


  • Ubersuggest: This is one of the top keyword finder tools that help you identify keywords and the search intent behind it by revealing the top-ranking SERP’s. From short to long-tail phrases, you can sort out the right terms to use on your website with numerous suggestions from this free great keyword tool.


  • Spyfu: This tool enables you to easily find out what keyword has been searched and for how many times. This tool also helps to get the details regarding the types of keywords your competitors are using. SpyFu is recognized as one of the most detailed SEO tools available.


  • Woorank: They offer free as well as paid options to track and report on your marketing data. You can also analyze the kind of keywords your competitors might be using. Try reporting on how keywords perform over time to understand your industry and optimize for users in the best way possible.


  • Google Trends: This widely used tool of Google allows easy and comfortable analysis based on particular keywords, their searching results, engagement rates popularity, etc. This tool offers greater insight into trends around certain topics. You can also conduct analysis based on specific areas or a specific group of audiences.


  • Keywords Everywhere: It is another SEO Chrome extension that collects data from various SEO tools such as Google Analytics, Search Console, Google Trends to identify the best keywords to rank for. They use a consolidated approach to perform the task.


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