Blog Top Hacks to Have the Best Quality Leads from a Google Ads Campaign Jeethu Vijayan July 19, 2021 Comments are Closed 0 Growing the site traffic and getting more leads through Google ads is the motive of any company doing any business. Whatever be the kind of business that you are doing and irrespective of the nature of your product or service, any company’s motive is to get increased leads from Google Ads Campaign and related Digital Marketing Services. Pay Per Click advertising is a better way to generate more leads. By availing the services of a lead generation company, you can have an increased sales, ROI and advertising clicks. There Are Two Major Ways to Generate More Leads with Google Ads Perfect Landing Page As soon as a visitor clicks on your Google Ad, he or she is taken immediately to the landing page of your website. This page of your company should be able to make the visitor take a positive action, especially if you are running a lead generation campaign. The design, content and the user-friendliness of the page plays a major role in setting the experience level of the visitor. As you might be looking for the visitor to share his or her personal information on your page, it is necessary to make sure that your page gives them a feel of being safe and trustworthy, which otherwise can make them hesitant in sharing with you their personal details. What Points to Consider While Creating a Webpage Load Time By having a quicker load time, your pages get loaded without delay making the visitor not lose his time and interest. Which otherwise can make him frustrated and make him leave quickly without browsing through completely. Credibility Credibility of information portrayed on your website is required so that there is transparency and the visitor finds it easier and confident enough to get in touch with you. Quick Navigation Process Quicker and easier navigation process is the key to making your customer have an exceptional experience browsing through your page. Their search for the required product or service must happen quickly so that they don’t end up feeling lost. Simpler Forms Make your forms as simple as possible. Asking for too much information can make the visitor annoyed or uncomfortable leading them to leave your page. Enhance Your Campaign An increased traffic for your page is possible by increasing the chances of your page appearing in the searches. By improving your Google Ads Campaign, you can definitely drive in more traffic to your page. Ways To Draw Traffic from Enhancing Your Campaigns Use of Long Tail Keywords A combination of three or more specific words makes a long keyword. This works well in those cases especially when someone is very specifically searching for something. This ideally should pave way for more business leads. Test, and Then Test Again Trying different kinds of strategies always comes handy. Remember to experiment with different keywords, varied forms of ad messaging, using different bids and more. Within the same ad group, try running different variants of the same ad to study the responses. Simultaneously also try using a combination of bidding strategies and check on favourable developments. Remove Under performing Keywords and Invest in Successful Keywords Always remember to keep checking on the keywords’ performances. Sometimes, a particular keyword might be helping in increasing the traffic, but that doesn’t assure you that you are safe from bounce rate. In those cases, plan to reallocate your budget and aim at bidding on those keywords that bring in genuine leads and sales. Use Smart Bidding To automatically optimise your ads, use Smart Bidding, that uses the historical information of your campaign. This leads to higher conversion rates. Summary You must definitely enhance your Ad campaigns and improve your landing page, in order to gain much from Google Ad Campaigns and get the best quality leads. Lead generation agencies and PPC Companies are pioneers in constantly conducting new Ad campaigns that are beneficial and are specialists in developing better keywords and in bidding strategies to achieve better results with your ads.