SEO or search engine optimization is a prime strategy of digital marketing, that plays an important role in helping you increase your reach to potential customers. Get the apt SEO strategies implemented effectively by getting in touch with our SEO agency in Kochi.

Though Google doesn’t share its overall search volume, it is estimated at 3.5 billion searches per day and the volume of searches grows by 10% every year. Google also has the largest market share at 92%, compared to Bing or Yahoo. 

This, clearly indicates that SEO is a no-brainer to meet your customers where they’re searching and spending time. Search engines are a prime place to advertise your businesses products or services. 

To have SEO as a key part of your digital marketing arsenal will help search engines find, crawl and index your website into their catalogue.  

 

The role of SEO in a company

SEO increases the exposure of your company to potential customers on search engines. An SEO specialist like us, help companies to analyze and implement different website strategies that will improve your ranking for certain topics or keywords.  

It is a fact that customers are searching for specific services online through Google or other search engines. SEO ensures that your company is listed in the search engine results pages (SERPs), so that the customers can find you.  

If you’re on page 50 of the SERPs, then a potential customer probably won’t be able to find your company and click through to your website.  

For example, if a customer wants to find a car insurance quote, he or she types this into Google. If your insurance company is not on the first or second page of SERPs then the customer won’t find you. The customer will likely click on one of the top-ranking companies, browse their options and purchase an insurance policy from them.  

Hence it is important for your company to invest in SEO. It helps more customers to find you and get in touch. This will increase sales for your business, because it lets them find you and they purchase from you.  

 

Some of the major benefits of SEO 

The benefits of incorporating SEO are plentiful. Google ranks sites that provide the best content to its users. Hence, having a lot of tactics and strategies that will help to improve your SEO, will make your website a more effective place for users. 

 

Boosts brand awareness 

 

As your company focuses on SEO efforts, you get more visitor traffic to your website. This will increase your brand awareness and encourage more people to purchase your products/services.  

 

Better website user experience 

Google had mentioned that the user experience of your website, will rank you higher by search engines. Because search engines like Google want their users to discover high-quality content. They give priority to those sites that create content and web pages with this goal in mind.  

 

 

Increased sales via inbound leads  

 

People are constantly searching for that product or service on search engines when they find you. They are the ones who discover you, meaning you have less work to do to close the sale. Unlike outbound sales, which requires calling, emailing, etc. 

 

Website turns mobile-friendly  

 

Google mentions focusing on the user experience of those that visit your website through their mobile device. If mobile device user experience is poor for visitors, they will be less likely to stay on your website to explore more content.  

 

Improves website speed time 

 

The page load speed of your website lets your users see content faster. If your page loads slowly then a user is more likely to bounce from that page without seeing your website’s content. SEO helps you to prioritize page load speed and ensure it’s faster. 

Get in touch with our agency which is the best amongst the top social media marketing companies in India to accelerate your SEO efforts. 

 

Types of SEO

There are mainly three types of SEO that you should implement in order to give your website the best chance of improving its position on the SERPs. These types include: 

On-page SEO- This type of SEO includes keyword research and using keywords in high-quality content on different webpages on your site. 

Off-page SEO- This form of SEO strengthens the relationship your website has with other websites. This focuses on building backlinks, which are getting a large number of websites to link back to your website.  

Technical SEO- Attributes like site speed, indexing, crawlability, mobile friendliness, site architecture, structured data, security are all part of this SEO. 

 

Major SEO tools include:

There are many paid tools to do SEO analysis and inform your strategy implementation such as Moz, SEMrush, Ahrefs and more. Some free tools are also available that you aids your SEO strategy as well: 

Google Search Console – a suite of tools that helps to monitor number of indexed pages, security issues, and more to help you rank your pages better. 

Google Keyword Planner – helps to find keywords to target in your website content and rank for the keyword topics, use this tool.  

Our b2b lead generation company in kerala will help you take advantage of the best SEO strategies that will rank you better on all of the search engines.  

 

Summary

The importance of SEO in your digital marketing strategy is undeniable. SEO helps your potential customers to discover your product or services and increases sales and profits. Your business should definitely be online to benefit immensely from a solid SEO plan.  

Now that you know why SEO is critical to your marketing strategy, do get in touch with our PPC company Kerala to drive more visitors to your website from Google and other search engines.