What Is SEO?

SEO or search engine optimization is the process of taking the necessary steps to help a website or piece of content rank higher on Google.

The main difference between SEO and paid advertising is that SEO uses “organic” ranking, which means you don’t have to pay to be in that space. In simpler words, search engine optimization works by taking a piece of online content and optimizing it so that search engines like Google show it on the top of the page when someone searches for something.

Do contact us for SEO services in Kerala. We help you understand how you can rank your content higher in the search engines. And we help you optimize your content to rank higher on Google and get more eyeballs on your posts.


SEO Marketing Basics: The Complete Breakdown

Let’s look into how to do SEO marketing. Understanding it is important and it requires a lot of action and time. This is not something you can make a change about today and expect to see results tomorrow, because SEO takes daily actions with the goal of long-term success.


  • Content


You might have probably heard it before: “Content is king.” Bill Gates had made this prediction in 1996, and it’s as true as ever today.


Because it makes a Google user happy when he finds the result that serves his needs in the best way.

When you Google “quick and easy homemade pasta,” Google puts all its energy into delivering to you what Google believes is the best recipe for homemade pasta on the entire web.

It not only looks for just the quickest or easiest recipe, or throws out a bunch of online shops for frozen dinners. It actually tries to give you exactly what you asked for. Because Google always tries to provide the best experience possible. It directs you to the greatest content it can find.

This means that your number required to do well with SEO is to produce great content and our SEO company Kerala will help you with it. 

It really requires a chunk of work. To do a successful SEO is no small skill. Great results come from big efforts only. In the same way that the best marketing in the world won’t help you sell a bad product, super advanced SEO will be useless if you don’t have quality content.

But don’t worry. We are here to help you. 


  • Keyword Research and Selection


Keyword research dictates what you call your site or how you describe your brand online. Keywords determine how you build links. And everything including the tactics you choose to and how you plan on implementing them, all depends on your keywords. 

A common mistake people make is that they stop doing the keywords research. This usually happens when they redesign their website or come out with a new marketing campaign. They might do it for a week or two, update their pages, and then stop. 

This happens because most people think that keyword research is a one-and-done thing. But it is the exact opposite. 

The best SEO experts in India like us are constantly doing keyword research to help our clients.

Keyword research needs to be done for several different reasons. The two primary reasons are to rank on Google and to create relevant content. Keywords often open the door to inspiration and tell you exactly what people want to know based on what they’re searching for.


  • HTML


Your site’s HTML has an important role to play in SEO. Without the presence of proper tags, headers, and descriptions, Google will definitely have a hard time figuring out what your content is about and why it should rank higher than the competition.

For the successful implementation of HTML in SEO, it is not necessary that you have to understand code. And there is also very little involved in the process of changing tags and descriptions. Changing the HTML from an SEO perspective is actually as simple as copying and pasting.


  • Site Architecture


A good website architecture creates a great user experience, which is essential for SEO marketing. It focuses mainly on matters like fast loading times, safe connection, and a mobile-friendly design.

Ideally, you should map out the architecture of your site before buying the domain. This will allow you to really get into your user’s head and reverse-engineer your way to creating a great user experience (UX).

ConversionXL provides a great guide on how to make sure your UX is effective. You also will have to optimize a few things for a great “search engine experience.” Because the more accessible your website is to Google, the better it will rank.


  • Trust


PageRank is the famous formula the founders of Google had invented. But it isn’t the only measure they take when ranking pages in the top ten search results.

Trust is also getting increasingly important, and most of the recent Google updates have hit spammy and obscure websites. TrustRank is a means for Google to measure whether your site is legit or not. For example, if you seem to be a big brand, Google is likely to trust you. Having quality backlinks from authoritative sites (like .edu or .gov domains) also helps.


  • Links


The importance of having a solid link profile will vary from expert to expert. Links are one of the most important ranking factors that Google has for you.

A major problem that a lot of SEOs have is they don’t understand how to do it the right way. If you make use of the wrong tactics, you’re setting yourself up for failure from the beginning. Hence, only if you choose to take the long-term strategy and build links the right way, it will work for you. 


  • Personal


The next category of off-page SEO that’s worth taking into account is personal factors. It’s about demographics and location that automatically impacts the way someone responds to your content. Because your SEO efforts behave differently from one area of the globe to another.

Most of these are out of your control, and you can only do a few things to increase your chances of reaching a certain audience. There’s actually no “one-size-fits-all” option when it comes to personal SEO factors.


  • Social


Lastly, it is also essential to take a look at the social factors of off-page SEO. Besides social signals directly from the searcher, there are other ways that good results on social media will help you rank better.

Whether that’s directly through more links or indirectly through a PR boost, social media matters. Do get in touch with our SEO agency India for a complete guide on this. 


  • SEO and Google Algorithm Updates


SEO can seem to be unapproachable or impossible because of the term “algorithm.” An algorithm is a series of operations that a search engine uses to calculate and rank websites based on a specific search query. 

Algorithms are always changing as Google makes what they call “core updates” multiple times a year to better serve those searching online. 

While Google may often make tweaks, your main concern should continue in creating high-quality content, using relevant keywords, and building reputable backlink relationships. You shouldn’t be able to “game the system” when it comes to Google’s algorithms. 



This guide is sure to help you as you make your way through your SEO marketing journey. The thing with SEO is that there are no shortcuts in this game. You should do things the right way and go the extra mile because that’s how you’ll stand out.

Not to worry. Our local SEO services in India is ready to help you through. Our devoted efforts will make you see results. Our strategies will make you stay on top of your content.