Rich Snippets- an Introduction

 

A term that you often come across in the SEO world in particular- Rich Snippets are nothing but Google search results with a bit of extra information. There are snippets and then there are rich snippets. The rich snippets contain extra information that could be anything like reviews, recipes, or events. The data for the rich snippet is usually pulled from structured data in a page’s HTML.

 

Why are Rich Snippets Important?

 

Rich snippets assist search engines in understanding your website data better which in turn helps them to organize that information in a user-friendly manner. Rich snippets also help search engines to crawl deeper into your site.

 

Rich results or rich snippets do not just display relevant search results to customers but also set a stage for customers to read reviews/ratings, compare prices, etc. even before they click the URL/link accompanying the search result.

 

We can’t probably discuss rich snippets without mentioning structured data. Structured data is a form of data that is organized and formatted to enable easy processing of information. Structured data is written as schema markups that search engines recognize without much hassle. Rich snippets are a part of structured data. SEO experts are well-versed in schema implementation and the use of structured data to boost traffic.

 

Although rich snippets do not directly affect your SERP ranking, they do so indirectly. Since rich snippets display more information than normal snippets, they provide more details of products to customers and clicks come in without much effort.

 

Rich Snippets are Too Important for E-Commerce Business 

 

Rich snippets are basically bits of code that help search engines to better organize information.

It is hard to find a search result (of a product) that does not contain at least one rich snippet. That is how important it is. 

Sell Products Online

Consumers just love visuals. They love the images/pictures of the product and they love them more when they are able to assess the product or compare the products from the SERP itself. The impression rich snippets create is obvious. This explains the high CTR (Click-Through Rates) and heavy traffic (that studies suggest) that products with rich snippets enjoy while products without rich snippets are devoid of them. High CTR and traffic obviously help you rank high. 

 

Rich snippets carry a lot of information that normal search results are missing. They make your website stand out among the gazillion websites on the web. 

 

Let’s Take a Look at the Top 3 Rich Snippets for an E-Commerce Site

 

There is a variety of rich snippets that when implemented can bring about exceptional results for your e-commerce site.

Product Schema

 

Product schema, when implemented, displays information like size, price, brand, material, etc. For the consumer, it almost equals to visiting a brick & mortar store, perceiving the look and feel of your product without physically visiting a store.

Rating & Reviews Schema

 

Displays reviews and ratings associated with your product. Help garner the trust of consumers while helping them compare product-user experiences. 

Price Schema

 

Goes without saying that pricing is one of the prime factors that influence purchase decisions. The same kind of product may have huge price differences or maybe you are offering an item/product at a discounted rate. Price schema implementation helps users compare prices, offers, and discounts before arriving at a decision.

Conclusion

 

Rich snippets is quintessential for your business to stand out, appeal visually to the customers while helping your website rank high up in the SERP. 

 

SocialPulsar is a digital marketing company in India, Setting up a digital platform for you to showcase the product line-up in your e-store, rich snippets should be an integral part of your marketing strategy as it could boost your sales beyond fathomable measures.