You might be wondering how certain videos are becoming trending on YouTube within a very short period while certain other videos are struggling to even achieve a simple milestone. The answer is quite simple, YouTube SEO. Many of you might not be much aware of the term, but this is a known practice that has been in effect ever since YouTube has changed into a huge public platform for promoting business and skill marketing. 

SocialPulsar introduces before you the top and efficient YouTube SEO tips that one should follow to achieve mind-blowing results for their videos.

 

Have a focus keyword: Before preparing to upload a video, you should invest a good time searching for the appropriate keyword that you could use for your video. Every search engine work with the same mechanism, they will compare the user’s search term with relevant keywords and display the user what they have asked for. If you want your video to be listed top in that search list, you should require to have a relevant and interactive keyword.

 

Optimize the title: Once you have received your keyword you can use it to optimize your video in diverse ways. One of the best ways is to include the keyword in your title. Your title needed to be attractive and appealing, it should urge the potential audience to click on the video link. You can assure something in your title and your video should fulfill that assurance. 

 

Optimize the description: Besides title optimization, you should also optimize your description. The title is the first impression of your video while descriptions deliver in-depth information related to it. YouTube only displays the first 125 characters of your description, but it is a good idea to write around double if possible. It is also recommended to put the most important keywords toward the beginning of your description.

Three major tips every YouTube video creator should keep in mind while writing description include

 

  • Don’t forget to include your keyword(s)!
  • Make sure that what you’re writing is unique. Don’t just copy and paste some text from your website or elsewhere
  • Include your website URL to direct viewers to your site

 

Hashtags: If you are done with both title and description, the next important thing is the addition of proper hashtags. You can add as many tags relating to your keywords, title, and search terms. There is a Chrome Extension for YouTube called Tube Buddy. Among many other features is keyword rank tracking, and this allows you to find out the search ranking for different tags so you can use the best ones for SEO.

 

Engaging Script: Your video required to have a clear and interactive script. Studies reveal that developers have got only 10 seconds to grab the attention of the user. Studies also show that if your audience isn’t engaged within the first 30 seconds then you have lost 35% of them. Make your audience engaged by delivering a short and entertaining video for their requirement.

 

Keep people Watching: No matter what all techniques you have practiced, if you can’t get people to stick around and watch your videos then you are not an utter failure. The only thing that matters is to hold user with your interactive approach and expand the audience base as large as possible. Work out techniques to make it possible. 

 

Encourage engagement: Any action from the user to your video has to be highly entertained, as it sends a strong signal to the YouTube that this particular content is found engaging, as a result, it will recommend some of your videos as a suggestion. Have a look at those top trending videos on YouTube and you will get an idea.

 

The content and the method of presentation are the two major factor the defines your video. No matter how much you have optimized your video if these two aspects are disappointing then your video is likely to invite disastrous effects on the platform. SocialPulsar provides a comprehensive solution for all your YouTube marketing related queries and concerns. Partner with us to experience exceptional growth for your channel.

It is great to concentrate your efforts to bring up a start up company. As  it sounds, it’s not an easy task to make your dream come true. For any construction to be strong it should have its core basic to be strengthened with the accurate resources and procedures. Similarly for a startup to grow it requires some well defined strategies to guide the process. Marketing strategy is a significant one among them as this is the process working behind the revenue earned. Business works in an ever changing dynamic environment, and you must be flexible to that change. Being a part of this digital era, Indian firms could transform their conventional way of implementing the marketing strategy into digital platforms.

Marketing strategies fundamentally aim in creating more awareness, consideration and preference for our product among the consumers which inturn leads to an increase in the proportion of probable consumers in the market. Digital platforms which make use of the social media platforms and ads serve our products to consumers at their good times which enhances the effect. It is simple to move with the flow as the best digital marketing company in India could plan and implement the most suitable and tailor cut digital marketing strategy for Startups who are new in the market.

For implementing the plans effectively, the process needs to follow an order, involving all those significant steps in that. It may include:

 

  •  Identify your target market

Not all products meant for all. There will be a portion of consumers for whom your product will be the most appropriate one to satisfy their needs and delight them. You could lead a segment of consumers only where your products could stand unique. Find that segment of consumers, who may be grouped on various characteristics. Concentrate your efforts on that segment in order to achieve a high degree of consumer awareness, consideration and preference which makes you capable to earn a brand name that could help in expansion.

 

  • Conduct market research

Make a research to find the significant consumer needs  which are yet un addressed by any firms. Identify solutions to address that needs. Create plans and actions to give rise to some unique and innovative products and services which are capable to meet consumer demands. Produce and market the products by using the available resources optimally in such a way that our competitors are far behind us to come with related products. Keep on looking for innovations and creative  ideas to win consumer minds which could keep your market share high.

 

  • Analyze your competition

Know your strong areas which are powerful enough to grab opportunities and create an extra advantage of them. Keep an eye on your weaker areas and prepare in advance to withstand downpours which you may face in the growth stages of your startup. Being a startup plan in advance and forecast the opportunities and threats before the industry which you belong to. This is essential to harvest the most from the opportunities and incur fewer loses from threats than your competitors 

 

  • Come up with a realistic budget

Formulate strategies by listing the available resources and ensure their optimum utilization. As a startup we may have constraints to raise enough funds and lack of adequate resources. But compensate all these deficiencies with creative ideas along with proper forecast and allocation. Finance being the fuel factor must be considered in each and every level of implementation. 

 

  • Create your distribution channels

Startups have to generate awareness among consumers to inform them about our new brand. For this you can create a website and social profiles in those social media channels where your product could gain more popularity among the most probable section of consumers who may need  that. Producing organic content on these platforms will be cost effective which could increase the traffic and visitors likely to get converted to consumers.

 

  • Grow your email list

Making personalised communication with the consumers through emails helps in attracting, switching and retaining them. For any Startups it is a better idea to send promotions, new product information, discounts and offers to the consumers after categorising them into different stages or consumer lists.

 

  •  Figure out what type of content you’ll publish

 

Content is a significant factor in the digital Marketing strategy for Startups as it discusses what we sell and why.  Blogs, infographics, videos, newsletters and more are the different ways through which we deliver our content. Know which channels are most preferable in the target segment and start with that and progressively add the rest. Choose the best types of campaigns that will speak to your audience about how your startups differ from similar firms. Also include the most creative and influential content.

 

  • Test and measure all your campaigns

 

You must make a close analysis of how your campaigns work. Look at your social media engagement in each platform and conversion rates. Note from where do these conversions arise and concentrate in these areas.

           Check the data points such as open rates, click rates, bounce rates and more. 

Analyse the existing campaigns with advanced tools like Google Analytics to know the most effective campaigns and the ones which are not. Make necessary improvement and run the campaigns after setting some benchmarks to follow.

 

Marketing strategies formulated once need to be updated timely as your firms never remain as Startups. And while you grow your target audience, competition level, degree of budgets, number of distribution channels and campaigns will be on rise. You must get updated in technology and strategies to be an effective and innovative brand. And to have a great marketing strategy choose the best startup marketing company in India who could know where you are and could guide you to reach where you want to be.

Forex opens the door to massive opportunities. The present marketing situation has invited greater interest in investing in forex platforms. Many misconceptions are existing regarding doing business in forex, many have managed to receive greater ROI, while some have addressed failures. So it is a necessity to propagate genuine and transparent information related to the services and functions that it possesses. Associating with the best digital marketing company in Kerala gifts you a good opening for business growth. The following are the set of strategies that are involved in the Forex digital marketing approach.

 

Brand related blog posts

Developing and delivering content-rich service-oriented blog posts at regular time intervals helps to invite qualified traffic to your website. For this purpose, one should have proper and practical knowledge regarding keywords and SEO. 

You can either develop custom blog spaces on your website or even hire the service of popular blogging platforms such as WordPress and Blogger. Hire a creative content writer for the purpose and lend him ample time for developing quality content for your company.

 

Create lead oriented content

The contents you are going to deliver should be engaging and result oriented. It should inspire and educate the audience. Email listing should also be included in your forex digital marketing campaign. If people find your information reliable and useful then the will surely follow your brand and its services.

A Structured strategy has to be adopted while you develop content. Your content should be such that it should invite leads and also cause conversion. 

 

Assure visibility of your site

The forex industry is a highly competitive industry where to excel, you have to display quality and unique content. Usage of keywords is very important if you want to confront the heavy competition you have to get the support of the top Forex digital marketing agency in India. 

 

Successful SEO is a practice of partnering with Google to provide the best search result for the user. Some SEO strategies that have to be followed are given below:

 

  •      Identify an “Opportunity Keyword”
  •      Work on On-page-SEO
  •      Analyze Google’s first page
  •      Make your content look extraordinary
  •      Build Links to your page

 

Relying on Forex affiliates 

The majority of members in the Forex market seek money and respect. You have to reach out to your competitors and get permission from them to affiliate your services on their websites by offering them a small commission for referrals. If someone accepts your deal and the deal went well, make sure you recruit more similar promoters who can help you build your brand. 

 

We at SocialPulsar offer comprehensive solutions related to Forex Digital marketing services. Our years of productive service have enabled us to develop an authentic strategic approach that ensures greater ROI.

Right from Tesla’s self-driving cars to Google AI that can dream. Artificial Intelligence is on everyone’s mind. It is re-defining and re-inventing one industry at a time. All thanks to social media and the chunks of unused data, AI has all the potential in the world to not just revolutionize the core operations of a Digital marketing company but the entire industry.

It is just the tip of the iceberg with Machine to Consumer (M2C) interactions on the rise, AI will surely influence every aspect of digital marketing. If we are to go by a report by marketing intelligence firm Tratica, revenue in artificial intelligence is estimated to reach whopping $36.8 billion worldwide by 2025.

On that note, let’s explore how AI will influence digital marketing.

 

 Improved User Experience

  • User Experience is an aspect where AI can do wonders as it will become easier to predict buyer behavior, search cycles, persona and what not.
  • Chatbots are another great example of AI that not just enhances but also personalizes user experience to a great extent.
  • Augmented reality is another aspect of AI that offers customers an option to touch and feel a product before actually buying it. This would really play a big role in simplifying decision making for customers.

 

Better ROI (Return on Investment)

  • Advanced Image recognition feature utilized by AI comes with numerous benefits. It can make payment processes way faster than the present standards.
  • AI-enabled image recognition can play a crucial role in enhancing customer security and thus solving security concerns associated with online transactions.
  • Better decision-making algorithms that can bring about great ROI can be created with insights derived from consumer patterns, behaviors, and needs

 

Hassle-free search session

There is no doubt that the present search sessions work quite well. With AI empowered digital marketing, search engines and search session will get way smarter and hassle-free. All this is because AI has the capability to predict future web behavior and decisions.

 

Reaching target audience got easier

Reaching your target audience never got this easier. As AI can easily locate users based on different factors like age, language, demographics, interests. Thus, making it easier to understand which set of users constitute the best target audience for a brand

 

Predicting future sales

It is a well-known fact that the market keeps fluctuating and a negative fluctuation can mean way too many changes for a business model. But, with AI, future market trends can be easily predicted and with this insight, the necessary course of action can be followed.

There is no doubt that AI is a promising technology. It is not just digital marketing companies but even social media marketing companies are looking up to AI. Digital Marketing, when empowered with AI, can do wonders not only for brands but also customers.

 

Google announced on 17th January that it will start considering page speed for mobile search. The new update called the Speed Update will start rolling out on July 2018. Google had admitted to pagespeed being one of its ranking factor in 2010 but back then searches were mostly desktop searches. But now mobile searches have raised far and above desktop search.
If you have not yet started optimizing your websites for increased pagespeed don’t worry, we still have more than 4 months for the update to take over. But that doesn’t mean that you should waste time, the earlier you start the better.

As the first step towards optimizing your websites Google recommends the use of PageSpeed report or tools like LightHouse to measure page speed and make improvements.

If your website has Google AMP then this update should not be creating trouble for you, unless your pages are loading slow in spite of the AMP. And for people using a mix of AMP and regular mobile pages, Google will determine the speed based on the page they show in the search results. So in short having AMP will not give you a clean chit, Google is not going to consider the technology you are using, the only thing that matters is the speed of the pages.

Google also says that user intent will be given the top priority, i.e a page that has the most relevant information related to a search query may rank in the results in spite of a slow pagespeed. Now if you are waiting for the update to demote your site and then start working on it, then there are chances that you may not even know that your site has been hit. Google will not alert you when your site, so the only way for you to know is by continuously monitoring your webpage performance and rankings.

Another area where Speed update can bring in changes id your Adwords campaigns. Though Google have not specifically stated it landing page experience is a major factor in determining the quality score. So if the pagespeed of your landing page is low, it may affect your quality score and you may end up paying more that you used to. So if your landing page is slow to load, do not hesitate to correct the issue.

So the easier path would be to audit your website, or even better assign a search engine marketing company to do an audit on your website and understand how it’s pagespeed can be improved. This will help your website to stand strong when the Speed Update rolls out.