Facebook ads are so common these days that even a common man will probably be able to tell which part of the ad is the headline and which part is the image, and so on. It seems too simple. 

If you are someone who wants to learn about Facebook ads, it won’t be enough to identify the parts of a Facebook ad alone, as how a common man does. You should also know the purpose of the ad and understand the ways to maximize each element of that ad.

Wondering how to tackle the anatomy of a Facebook ad? Get professional help from our social media marketing company in India.

 

A Look into The Anatomy of a Facebook Ad

A typical Facebook ad like the link ad has 5 elements:

1. Post text

Often known as post text, it is the copy that’s right above the image. Some brands may just write 1-2 lines of text while some others may do it in several paragraphs.

Though there is no right and wrong answer, the best tip is to do A/B testing. This lets you check whether people respond better to short or long copies. This lets you get clear on your message.

Always make use of simple and actionable language that reflects their needs.

 

2. Image

It is a known fact that the human brain processes visual content faster than text.  Hence, your choice of Facebook ad image counts. The more appealing you can make it, the more effective your Facebook ad becomes.

Then comes the doubt on how you select images that make a positive impact. The guidelines mentioned below help you in choosing the right images:

Buyer PersonaThink about questions such as: Who is your audience? What are their goals? What do they value or fear?

MessageThe image should communicate the main message of your Facebook ad. It must be one that can draw people deeper into your offer. 

QualityAn image that’s grainy, blurry, and basically poor in quality will do no help. Facebook recommends uploading 1200 x 628 pixels for the best image size.

 

3. Headline

When done right, headlines can do a lot of convincing. You can employ different techniques in writing ad headlines like sparking a sense of urgency or using an active voice. But remember to always keep the headline short and catchy.

 

4. Description

The description of any Facebook ad is found right below the headline. Description enables you to explain your headline in more detail. 

Some brands also use the description to reveal the price of their offer. Others may use it to specify the features or benefits of a product. Always make sure that your description convinces people to click on the call-to-action button to its right.

 

5. Call-to-action button

Having a CTA button will take your ad viewers to their ultimate destination where they can take the action that meets your goal. Facebook provides different options for your call-to-action (CTA) button such as Shop Now, Sign Up, Subscribe, Book Now, Contact Us, and more.

A classic example of using the CTA button right is when AdEspresso did a $1000 experiment where they tested four different call-to-action options which included No Button, Learn More, Download, and Sign Up. They concluded that any choice of CTA button works better than having no CTA at all.

Get help with your Facebook ads through our PPC firm in Kerala. Do call us to know more.

 

Examples of Facebook Ad to Take Inspiration From

You might have identified the anatomy of a Facebook ad but still may be unsure about how to optimize each part in a way that makes your ad 10x better. 

Here are the best examples and included along with a couple of good insights. 

Check them out:

 

1. Dean Graziosi

Mastermind groups are worth a thing these days, and this Facebook ad by Dean Graziosi depicts how his millionaire mastermind is worth it. It uses just a few words and a powerful picture.

Take away from this FB ad:

      – Show the price of your offer beyond one element of your ad. And the word “just” makes your offer emphasize its affordability.

      – If you want to include your audience in your exclusive group or mastermind, use an image of your actual, successful members.

 

2. Yoga on Gaia

Gaia is a service by which you can do yoga anytime and anywhere. Their offer to everyone is a chance to enjoy unlimited yoga for 2 weeks. But what stands out is the text on the ad image that says, “Gaia 99 ¢ JOIN NOW.”

Take away:

        – Make use of a directional cue to shift your audience’s attention to your main message. 

        – Use your user testimonials in your FB ad’s post text. You needn’t reveal the name of your user.

        – Include time-related words that create urgency. Apart from the word now, other words that can be included are limited time, and today only.

 

3. Shopify

Shopify features a story of one of its users.  It inspires people to start a business. Their effective way of using storytelling in their FB ad’s post text, image, headline, and description has gained them much traffic. But, they chose not to use a call-to-action button.

Take away:

– As the CEO of your business, take a photo of yourself. Showcase your product. Add a little creativity to make the image more interesting.

 – Include a sneak peek of your story in the description section. You may begin by mentioning how you got started on your entrepreneurial journey.

 

4. Men’s Health

Men’s Health’s ad is a straightforward one and it features a post that reveals the benefits of outdoor running. The post itself will show you an option to buy a pair of trail running shoes worn by the man in the ad image.

Take away:

          – Use an FB ad to promote your blog content and the title of your post can be used as the headline itself in the ad.

          – Get sales by advertising a blog post by including your product in the ad image.

          – Adding a CTA button will make your ad look more natural and less promotional especially if you’re leading people to a blog post.

 

5. Academy Sports + Outdoors

Academy Sports + Outdoors has apparel, protective gear, and equipment for sports enthusiasts. Their ads are a good example for brands who want to give their audience a nudge.

Take away:  

           – Mention the features and benefits of your product in the post text.

           – Make the headline exciting.

            – Add a Shop Now CTA button if you’re going to lead people to a product page.

Are you looking for the best lead generation agency in Kerala? We are only a call away from helping you.

 

Summary

The above-mentioned examples and tips might have familiarized you with the anatomy of a Facebook ad and how each element can play a role to make your ad campaign more effective. 

For expert guidance and professional help, do contact our SEO company in Kerala. We will help you achieve a winning combination of the right headline, image, post text, CTA, and description and perform timely A/B testing too.

 

Marketing has risen to a new level with advancements in the digital medium.  Marketing seems to be so void without digital marketing services and without it, the brand is losing a connection with its customers. Evidently, we all know that the number of social media accounts is piling up by each passing day. Therefore, the brand needs to be sure of what kind of digital marketing tactics it needs to apply to effectively gain attention from the customers.

Several digital marketing agency in Kochi is now trying to lead and assist many startups and various establishments to grow their business. In this article, one of the leading marketing agency explains how business plans can be made in the digital medium.

Today’s world is highly competitive and brands are trying all the ways to penetrate and conquer the market. So, if you are trying to make a mark in the existing market scenario then, you need to know how to plan your business.

If your digital marketing plan, right from the foundation is weak then in no countable time, you would be devastated to ground. Every digital marketing campaign is backed with a strong strategy and a rooted foundation.

Almost everyone conducts online research before buying or getting any service every day. So if the brand isn’t taking an effort in churning out this flow of customers, then you are leaving money on the table, ignored. It should be understood that how people actually find the brand isn’t a matter, what matters is how the brand attracts the audience. Having a well planned digital marketing plan is the first and the most important step towards getting exposure, creating an online reputation and increasing sales.

The first and the foremost question you need to answer is, what is your brand and why someone needs to chose your brand? This self -knowledge and clear idea about your brand gives you the ability to apply the correct digital marketing tactics. What makes your product or service unique or different? How does it vary from all the other service providers or brand? The differentiating factor should be reflected in the marketing plan. People always look for something unique, a reason for why to relay on a particular brand. You need to give the answer for why the customer needs your brand more than others.

You need to figure out your target audience, if you haven’t, then do some market research on how you are going to serve your customers. Spend time studying how your competitors offer products and services. Make the plans slow, taking time, it will yield results in the long run.

You also need to embrace the fact that not everyone would be interested in your product and service. So it’s important to understand your tangible audience and work for it. This will help you maintain the right resource in working and manage time effectively other than wasting your brand’s resources on something that won’t yield results.

For example, when you create an explainer video or write contents in a blog, you know who is your audience and try to connect with them. On watching or reading a content it should feel like the content is exclusively made for him/her.

While researching your audience, you are looking for the following:

  1. Why they need your service or product
  2. How they decide to finalize on  brand
  3. The influence factors.

These can be acquired by:

Web analytics data

Email and web-based surveys

Blog post comments

When you know your audience, things get clear and easy.  And knowing which digital platform or channel can attribute to your customer growth,  you are on track.

Pay-per-click or PPC [Google Ads, Bing Ads, etc]

Social media [Facebook, Twitter, etc]

Blogging [WordPress, Medium, etc]

Search Engine Optimization [Google, Bing, etc]

Display Networks [Google Display Network, Facebook Audience Network, etc]

In today’s digital marketing world, there is n number of tools with which each of your website performance metrics can be evaluated. Whatever be your business, be that a product or service, in order to know the profit or how your company turns over, it’s important that you define your key performance metrics. It’s also specific that you regularly measure your goals by, for example,  when you check the traffic of your content, you need to see how the fluctuations in the traffic numbers are affecting your conversion rate. You can see what time, which days, how much hits you receive for your website which will help you plan the digital marketing strategy.

In order to know the game and win in this digital marketing court, you need to get the most of a campaign, reporting on targets, goals, and KPIs on a consistent basis. By analyzing this, you can tweak goals that are not working for you and focus on those that are getting results.

On a concluding note, we like to add that creating a strong social marketing plan starts with knowing your brand and clearly understanding its goals. With many available resources, you can leverage the brand growth by knowing what works for you and what not. Which is the exact reason why you need to spread and firm the roots and execute the growth plan well.