A market-leading analytics platform that meets the needs of most of the clients is known as Google Analytics. Some large clients might need an enterprise-level solution that meets more complex needs. For such sophisticated marketers, the Google Marketing Platform is the solution of choice. Google’s Marketing Platform provides a powerful and integrated analytics solution. Google Analytics 360 is used by many of the world’s biggest enterprises. Do you want to incorporate it too? Our digital marketing experts can help. 

For companies that want to upgrade, the migration path from Google Analytics to Google Analytics 360 is straightforward. You can continue to use the same tracking code, the same familiar interface and the same reports already created. Additionally, you will have access to all the other benefits of 360, which makes this transition seamless. 

Upgrading to Analytics 360 can be beneficial depending on the client’s marketing goals. Here are the top five reasons to upgrade.

 

1. Enhanced functionality

 

– Increased data freshness

 

Getting access to fresh data is crucial if you’re making decisions on your marketing spend daily. A standard Google Analytics may take up to two days to process all your hit data and make it available to you.

Whereas Google Analytics 360 provides a service level agreement that data is guaranteed and will be available within four hours 98% of the time.

 

– Unsampled reports and greater data accuracy

 

In the case of Google Analytics, it includes reports that include segments, custom dimensions or metrics, or non-standard reports where if sampling is applied there can be more than 500,000 sessions in the property within its date range. 

Google Analytics 360 increases the level at which this sampling applies to 100 million sessions at the view level. This will increase the accuracy of your reports, and you can be sure you’re making decisions based on all your data, not just a sample.

 

– An enterprise-level of custom dimensions, custom metrics, calculated metrics and audiences

 

Google Analytics 360 is a tool that allows many custom dimensions, metrics and audiences when compared to standard Google Analytics. This enables the customization that large enterprises need. We are one of the best digital marketing companies in Kerala, who have the capability and expertise to help you implement these.

The custom fields can be used to capture information about sessions, users, products or individual hits on the client’s website. 

 

2. Integration

Google Analytics 360 has many key integrations that provide significantly more power and insight than the standard version.

 

– Part of the Google Marketing Platform

 

Being part of the Google Marketing Platform enables Google Analytics 360 to join seamlessly with Search Ads 360 and Display & Video 360. This helps to bring all your click and impression data and the many Search Ads 360 dimensions into Google Analytics. Gain access to this through the best digital marketing company in Kerala.

– BigQuery integration

 

 

Data from Google Analytics 360 can be integrated with Google’s big data platform, BigQuery very easily. All the unsampled hit-level data can be quickly streamed into BigQuery with the near real-time freshness of the web interface.

BigQuery is an apt solution for interrogating, sorting and analyzing very large volumes of data. 

 

3. Data-Driven attribution

One key feature of Google Analytics 360 is its Data-Driven Attribution model, which takes all the channels you have into consideration, including impression data from Search Ads 360. It then uses an algorithm to determine how much credit should be given to each channel for each of the conversions and for the sales generated through your website.

 

4. Hit volume

Google’s terms and conditions provide a maximum of 10 million hits per month, per website on the free version of Analytics. Above this limit and you are technically in breach of the terms. Google will eventually ask you to upgrade or cease sending that volume of hits.

Whereas with Google Analytics 360, you can have monthly hit volumes in their billions per property.

Though you won’t lose access to Analytics immediately even if you exceed the 10 million hit limit, Google might stop processing your data. And also revoke access after a warning. 

 

5. Service level agreement and technical support

 

– SLA, implementation and training

 

The standard version of Analytics is extremely reliable. But it doesn’t guarantee service level agreements.

One key reason why clients choose to upgrade to Google Analytics 360 is the reassurance given by the underlying service level agreement (SLA). Also, the technical support that comes with the product is remarkable. For the best SEO experts in India, do contact us.

Google Analytics 360 makes sure that your data is available within four hours 98% of the time and carries a 99% SLA for data collection and reporting.

You’ll also have backing from a team of technical experts and also a rapid response time in the unlikely event of any issues.

 

– On-going analysis

 

After the initial implementation is completed, you will receive ongoing analysis and reports that have insights to help you make key business decisions for your digital strategy.

This is a critical aspect of any large analytics installation. 

 

Summary

The standard Google Analytics tool is a great, free platform, however, Google Analytics 360 has a lot to offer for larger organisations with high volume sites, complex analysis and attribution requirements. 

We are one of the top digital marketing agencies in Kerala with ample expertise and knowledge required to integrate solutions for tracking, analyzing, optimizing and reporting your digital marketing strategy.

 

 

Gaining a prospective customer for your business is an easy task. There’s a whole lot of strategy involved and you need to do things like identify your target market, market your brand effectively, and create informative and appealing content for your chosen demographic. Get all of this done professionally through the best digital marketing company in Kerala.

 

How Lead Generation Works?

Lead generation is a simple concept to learn. It comprises a set of strategies you can use to generate new potential customers for your business. The lead generation process is divided into two parts.

The first step is that you need to draw traffic to your website or social media platform. There are numerous ways to do this, from paying for Google Ads or promoting your hashtags on social media. 

Secondly, you should be able to convince these visitors to share some contact details with you, so that you can reach out to them and, hopefully, turn them into paying customers by the end of the sales funnel.

Here’s how to get more quality leads with the help of our digital marketing experts: 

 

5 Ways to Gain More Leads for Your Business

There are multiple ways to find new prospects and introduce people to your brand. What works for your business might not work for another. It all depends on your industry and commercial objectives. 

Here are five strategies to apply to businesses across a wide range of industries. 

 

1. A/B Test Your CTAs

A CTA is a prompt that encourages someone to take a specific action. Examples of actions from CTA include: 

–   signing up for a newsletter 

–   downloading a free product demo

–   scheduling a call

–   subscribing to a newsletter

–   using a discount code

CTAs are the first step towards bringing people into your sales funnel. Your CTAs should be clear, emotive, and concise and should have strong action words. You can even include a visual element, depending on your audience. 

A/B testing, otherwise known as split testing, lets you compare different variations of the same marketing tool (e.g., a CTA button). It helps to identify which version works best. After you identify which version is most effective, you can generate more leads. Tools like Google Analytics and my A/B testing calculator help to measure your results.  

 

2. Use User-Generated Content (UGC)

User-generated content is the content generated by users rather than businesses. UGC can be in the form of:

–   product reviews

–   videos

–   images or graphics

–   audio

–   articles or posts

Digital marketing companies in Kerala know very well that UGC is marketing gold. It’s essentially free marketing for your brand created by real people who love what you’re selling enough to tell other people about it. 

UGC helps build your brand’s authenticity and trustworthiness online and can help your brand shine on social media, too. There are many ways to incorporate UGC into your brand. Do contact us to know exactly. 

 

3. Host a Training Webinar

A training webinar helps to showcase your knowledge and experience and gives the impression that you’re prepared to share this knowledge for free.  This helps to foster trust in your company. 

Hosting training webinars works well both for the B2B and B2C space. It depends a lot on who your target market is. Whether you’re in B2B or B2C marketing, the general steps that apply with training webinars for lead generation are the same. 

Firstly, you need to advertise your webinar effectively. This means promoting your webinar on LinkedIn or talking it up on beneficial social media channels. 

Next, is making sure that you get some details from interested parties, such as their email address. These allow you to follow up with webinar attendees and you can nurture them along your sales funnel.

Also, make use of effective CTAs to encourage people to subscribe to your newsletter or follow your social media channels. A webinar helps to introduce people to your product and your brands.

The final step is to keep the lines of communication open by inviting attendees to ask questions post-webinar or schedule a follow-up call.    

 

4. Offer a Free Trial or Download

Only because a person visits your website or subscribes to your content doesn’t assure that they’re ready to purchase your product. You need to entice them to complete the sales process.

Try offering free trials or product downloads which helps people understand whether your product is right for them. It fosters trust in your brand as well. 

Ensure your free trial gives people an accurate impression of the product. If you’re only giving people access to a small part of the program for free, then a demo might not be enough to tempt your audience. 

Alternatively, you can also offer free downloads such as guides which could encourage users to trust the business and turn to them for more regular financial advice.

 

5. Partner With an Influencer

Influencers use their knowledge and popularity to persuade or influence their followers into using certain businesses. They can encourage people to:

–   try a new clothing brand

–   download an app

–   purchase a subscription box

–   partner with a certain business  

In the B2C realm, influencers work on social media platforms. And in B2B marketing, influential figures include tech experts, analysts, and industry leaders. 

Whether you’re in B2C or B2B marketing influencers have a place, and you can use them for lead generation. 

–   Set a goal for what you want to achieve. Whether it’s promoting a specific product or enticing people to download your software and determining the action you want people to take. 

–   Next, find an influencer to partner with you and your brand. For B2C marketing, check out social media or influencer marketing agencies and for B2B, pitch your product to experts and see if they’ll review it or host a chat with you about it. 

Always be sure to measure your campaign’s success and consider setting up a regular partnership if this strategy is working well for you.

 

Bottom Line

Lead generation is a huge component essential for growing your business both in the short and long term. Do you want to focus more on the quality of your leads rather than the quantity? 

The whole point of lead generation is to find new customers and grow your brand. Do you wish you could throw your energy into the most promising prospects?

We are one of the top digital marketing agencies in Kerala, which is capable of realizing your lead generation needs. We don’t restrict our efforts to the five options. There’s a huge range of strategies for finding and nurturing business leads. And we are only a call away to help you with this. 

Being a marketer, one’s job is to capitalize what’s popular in the “here and now.” And one great means that helps with this is the tool called Google Trends, which identifies current and existing trends in search marketing. Enabling you to take what you’ve learned and apply it to any of your marketing strategies. 

Wondering how your business can benefit from this tool? Our digital marketing experts are ever ready to guide you through. Let’s connect quickly!

 

What Is Google Trends?

Google Trends helps marketers identify trending topics across varying industries that were initially created for journalists. Both the journalist and the marketer are craving attention in whatever they’re trying to do. In comes the role of Google Trends. This resource will show you what topics are currently trending and how best you can use that information to draw the attention of your chosen audience.

 

Why Should You Use Google Trends for Marketing?

By using Google Trends regularly, marketers are able to understand the importance of capitalizing on trends.

Using Google Trends helps to:

 

– Find Interesting Topics

Whether a blogger, content marketer, or SEO, one needs to find interesting topics that people want to read about. The SEO world is so focused on keywords and technical SEO and sometimes forgets that people also want to read about topics that interest them. A great way to find out what interests people is by using Google Trends. This tool will tell you how much interest surrounds a specific search. And then you can determine whether or not it’s worth creating content about it.

 

– Inspire Creativity

Google Trends is useful for visual content as well. It helps you to figure out what to do with your social media or how to improve a featured image on your blog post. By creating a relevant and interesting image, you can generate attention for your content. This provides many SEO-related benefits, too.

 

 

– Identify (and Leverage) Seasonal Trends

Especially If you’re in the travel, e-commerce, or tourism industries, your business might be seasonal and you would want to Identify when to stock up on certain items. You may also need to increase your inventory to prevent backorders. Google Trends allows you to identify and leverage these seasonal trends. Our top seo experts are capable of identifying and implementing this trending tool to help you gain momentum on your business.

 

 

5 Ways to Use Google Trends for Marketing

1. Get Ideas for Blog Posts

Google Trends helps to find new and exciting topics to write about and thereby you can produce content your readers will love and will rank well on Google. Google Trends is thus a sure-fire method to find good topics and they tell you exactly what is trending.

Best part is that they provide you with specific topics and queries around trending search phrases. You can then expand on the theme and write about related topics. It’s essential to choose blog post topics based on trends and it needs to be completely relevant to your audience at the time you publish it. 

Get connected with the best digital marketing company in Kochi, Kerala to see your business skyrocket! We are only a call away.

2. Get Ideas for Social Media Campaigns

Google Trends searches are not just for organic search marketing. You can also use them for social media to build a large social following.  You can constantly come up with interesting content to promote your site and brand.  

The related queries section of Google Trends helps to identify trending topics and build creatives and copy around that. 

3. Use It to Improve SEO

One particular area where we can use Google Trends is in organic search. Being the best amongst the top digital marketing agencies in Kerala, we know exactly how to leverage this for you. 

Google Trends can also help with keyword research and you can use it to identify relevant keywords and then decide if it’s a valuable keyword or not.

The best part is that you can look at years worth of data and can plan for the future by knowing whether or not a topic is evergreen enough to put in the time and effort.

4. Find Long-tail Keywords for Paid Campaigns

Finding the right keywords for your paid campaigns is much needed for your success and is also important from a financial standpoint. The sooner you find the right keywords, the earlier you can start capitalizing on paid ads. 

This would also appeal to your target audience, and you will know which term is trending, so there should be plenty of paid search volume.

5. Find Trending Topic Ideas for Webinars

When creating a webinar, you want to reach the right people at the right time and Google Trends can help you do just that. 

Our digital marketing experts make use of the tool to exactly guide you in the way needed by you and there will not be a need to guess or take chances between proper keyword research and Google Trends.

Conclusion

To be able to identify trends is important for all marketers. Irrespective of the industry that you are in, your target audience is actively searching for things on Google. You need to figure out what those things are and our SEO experts in India can help you with this. 

Google Trends is definitely a great way to get started. Need help with it? Reach out to our team.