Being a marketer, one’s job is to capitalize what’s popular in the “here and now.” And one great means that helps with this is the tool called Google Trends, which identifies current and existing trends in search marketing. Enabling you to take what you’ve learned and apply it to any of your marketing strategies. 

Wondering how your business can benefit from this tool? Our digital marketing experts are ever ready to guide you through. Let’s connect quickly!

 

What Is Google Trends?

Google Trends helps marketers identify trending topics across varying industries that were initially created for journalists. Both the journalist and the marketer are craving attention in whatever they’re trying to do. In comes the role of Google Trends. This resource will show you what topics are currently trending and how best you can use that information to draw the attention of your chosen audience.

 

Why Should You Use Google Trends for Marketing?

By using Google Trends regularly, marketers are able to understand the importance of capitalizing on trends.

Using Google Trends helps to:

 

– Find Interesting Topics

Whether a blogger, content marketer, or SEO, one needs to find interesting topics that people want to read about. The SEO world is so focused on keywords and technical SEO and sometimes forgets that people also want to read about topics that interest them. A great way to find out what interests people is by using Google Trends. This tool will tell you how much interest surrounds a specific search. And then you can determine whether or not it’s worth creating content about it.

 

– Inspire Creativity

Google Trends is useful for visual content as well. It helps you to figure out what to do with your social media or how to improve a featured image on your blog post. By creating a relevant and interesting image, you can generate attention for your content. This provides many SEO-related benefits, too.

 

 

– Identify (and Leverage) Seasonal Trends

Especially If you’re in the travel, e-commerce, or tourism industries, your business might be seasonal and you would want to Identify when to stock up on certain items. You may also need to increase your inventory to prevent backorders. Google Trends allows you to identify and leverage these seasonal trends. Our top seo experts are capable of identifying and implementing this trending tool to help you gain momentum on your business.

 

 

5 Ways to Use Google Trends for Marketing

1. Get Ideas for Blog Posts

Google Trends helps to find new and exciting topics to write about and thereby you can produce content your readers will love and will rank well on Google. Google Trends is thus a sure-fire method to find good topics and they tell you exactly what is trending.

Best part is that they provide you with specific topics and queries around trending search phrases. You can then expand on the theme and write about related topics. It’s essential to choose blog post topics based on trends and it needs to be completely relevant to your audience at the time you publish it. 

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2. Get Ideas for Social Media Campaigns

Google Trends searches are not just for organic search marketing. You can also use them for social media to build a large social following.  You can constantly come up with interesting content to promote your site and brand.  

The related queries section of Google Trends helps to identify trending topics and build creatives and copy around that. 

3. Use It to Improve SEO

One particular area where we can use Google Trends is in organic search. Being the best amongst the top digital marketing agencies in Kerala, we know exactly how to leverage this for you. 

Google Trends can also help with keyword research and you can use it to identify relevant keywords and then decide if it’s a valuable keyword or not.

The best part is that you can look at years worth of data and can plan for the future by knowing whether or not a topic is evergreen enough to put in the time and effort.

4. Find Long-tail Keywords for Paid Campaigns

Finding the right keywords for your paid campaigns is much needed for your success and is also important from a financial standpoint. The sooner you find the right keywords, the earlier you can start capitalizing on paid ads. 

This would also appeal to your target audience, and you will know which term is trending, so there should be plenty of paid search volume.

5. Find Trending Topic Ideas for Webinars

When creating a webinar, you want to reach the right people at the right time and Google Trends can help you do just that. 

Our digital marketing experts make use of the tool to exactly guide you in the way needed by you and there will not be a need to guess or take chances between proper keyword research and Google Trends.

Conclusion

To be able to identify trends is important for all marketers. Irrespective of the industry that you are in, your target audience is actively searching for things on Google. You need to figure out what those things are and our SEO experts in India can help you with this. 

Google Trends is definitely a great way to get started. Need help with it? Reach out to our team.