When asked if there are any SEO benefits to adding dates in webpage title tags, here’s what Google had to say about it.

Google’s Search Advocate John Mueller had addressed whether including publishing dates in webpage title tags has any impact when SEO is concerned. This topic was discussed during a recent Google Search Central SEO office-hours hangout.

An SEO professional, who’s working on a website that reports on currencies, asked Mueller if he should include dates in titles when writing articles about changes in currency values.

Here’s what Mueller said about dates in title tags.

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Is Putting Dates In Title Tags Good For SEO?

Mueller said that you can put dates in title tags if you wish to, though it doesn’t change anything for SEO.

Though it may make more sense to use dates in titles for news articles, Google has other ways to figure out the publishing date.

Mueller’s comments were as below:

“If you want to. I don’t think it changes anything. For news articles I do think it makes sense to include the date in various places on the page, and that can include the title.

Just because with news articles we try to understand what the primary date is of the page. And we do that by looking at all of the mentions and things that you have on the page.

And we can confirm that date with these mentions on the page, then it’s easier for us to pick that up, but I think for a page that is changing constantly like currency prices like you mentioned… I don’t think it’s critical to have the date in the title.”

The person who had asked the question also clarified that they’re not just changing the title tag, but are creating and publishing a new article every day.

Mueller initially misunderstood and thought that the articles are being automatically generated every day, which lead him to say:

“I suspect that will make it really hard for us to crawl and index your website. So that’s kind of the other aspect there, if you’re automatically generating these pages on a daily basis for all of the currencies…”

And later it became clearer to Mueller that the articles are not being generated automatically. The person asking the question had intended that a new article is being manually created and published every day to report on changes to currency values, with context on why the value went up or down.

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Mueller said that, in that case, a date in the title would be acceptable since it’s the equivalent of a news article.

“From my point of view, those would be normal news articles, so if you want to include the date in places like that, I think that’s perfectly fine. I don’t think you would get any magical SEO bonus from adding the date, but it’s OK. Sure.”

So as per Mueller’s comments, adding dates in titles doesn’t positively or negatively impact SEO. If you personally believe it will be beneficial to searchers to see a date in the page title, then you may add it.

Yet another key takeaway is that it only makes sense and is essential to include dates when something new is being published, or when a significant change has been made to the content.

Mueller had also advised as much on Twitter on 5th February 2022:

“When you write something new, or significantly change something existing, then change the date. Changing the date without doing anything else is just noise & useless.”

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To Summarise 

Using dates in titles has no good or bad influence on SEO. If you strongly feel that including a date in the page title may benefit your webpage searchers, then, you may do it.  Also bear in mind that dates should only be used when anything new is being published or only when there has been a major change to the content. 

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