Targeting settings fall into 2 categories:

  • Ones that influence the budget at hand and
  • Ones that impact user experience

The settings that impact the UX find use in landing page experience and to adapt the right messaging. You can also try to modify performance KPIs. All of these would affect the cost of the media in one way or another.

The targeting elements are discussed in brief detail below.

User experience targeting elements

The four key settings discussed are the Audience, Geography targeting, Languages and Location settings. These can have a major impact on the success of any ad campaign. 

#1: Audience

It is important to study audience insights now and then and using it to adjust messaging and landing page strategies. These insights provide information on who the audience is, and behaviour of the audience that is converting and that which is not. 

You can customize your campaign with a paid search audience strategy. 

#2: Location 

Location targeting ensures that your ads are running in the right geographical area. You can customize the landing pages for different locations. It is always helpful to create different campaigns for different countries. Your digital marketing company in Kochi would help you to do this. It is also important that the location targeting happens at very granular levels. Then it may not be useful. 

#3: Language 

You mustn’t think of only the default settings. You may need to have your campaign in multiple languages targeting users belonging to different places and different cultures. It is also important to localize each version rather than simply provide translation to a specific language.

#4: Location

Location-based businesses should not go by Google’s default or recommended setting. The wrong audience may show up in this case. 

Cost-saving Targeting Elements 

#1: Devices

Targeting the devices always translate to the costs involved. Online conversions are less than mobile conversions these days. The gap between the traffic and the revenues from non-desktop devices can be very wide. Prioritizing non-desktop devices offer good savings.

#2: Specific timings

You can save on the budget by limiting your ad exposure to a specific day of the week, a specific time in the day or even both the above. Even in this case, too much granularity does not help. The best PPC management company in Kochi that you partner with will guide you on this. 

#3: Partner Networks

Anyone looking at savings should do a dry run without involving the partner networks. This is one more option that can be considered seriously.

If the above points are kept in mind, one can do more within the same budget. This helps to make sure that your PPC campaigns stick within their limits.

Google and its users have always spoken about unnatural links. The guidelines provided by the search engine major refer to unnatural links. This means that if some links are not natural, then the other links are natural. However, Google refers to natural links as well in several other contexts. Now, the answer to the question as to whether there is a Google patent as far as the natural link profile is concerned is a no, according to Bill Slawski. Read on to know more about the subject.

 Natural Link Profile – Does Google Analyze Its Presence

 In the past, Google has made use of statistical analysis for the purpose of understanding whether the profile of a backlink is normal or abnormal. The company has announced the same in New Orleans in 2005.

 Google analyzed links to statistically ascertain whether they were in the average range for normal/ not normal. It was really a game-changer. Statistical analysis provided answers to the SEO industry’s question as to how Google was finding out spammy links. This impacted SEO.

 This also led to worries as to what amount of anchor text is normal in links. The SEO industry was also curious to know as to how many inbound links to the web page is normal in the case of a particular niche. As such, “Looking normal” started becoming very important.

 However, it is not very clear as to whether Google is continuing to employ statistical analysis. This is because most search-related algorithms that are being discussed in the latest research papers are more concerned with language processing rather than link analysis. New link-related algorithms are rare these days.

 If you are a business owner in Kerala and want to know as to what you should do for better SEO, it is recommended that you consult with the best digital marketing company in Kochi.

 Unnatural Natural Links – Can Google Identify Them

 It is doubtful whether Google understands the modern spam links. Many successful sites are seen to employ difficult-to-spot link building techniques. Authority, trustworthiness, and expertise can be simulated in unethical ways by hiring “content marketers” and publishing articles containing statements that vouch for the genuineness of products, websites, and persons.

 Irrespective of whether there is a link or not in the articles that are published, the mention about a brand, person, or product and the publication’s name can be leveraged to create authority. The real citations and links happen later on and Google may even deem them to be natural. Advertising to spread the word falls within Google’s guidelines. Don’t worry if you are not able to understand what is discussed here. Just identify a reputable SEO agency in Kochi and discuss the matter in detail with them. They will provide you with the right recommendations.

Finally, citations and unnatural natural links are loopholes in Google’s algorithm.

For more information on the topic, please visit www.socialpulsar.in

Lead generation is the most important goal of any company in Kerala that wants to increase its sales. According to 61 percent of marketers, their top challenge last year was lead generation. Cold calling is not practical anymore, search engine marketing is too expensive for small and medium businesses, and the effectiveness of online advertising is on the decline.

As they are confronted with too much advertising, consumers have shut ads out. They are closing down pop-up ads even without looking at them and deleting spam emails. They are even installing AdBlockers. As such, the three main lead generation channels available to marketers are social media marketing, content marketing, and email marketing. In this post, we will discuss social media marketing. The four main techniques you can employ are:

Look for users that are looking for products similar to what you offer

People turn to social networks when looking for specific products or solutions online. This is because there are billions of active users on social media and someone will know something about a good product/service in any niche. Moreover, the online audience is considered to be trustworthy as users forge online communities these days. To find people who are looking for products/services similar to yours, you need to use a quality social network monitoring tool. It is, therefore, best that you consult with the best social media marketing company in Kerala in order to effectively identify your customers.

Find users who are not happy with your competitors

Another option for generating leads is finding competitors’ customers who are unhappy. In order to find this sort of customers, you may have to set up alerts using your social media tool. You may set up alerts for multiple competitors and gather mentions about them. If the tool you are using offers sentiment analysis, it is a good idea to sort the mentions about competitors by sentiment. Then, look at the negative mentions and choose the users you want to reach across to. In order to succeed in your endeavor, it is highly recommended that you identify a reliable digital marketing company in Kochi to partner with.

Take the Help of Influencers

Influencer marketing has seen tremendous growth in recent times. In fact, searches on Google for influencer marketing have grown by 1,500 percent over the past three years. Most of it has happened on social media networks. Typically, influencer marketing can be employed for boosting awareness about your brand. However, it can be used successfully for social media marketing as well, provided you do it right by choosing the right influencers. That’s why you need to seek the support of the company that provides the best SEO services in Kochi.

Become a Member of Niche-related Chats

Find people who think like you. As a marketer, you need to find chat forums that involve your niche using a social media monitoring tool. Once you identify such forums, join them and participate in discussions. Start conversations, provide some tips and post links to some helpful content. Mention about your product when the timing is right.