One of the most notable announcements made by Facebook in the recent past has been its intention of integrating Instagram, WhatsApp and Messenger so that it facilitates cross-communication between the users. This is a powerful move and an easy one because Facebook acquired WhatsApp in 2014 and Instagram in 2012. However, the company assured that the three social platforms would still remain distinct.
The work to facilitate this move is expected to take at least a year. However, listed below are a few things that a user should know about the integration, especially if you are a social media management company in Kerala.
#1: This move will spell convenience for the users of these social media
Integration of the three social platforms would make messaging more convenient, reliable and simple. Through the integration, the company is trying to pass on streamlined user experience in the case of cross-messaging. However, the messages will be private and encrypted end-to-end for the sake of security.
The demographic is likely to be more varied and this requires extra planning in terms of content. Even the ages groups may be different and digital marketing agencies would have to tackle Facebook users that fall into higher age groups as well.
#2: For businesses, it means much more
For businesses that have a strong presence in social media, it means reaching out to a much bigger audience when the messaging among the three are integrated. A digital marketing agency in Kochi like Sp.in would be required to plan content and reach it out for a much bigger audience of its clients. With the largest numbers of WhatsApp users coming in from Europe, Asia and S. America, gathering a large audience may not be a problem any longer.
#3: Facebook is looking to increase its revenues big time with the integration
Facebook is looking to add exclusive features that users of the integrated platform would have to pay for. This is likely to bring in larger profits for Facebook which is crucial for the company’s survival and well-being.
#4: Role of chatbots is expected to increase exponentially
This is a great opportunity that has come in as a boon for marketers. The inclusion of Automated chat features contribute to the trends of today: AI, personalization, interactivity and automation. This translates to instant personalized customer service. A single chat bot-building platform will help to reach out to diverse customers (of clients) across different populations.
#5: This could end up to be more engaging than email marketing
This is likely to enable social media marketing companies in Kerala to create a communication channel for their clients that is more engaging and friendly than email marketing. The open rates of the content in the integrated platform is expected to be 60 to 80 percent and open rates and click rates can be up to 8 times higher.
Facebook wants to build the best experience as far as messaging is concerned for the users of the three applications.