Facebook ads are so common these days that even a common man will probably be able to tell which part of the ad is the headline and which part is the image, and so on. It seems too simple. 

If you are someone who wants to learn about Facebook ads, it won’t be enough to identify the parts of a Facebook ad alone, as how a common man does. You should also know the purpose of the ad and understand the ways to maximize each element of that ad.

Wondering how to tackle the anatomy of a Facebook ad? Get professional help from our social media marketing company in India.

 

A Look into The Anatomy of a Facebook Ad

A typical Facebook ad like the link ad has 5 elements:

1. Post text

Often known as post text, it is the copy that’s right above the image. Some brands may just write 1-2 lines of text while some others may do it in several paragraphs.

Though there is no right and wrong answer, the best tip is to do A/B testing. This lets you check whether people respond better to short or long copies. This lets you get clear on your message.

Always make use of simple and actionable language that reflects their needs.

 

2. Image

It is a known fact that the human brain processes visual content faster than text.  Hence, your choice of Facebook ad image counts. The more appealing you can make it, the more effective your Facebook ad becomes.

Then comes the doubt on how you select images that make a positive impact. The guidelines mentioned below help you in choosing the right images:

Buyer PersonaThink about questions such as: Who is your audience? What are their goals? What do they value or fear?

MessageThe image should communicate the main message of your Facebook ad. It must be one that can draw people deeper into your offer. 

QualityAn image that’s grainy, blurry, and basically poor in quality will do no help. Facebook recommends uploading 1200 x 628 pixels for the best image size.

 

3. Headline

When done right, headlines can do a lot of convincing. You can employ different techniques in writing ad headlines like sparking a sense of urgency or using an active voice. But remember to always keep the headline short and catchy.

 

4. Description

The description of any Facebook ad is found right below the headline. Description enables you to explain your headline in more detail. 

Some brands also use the description to reveal the price of their offer. Others may use it to specify the features or benefits of a product. Always make sure that your description convinces people to click on the call-to-action button to its right.

 

5. Call-to-action button

Having a CTA button will take your ad viewers to their ultimate destination where they can take the action that meets your goal. Facebook provides different options for your call-to-action (CTA) button such as Shop Now, Sign Up, Subscribe, Book Now, Contact Us, and more.

A classic example of using the CTA button right is when AdEspresso did a $1000 experiment where they tested four different call-to-action options which included No Button, Learn More, Download, and Sign Up. They concluded that any choice of CTA button works better than having no CTA at all.

Get help with your Facebook ads through our PPC firm in Kerala. Do call us to know more.

 

Examples of Facebook Ad to Take Inspiration From

You might have identified the anatomy of a Facebook ad but still may be unsure about how to optimize each part in a way that makes your ad 10x better. 

Here are the best examples and included along with a couple of good insights. 

Check them out:

 

1. Dean Graziosi

Mastermind groups are worth a thing these days, and this Facebook ad by Dean Graziosi depicts how his millionaire mastermind is worth it. It uses just a few words and a powerful picture.

Take away from this FB ad:

      – Show the price of your offer beyond one element of your ad. And the word “just” makes your offer emphasize its affordability.

      – If you want to include your audience in your exclusive group or mastermind, use an image of your actual, successful members.

 

2. Yoga on Gaia

Gaia is a service by which you can do yoga anytime and anywhere. Their offer to everyone is a chance to enjoy unlimited yoga for 2 weeks. But what stands out is the text on the ad image that says, “Gaia 99 ¢ JOIN NOW.”

Take away:

        – Make use of a directional cue to shift your audience’s attention to your main message. 

        – Use your user testimonials in your FB ad’s post text. You needn’t reveal the name of your user.

        – Include time-related words that create urgency. Apart from the word now, other words that can be included are limited time, and today only.

 

3. Shopify

Shopify features a story of one of its users.  It inspires people to start a business. Their effective way of using storytelling in their FB ad’s post text, image, headline, and description has gained them much traffic. But, they chose not to use a call-to-action button.

Take away:

– As the CEO of your business, take a photo of yourself. Showcase your product. Add a little creativity to make the image more interesting.

 – Include a sneak peek of your story in the description section. You may begin by mentioning how you got started on your entrepreneurial journey.

 

4. Men’s Health

Men’s Health’s ad is a straightforward one and it features a post that reveals the benefits of outdoor running. The post itself will show you an option to buy a pair of trail running shoes worn by the man in the ad image.

Take away:

          – Use an FB ad to promote your blog content and the title of your post can be used as the headline itself in the ad.

          – Get sales by advertising a blog post by including your product in the ad image.

          – Adding a CTA button will make your ad look more natural and less promotional especially if you’re leading people to a blog post.

 

5. Academy Sports + Outdoors

Academy Sports + Outdoors has apparel, protective gear, and equipment for sports enthusiasts. Their ads are a good example for brands who want to give their audience a nudge.

Take away:  

           – Mention the features and benefits of your product in the post text.

           – Make the headline exciting.

            – Add a Shop Now CTA button if you’re going to lead people to a product page.

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Summary

The above-mentioned examples and tips might have familiarized you with the anatomy of a Facebook ad and how each element can play a role to make your ad campaign more effective. 

For expert guidance and professional help, do contact our SEO company in Kerala. We will help you achieve a winning combination of the right headline, image, post text, CTA, and description and perform timely A/B testing too.

 

 

One who has just got started with Google Data Studio would have probably experienced the ‘blank-page syndrome’ where the data source connects, opens up a new file, and then, you have no idea what to do next because there are no instructions or guide rails. It’s just an empty page to fill.

Though you can start with a template as Google Data Studio Report Gallery has several,  it’s still not easy to know how to customize it to perfectly fit your needs.

Get in touch with our lead generation agency in Kerala for more information on how to go about this.

Mentioned below are some tried-and-true elements that can be included in PPC dashboards and reports which will help to banish the blank-page syndrome and will give your stakeholders the insights that they crave.

 

1. Titles, subheads, and context

As you add a chart in Google Data Studio, you get to select the data source, dimensions, metrics, and date range from the Data Panel to populate your visualization.

But your reader doesn’t get to see the Data Panel and will not have the knowledge of what your chart is about unless you include it in your dashboard.

With these tips, you can make your graphs and tables easier to understand at a glance 

– Give a title to your data visualizations.

– For additional context, use subheadings and microcopy.

– Include legends.

– Mention the date range if it’s not included in the chart.

– In case multiple data sources are used throughout your dashboard, clarify which is used in specific charts.

 

2. KPI scorecards

There’s no need for an article to tell you that your dashboard should include your key performance indicators (KPIs).

But as you plan your dashboard, you must pay special attention to where to include them.

Your KPIs deserve top billing as it matters most in your report. Understand that tables make it hard to identify KPIs as languages that are read left to right, tucking KPIs on the far right of the table will indicate to your reader that these metrics are low priority.

Instead keep your reader focused on your key growth metrics like lead volume, revenue, or return on ad spend (ROAS), instead of vanity and traffic metrics like impressions and clicks.

Are you in search of the best PPC agency in Kerala? We are only a call away from helping you.

 

3. Goal pacing

Are you someone who uses fixed monthly or annual marketing budgets with no room for adjustments? Or do you have sales or efficiency goals with flexible budgets?

No matter what your approach is, your dashboard should answer the question:

Are we meeting our objectives, and how do we know?

Account objectives and the approach for including goal pacing in your dashboard aren’t standardized. But Data Studio gives you many options for adding objectives and pacing, from literally charting against a goal to adding a written description of the target.

Your reader will get confidence in how to interpret performance data by including goal pacing.

 

4. Trends and historical comparisons

These let your reader know if things are improving or need improvement over time.

Sometimes you fall short of the goal, but you always miss it because it’s unrealistic. Maybe you hit your goal, but you’re down compared to the previous year, and you need to take corrective action.

Never make your reader wonder whether your current performance is average, down, or the best month ever.

Do get in touch with our PPC agency in Kochi to rightly implement the strategies that will work for your business.

 

5. Categorical tables

It’s true that tables aren’t that glamorous, but if your Data Studio dashboard doesn’t have a table, you are probably missing something.

There are times when your audience needs to compare multiple categories across multiple metrics. And a table does this most efficiently.

Use tables for comparing default categories like:

– Campaigns

– Ad groups

– Keywords

– Search terms

– Final URLs

 

Depending on the complexity of your PPC dashboard, you can also create tables for:

– Engines and platforms

– Channels and networks

– Funnels / intent / stages of awareness

– Brand vs. nonbrand

– Pivots of time segments, conversion types, and other categories

 

It’s easy to build tables and add metrics, and it’s easy to get carried away. Exercise some restraint and limit the number of metrics in your table, so it remains useful to your reader.

Get in touch with our agency which is the best PPC company in India.

 

In a Nutshell

Data Studio dashboard can technically include whatever you want, but it should at a minimum include these:

– Title and context

– KPI scorecards

– Goal pacing

– Historical comparisons

– Categorical tables

Though there are many other charts and visualizations that can take your PPC dashboard from good to great, getting started with this list will set you up for success.

Do get in touch with our agency which is the best amongst the top digital marketing companies in Kerala. We will help you with pro strategies and tips that will work exclusively for you. 

 

 

The W3C is the World Wide Web Consortium and was founded by the creator of the World Wide Web, Tim Berners-Lee. It creates coding specifications for web standards worldwide and also offers a validator service to ensure that your HTML is valid and error-free.

Making sure that your page validates is an important thing in order to achieve cross-browser and cross-platform compatibility and provide an accessible online experience to all. Unsure about how to deal with it? Do contact our SEO agency in Kochi.

Invalid code results in glitches, rendering errors, and long processing or loading times, meaning, if your code doesn’t do what it was intended to do across all major web browsers, this can negatively impact user experience and SEO.

 

A look into how W3C Validation Works and Supports SEO

Web standards are essential as they give web developers a standard set of rules for writing code. It will be much easier for you to maintain and update the code in the future if all code used by your company is created using the same protocols.

This is important when working with other people’s code because if your pages adhere to web standards, they will validate correctly against W3C validation tools.

When web standards are used as the basis for your code creation, you can be assured that your code is user-friendly with built-in accessibility.

With SEO, validated code is always better than poorly written code.

According to John Mueller, Google doesn’t care how your code is written, meaning a W3C validation error won’t cause your rankings to drop.

And you won’t rank better with validated code, either. But there are indirect SEO benefits to well-formatted markup:

Eliminates Code Bloat:

Validating code helps to avoid code bloat. Validated code is generally leaner, better, and more compact than its counterpart.

Faster Rendering Times:

As the browser needs less processing, and we know that page speed is a ranking factor, you’ll have lesser rendering times.

Indirect Contributions to Core Web Vitals Scores:

When coding standards are paid attention to, such as adding the width and height attribute to your images, it eliminates steps that the browser must take to render the page. Faster rendering times contribute to your Core Web Vitals scores, improving these important metrics overall.

Leave the job of doing these to our SEO company in India. We help you reach greater scales. 

 

How does W3C Validation Work?

The W3C validator is this author’s validator of choice that makes sure that your code validates across a wide variety of platforms and systems.

The W3C validator is free to use and with it, it’s possible to validate your pages by page URL, file upload, and Direct Input.

Validate Your Pages by URL:

This is simple and can be done by just copying and pasting the URL into the Address field, and clicking on the check button to validate your code.

Validate Your Pages by File Upload:

Through this process, you will upload the HTML files of your choice one file at a time. But if you’re using Internet Explorer or certain versions of Windows XP, this option may not work for you.

Validate Your Pages by Direct Input:

Here, all you have to do is copy and paste the code you want to validate into the editor, and the W3C validator will do the rest.

 

Common Validation Errors That Can Occur

It is essential to be aware of the most common validation errors as you go through the validation process.

Hence, if your page does not validate, you will know exactly where to start looking for possible problems.

Some of the most common validation errors include:

Type Mismatch:

This happens when your code is trying to make one kind of data object appear like another data object, you run the risk of getting this message. This error signals that some kind of coding mistake has been made and the solution would be to figure out exactly where that mistake was made and fix it so that the code validates successfully.

Parse Error:

This error indicates that there was a mistake in the coding somewhere. But you can’t know where that mistake is. So, if this happens, you will have to do some serious sleuthing to find where your code went wrong.

Syntax Errors:

These types of errors involve careless mistakes in coding syntax. For instance, either the syntax is typed incorrectly, or its context is incorrect. Either way, these errors will show up in the W3C validator.

Own compelling content on your site. Our agency for content marketing services in Kerala can help you with it. Do contact us to know more. 

 

Final Words

Sometimes validation doesn’t happen as planned and according to all standards.

But there is more than one way to accomplish the same goal. Though validation, on the whole, can help you immensely, it is not always going to be 100% complete.

Hence it’s important to familiarize yourself by coding with the validator as much as you can.

Some adaptation will be required and it takes experience to achieve the best possible cross-platform compatibility while also remaining compliant with today’s browsers.

The ultimate goal should be to improve accessibility and achieve compatibility with all browsers, operating systems, and devices.

Getting in touch with our digital marketing agency in Kochi will help you in this regard. Contact us for more information.

We will always ensure that your code validates, making sure that your site is as safe, accessible, and efficient as possible.

 

A typical marketer’s SEO efforts might revolve around trying to improve their bounce rate. And bounce rate is just another victim of false information in the SEO community.

Looking for the best SEO agency in Kochi? We are only a call away from helping you.

In his “industry study”, Brian Dean of Backlinko, is giving some valuable SEO advice on bounce rate. However, his “industry study” was quickly called out for being “an effective piece of link bait” by the SEO community.

So, what’s the truth about bounce rate? Is it really a ranking factor? Does bounce rate impact your organic traffic?

 

Here’s a look into it:

Though SEO experts have been debating the relevance of Google Analytics bounce rate to search engine ranking for years, yet, several misconceptions still surround this topic. 

Many website owners optimize for lower bounce rates in the hope of improving their ranking, while lower bounce rates don’t simply translate into higher rankings.

But the answer seems clear enough that bounce rates don’t affect SERP. And if that were false, how do we explain Backlinko’s conclusion that low bounce rates are associated with higher rankings? 

 

What does bounce rate measure?

The percentage of single-engagement visits to your site accounts for your bounce rate.

This indicates that what Google Analytics is actually tracking is the number of visitors who come to your page and leave without viewing any other page on your website.

Marketers usually interpret this measurement to determine whether the webpage provided the user with what they were looking for.

Hence, bounce rate is not a measurement of how long a user spends on your page. Your page might be highly engaging and you had a high bounce rate doesn’t mean the user spent a high time and had left.

There are two implications:

The first one is that the bounce rate is not necessarily bad.

A bounce rate can be explained as the effect of ineffective content and/or low accessibility, it could also be the result of a mismatch between keywords and content or even the purpose of the page.

Thus, optimizing for bounce rate does not necessarily mean you are improving the quality of your website or will be helping your website become more useful for your visitors.

Improve your SEO efforts with the help of our experts. Do contact our SEO agency in India.

Secondly, an overemphasis on bounce rate can decrease the usability of your site.

For instance, if you think about turning every page you have into two pages and linking them together to forcibly decrease the bounce rate of your site, the analytics might show that you have improved your KPI. But, from the user experience, you’ve turned a simple, accurate site into a mess. 

Hence, the roadmap of your website and your user funnel should be purposeful in design rather than bounce rate focused.

 

Google doesn’t use bounce rate as a metric. Here’s why:

 

1. Bounce rate is not a reliable measurement of quality

As discussed before, bounce rate cannot accurately determine user engagement as it does not factor in time spent on the page. And, bounce rate varies widely across industries. 

So, it does not make sense for Google to punish certain types of websites based on their Google Analytics’ bounce rate. 

 

2. Google lacks access to Analytics data.

Google Analytics data is considered integral to any sort of testing or analysis, Google isn’t likely to see things the same way.

And people who believe Google has reason to stalk Google Analytics data cite one of two reasons, each of which can be deconstructed.

 

3. Google Analytics can be easily manipulated.

The amount of posts that are published on how to detect and filter out bot behavior in Google Analytics is a powerful indicator of Google Analytics’ inherently unreliable nature. 

Hence, if Google Analytics isn’t powerful enough to automatically filter out manipulative behavior, there is no reason for Google to employ this “flawed” data in its ranking system.

 

4. Many websites are not using Google Analytics.

The fact is, by W3Techs’ estimates, only about 54.3% of all websites use Google Analytics.

There are sites that don’t use any type of analytics tools and of the sites that do use analytics tools, not all use Google Analytics. Therefore, Google Analytics’ bounce rate cannot be used as a ranking factor.

The fact is that Google does not need to rely on Google Analytics to source data about the traffic and content of websites. Instead, Google employs its own tools to determine your actual website bounce rate: the pogo-sticking algorithm.

The pogo-sticking algorithm is Google’s tool for tracking user pogo-sticking. The analysis works like this; when a user clicks a link but realizes it is not what they’re looking for, they return to the search results page to click on another link, then, they are pogo-sticking, meaning, bouncing around from page to results to page to results and so on.

The thing is Google does not quantify the amount of pogo-sticking your webpage causes through bounce rate, but rather through the number of long clicks and short clicks your website generates.

A long click occurs when a user clicks on a result and stays on that page for a long time. And, they don’t return to the results page. A short click, on the other hand, occurs when a user clicks on a link and quickly returns to the results page. 

Long clicks are the best sign of user happiness and what Google optimizes for.

From the SEO point of view, the implications are clear, ranking requires generating long clicks and keeping your long to short click ratio high rather than dwelling on bounce rate.

But, knowing why Google doesn’t use Google Analytics’ bounce rate brings us to a rather surprising conclusion: bounce rate still matters.

Improve your website’s experience by hiring our content marketing services in Kerala.

 

Conclusion

While bounce rate doesn’t directly affect your page ranking, it is still something you should understand and be able to improve upon.

High bounce rates are symptoms of deeper problems like user experience issues or poor targeting. These are the things for concern. 

By getting in touch with our digital marketing company Kochi you can work on the deeper problems like usability and customer targeting, SEO problems, and improve sales as well.

 

 

Facebook users typically spend more time in their News Feed, and as Facebook continues to expand into new areas, it opens up a whole new ecosystem of behaviors that can be targeted. This trend is gaining momentum with the onset of the Engagement Remarketing options that are now available. 

Though it’s still vastly underused on many accounts. They can be a goldmine not only for remarketing but also for creating lookalike audiences and moving users through a sales funnel. Know how you can benefit enough by relying on Facebook by getting in touch with our agency which is the best social media marketing company in India.

These can be extremely effective for brands that have a lot of social interaction, as well as businesses that may not have micro-conversions on their site, substandard landing pages, or anything else that creates challenges around remarketing or solid Lookalike audience creation.

Listed below are some of the most powerful ones that you should consider.

 

1. Video Behavior Remarketing

The Engagement options provide an option of choosing Video that gives you a small screen with a drop-down for the behavior you want to isolate:

Once you have picked the behavior you want to create an Audience from, you can choose the length of time to include, and then the specific video.

This is great because you can create a content funnel based on what the user has viewed.

For instance, if you create an Audience of users who viewed 25% of your how-to video on building a deck. You could then follow up with a carousel ad of tools that are featured in the video.

And if you want to promote more content, you can show a part 2 to the original video, and then follow that one up with something sales-focused.

By building the Audience you choose, you can create a Lookalike off them as well and give Facebook more data it can find other users in your target demo who are most likely to watch your video, making that targeting more exact.

Get benefited from the best digital branding agency in Kerala by hiring our team.

 

2. Lead Ad Engagement

Lead ads help drive building your email list for a relatively low cost. These ad units enable users to submit things like their name, email, and many other fields of their choice within the unit, without having to leave and go to a landing page.

There are numerous options for Engagement targeting based on their interaction with your lead ad unit.

You can even remarket to users who opened the form but didn’t submit it. And if you want to test showing a remarketing ad to users who opened and submitted with a more sales-oriented promotion message.

This is a prime opportunity to create more lookalikes that you can use to further your lead gathering. 

Were you in search of the ideal b2b lead generation company in Kerala? Our expert team is only a call away from helping you.

 

3. Page Engagement

Page engagement cites your page and it also applies to the ads you create or messages sent to your page

Generally, if you get a lot of social interaction on your posts, this can be a great way to continue interacting with users. The option to interact with users coincides with the ability to have ads drive to Messenger which helps to start those conversations in the first place.

Endure better engagements by getting in touch with our digital marketing agency in Kochi.

 

4. Instagram Business Profile Interaction

This option is a crossover, especially for businesses that have a healthy Instagram following but are struggling to replicate it on Facebook.

Similar to Page options on the Facebook side, this one allows you to create ads based on Facebook behaviors.

This is effective for brands that are focused on images, such as apparel, allowing them to use their fan base on Instagram to drive their messaging and targeting on Facebook.

When combined with other interests, this option can be used to target a combination, like a Lookalike audience plus a makeup interest for a makeup brand’s ads.

Are you in search of the best social media marketing agency in Kerala? You should be speaking with our expert team then. We are only a call away. 

 

Additional Options That Work If Made Available

Here are three options that would work for you:

Possibilities for content targeting

The ability to choose which piece of content or post to be created for the Custom Audience when it comes to post/ad engagements. As of now it just applies to every post. But if the advertiser can choose which pieces of content the user has already viewed it helps to create a specific video for the audience around.

Target-based interaction

The ability to interact with a user and know did they like it? Love it? Comment? There have been screenshots circulating that there’s a beta test based on users who shared your content, so they’re on the way to having this as an option, but it would be a super-cool option to have!

A way to categorize or tag your content within the interface 

This helps easily to create larger groups for remarketing. So you can tag things based on “how-tos” or “sales messaging,” and then you can easily push out messaging you know those categories of content consumers are going to be interested in.

Do get in touch with our social media marketing agency Kochi to know and incorporate the best ones that yield better results for your business.

 

Summary

With all the data that Facebook Ads have, the sky’s the limit. The options outlined here are powerful on their own. Know which ones would benefit you right with the help of our social media marketing company in Kerala

We help you to test them out and find what works best for you, and be ready for the newer iterations that are sure to show up!

 

 

Earlier this January, Meta had announced that audience targeting changes will be coming to Facebook ad campaigns. This was in response to industry pressure. Facebook parent brand Meta stood to its earlier promise and scaled back advertiser targeting settings. Do you wish to know, how would these changes affect your business? Do contact our digital branding solutions in Kerala.

This was indicative of a broader trend. On one hand, there is the support of a high degree of targeting precision that helps in creating highly personalized experiences, which in turn allows for relevant and valuable user interaction.

At the same time, there was also a rising sensitivity when people are identified based on their affiliation to social causes, health conditions, or demographic characteristics.

Having taken all these into account, Facebook is thus limiting advertising options to no longer allow targeting based on these sensitive parameters.

Learn how to strategize your ads based on these changes made by Facebook. Get expert guidance from the best social media marketing company in India. Do call us to know more. 

 

What are the changes in the Facebook Ads Targeting?

Starting from January 19, 2022, Facebook has removed targeting options in four main categories along with niche segments that are rarely used.

–    Health causes (e.g. breast cancer awareness).

–    Sexual orientation (e.g. LGBT).

–    Religious practices and groups (e.g. Catholic Church ).

–    Political beliefs, social issues, causes, organizations, or figures (e.g. political party or political candidate).

Meta’s update on the upcoming changes mentioned that campaigns can keep delivering to impacted audience targets until late March 2022.

Additionally, it was also mentioned that the changes will not fully propagate through the Meta ecosystem.

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For those ad sets that were created before January 19, it was possible to make campaign-level edits, such as budget amounts or campaign names, without impacting targeting until March 17.

However, any edits at the ad set level were expected to trigger audience changes.

Similarly, if an ad set was paused before March 17 and when it was reactivated, the new targeting changes were said to kick in.

After March 17, it is no longer possible to edit prior campaigns that were used to leverage deprecated targeting settings.

For it to be possible businesses were required to change the campaign, ad set, or ad level, and revise the detailed targeting settings before March 17.

Do get in touch with our digital marketing agency in Kochi to effectively plan and execute your ad campaigns. 

 

What broader impact on social advertisers was anticipated?

So far, Meta has seen more pressure than other platforms.

The advertisers are eager to know if other social media platforms will follow suit and also adjust their targeting capabilities. 

Without reviewing and potentially also reducing their targeting granularity across sensitive criteria, other social platforms risk drawing the same scrutiny as has been directed at Facebook. It can be expected that shortly, they too will scale back their targeting away from personal characteristics.

Meta has still not indicated whether it envisions further targeting adjustments or if this will be the only tweak in the foreseeable future.

But the thing of relief is that Meta is responding to the mounting vocal feedback and hope that it will continue to take note of further developments.

Do get in touch with our Facebook marketing agency in Kerala to know how to modify your campaigns and ad plans based on these changes. 

While this has come up first in the context of social media, programmatic and search advertising providers should be careful though.

Historically, great use of data allows a high level of targeting precision and provides granular insights using demographic, socioeconomic, and other parameters.

Hence, if these players do not directly address the sensitivity of granular ad targeting and reporting in light of the above developments, they may be forced to as soon as implications from cookie deprecation gain momentum.

Do get in touch with us for Facebook ad agency services in Kerala.

 

Summary

Right from social issues that are expected to arise due to profiling to the bigger trend of data privacy concerns, advertising platforms and advertisers alike need to be prepared to tackle sensitive topics.

Get your business through the power of improved traffic on Facebook through our Social Media Marketing agency in Kerala.

 

 

Contents that are created just for SEO purposes are rapidly losing visibility in the search results because they are often associated with keyword-stuffed articles that lack quality and voice. Google is also continuing to push search marketers towards optimizing for humans instead of algorithms. Get high-quality content for your business with the help of our SEO agency in Kochi.

Only high-quality content will address the user’s needs as efficiently and effectively as possible. 

Here’s an overview of the principles and tactics that will turn useful as you create content that not only ranks well and drives traffic but also speaks to searchers. And to get these implemented, do get in touch with our agency, which is the best SEO company in Kerala.

 

Structure for scannability

Even if you have the most comprehensive content, it will fail audiences if it’s not presented in a digestible format. The narrow aspect ratio of mobile devices is another factor to consider because it influences how much content a user can view at one time. 

Our SEO agency India will help you to organize your content so that your users can find the exact information they’re looking for.

The structure of your content is important as well. Walls of text can obstruct scannability. Engaging visuals serve two purposes. It improves scalability by breaking up walls of text while facilitating written content.

 

Understand E-A-T

Expertise, authoritativeness, and trustworthiness (collectively known as E-A-T) have become a well-known concept in the search industry. 

E-A-T is important to incorporate into your content because it shows off your expertise and your authoritativeness in your space. It creates trust signals, for both users and search engines and thus is also critical. 

A few ways that Berry recommends brands and publishers demonstrate E-A-T.

 

Expertise:

Have credibility in your space.

Use experts in your content.

 

Authoritativeness:

Showcase your expertise, awards, external recognition, etc.

Author bio pages.

Make strong pages about “who” your organization is and what it is about.

 

Trust:

External reviews.

High-quality external links.

Use credible sources.

Secure your site.

Ensure your site copy and content are error-free.

 

Get access to the best local SEO services through our agency to own exclusive contents that drive traffic. 

These days, brands and publishers have to be familiar with Google’s standards for Your Money or Your Life (YMYL) content. 

Google holds YMYL content, that includes content related to shopping, news, current events, finance, health and safety, civics, government, law, groups of people, housing, education, and so on. To a higher standard of E-A-T as incorrect information on these subjects may harm users.

Updating content regularly can ensure that it reflects the latest news or developments. And how often publishers should update their content varies by industry.

Our SEO specialist in India will help you to strategize the plan for timely content publication

 

Answer the questions your audience is asking

Users come to your site for a reason and addressing that reason will help to increase your search visibility and will facilitate conversions. The first step to this is to answer the questions your audience may have by identifying those questions.

Keyword tools help to figure out what those questions are and extend the opportunity, represented by search volume, that goes with answering each question.

Social media and forums like Reddit or Quora help to know what questions the audience may have. Talking to customers directly, or surveying them also helps to source content ideas. For more information and insights into how effectively you can go about this, do contact our SEO experts in Kerala.

 

Create linkable content

Different types of content do better for link building and adding that linkable content must have a unique angle.

Primary or secondary research will help your content amplification efforts as it takes data and turns it into something digestible for journalists and your audience. Data visualizations and infographics are also hugely compelling. It helps especially if you’re taking something complicated and making it a lot easier to understand.

The content that features controversial opinions can generate links as they often provide unique perspectives. “Ego-bait lists,” a proven tactic can also be used to amplify your content by compiling opinions from experts, or a list of the experts themselves. 

Getting in touch with our content marketing company in Kerala will help you to utilize the formats that you can do well, and that will give you a competitive edge. 

 

To Wrap Up

Content is the building block of the digital world. For blog content alone more than 2 million articles are posted every day and there are over 1.8 billion websites in existence. So, making your content strategy stand out is a necessity for your reach and success. Don’t worry, just get in touch with our content strategy agency in Kerala and we shall help you through. 

 

 

An optimized site structure is the foundation for SEO success. PPC experts can help you to strengthen those foundations and identify opportunities for greater search visibility. Never should you build a website without having a strong foundation and without constantly making sure that the foundation is strong and that there are no cracks in it.

Only if you optimize the architecture of your site, the search engine crawlers will be able to find and index your content. This will enable them to show those pages to users in the search results and help to send link authority around your site. It will also make it easy for visitors to find what they’re looking for.

Get access to the right pay-per-click advertising, with the help of our PPC service in India.

These are the strategies that ensure that the foundations of your site are solid and these help to identify opportunities for greater search visibility.

 

Crawl budget analysis

 

The crawl budget denotes the number of URLs per site that Googlebot can and wants to crawl.

“Every website gets a crawl budget, which can vary depending on the size of the site and the frequency that new content is being published on the site, so having an idea of what a website’s crawl budget is can be really beneficial in making informed decisions on what to optimize,” Mosier said

A crawl budget analysis enables you to get a more comprehensive view of:

How your website is being crawled. “If you identify that Googlebot is the client, you can use log file analysis to find out how Googlebot is handling the URLs on your site [and] if it is crawling any pages with parameters,” she said.

How fast your site is. There are many tools that can tell you how fast your server reacts and a log file analysis shows you how long it’s taking for a bot to download a resource from your server.

Indexing problems Getting into the log files shows whether bots are having trouble downloading a page fully

How often a URL is being crawled. The crawl frequency helps to figure out if there are URLs that a search engine crawler should be crawling but isn’t, or vice versa.

Crawling problems. This tactic helps to reveal when a crawler is encountering 404 errors or redirect chains

Get in touch with our agency which is the top digital marketing agency in Kochi to rightly incorporate these for your site. 

 

These are the steps to performing a crawl budget analysis:

1. Obtain your log files; it is also recommended to work with at least a month of data.

2. Look for URLs with errors.

3. Assess which bots are crawling in which areas of your site.

4. Evaluate by day, week and month in order to establish patterns that may be useful for analysis.

5. Check if a crawler is crawling URLs with parameters, which may indicate wasted crawl budget.

6. Cross-reference crawl data with sitemap data to assess for missed content.

 

Driving traffic with technical SEO 

 

Finding out how well your site is functioning will help to put the right strategies in place that will drive more traffic to it.

“Doing regular site audits is a great way to keep a pulse on what’s happening with our websites,” Mosier recommended. In addition, Google Search Console should be used to check for Core Web Vitals or schema issues, for example. “Using monitoring tools, [such as] Rank Ranger, Semrush and Ahrefs, these are great ways to stay alerted to any issues that might pop up with your website,” she said.

Assessing the search results pages (SERP) will give a feel for the landscape of the keywords that you’re targeting. In addition to being able to see what search features may be available, the SERP also shows which sites are ranking higher than you. “See what those sites are doing; looking at their source code can tell you what schema they’re using,” Mosier said, adding that you should also be viewing their pages to scope out what their headings and user experience look like.

Updating the old content can result in a rankings boost. Mosier recommends that paying extra attention to your headings and above-the-fold content is necessary. Adding schema markup also enables your content to appear as a rich result, which increases your visibility on the SERP.

“Using tools like Frase or Content Harmony can help you see what other sites that are ranking for the keywords that you want to be ranking for are using for headings, what kind of FAQ content they’re using and what content they have above the fold,” she added.

Looking for the right PPC services company in Kerala? Our expert team would be more than happy to help you. 

“Paying attention to page speed is definitely an important metric to think about, [but] I think it’s also important to pay attention to what the industry average is,” Mosier said, “So, go and look at where your competitors’ sites are ranking or are at as far as page speed and kind of set that as your benchmark.”

It’s also important to assess individual page speed versus overall site speed: “You want to see what each page on your site is loading for and make improvements on a page-by-page basis and not just look at the site speed as a whole because pages are what is ranking, not necessarily the whole site,” she said.

 

To SumUp

 

How your pages render can affect your user experience as well as what search engine crawlers see. Does your site have a pop-up or a really big header on a particular page that’s taking up a lot of the above-the-fold space? Or do you think that the font or color schemes aren’t getting the impact intended? 

This can be a problem. Also, page speed can impact how search engines render a page. Do get in touch with our digital marketing company in Kerala to get your site performance accelerated. 

 

An optimized site structure is a strong and essential foundation for the SEO success of any company. Do get in touch with our agency which is the best SEO company in Kerala to endeavor pro SEO strategies that will drive your business to success. 

It is important how to strengthen those foundations and identify opportunities for greater search visibility.                                        

“You wouldn’t build a house without having a strong foundation,” Niki Mosier, head of SEO and content at AgentSync said, “And you shouldn’t build a website without having a strong foundation either, and without constantly making sure that foundation is strong and that there are no cracks in it.”

Our SEO agency in Kochi will help you optimize the architecture of your site and can help search engine crawlers find and index your content. This will enable them to show those pages to users in the search results and will help send link authority around your site to make it easy for visitors to find what they’re looking for.

Shared here are the strategies to ensure that the foundations of your site are solid and to help you identify opportunities for greater search visibility.

 

Crawl budget analysis

The crawl budget refers to the number of URLs per site that Googlebot can crawl.

“Every website gets a crawl budget, which can vary depending on the size of the site and the frequency that new content is being published on the site, so having an idea of what a website’s crawl budget is can be beneficial in making informed decisions on what to optimize,” Mosier said.

Conducting a crawl budget analysis will enable you to get a more comprehensive view of the following essential elements:

How your website is being crawled?

 If you identify that Googlebot is the client, you can make use of log file analysis to find out how Googlebot is handling the URLs on your site and if it is crawling any pages with parameters. To get access to the best local SEO services, you may consider getting in touch with our agency. 

How fast your site is?

 Many tools can tell you how fast your server reacts. A log file analysis shows you how long it’s taking for a bot to download a resource from your server. 

Indexing problems-

 Getting into the log files can show us whether bots are having trouble downloading a page fully.

How often a URL is being crawled?

 The crawl frequency enables us to figure out if there are URLs that a search engine crawler should be crawling.

Crawling problems-

It also helps to reveal when a crawler is encountering 404 errors or redirect chains.

When it comes to doing crawl budget analysis, there’s a couple of tools that are helpful such as ScaremingFrog’s Log File Analyser, Microsoft Excel and Splunk. Get in touch with our SEO agency in India to incorporate the best tool for your website.

The steps to performing a crawl budget analysis:

1. Obtain the log files; for which it is recommended to work with at least a month of data. 

2. Look for URLs with errors.

3. Assess which bots are crawling in which areas of your site.

4. Evaluate by day, week, and month. This establishes patterns that may be useful for analysis.

5. Know if a crawler is crawling URLs with parameters. This may indicate a wasted crawl budget.

6. Cross-reference crawl data with sitemap data to assess for missed content.

Once you’ve dived into the server logs and understand what your crawl budget looks like, you can use this data to prioritize your SEO tasks. Our SEO specialist in India can help you perform this task effectively.

 

Driving traffic with technical SEO 

Finding out how well your site is functioning will help you put the right strategies in place that will drive more traffic to it.

Doing regular site audits helps to keep a pulse on what’s happening with your websites. In addition, Google Search Console checks for Core Web Vitals or schema issues. Making use of monitoring tools such as Rank Ranger, Semrush and Ahrefs are great ways to stay alert to any issues that might pop up with your website.

Assessing the search results pages (SERP) triggers for the landscape of the keywords that you’re targeting. In addition to seeing what search features may be available, the SERP also shows which sites are ranking higher than you. 

You can check what those sites are doing by looking at their source code and it can tell you what schema they’re using. Also viewing their pages helps to scope out what their headings and user experience look like. To know how to go about with this you can consider contacting our SEO experts in Kerala.

Updating your old content also results in a rankings boost. Thus paying extra attention to your headings and above-the-fold content helps. Adding schema markup may enable your content to appear as a rich result and thus also increase your visibility on the SERP.

Paying attention to page speed is also definitely an important metric. It’s also important to pay attention to what the industry average is. To know where your competitors’ sites are ranking or are at as far as page speed and kind of set that as your benchmark are all good to know.

It’s important to assess individual page speed versus overall site speed as it allows you to see what each page on your site is loading for and then you can make improvements on a page-by-page basis. To know how to go about this, do consider getting in touch with our agency which is the best content marketing company in Kerala.

 

To Conclude

How your pages render can affect your user experience and also affects what search engine crawlers see. Is there a pop-up or a really big header on a particular page of your site that’s taking up a lot of the above-the-fold space? Or are you struggling to have the best and most effective content? Our content strategy agency in Kerala can help you curate the best content and also deal with your page speed, thereby improving your findability. 

 

 

Only one who owns or does online marketing for a local business will understand the challenges that come with a campaign vs. that of a non-geo-specific brand. Local SEO is different from your average SEO campaign. The local search results are changing more rapidly than any other. Getting acquainted with and implementing local SEO services is a task by itself. 

Here are some of the techniques that can be implemented to get results from your local SEO campaigns.

 

 

First Things First

 

Even before you go ahead and start chasing links, there’s up-front work that needs to be performed on your website. This will ensure that you’re able to get the best possible results.

 

Google My Business

If you haven’t already, you’ll need to claim your Google My Business page.

And once you’ve set it up, you should include the following:

– Add a long, unique description that’s formatted correctly and includes links.

– Choose the correct categories for your business.

– Upload as many photos as possible.

– Add a local phone number to your listing.

 – Add your business address that’s consistent with that on your website and local directories.

– Upload a high-resolution profile image and cover photo.

– Add your opening times/days (if relevant).

– Get real reviews from customers (I’ll come onto this).

 

NAP (Name, Address, Phone Number)

Consistency is key and you need to ensure that you have your full NAP across your whole website and on every page. You must use the same details and format when you mention your address on other websites (i.e. local citations).

You also want to use Schema.org markup on your NAP to give the search engines all they need to display your company information correctly.

Our SEO agency in India is the best to help you with your local SEO needs and more. 

 

Local Reviews

These have a direct impact on local search rankings and this doesn’t just mean Google reviews. You’ll have to focus on getting reviews on your Yelp page along with other local directories. Your first priority should be Google reviews.

You will have to capture any low-hanging fruit by getting in touch with your existing customer base and seeing if they’d be interested in leaving you a review. 

Another great tip is to create a page on your website that gives instructions to your customers on exactly how they can review your business. This is effective when it comes to getting in touch with customers, especially the non-technical ones!

Do get in touch with our SEO company in Kerala to get a detailed analysis of your local SEO performance and to know what best can work for your business. 

 

 

Local On-Page SEO Factors

 

On-page SEO for local businesses conforms to good SEO tactics. There’s a huge weighting towards the on-page content in the local search listings. It is important that, where possible, you squeeze the most value out of your content.

You should also ensure that your website is mobile-friendly. 

 

 

Local Link Building & Citations

 

Link building within local SEO campaigns is important but is often overlooked.

Compared to standard SEO campaigns, local SEO relies more on links from other local websites that are relevant to your business. It’s less about getting links from high authority websites and more about getting links from those websites that are local to you and are talking about similar things to what you do.

This indicates that local directories are a useful resource for link building.

There are a number of ways to get local citations:

1. Use a service like WhiteSpark to find and upload local citations for you.

2. Get help from the extensive list of citations on the Moz website and manually submit your citations.

3. Use tools like Ahrefs, Majestic or Open Site Explorer to run competitive link research and find those citations that your competitors have gained.

4. Set up alerts with the help of Mention or Google Alerts and track new mentions of your competitors’ NAP listing.

Get in touch with our agency as we are the best SEO company in Kochi and our expertise and excellence with local SEO strategies can lead to business to greater heights. 

 

 

Local Link Building Strategies

 

There are numerous ways of earning or building links and here are a few to get you started:

– Go to Meetup.com and search for a list of local events that are relevant to your industry. Find those websites and contact them about sponsorship and ff they accept, you’ll get a link from their website 

– Create a local resource from public data and reach out to the local press to get coverage. 

– Run your own local event and bring through links from the local event page.

– Sign up to press request services to get quoted in local publications.

– Run an AMA on Reddit within other local communities.

– Line up interviews and columns within relevant online publications.

– Give a discount to local organizations for your products/services in exchange for a linked mention on their website.

– Enter local awards.

– Spend time on local PR outreach to get online and offline coverage in local news.

– Run regular competitive link research and capitalize on any new opportunities.

– Offer scholarships 

Looking for the best local SEO services? We are only a call away. 

 

 

SERP Click-Through Rate

 

Another ranking signal is the CTR from the SERPs and this is such a strong signal because it’s used as one of Google’s core Quality Score measures within their Adwords platform. 

It is used to measure the user experience that searchers are getting with this metric.

Moz’ Rand Fishkin carried out an experiment with his Twitter followers to know the impact of a large increase in SERP CTR on search rankings. In the results, he saw several position ranking increases in less than an hour!

In order to maximize your SERP CTR, try the following:

– Ensure you have Schema.org markup set up, with reviews.

– Make your title tag as readable and relevant as possible.

– Have a detailed meta description, relevant to what users will be searching for.

– Use Twitter/Facebook/Google+/Reddit to split test titles to measure CTR from social and then take those findings to adapt your SERP snippet.

 

To Conclude

It is essential to get your Google My Business page set up and optimize all of your landing pages with local keyword data. We are the top SEO experts in Kerala who can take care of these and also ensure that your NAP listings remain consistently across the web.

We help to generate genuine reviews from your customers on Google and Yelp and optimize your search engine snippets. With us around, you can focus on your business, while we focus on your localized link building.