• On July 18th, 2019, the image-sharing app Instagram rolled out a new replacement that eliminated likes from posts as a component of a trial in which Instagram claims are being implemented.
      Instagram has already experimented with casting off likes in seven other countries. What we are hoping to do is depressurize Instagram a little bit, and make it a bit less of a competition,”.
    • Instagram boss Adam Mosseri informed Bloomberg after announcing the new take a look at a conference in San Francisco sponsored via Wired magazine.
    • When the test changed into the first run in Canada, Instagram chief Adam Mosseri stated the intention changed to minimize the strain of posting on-line with customers competing over the number of likes a post gets is a degree of achievement or reputation on Instagram. The variety of likes is also the manner to put a cost on a put up for the enterprise side of Instagram.
    • Influencers who get paid for the content material they showcase of their posts are measured via the number of likes their social media hobby draws.
    • Instagram stated the final week the check would make bigger to the U.S., but now it’s running everywhere to a small percentage of users in every country.
      Instagram tweets that comment to the test so far have been positive, however, it’s continuing to test because it’s this kind of fundamental alternate to the app.
    • Instagram desires its app to be a place people feel snug expressing themselves, and can focus on photos and films they share as opposed to how many likes they get, Users can nonetheless see who Liked their posts and a complete rely on the aid of tapping on the Likers list.
    • Viewers of a put up will handily see some names of mutual friends who Liked it.  They can tap via to view the Likers list but would need to manually depend on them.
      Instagram tells me it knows Like counts are crucial to many creators. it is actively working on ways that influencers can be in a position to communicate their price to partners.
Reshma

Reshma

Her passion is Digital marketing specialized in socialmedia marketing and writing blogs in English and Malayalam in all aspects of online marketing.She is interested in exploring the new trending ideas in social media platform and to use those for her enlightment in profession. Her dream is to be a vlogger and as a part of that she is likely to experiment with videos in tiktok and youtube.

Lead generation is the most important goal of any company in Kerala that wants to increase its sales. According to 61 percent of marketers, their top challenge last year was lead generation. Cold calling is not practical anymore, search engine marketing is too expensive for small and medium businesses, and the effectiveness of online advertising is on the decline.

As they are confronted with too much advertising, consumers have shut ads out. They are closing down pop-up ads even without looking at them and deleting spam emails. They are even installing AdBlockers. As such, the three main lead generation channels available to marketers are social media marketing, content marketing, and email marketing. In this post, we will discuss social media marketing. The four main techniques you can employ are:

Look for users that are looking for products similar to what you offer

People turn to social networks when looking for specific products or solutions online. This is because there are billions of active users on social media and someone will know something about a good product/service in any niche. Moreover, the online audience is considered to be trustworthy as users forge online communities these days. To find people who are looking for products/services similar to yours, you need to use a quality social network monitoring tool. It is, therefore, best that you consult with the best social media marketing company in Kerala in order to effectively identify your customers.

Find users who are not happy with your competitors

Another option for generating leads is finding competitors’ customers who are unhappy. In order to find this sort of customers, you may have to set up alerts using your social media tool. You may set up alerts for multiple competitors and gather mentions about them. If the tool you are using offers sentiment analysis, it is a good idea to sort the mentions about competitors by sentiment. Then, look at the negative mentions and choose the users you want to reach across to. In order to succeed in your endeavor, it is highly recommended that you identify a reliable digital marketing company in Kochi to partner with.

Take the Help of Influencers

Influencer marketing has seen tremendous growth in recent times. In fact, searches on Google for influencer marketing have grown by 1,500 percent over the past three years. Most of it has happened on social media networks. Typically, influencer marketing can be employed for boosting awareness about your brand. However, it can be used successfully for social media marketing as well, provided you do it right by choosing the right influencers. That’s why you need to seek the support of the company that provides the best SEO services in Kochi.

Become a Member of Niche-related Chats

Find people who think like you. As a marketer, you need to find chat forums that involve your niche using a social media monitoring tool. Once you identify such forums, join them and participate in discussions. Start conversations, provide some tips and post links to some helpful content. Mention about your product when the timing is right.