Humans are social beings. This phrase is suitable to be used in this modern period of living. Ultimately we all are connected either directly or indirectly to one or other forms of social media platforms. The global market is greatly influenced and associated with social media. Companies leverage social media services to understand the needs and deeds of their targeted customers.

Keyword research is a basic SEO task that helps to identify what popular words or phrases people enter into search engines. This process enables us to understand the demands of each keyword.  Keyword research helps to acquire information related to. What are peoples searching, how many are searching and in what form do they request information? Social media offers services to perform keyword research some of them include:

Facebook Ad Targeting option

Facebook advertising presents methods to understand audiences: Geography, Age, Gender, Interests, Connections, Marital status, language education workplaces. 

These details will help you to get a clear cut idea about your audience what is their behavior, what they are looking forward to, such information.

Analyzing Twitter Trending Topics

Mostly, trending contents in Twitter are newsworthy and people’s engagement in such matters is closely analyzed to decide what are the aspects that keep people engaging. What they are searching for and how they would like to receive their requirements.

Social media monitoring tools are available, that can be used to derive a deeper understanding of your targeted audience by closely having a watch into the conversation they are undergoing with a like-minded group of audiences. 

Hashtag Search

In Instagram, you get to see millions of hashtags that have been used by diverse audiences. For each purpose, people tend to generate their custom made hashtags which will later be taken by some others. Hashtags help to investigate our targeted audience. it also enables us to promote our product or services by generating appropriate hashtags for the same while we reveal it.

Content Analysis on Pinterest

Pinterest is a reservoir of quality content. There are loads of useful business contents on Pinterest. Searching specific key phrases in Pinterest directs you to tons of relating contents. They also provide suggested key additions that support customized keyword research. And just like Google has auto fill options in search, Pinterest offers the same, giving you even more potential keyword target ideas. 

LinkedIn Support

Being known as a professional social media platform that hosts communication between business giants and customers, LinkedIn offers greater opportunities for customer analysis. People join into a conversation that is 90% service-oriented. As most of the audiences are professionals, the leads generated through the platform will be 90% genuine and can be included in our list of the targeted audience.  

SocialPulsar, being recognized as one of the best social media marketing companies in India offers complete solutions taking into consideration every possible aspect of business communication for your company. As a pioneer digital marketing company in Kochi, we have managed to develop an impressive clientele and it’s those names in the list that define our status in the industry.