Digital Marketing Blog Search Engine Optimization Social Media Effective Digital Marketing Lead Generation Techniques Tech SocialPulsar June 7, 2019 Comments are Closed 1 Lead generation is the most important goal of any company in Kerala that wants to increase its sales. According to 61 percent of marketers, their top challenge last year was lead generation. Cold calling is not practical anymore, search engine marketing is too expensive for small and medium businesses, and the effectiveness of online advertising is on the decline. As they are confronted with too much advertising, consumers have shut ads out. They are closing down pop-up ads even without looking at them and deleting spam emails. They are even installing AdBlockers. As such, the three main lead generation channels available to marketers are social media marketing, content marketing, and email marketing. In this post, we will discuss social media marketing. The four main techniques you can employ are: Look for users that are looking for products similar to what you offer People turn to social networks when looking for specific products or solutions online. This is because there are billions of active users on social media and someone will know something about a good product/service in any niche. Moreover, the online audience is considered to be trustworthy as users forge online communities these days. To find people who are looking for products/services similar to yours, you need to use a quality social network monitoring tool. It is, therefore, best that you consult with the best social media marketing company in Kerala in order to effectively identify your customers. Find users who are not happy with your competitors Another option for generating leads is finding competitors’ customers who are unhappy. In order to find this sort of customers, you may have to set up alerts using your social media tool. You may set up alerts for multiple competitors and gather mentions about them. If the tool you are using offers sentiment analysis, it is a good idea to sort the mentions about competitors by sentiment. Then, look at the negative mentions and choose the users you want to reach across to. In order to succeed in your endeavor, it is highly recommended that you identify a reliable digital marketing company in Kochi to partner with. Take the Help of Influencers Influencer marketing has seen tremendous growth in recent times. In fact, searches on Google for influencer marketing have grown by 1,500 percent over the past three years. Most of it has happened on social media networks. Typically, influencer marketing can be employed for boosting awareness about your brand. However, it can be used successfully for social media marketing as well, provided you do it right by choosing the right influencers. That’s why you need to seek the support of the company that provides the best SEO services in Kochi. Become a Member of Niche-related Chats Find people who think like you. As a marketer, you need to find chat forums that involve your niche using a social media monitoring tool. Once you identify such forums, join them and participate in discussions. Start conversations, provide some tips and post links to some helpful content. Mention about your product when the timing is right.