There are more than 7 billion people on this planet who are searching for better avenues to feed, dress, travel, learn, earn and lead a stupendous life. Their lifestyle has been immensely streamlined by the convenience of the digital world. Now if you are intending to run a business establishment, it is no longer enough to bring out a good product or service. As an entrepreneur, you need to spread the word about your products and services to the world, especially when the target pool and competition are significantly higher today. You need to reach out to the target audience before your competitor finds them, or else get ready to embrace a fall. In this episode, SocialPulsar –  best social media agency in India is trying to decode some of the proven strategies in digital marketing that will revive your small scale bakery business.

How to market your bakery online?

You may be true to believe that the deliciously baked delicacies you have showcased will definitely retain your customers. But how will you convince the audience who have never even heard about your bakery? That’s where digital marketing comes into the spotlight with a great opportunity. Let’s unlock some of the smart website marketing strategies that will churn out the full potential of your business in the digital world.

Good Website

The first and foremost task is to have a captivating website. All your offline marketing peripherals like brochures, visiting cards, etc should mention the website address. Since the industry is food, which is always in demand, you can use alluring images of your products to entice the audience. The website should facilitate deliver all the information like working hours, product categories, address with directions with ease.

Easy Navigation

The whole layout should aim to make the visitor navigate easily through the website and acquire the needed information effortlessly. Add the required snippets , which will be descriptions to back the visual content on your website. The products should have purchase information that includes the price, product information, expiry date, terms and conditions (if any), online payment gateways, return policy, etc.

Special Campaigns

Curate special product marketing ideas like “Today’s Special”, “Sunday Funday”, “Dine with Santa” etc that will roll out special brand delicacies to add fervour to special occasions. Customers are more likely to generate brand affinity through these campaigns, which sets the brand apart from the others. You can even try to launch special contests or offer freebies on special occasions like Christmas or New Year as part of your marketing initiatives.

Brand History

Do you have any special dishes? Does your brand have an interesting story? Does  your family have a tradition in  baking? Please feel free to narrate brand stories and unique selling propositions as people always love to approach a brand that has a legacy. You should narrate a brief enticing literary piece to connect emotionally with the audience. This strategy can make you succeed in generating curiosity among the target audience about the brand.

Online Reviews

Traditional marketing relied on word of mouth. In the digital world, online reviews have a great role in simplifying the marketing efforts. Encourage customers to drop a positive review of the experience at your bakery. You can even try to enlist your page in popular review sites like Qype and Yelp. Always respond to negative reviews with acceptance and respect to relook the matter and improve the service.

Search Engine Optimization

Seeking the partnership of the best SEO company in Kochi will improve your chances of securing better search engine rankings for the website. This will ensure that people will find your sites effectively before your competitors. Search Engine Optimization will improve the website traffic and generate organic leads for your business. It is the unpaid format of generating results and improving the search engine rankings.

XPaths is a competent SEO tool that you can use to audit large websites. XPaths helps to unlock a lot of relevant data that will help with website audits. Premier digital marketing companies in Kochi claim that this information is useful for any type of online business. 

 

The most important ways in which XPaths is used in the audit of large websites are as follows:

  • Helps in redirect maps
  • Helps to gather eCommerce intelligence
  • Helps to audit blogs

 

Basically, XPath is a syntax that you can use to navigate XML documents to identify specific elements. It helps to locate the element exactly on a page with the HTML DOM structure. 

 

Information that can be extracted includes H1 page titles or eCommerce product descriptions. 

 

There are different ways in which one can scrape webpages. One can use Screaming Frog or even Python. When using Screaming Frog, less coding knowledge is sufficient and this is an advantage. 

 

Given below are the different steps explained briefly.

#1: Firstly, you have to identify the data point that you want to extract. If you want to extract the author’s name, you will have to right-click on the field, select the Inspect option, and then right-click the highlighted element that you will see on the dev tools elements panel. Then you can go to the Copy option and select Copy XPath.

 

#2: Set up the custom extraction

 

Now you have to open Screaming Frog and set up the site that you want to scrape. Enter the URL that is required. Go to the Configuration, Custom, and Extraction options. This brings up a window with a lot of options. You can choose the options and fill in the required data. 

 

#3: Run, Crawl and then Export

 

This is when the crawl option can be run. When you do a bulk analysis of crawled data, it is a good idea to export this data into an Excel sheet. This will enable you to apply a wide variety of filters, charts, and pivot tables.

 

Redirect Maps

You can extract page titles for all the old URLs and match them up with the new ones using the VLOOKUP function. It is also important to do some spot checking for looking into the accuracy of the information.

 

Auditing eCommerce Sites

This is the more challenging type of SEO audits. The best SEO company in Kochi would need to conduct product level audits sometimes for only a couple of product categories and sometimes for entire sites. Data pertaining to all the fields can be extracted using XPath. You can identify those products that lack vital information easily within your site.

 

Auditing Blogs

XPaths is commonly used to ‘crawl’ subfolders in websites such as blogs. You can get to points where there are gaps in content and set them right.

Kochi is the hub of business activity in Kerala. For the success of your online business, you have to rely on specific tools in order to save time and gain good insights as to what is working. However, the challenge is that dependence on tools keeps you in a silo as far as SEO thinking is concerned. It is good to use the tools, but you should be aware as to what they won’t reveal to you. Seven things they don’t tell you are:

#1: What Should Be Your Goals

You interpret data provided by various tools to set setting goals along with stakeholders/clients. Unfortunately, they do not know that the tools provide data based on sampling, estimation, and historical data. They don’t tell you as to what your goals should actually be for impressions, positioning, traffic, and conversions. You have to determine them based on data provided by tools and that available from the industry.

#2: How Many Leads/Sales You Can Get

When you use different tools to obtain data and try to project outcomes, it can often go wrong because the number of variables involved will be higher. The tools available to us are not intelligent enough to accurately project the performance of your SEO campaign. So, it is best to use the tools in consultation with a reputable digital marketing agency in Kerala.

#3: Guaranteed Performance

Machine learning and AI are making great strides. However, the tools that are available for SEO purposes cannot still offer any guarantees. Simulations and projections are always based on past trends. As such, the 
best SEO company in Kochi will use the tools to make predictions, but not performance promises.

#4: What the Future Offers

The tools that are there now depend on the currently applicable search algorithms. Often, data is linked to the last 90 days or a year. This means that data from the present or the recent past are used to draw trends and arrive at conclusions. Ranking factors keep changing. So it is not easy to know the future.

#5: SEO Business Case

SEO-specific tools stop short of providing predicted and even the actual ROI numbers. It is not helpful if an SEO campaign can only provide information on SEO-specific statistics such as rankings, traffic, impressions, and conversions. You have to find ways and means to not only integrate but also tag leads and sales.

#6: What Content Strategy You Must Follow

Content is kind and its need and value cannot be disputed. We have several tools for evaluating content that ranks well on both our sites and those of our competitors. Mentions and links can be mined and you can also find out what Google likes about your pages or topics through the reverse engineering process. However, you can’t get to know what works best for clients through SEO tools.

#7: How to Focus and Pace Your Work

There is enough content on prioritizing SEO work. Some tools can even evaluate sites and recommend update priorities. However, it is not possible to prioritize or automate the process to be followed for SEO campaigns. You can use tools for managing work, gaining insights, and organizing it, but you must trust your expertise and experience and review insights and recommendations and fix priorities.

 

Who doesn’t want to be ranked the top in the first page of search results? If you are concerned about your search engine rankings, then you must know about winning the game called domain authority. While search engine rankings determine whether people find out your website on the web, Domain authority (DA) is one of the essential aspects in achieving top SEO rankings. Hear it all yourself from the top digital marketing agency in India about what you need to master to achieve a better domain authority score.

What is Domain Authority?

It is basically a score based on a metric scale of 100 and an amalgam of several Search Engine Optimization (SEO) factors that influence the ranking of a website. It helps the brand understand how their website maintains authenticity and credibility in the eyes of the visitors. The concept goes like this – the websites with higher authority will be considered more valuable.

Why Domain Authority matters?

Wondering what makes some of the popular websites like Wikipedia and Microsoft rank high in search engines? Because they have higher Domain Authority.  Every business outcomes in this world should be evaluated on the basis of its performance. The metric concept is developed by Moz to measure the traffic base and SERP rankings.

How to increase DA score?

There are several ways through which your website can achieve higher domain authority. However, there are no shortcuts as well. The foremost aspect to never compromise is to have a powerful website. A powerful website should have proper development that suits the business outcomes and takes through the users effortlessly within the websites. The best SEO company in Kochi is here to narrate the tips to increase the domain authority score.

SEO

While developing the website, it is essential to roll out effective SEO practices to make the website strong. A website’s SEO depends on several metrics like usage of keywords, higher quality content, use healthy URL’s, and improve the overall user experience. Optimize the website, remove the bad links and earn quality backlinks.

Internal Links

Learning to optimize the internal links helps you in securing good domain authority metrics. Internal links ease the user experience by navigating them throughout the website at ease. Linking should be done meaningfully and strategically by using natural anchor texts. It is ideal to link a higher domain authority webpage with a lower one to achieve equilibrium.

Quality and Engaging Content

Good quality content makes a robust difference in domain authority. The more readable and engaging content will fetch good scores in domain authority metrics. Quality content is crucial in earning more strong backlinks. As you might know, supplying content is not a one-time strategy, it should be published on a regular basis to keep the ranking steady.

Backlinks

Quality content is important for SEO, but earning good backlinks is equally important if you want to achieve good domain authority for your website. Ensure that your business is listed in directories like Google My Business, Quora, Apsense, White Links, Better Business Bureau, etc. By constantly making submissions, you can get definitely achieve quality backlinks.

Bad Links

By constantly focusing on earning good backlinks and forgetting about removing bad links can saturate your domain authority score. If you want to improve your rankings, then focus on removing bad links while adding good links. You need to conduct a proper audit to detect faulty or unnatural links and remove them.

Keywords

Add proper and relevant keywords phrases while scripting your content will bring a good difference in domain authority scores. Using the right keyword can seamlessly help your users to locate your content easily. Conduct a proper audit and analyze the keywords that will fetch the audience for you.

Domain Name

Domain names are human-readable internet addresses of websites. As a beginner, your first priority should be to have a proper domain name that has a close resemblance and meaningful association with the business you have. Domain names should be a sensible and memorable association of broad keywords so that they will have more impact on the target audience.

Conclusion

Domain authority is an important factor in improving SEO rankings. It requires a lot of consistent activities and patience to make it happen. Sometimes you may feel like there is not much improvement in the score. But patiently exercising the above-mentioned activities can give you guaranteed results even if it’s time-consuming!