If you have just started your online business and you want it to perform well, it is usual to be anxious about it. If you are not sure as to where you would want to start exactly, your confusion is also well understood. Many a time, brand owners waste their money on paid advertising campaigns hoping that these would help. It is also true that paid advertising can work very well when done right.

Before this, it may help if you try a well-planned out digital marketing strategy.

The Digital Marketing Method

The digital marketing strategy that you put in place must have these characteristics:

  •         It should be realistic
  •         It should align with your budget
  •         There should be clear goals

If you have spent the major portion of your budget on creating the website, there are still ways to attract customers to your website without wasting too much money.  This method is inbound marketing.

Inbound Marketing and its advantages

Inbound marketing involves drawing customers to our brand using content marketing, social media marketing, branding and search engine marketing. The whole idea is to create and disseminate customer-centric content. If you are a business owner in Kerala, you can get this done by using the services of the best SEO company in Kerala.

If you have managed to attract customers by providing value, then it is easy to close the deal and convert them into your loyal customer who will keep coming back to you. Traditional marketing differs from inbound marketing in that it disrupts the customer’s attention to advertising in between and then seeks to convert them. Many a time this may backfire.

In inbound marketing, if you solve a challenge that a customer is looking to overcome, then you are attracting qualified prospects that will remain loyal to your service.

Inbound Marketing – Different Stages

The different funnels in inbound marketing are ‘attract’, ‘convert’, ‘close’ and ‘delight’. The first stage is to attract customers by providing valuable content. For this, the brand can seek the help of a social media management company. People looking out for products/services may find this content through search engines or social media platforms. The brand analysis says that lead magnet content such as podcasts, PDFs or videos can be used for this purpose.

The next step is to convert those attracted to your content into your customers. This is done by collecting contact information from the website visitors and sending them information that they want to know.

Closing the deal comes next and includes nurturing the lead and CRM. The last Delight stage involves providing exceptional service to the customer after the purchase.

The best point about inbound marketing is that high-quality popular content can remain on your website as long as you want it to.

Many companies that are planning to hire a PPC agency in Kerala are not very clear as to what they should look for before entrusting them with the responsibility of organizing a campaign. Anyone can launch a campaign in just a few minutes with Google AdWords, but there are some factors that you should take into consideration before hiring the right agency for the campaign to be successful. Read on to know more.

Cost

Cost is an important factor to be considered, but it is not the only factor. Therefore, you should look out for an agency that is more focused on achieving the results that you’ want instead of worrying too much on the money you will be spending. There should be complete transparency and mutual trust between you and the PPC agency so that you have a clear idea as to what they are actually doing, how they are doing, and what results they are able to create. It is, therefore, imperative that you identify the best PPC management company in Kerala for organizing your PPC campaign.

Access

The PPC agency you are planning to work with should give clear access to all your accounts and landing pages to you. In fact, you should set up all accounts with passwords. This means that you should keep the keys to the castle. Ensuring that you have access to your accounts helps to keep the stress levels low. The agency should work with you to get the best outcomes for you. Often, this becomes possible only when you choose to work with the best digital marketing company in Kerala.

Look Ahead

Your PPC agency drives traffic to your website and the ads get clicks. However, you don’t seem to receive the results other than a small increase in traffic. There may not anything wrong with the PPC, but your landing pages might require conversion optimization to provide users with the next step. Therefore, the SEO Company in Kerala you are planning to work with should be capable of offering a set of digital marketing services.

Portfolio

Prior to hiring a PPC company, make sure that they are actually capable of doing what you expect of them. It is a good idea to go through their portfolio to see whether they have implemented PPC campaigns for companies like yours. Dig a little deeper and find out how they managed to help other businesses achieve their goals. Another way of judging their performance is by finding out their retention rate.

Trust

Trust is extremely important. Without trust, you will be just wondering as to what the agency is up to with the budget you have allocated for the purpose. It is also important to ensure that the agency is professional and find out if they have AdWords certifications.

If you still have any questions, please visit socialpulsar.in.

Today’s digital marketplace is both complex and dynamic. Competition is increasing exponentially from unexpected directions and the consumer force is becoming more demanding. Both these factors have necessitated a brand to be distinct in the midst of imitation and proliferation. Brand identity is a kind of subtle promise made by the organization to the customer about the trustworthiness of the product and this promise is kept up through the experience provided to the customer.

SocialPulsar, the best SEO company in Kerala, is helping brands carve an identity of their own in the digital world. Here are a few reasons why brand identity is so important in the digital world.

Distinctiveness

Consumers identify any product or service mentally and visually with the help of brand identity. In view of the proliferation of numerous products and services of the same kind, it is imperative for brands to make themselves matter in the eyes and minds of people. Therefore it is important to build up a distinctive identity to engage the consumers.

Credibility

If yours is a brand trying to build up an identity for customers to reckon with, digital marketing companies in Kochi would help you to build the right impression that will help to convey the trustworthiness that customers are on the lookout for. When customers visit websites, research points out that they form judgments about the credibility of the brand within seconds. Therefore even the smallest error in this aspect can be very damaging for the brand.

Self-Expression

Strong brands are known to convey ideas that the customer often hold on to because these are viewed as extensions of their own selves.  In this context, strong brand identity is required to create the right impression in the minds of the target consumers. As an example, many brands that have successfully managed to engage the youth have ideas that they completely relate to in today’s times. Nike, through their advertisements, is always seen to promote ‘boldness’ and ‘individual expression’.

Unity

Though the primary idea of building a brand is to connect with the customers, in the digital realm brands are observed to increase the connectedness and thereby build group identities. People that liked the same brands shared a strong bond in spite of the fact that they were separated geographically and socially. Search engine optimization services are helping to create brand communities for products that have a cult-like following.

Wrapping up, it is obvious that brand identity determines the position that your product/service holds in the digital marketplace.