Until a few years back, people relied on word-of-mouth ratings when deciding to pick a hotel to stay when traveling to another place. In the new world, things have changed. Digital technology and the internet have revolutionized the way people travel and stay. Now, they have umpteen choices to choose from, online reviews and ratings to trust and a plethora of websites to fetch the best rates possible. For those in the hospitality segment, this provides a never-before opportunity to show their places to the world and provide them with first-hand descriptions about their destination and its services. 

 

However, the challenges are many. People are shown a number of choices on their web searches. This makes it difficult for hotel business to actually bring their place to the attention of the prospective customer. How do you tackle this? The answer lies in the digital marketing space. SocialPulsar.in one of the best digital marketing agencies in Kerala who could help you with this. Occupying the digital space as one of the best SEO company in India, we recommend 9 simple techniques that could help you be active in the digital space and ensure more bookings. These strategies are: 

1. Always be reachable online

The first and foremost thing is that you need to be seen online when a prospective customer searches. The very base of this activity begins with the designing of an attractive website for your hotel. Approach a best digital marketing agency in Kerala like SocialPulsar and get a functional, responsive and attractive website built for your place. Add great photos, give detailed descriptions, mention the amenities, include testimonials and all your contact details including the route map. To top it all, we’ll help you execute cutting-edge SEO strategies that will assure top visibility across search engines. 

2. Social Media and Videos

No brand or business thrives today without an active social media presence. Facebook, Instagram, YouTube – these might be very common today but are important to your hotel’s reach to your target customers. Make splendid videos, both of your place and client testimonials and upload it on YouTube and share on other social media platforms as well. Include live videos, news about various activities within the premises and post continuous updates on everything and anything related to your business. This helps the clients engage closely with your business. 

3. Ads add a lot

Just being up there in search engines and social media alone won’t really help. You need to run ads as well. Google and Facebook ads have proven to be very effective ways to achieve great results. What needs to be done is a planned, organized and neatly executed campaign, a part SocialPulsar can help you with. Also, Remarketing ads by showing them to people who have already visited your website can be of amazing potential. 

4. Metasearch Engine advertising

These days, people directly prefer Google Hotel Ads, Trip Advisor, Trivago and so on to book hotels. So running ads in such platforms can also do wonders. Just make sure that you are open to direct bookings. 

5. Emails count

Though a conventional digital marketing style, email marketing has proved to be of great potential even in these times. They lend a more personal touch and you can also connect with your guests by sending them pre-arrival emails and offer guidance about the various facilities available. 

6. Influencer marketing

Social Media influencers have a big role to play in modern-day digital marketing. So don’t hesitate to rope in one or a few. Their recommendations directly influence booking decisions. So tie-up with someone who has a good following and knowledge in the subject. 

7. Go blogging

Regular blogging is a great way to engage people. It provides in-depth knowledge about the facilities and experiences your place offers and convinces people to search more on your hotel. 

8. Include chatbots

Provide a website visitor with a personal touch by employing a chatbot. See how conversations would lead to conversions by taking people down the path to booking and ensuring 24×7 availability, thereby increasing your brand reputation. 

9. Maintain your reputation online

These days, there’s nothing more important than maintaining a good online reputation. Keep track of the ratings and reviews. See what your guests say about you. Respond promptly and tactfully. Never ignore negative feedback and don’t hesitate to say sorry if necessary. All this helps augment your brand identity in the digital space. 

So if you’re looking ahead, don’t hesitate to contact SocialPulsar. Drop-in a mail or call us soon. 

 

 

The real estate segment is one that is strife with competition and any extra edge will be additional revenue. Besides careful strategic planning, the adoption of non-traditional methods should be the key, rather making use of digital marketing is the key. Digital marketing requires persistence, keeping in mind that results are not achieved too fast.

People buying a house rely more on their instincts. And the modern buyer relies on online research and data to finalize on a property. This is where digital marketing comes to the builder’s aid. Social Pulsar as the best digital marketing agency in India and with a number of leading clients in the Real Estate sector has been able to capture the vibe of these home buyers.

Given here are some digital marketing tools we employ to boost sales and related activity.

Social Media

Where does your brand stand?

The pulse of the Real Estate industry lies in advertisements. So all social media platforms should be targeted through social media profiles. It is important to interact and communicate to our audience through these platforms.

An active social media presence helps gain credibility and boost business.

Content management systems

Tips through content management or pushing blog articles helps establish authority in the domain.Content marketing through blogging is another way to boost your digital presence providing long term results. This also helps with researching your industry. Through curating informative thought pieces, you can garner a huge fan base which leads to prospective home buyers.

Live chat

Only a genuine buyer will go for a detailed conversation and what more to tap them than through live chat on the website. It helps in personalized interaction and data gathering for sending information.

Videos

Sharing videos on the website will help people have a view of your projects and client base. People are much more likely to view videos if presented through social media. Live videos would be an even better option.

AR and VR

Augmented reality and virtual reality are technologies to be capitalized on in the real estate industry. They provide digital images and turn them into real-life environment.

Virtual reality (VR), on the other hand, gives the users a live view or 360-degree view. Both these offer virtual views increasing the chances of conversion. 

Optimized website

Your website showcases your business. Social media and third-party content platforms essentially drive people to the website. This makes the website optimization mandatory. An optimized website will fit all devices. Checking factors like loading time and compatible design templates will further enhance footfalls. 

Employing IDX in websites

IDX stands for Internet Data Exchange. This basically gives your website wide functionality and a reason for clients to come back to reference properties.IDX helps save client information including their search details. 

SEO

Most home buyers/sellers will start their respective real estate processes with a Google search, SEO is an area where you will need to pay special attention. The internet is where your competition lies and the search engine results page (SERP) is your playing field.

Through Search Engine Optimization (SEO) you optimize your website so that it helps rank on SERP or Search Engine Result page helping you gain more visibility. Online presence through credible backlinks and quality web pages. It shows your website’s technical performance with the search engine and the credibility of your site.

Google Analytics

This provides an analysis of the people visiting the site. You also get details on the geography and demographics and can chart strategies accordingly.

We at Social Pulsar has been using state of the art technologies to tap into this segment, which helps better understand the real estate audience, that is crucial to the implementation of campaign strategies.

Email Marketing

Email marketing gives you very high ROI, especially with integrating client database. Keep your database updated on a regular basis depending on the stage of the buyer. The list can also be prioritized on the basis of the engagement level, according to which newsletters and other information can be sent. This process can also be automated and analyzed.

Finally….

While well managed digital marketing strategies can bring you good leads, following up with them is crucial to conversions. Maintaining good relations with clients, new and old is also important for sustenance.

Explore the various options to enhance your digital presence and mostly it may not be the forte of the builder. Boost your online presence through the best SEO company in India, in devising strategies through data-driven marketing techniques. 

We at Social Pulsar ensure that our clients receive the best and reap advantages from the state of the art practices and tools we employ from keyword optimization through SEO strategies to social media campaigns to content marketing to the generation of leads.