Every Google update is a time for digital marketing companies to revisit their plans and draft new ideas in accordance with the changes. While some of these updates ask for serious contemplation and brainstorming, many of these also pass by without being much of a concern. Towards the end of 209, Google had introduced a two-part update on how it deals with No-follows. The first update that influences rankings has already happened. The second one has unfolded on March 1, 2020and will affect crawling and indexing. So, what are the things to watch out for with these updates? 

 

SocialPulsar is one of the top digital marketing companies in India that offer cutting-edge web marketing services to an exclusive clientele. Ranked top among the best SEO companies in Kerala, SocialPulsar keeps a close track of updates happening in the world of web so that our clients could stand to benefit the best. Let’s have a closer look at the Crawling and Indexing Google update of March 2020. 

What the update is all about

The update is designed to influence the crawling and indexing of nofollow links. Until recently, these links were treated as a directive and Google did not crawl or index them. With the new update, this is changing. Google will from now on treat these links as a hint for the purpose of crawling and indexing. 

 

The nofollow has been traditionally used by many as for the purpose of keeping pages from being crawled. Pages linked with a nofollow would most probably be links to login pages, sections of a website that could be interpreted as thin pages and User profiles. These practices should now change, even though making use of nofollow to prevent Google from crawling and indexing pages wasn’t a good idea anyway. 

Will it impact rankings?

As of now, it is difficult to tell whether or not the new update will influence the rankings of websites. A lot of it depends on what pages Google will prefer to crawl and index. Google might arrive at certain rules regarding which pages should be selected and indexed. It’s up to the tech world to wait and see what is in line. 

Things to keep in mind 

  • Know the update well – Just as in the case of any update, it is important for digital marketers to be aware of this update. It is up to the businesses to find out how rankings and traffic would change in the context of this update.
  • Review its use – Using the nofollow in a poor manner may lead to undesired consequences. So it is important to review the usage of nofollow and decide whether it is time to get rid of them.

Being a team fully committed to client success, SocialPulsar always keeps a close watch on all new Google updates with diligence. For more information on the crawling and indexing update, or anything digital, please do feel free to contact SocialPulsar.

A brand is what the others know you by and is an identity that differentiates you from your competitors. Building a brand and maintaining it is highly important because it could greatly affect your reach in the market/target audience. There are a number of organizations that offer such brand building services.

Here we are listing a few pointers on why you need to stick on to brand guidelines for your business:

#1: Giving your organization a strong identity

For withstanding the tough competition at the market, you need a strong brand that the target audience is familiar. A brand is a strong identity. It is important to create a brand that people can relate to and maintain it so that they always remember you.

#2: Gives your organization a professional outlook

It is of significance that you create a brand and be consistent with it. This could give you a professional outlook. Having a brand is a responsibility that will remind you to maintain high standards. So, a strong brand will always remind your target audience about the commitment of your business.

#3: People depend upon brand recognition

These days, people look up to brands for anything that they use. They recognize popular brands by just their logos/captions. That’s how much influence the brands have on users’ minds. This can be seen as a result of the following brand guidelines consistently. It’s a measure of successful branding.

#4: Helps the employees within the organization

If you lay down a set of brand guidelines to be followed within an organization, it would be easy for the employees within the organization to maintain and manage it on all your online platforms. It could help newly recruited employees to learn faster.

#5: Staying focused on what you do

Having a set of brand guidelines helps you stay focused on what you do. If you are creating a brand that is specific to some services/good that your organization is offering, it could be a problem when you move onto another business/product/ service. So, it is important that you put in a lot of brainstorming while making the brand.

The brand guidelines should also tell you how to go about business deviations. Brand maintenance is of the utmost importance when you deviate your business because changing the color or other properties of your brand may affect the target audience of your business. So you need to be very careful and cautious while dealing with such situations.

One of the major companies offering this service is SocialPulsar. It is a social media management company which has a lot to offer to aid your firm when it comes to branding or social media management of your business.

Social Pulsar is one of the Best SEO companies in Kerala and it’s one of the most preferred and sought after Business Transformation and Social Media Management company here.