Having multiple pages on your website that rank for the same keyword can harm your SEO. If you are thinking that the more pages you have in search results, the more impressions you will receive from search users, unfortunately, that isn’t always the case. Get your SEO efforts strategized through our agency which is the best SEO company in Kerala.

The reason is simple. When you have multiple pages ranking for the same keyword, you are forcing your pages to compete with each other. Consequently, each page will have a lower CTR, diminished authority, and lower conversion rates than one consolidated page would have.

And this is called SEO misstep keyword cannibalization.

 

Understanding Keyword Cannibalization

Keyword cannibalization happens because you are cannibalizing your results by splitting CTR, content, links, and conversions between two pages that should be ideally one.

Thus Google doesn’t get the breadth or depth of your knowledge. You are in no way improving the authority of your site for that query, either.

On the other hand, you’re asking Google to weigh your pages against one another and choose which ones it thinks suit the matching keywords best.

Instead of capitalising on a lot of valuable longer-tail keywords, you’re competing against yourself for one keyword that may be too broad to have commercial intent.

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Here’s How To Identify Keyword Cannibalization

Identifying keyword cannibalization is as easy as creating a keyword matrix. Once you’ve identified the problem, fixing keyword cannibalization is easy.

Create a spreadsheet that lists all of your site’s important URLs and their associated keywords. Alternatively, you may use a keyword mapping tool to list down the keywords.

Once URLs and their keywords are listed, run down the list and look for any duplicate entries.

As you spot any, especially across core pages, understand that you’re probably suffering from keyword cannibalization.

Now it’s time to fix those pages!

Keyword cannibalization can occur even if the meta information in your title tags seems to target the same keyword, so double-check those also. And If you’re using a rank tracking tool, take this opportunity to search for thin content and keywords mistakenly applied to the wrong page. This is an ideal time to give your site a little TLC.

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How To Fix Keyword Cannibalization?

The Solution to keyword cannibalization depends on the root of the problem. But particularly stubborn cases may require that you break out the 301s or new landing pages.

Mentioned here are five possible solutions.

 

1. Restructure Your Website

The simplest solution is to turn your most authoritative page into a landing page, which links to other unique variations that fall under the umbrella of your targeted keywords.

 

2. Create New Landing Pages

Alternatively, you can create a unique landing page to serve as your authoritative source page and link to all of your variations from there.

This should allow you to target both broad keyword terms with your consolidated pages and long-tail keywords on your variations.

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3. Consolidate Your Content

If your pages aren’t unique enough to address the issue of having multiple pages targeting the same keyword, consider combining them into one page.

Take two underperforming pages and turn them into a more authoritative source. It may solve thin content issues as well.

Start with your analytics and determine which page performs best in terms of traffic, time on page, bounce rate, conversions, etc. You may notice that one page receives most of the traffic, but the other has the content that converts more users.

The goal here could be to consolidate the converting copy content on the page with the most traffic. Thereby you would be able to maintain the same ranking and convert more of the traffic.

An added benefit of this approach is that you don’t have to worry about having your website penalised for content that Google considers thin or cookie-cutter-like.

 

4. Find New Keywords

Maybe your website is suffering from a poorly planned keyword strategy and maybe all you need to do is find new keywords.

Make sure your keywords accurately describe your page’s content. And that a website visitor who searched for the target keyword be satisfied by the content on each page that ranks for it.

Do some keyword research.

Looking at your pages in a spreadsheet having the details mentioned below can help you spot better keyword opportunities for similar pages:

– Keyword & rank.

– The page URL.

– SEO title & meta description.

– Word count.

– Organic traffic.

– Bounce rate.

– Conversions.

This will help you spot pages targeting the same keywords. Then, determine which pages are most valuable, which can be consolidated, and which need new keywords.

You can use your keyword research tool to find the most relevant keywords for all of the pages that you want to keep.

For instance, if you have two pages ranking well for a long-tail keyword, see if there is a related broad term that might be focusing on for one of them to capture more traffic.

Once you have found that keyword, reoptimize for it accordingly. Update the details in your spreadsheet later for future reference and performance tracking.

 

5. Use 301 Redirects

Using too many 301 redirects might be necessary only if you already have multiple pages ranking for the same terms.

Using 301s allows you to consolidate your cannibalized content. It links the less relevant pages to a single, more authoritative version.

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Conclusion

Keyword cannibalization is more prevalent today than before. The five solutions mentioned above will fix most cases of keyword cannibalization.

If your website is cannibalizing its target keywords, solutions aren’t hard and the damage isn’t permanent.

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Meta descriptions help to appear in search results and social media, enticing people to click through and visit a site. Hence, optimizing your meta description was considered essential for SEO. They help search engines like Google understand what a web page is about. And the good news is that our SEO experts in Kerala will help you gain the right results from your content. 

Would you like to run a site audit using the best SEO tools, to find a flag or warning about missing or duplicate meta descriptions? Our SEO agency in India can help you with this. Thereby, we suggest what you need to make sure so that each page has a unique meta description, as part of your SEO strategy.

 

Meta Descriptions As A Ranking Factor

If you write an optimized meta description, it will help you rank higher in Google search results. For which, you should use your target keyword phrase in the meta description as your best SEO practice.

Yoast is considered one of the definitive experts as far as meta descriptions go. The Yoast WordPress SEO plugin was in use on over 7.9 million sites.

Yoast’s recommendation for meta descriptions:

–    Keep it up to 155 characters.

–    Use your focus keyword.

–    Make sure it matches the content of the page.

It is getting proved over and again that optimizing your meta description is essential for SEO. Are you unsure about how to go about with meta descriptions? Not to worry, our top digital marketing agency in Kochi is just a call away. 

Google’s Splitt recommends that the meta description and page title not only provide searchers a first impression but also:

“…helps Google Search to get a short summary of what you consider important about the page.”

 

Are Meta Keywords A Google Ranking Factor?

Meta keywords appear in the HEAD section of the page’s HTML. But does that signal to Google that will help you rank higher?

Meta keywords indeed allow you to tell search engines what topics are covered on the page, but do meta keywords affect your organic search rankings?

Is there a connection between meta keywords and improved Google rankings? Know everything about how Meta keywords can be of benefit to your ranking by approaching our agency, which is the best SEO company in Kerala.

Meta keywords give you the ability to add an unlimited number of keywords to your page. But the question is do they have an impact on search rankings.

In 2009, Google Search Central had published a post about the meta keywords tag.

The first question asked was, “Does Google ever use the keywords meta tag in its web search ranking?”

The answer was a NO

“Our web search (the well-known search at Google.com that hundreds of millions of people use each day) disregards keyword meta tags completely. They simply don’t have any effect in our search ranking at present.”

Why did Google begin to disregard the meta keywords tag?

“Because the keywords meta tag was so often abused, many years ago Google began disregarding the keywords meta tag.”

At the time, Google did not see this decision changing.

“It’s possible that Google could use this information in the future, but it’s unlikely. Google has ignored the keywords meta tag for years and currently we see no need to change that policy.”

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In Google Search Central’s Advanced SEO documentation, Google lists the meta tags that they recognize for search. They do include the meta description and meta robots. Meta keywords, however, were not mentioned in the documentation about meta tags.

Yahoo and Bing also disregard the meta keywords tag.

In 2009, Yahoo made the revelation at SMX East that the meta keywords tag has been unsupported for months.

In 2014, Bing wrote a blog post, “Blame The Meta Keyword Tag.”

In it, they wrote the following.

“Today, it’s pretty clear the meta keyword tag is dead in terms of SEO value. Sure, it might have value for contextual ad systems or serve as a signal to ‘bots playing the web looking for topics to target, but as far as search goes, that tag flat lined years ago as a booster.”

In 2021, Google had updated a page on irrelevant keywords. They had reinforced in it the fact that you shouldn’t use keywords to “…appear in a list or group, or out of context (not as natural prose)”

Further, they also mentioned that the use of keyword stuffing anywhere on your page could constitute webspam:

“Filling pages with keywords or numbers results in a negative user experience, and can harm your site’s ranking.”

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Meta Keywords As A Ranking Factor: Conclusion

Based on what Google had mentioned in 2009, Meta keywords are not a Google ranking factor though it was still used at that time and even years before that.

Hence, the bottom line is that Meta keywords are a relic of a bygone SEO era.

And, when do keywords matter in meta tags? The answer is, they matter in the meta description.

As Google sometimes uses Meta descriptions in search results, it’s important to include the main keyword in a well-written Meta description. Our content marketing company in Kerala will be of complete help. 

Our comprehensive SEO services will provide you with the right solution required to accelerate your digital marketing efforts. 

 

 

“Negative reviews can feel like a punch in the gut”, says Yelp. According to a recent study by Cone Communications, it was noticed that four out of five consumers have changed their minds about a recommended purchase solely based on negative information that they had found online. Get in touch with our SEO specialist in India for the best local SEO services.

After all, negative reviews can actually increase sales. Because negative reviews can help potential customers feel like they have done their homework which helps to move them further towards making a purchase decision. Negative reviews can in a way, also add credibility to your positive reviews. Thereby, negative reviews give businesses a chance to respond adequately and show how awesome they really are.

So whenever your business gets slammed on a local review site, be it a legit complaint or a crackpot customer, you can’t ignore the negativity.  

Here’s how to turn these major bummers into teachable moments.

 

1. Have A Game Plan

As Mike Blumenthal recommends with regard to Responding To Negative Reviews. Your Prospects Are The Real Audience: “Never respond to reviews unless you can own the issue, describe how future customers will not have the issue, and offer to fix the issue”. He also recommends that when you do respond, you “write with your prospects in mind”.

Get in touch with our SEO experts in Kerala, to know when and how to effectively respond to a negative comment.

 

2. Understand The Tools At Your Disposal

It is ideal to get to know the sites that all merchants respond to and learn about how to use their tools. Miriam Ellis had put a great post Edit, Remove and Respond To Reviews – Tools for Conflict Resolution that outlines what kinds of merchant responses are allowed on different local reviews sites. 

 

3. Learn How to Find Positivity From Negative Reviews

In the video by Seth Godin interviewing Top Chef’s Tom Colicchio and Food Network’s Sarah Moulton about how they use bad reviews to make their businesses better. Similarly, you can also adopt strategies with the help of our agency, which is the best SEO company in Kerala to churn the best out of a negative review and create positivity out of it. The post on Tools for Managing Negative Customer Reviews for more great words of wisdom on the subject also showcases some helpful ways to deal with a negative comment. 

 

4. Make A Study At The Feet Of The Masters

You can even take examples from a page from R.J.Hidson’s Place Page,  where, R.J., an Edmonton Wedding Photographer displays a textbook example of how to respond to a negative review when he got slammed for showing some ‘tude at a customer’s nuptials. These are live examples of how to deal with negative reviews. Taking inspiration from these can always be helpful because these are tried and tested strategies.

 

5. Don’t Ignore It, Because It Won’t Go Away

Lisa Barone puts it about what can happen when “a review develops legs”: “Staying quiet simply because you don’t think it’s serious enough to warrant a response is almost certain to invite the fire to spread beyond Yelp and onto other blogs and news sites. You don’t want that to happen. The best way to contain the mess is to handle it at its source. If something is gaining legs, get in the conversation and help calm it down. Often just a few words from you will be enough to soothe the hype and get the conversation back on track.”

Several years ago, an ego-maniacal blogger had found himself on the wrong end of some bad service and had decided to blog about it. This review “developed legs.” But the merchant ignored the problem and had lost his business because of it.

If the merchant had followed Lisa’s advice and had contacted the pesky little blogger to explain his side of the story he probably could have saved himself a lot of grief. And he might have even gotten some business out of it.

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Bottom Line

Customer reviews can affect your business both positively and negatively. It also depends on how well you manage a negative review and try to bring or reflect positivity out of it. The points mentioned above are sure-shot helpers that will help you deal more effectively with your negative reviews. 

You can gain access to the best SEO practices and deal with reviews effectively by getting in touch with our agency for your local SEO services. Do call us to know more.