Digital Marketing Blog How to Do Ecommerce SEO Right: A 6 Point Checklist Jeethu Vijayan April 17, 2020 Comments are Closed 0 Even though it’s a known fact that SEO has the highest ROI over any other marketing campaigns in the E-commerce industry, most of the online shop owners don’t seem to have gained much awareness regarding the fact. SEO methodologies and services are hard to manage and it’s a great deal organizing the services efficiently. Hence, there develop a demand for expert service providers who can take up the task. SocialPulsar being the best E-commerce SEO company in Kerala provides the perfect SEO solutions based on your requirement. We put forward a series of checklist that will ensure whether you are on the right path. Ecommerce Technical SEO checklist There are certain steps to ensure your technical SEO efficiency: Make sure your website can be crawled and indexed If the search engine is unable to crawl your website, it can’t rank your content and products. As a result, your business won’t get listed in the search list. Your site’s crawl ability, indexability, content, speed, schema markup, and overall user-friendliness are all essential components of technical SEO. Add Schema markup to your site Schema markup is a batch of HTML tags that are vital to be added to your sites. They ensure your product is more appealing in the first pages of results as they allow Google to display your product details on the search result page. Ecommerce Keyword Checklist Sales driven keywords The main mistake that E-commerce owners make in brand promotion is the usage of wrong keywords rather than the useful one. They tend to go behind keywords that have got widespread popularity rather than going behind keywords that causes conversion. Focus on keyword intent You have to make sure that the keyword you are going to use reflects the right searcher intent. You should be choosing a transactional keyword over the informational one. Ecommerce content checklist Avoid Duplicated content Google has been taking strict action against content duplication, if 60% of any content resembles any other content, then the content is proven to be duplicated. From an e-commerce point of view, if you own individual product pages for the same item, but in different colors or sizes, those pages could be considered duplicated. Improve any thin content If your page does not contain sufficient content and images relating to that detailing then, your page possesses less probability to get listed in the top of search results. Google looks for quality and quantity contents that can satisfy the user’s search intent. So if your content doesn’t fulfill this requirement then it will turn out to be a total failure. SEO and support services play a very vital role in promoting your brand and services. If you are not aware of the technical aspect involved in the process, get the expert guidance immediately. Being recognized as the best digital marketing company in Kerala, SocialPulsar possesses a unique SEO strategy that is capable of delivering vibrant results to our customers. Digital world exhibits great scope for business growth, don’t miss your chance to get the benefitted from it.