Facebook ads are so common these days that even a common man will probably be able to tell which part of the ad is the headline and which part is the image, and so on. It seems too simple. 

If you are someone who wants to learn about Facebook ads, it won’t be enough to identify the parts of a Facebook ad alone, as how a common man does. You should also know the purpose of the ad and understand the ways to maximize each element of that ad.

Wondering how to tackle the anatomy of a Facebook ad? Get professional help from our social media marketing company in India.

 

A Look into The Anatomy of a Facebook Ad

A typical Facebook ad like the link ad has 5 elements:

1. Post text

Often known as post text, it is the copy that’s right above the image. Some brands may just write 1-2 lines of text while some others may do it in several paragraphs.

Though there is no right and wrong answer, the best tip is to do A/B testing. This lets you check whether people respond better to short or long copies. This lets you get clear on your message.

Always make use of simple and actionable language that reflects their needs.

 

2. Image

It is a known fact that the human brain processes visual content faster than text.  Hence, your choice of Facebook ad image counts. The more appealing you can make it, the more effective your Facebook ad becomes.

Then comes the doubt on how you select images that make a positive impact. The guidelines mentioned below help you in choosing the right images:

Buyer PersonaThink about questions such as: Who is your audience? What are their goals? What do they value or fear?

MessageThe image should communicate the main message of your Facebook ad. It must be one that can draw people deeper into your offer. 

QualityAn image that’s grainy, blurry, and basically poor in quality will do no help. Facebook recommends uploading 1200 x 628 pixels for the best image size.

 

3. Headline

When done right, headlines can do a lot of convincing. You can employ different techniques in writing ad headlines like sparking a sense of urgency or using an active voice. But remember to always keep the headline short and catchy.

 

4. Description

The description of any Facebook ad is found right below the headline. Description enables you to explain your headline in more detail. 

Some brands also use the description to reveal the price of their offer. Others may use it to specify the features or benefits of a product. Always make sure that your description convinces people to click on the call-to-action button to its right.

 

5. Call-to-action button

Having a CTA button will take your ad viewers to their ultimate destination where they can take the action that meets your goal. Facebook provides different options for your call-to-action (CTA) button such as Shop Now, Sign Up, Subscribe, Book Now, Contact Us, and more.

A classic example of using the CTA button right is when AdEspresso did a $1000 experiment where they tested four different call-to-action options which included No Button, Learn More, Download, and Sign Up. They concluded that any choice of CTA button works better than having no CTA at all.

Get help with your Facebook ads through our PPC firm in Kerala. Do call us to know more.

 

Examples of Facebook Ad to Take Inspiration From

You might have identified the anatomy of a Facebook ad but still may be unsure about how to optimize each part in a way that makes your ad 10x better. 

Here are the best examples and included along with a couple of good insights. 

Check them out:

 

1. Dean Graziosi

Mastermind groups are worth a thing these days, and this Facebook ad by Dean Graziosi depicts how his millionaire mastermind is worth it. It uses just a few words and a powerful picture.

Take away from this FB ad:

      – Show the price of your offer beyond one element of your ad. And the word “just” makes your offer emphasize its affordability.

      – If you want to include your audience in your exclusive group or mastermind, use an image of your actual, successful members.

 

2. Yoga on Gaia

Gaia is a service by which you can do yoga anytime and anywhere. Their offer to everyone is a chance to enjoy unlimited yoga for 2 weeks. But what stands out is the text on the ad image that says, “Gaia 99 ¢ JOIN NOW.”

Take away:

        – Make use of a directional cue to shift your audience’s attention to your main message. 

        – Use your user testimonials in your FB ad’s post text. You needn’t reveal the name of your user.

        – Include time-related words that create urgency. Apart from the word now, other words that can be included are limited time, and today only.

 

3. Shopify

Shopify features a story of one of its users.  It inspires people to start a business. Their effective way of using storytelling in their FB ad’s post text, image, headline, and description has gained them much traffic. But, they chose not to use a call-to-action button.

Take away:

– As the CEO of your business, take a photo of yourself. Showcase your product. Add a little creativity to make the image more interesting.

 – Include a sneak peek of your story in the description section. You may begin by mentioning how you got started on your entrepreneurial journey.

 

4. Men’s Health

Men’s Health’s ad is a straightforward one and it features a post that reveals the benefits of outdoor running. The post itself will show you an option to buy a pair of trail running shoes worn by the man in the ad image.

Take away:

          – Use an FB ad to promote your blog content and the title of your post can be used as the headline itself in the ad.

          – Get sales by advertising a blog post by including your product in the ad image.

          – Adding a CTA button will make your ad look more natural and less promotional especially if you’re leading people to a blog post.

 

5. Academy Sports + Outdoors

Academy Sports + Outdoors has apparel, protective gear, and equipment for sports enthusiasts. Their ads are a good example for brands who want to give their audience a nudge.

Take away:  

           – Mention the features and benefits of your product in the post text.

           – Make the headline exciting.

            – Add a Shop Now CTA button if you’re going to lead people to a product page.

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Summary

The above-mentioned examples and tips might have familiarized you with the anatomy of a Facebook ad and how each element can play a role to make your ad campaign more effective. 

For expert guidance and professional help, do contact our SEO company in Kerala. We will help you achieve a winning combination of the right headline, image, post text, CTA, and description and perform timely A/B testing too.

 

The importance of helping Google understand which content is important to help it get indexed was discussed by Google’s John Mueller. Though he had mentioned the role of external links, his overall answer was intended to stress the importance of how important the content was and also offered five ways to highlight that importance. Make your content effective with the help of our content marketing solutions in Kerala.

 

Situation When The URL Is Discovered But Not Indexed

A person asked Mueller the question that they are creating content for clients but Google’s search console indicates that the content is discovered but not indexed.

Not indexed means the content is not placed in Google’s index for ranking consideration. And content that’s not indexed might not exist.

And Mueller offered suggestions, including the idea of external links for the SEO that was seeking guidance about content. To incorporate the same, you may consider contacting our content marketing company in Kerala.

 

What Does It Indicate to be Crawled But Not Indexed?

The person who had asked the question wanted to know what it meant for the content to be discovered (crawled) and not indexed.

He asked:

“Does it mean Google thinks this content is not perfect for indexing? Or what does it mean?”

While answering to the above question, John Mueller suggested that Google’s not indexing the content doesn’t necessarily mean that there’s something wrong with the content.

 

John Mueller’s Answers To Google Content Indexing

John answered:

“I don’t think it means anything, in particular. …I think that’s always kind of an easy, early assumption to say, “Oh Google looked at it but decided not to index it.”

Mueller also explained what he meant by stating that everything is not automatically indexed.

 

John continued his answer:

“Most of the time, when we still crawl something, it doesn’t necessarily mean that we will automatically index it.

So I would almost treat those two categories of not indexed as a similar thing.

And it’s tricky because we don’t index everything, so that can happen.”

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How to Index Content Faster?

The person who has asked the question followed up by mentioning that the pattern of their content failing to be indexed is happening across five or six client websites.

He asked John Mueller for advice on how to get it indexed.

“…is there any other thing, if we do this, maybe that will help for getting indexed?”

Our content marketing services in Kerala will help with your content management process.

 

John Mueller’s suggestions:

“I mean… there are different things, which perhaps you’re already doing…

On the one hand, kind of making sure that it’s easy for us to recognize the important content on a website is really good.

Which sometimes means making less content and making better content. So have fewer pages that you want to have indexed.

The other thing is internal linking is very important for us to understand what you would consider being important on a website.

So things, for example, that are linked from the home page are usually a sign that you care about these pages, so maybe we should care about them more.

Things with external links, also kind of go into that category of where we see other people think that these pages are important, then maybe we will see them as important too.

And then sitemaps and RSS feeds from a technical point of view, also help us a little bit better to understand whether these pages are new or they have changed recently.

We should check them out again and see what is there.

But all of these things …come together and it’s something where it’s rare that there’s one trick that you’re missing to get these pages indexed.”

Our content strategy agency in Kerala will help you in creating content that indexes at all times.

The person followed up on the question of whether external links helped to get those pages indexed. He also mentioned how the client shared articles on social media and obtained links to those blog posts.

 

The person asked Mueller:

“Now we are using the blog post for interlinking as well to other pages. So getting linked to those blog posts, which are not indexed by Google, will have an impact on the website ranking or will add any value…?”

It’s a known fact that links help a site rank, so Mueller’s answer on that point isn’t surprising.

The interesting part of his answer was how he emphasized again how an external link could help to highlight to Google that an article is important.

The theme about the importance of an article was repeated by John so it may be something to think a little deeper about.

 

Mueller answered:

“I mean…if we find external links to those pages then chances are we might crawl and index that page, like a little bit higher, I guess.

It depends a little bit on what kind of external links, of course.

There are links from social media directly and usually have no follow attached so we don’t really forward any signals there.

And if it’s something where we can recognize well, these are maybe problematic links or not that useful links, maybe we will ignore those too.

But obviously, if we can tell that something is seen as being important we’ll probably go off and crawl and index that page more likely.

What you generally won’t see is that we will kind of forward value to the rest of the website if we don’t actually index that page.

Because if we decide not to index that page then it’s still that situation that, well, we don’t have a destination for those links, so we can’t do anything with those links for the rest of the website.”

 

If It Is Important It’ll Likely Be Indexed

John Mueller’s answer offers a small peek into one of the ways Google decides which content to index. He shared an important insight into indexing that relates to the importance of an article.

One major takeaway is that it helps to make it easy for Google to recognize which content is important. And of course, to do that the content itself should be important, to begin with.

Getting in touch with our content marketing company in Kochi will be highly beneficial for managing your content effectively.

 

How To Make it Easy for Google to Recognize Important Content?

John Mueller had mentioned five suggestions for helping Google to recognize content that is important.

 

The Five Ways To Highlight Important Content

1. Make less but better content

2. Internal linking can help signal which content is considered important

3. Linking from the home page can signal what content is important

4. External links can signal that content is important

5. Site maps and RSS feeds can signal which content is important

 

Bottomline

Creating content that is important to readers increases the likelihood of external links and enthusiasm for the website in general. You leave that task with our agency that will provide you with content marketing solutions in India. Your content will get indexed favorably, that’s our promise. 

 

Having multiple pages on your website that rank for the same keyword can harm your SEO. If you are thinking that the more pages you have in search results, the more impressions you will receive from search users, unfortunately, that isn’t always the case. Get your SEO efforts strategized through our agency which is the best SEO company in Kerala.

The reason is simple. When you have multiple pages ranking for the same keyword, you are forcing your pages to compete with each other. Consequently, each page will have a lower CTR, diminished authority, and lower conversion rates than one consolidated page would have.

And this is called SEO misstep keyword cannibalization.

 

Understanding Keyword Cannibalization

Keyword cannibalization happens because you are cannibalizing your results by splitting CTR, content, links, and conversions between two pages that should be ideally one.

Thus Google doesn’t get the breadth or depth of your knowledge. You are in no way improving the authority of your site for that query, either.

On the other hand, you’re asking Google to weigh your pages against one another and choose which ones it thinks suit the matching keywords best.

Instead of capitalising on a lot of valuable longer-tail keywords, you’re competing against yourself for one keyword that may be too broad to have commercial intent.

Get in touch with our agency which is the best digital marketing company in Kerala to fulfill your SEO needs.

 

Here’s How To Identify Keyword Cannibalization

Identifying keyword cannibalization is as easy as creating a keyword matrix. Once you’ve identified the problem, fixing keyword cannibalization is easy.

Create a spreadsheet that lists all of your site’s important URLs and their associated keywords. Alternatively, you may use a keyword mapping tool to list down the keywords.

Once URLs and their keywords are listed, run down the list and look for any duplicate entries.

As you spot any, especially across core pages, understand that you’re probably suffering from keyword cannibalization.

Now it’s time to fix those pages!

Keyword cannibalization can occur even if the meta information in your title tags seems to target the same keyword, so double-check those also. And If you’re using a rank tracking tool, take this opportunity to search for thin content and keywords mistakenly applied to the wrong page. This is an ideal time to give your site a little TLC.

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How To Fix Keyword Cannibalization?

The Solution to keyword cannibalization depends on the root of the problem. But particularly stubborn cases may require that you break out the 301s or new landing pages.

Mentioned here are five possible solutions.

 

1. Restructure Your Website

The simplest solution is to turn your most authoritative page into a landing page, which links to other unique variations that fall under the umbrella of your targeted keywords.

 

2. Create New Landing Pages

Alternatively, you can create a unique landing page to serve as your authoritative source page and link to all of your variations from there.

This should allow you to target both broad keyword terms with your consolidated pages and long-tail keywords on your variations.

Gain access to the best local SEO services, by hiring our team of expert professionals. 

 

3. Consolidate Your Content

If your pages aren’t unique enough to address the issue of having multiple pages targeting the same keyword, consider combining them into one page.

Take two underperforming pages and turn them into a more authoritative source. It may solve thin content issues as well.

Start with your analytics and determine which page performs best in terms of traffic, time on page, bounce rate, conversions, etc. You may notice that one page receives most of the traffic, but the other has the content that converts more users.

The goal here could be to consolidate the converting copy content on the page with the most traffic. Thereby you would be able to maintain the same ranking and convert more of the traffic.

An added benefit of this approach is that you don’t have to worry about having your website penalised for content that Google considers thin or cookie-cutter-like.

 

4. Find New Keywords

Maybe your website is suffering from a poorly planned keyword strategy and maybe all you need to do is find new keywords.

Make sure your keywords accurately describe your page’s content. And that a website visitor who searched for the target keyword be satisfied by the content on each page that ranks for it.

Do some keyword research.

Looking at your pages in a spreadsheet having the details mentioned below can help you spot better keyword opportunities for similar pages:

– Keyword & rank.

– The page URL.

– SEO title & meta description.

– Word count.

– Organic traffic.

– Bounce rate.

– Conversions.

This will help you spot pages targeting the same keywords. Then, determine which pages are most valuable, which can be consolidated, and which need new keywords.

You can use your keyword research tool to find the most relevant keywords for all of the pages that you want to keep.

For instance, if you have two pages ranking well for a long-tail keyword, see if there is a related broad term that might be focusing on for one of them to capture more traffic.

Once you have found that keyword, reoptimize for it accordingly. Update the details in your spreadsheet later for future reference and performance tracking.

 

5. Use 301 Redirects

Using too many 301 redirects might be necessary only if you already have multiple pages ranking for the same terms.

Using 301s allows you to consolidate your cannibalized content. It links the less relevant pages to a single, more authoritative version.

Looking for a content marketing company in Kerala that crosses your expectations? You must definitely be talking to us then. 

 

Conclusion

Keyword cannibalization is more prevalent today than before. The five solutions mentioned above will fix most cases of keyword cannibalization.

If your website is cannibalizing its target keywords, solutions aren’t hard and the damage isn’t permanent.

Our SEO specialist in India will use the right tools to give your SEO a well-deserved boost.

 

Meta descriptions help to appear in search results and social media, enticing people to click through and visit a site. Hence, optimizing your meta description was considered essential for SEO. They help search engines like Google understand what a web page is about. And the good news is that our SEO experts in Kerala will help you gain the right results from your content. 

Would you like to run a site audit using the best SEO tools, to find a flag or warning about missing or duplicate meta descriptions? Our SEO agency in India can help you with this. Thereby, we suggest what you need to make sure so that each page has a unique meta description, as part of your SEO strategy.

 

Meta Descriptions As A Ranking Factor

If you write an optimized meta description, it will help you rank higher in Google search results. For which, you should use your target keyword phrase in the meta description as your best SEO practice.

Yoast is considered one of the definitive experts as far as meta descriptions go. The Yoast WordPress SEO plugin was in use on over 7.9 million sites.

Yoast’s recommendation for meta descriptions:

–    Keep it up to 155 characters.

–    Use your focus keyword.

–    Make sure it matches the content of the page.

It is getting proved over and again that optimizing your meta description is essential for SEO. Are you unsure about how to go about with meta descriptions? Not to worry, our top digital marketing agency in Kochi is just a call away. 

Google’s Splitt recommends that the meta description and page title not only provide searchers a first impression but also:

“…helps Google Search to get a short summary of what you consider important about the page.”

 

Are Meta Keywords A Google Ranking Factor?

Meta keywords appear in the HEAD section of the page’s HTML. But does that signal to Google that will help you rank higher?

Meta keywords indeed allow you to tell search engines what topics are covered on the page, but do meta keywords affect your organic search rankings?

Is there a connection between meta keywords and improved Google rankings? Know everything about how Meta keywords can be of benefit to your ranking by approaching our agency, which is the best SEO company in Kerala.

Meta keywords give you the ability to add an unlimited number of keywords to your page. But the question is do they have an impact on search rankings.

In 2009, Google Search Central had published a post about the meta keywords tag.

The first question asked was, “Does Google ever use the keywords meta tag in its web search ranking?”

The answer was a NO

“Our web search (the well-known search at Google.com that hundreds of millions of people use each day) disregards keyword meta tags completely. They simply don’t have any effect in our search ranking at present.”

Why did Google begin to disregard the meta keywords tag?

“Because the keywords meta tag was so often abused, many years ago Google began disregarding the keywords meta tag.”

At the time, Google did not see this decision changing.

“It’s possible that Google could use this information in the future, but it’s unlikely. Google has ignored the keywords meta tag for years and currently we see no need to change that policy.”

Choose our agency that has the best SEO specialist in India and we will help to strategize your SEO plans rightly. 

In Google Search Central’s Advanced SEO documentation, Google lists the meta tags that they recognize for search. They do include the meta description and meta robots. Meta keywords, however, were not mentioned in the documentation about meta tags.

Yahoo and Bing also disregard the meta keywords tag.

In 2009, Yahoo made the revelation at SMX East that the meta keywords tag has been unsupported for months.

In 2014, Bing wrote a blog post, “Blame The Meta Keyword Tag.”

In it, they wrote the following.

“Today, it’s pretty clear the meta keyword tag is dead in terms of SEO value. Sure, it might have value for contextual ad systems or serve as a signal to ‘bots playing the web looking for topics to target, but as far as search goes, that tag flat lined years ago as a booster.”

In 2021, Google had updated a page on irrelevant keywords. They had reinforced in it the fact that you shouldn’t use keywords to “…appear in a list or group, or out of context (not as natural prose)”

Further, they also mentioned that the use of keyword stuffing anywhere on your page could constitute webspam:

“Filling pages with keywords or numbers results in a negative user experience, and can harm your site’s ranking.”

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Meta Keywords As A Ranking Factor: Conclusion

Based on what Google had mentioned in 2009, Meta keywords are not a Google ranking factor though it was still used at that time and even years before that.

Hence, the bottom line is that Meta keywords are a relic of a bygone SEO era.

And, when do keywords matter in meta tags? The answer is, they matter in the meta description.

As Google sometimes uses Meta descriptions in search results, it’s important to include the main keyword in a well-written Meta description. Our content marketing company in Kerala will be of complete help. 

Our comprehensive SEO services will provide you with the right solution required to accelerate your digital marketing efforts. 

 

 

Contents that are created just for SEO purposes are rapidly losing visibility in the search results because they are often associated with keyword-stuffed articles that lack quality and voice. Google is also continuing to push search marketers towards optimizing for humans instead of algorithms. Get high-quality content for your business with the help of our SEO agency in Kochi.

Only high-quality content will address the user’s needs as efficiently and effectively as possible. 

Here’s an overview of the principles and tactics that will turn useful as you create content that not only ranks well and drives traffic but also speaks to searchers. And to get these implemented, do get in touch with our agency, which is the best SEO company in Kerala.

 

Structure for scannability

Even if you have the most comprehensive content, it will fail audiences if it’s not presented in a digestible format. The narrow aspect ratio of mobile devices is another factor to consider because it influences how much content a user can view at one time. 

Our SEO agency India will help you to organize your content so that your users can find the exact information they’re looking for.

The structure of your content is important as well. Walls of text can obstruct scannability. Engaging visuals serve two purposes. It improves scalability by breaking up walls of text while facilitating written content.

 

Understand E-A-T

Expertise, authoritativeness, and trustworthiness (collectively known as E-A-T) have become a well-known concept in the search industry. 

E-A-T is important to incorporate into your content because it shows off your expertise and your authoritativeness in your space. It creates trust signals, for both users and search engines and thus is also critical. 

A few ways that Berry recommends brands and publishers demonstrate E-A-T.

 

Expertise:

Have credibility in your space.

Use experts in your content.

 

Authoritativeness:

Showcase your expertise, awards, external recognition, etc.

Author bio pages.

Make strong pages about “who” your organization is and what it is about.

 

Trust:

External reviews.

High-quality external links.

Use credible sources.

Secure your site.

Ensure your site copy and content are error-free.

 

Get access to the best local SEO services through our agency to own exclusive contents that drive traffic. 

These days, brands and publishers have to be familiar with Google’s standards for Your Money or Your Life (YMYL) content. 

Google holds YMYL content, that includes content related to shopping, news, current events, finance, health and safety, civics, government, law, groups of people, housing, education, and so on. To a higher standard of E-A-T as incorrect information on these subjects may harm users.

Updating content regularly can ensure that it reflects the latest news or developments. And how often publishers should update their content varies by industry.

Our SEO specialist in India will help you to strategize the plan for timely content publication

 

Answer the questions your audience is asking

Users come to your site for a reason and addressing that reason will help to increase your search visibility and will facilitate conversions. The first step to this is to answer the questions your audience may have by identifying those questions.

Keyword tools help to figure out what those questions are and extend the opportunity, represented by search volume, that goes with answering each question.

Social media and forums like Reddit or Quora help to know what questions the audience may have. Talking to customers directly, or surveying them also helps to source content ideas. For more information and insights into how effectively you can go about this, do contact our SEO experts in Kerala.

 

Create linkable content

Different types of content do better for link building and adding that linkable content must have a unique angle.

Primary or secondary research will help your content amplification efforts as it takes data and turns it into something digestible for journalists and your audience. Data visualizations and infographics are also hugely compelling. It helps especially if you’re taking something complicated and making it a lot easier to understand.

The content that features controversial opinions can generate links as they often provide unique perspectives. “Ego-bait lists,” a proven tactic can also be used to amplify your content by compiling opinions from experts, or a list of the experts themselves. 

Getting in touch with our content marketing company in Kerala will help you to utilize the formats that you can do well, and that will give you a competitive edge. 

 

To Wrap Up

Content is the building block of the digital world. For blog content alone more than 2 million articles are posted every day and there are over 1.8 billion websites in existence. So, making your content strategy stand out is a necessity for your reach and success. Don’t worry, just get in touch with our content strategy agency in Kerala and we shall help you through. 

 

 

An optimized site structure is the foundation for SEO success. PPC experts can help you to strengthen those foundations and identify opportunities for greater search visibility. Never should you build a website without having a strong foundation and without constantly making sure that the foundation is strong and that there are no cracks in it.

Only if you optimize the architecture of your site, the search engine crawlers will be able to find and index your content. This will enable them to show those pages to users in the search results and help to send link authority around your site. It will also make it easy for visitors to find what they’re looking for.

Get access to the right pay-per-click advertising, with the help of our PPC service in India.

These are the strategies that ensure that the foundations of your site are solid and these help to identify opportunities for greater search visibility.

 

Crawl budget analysis

 

The crawl budget denotes the number of URLs per site that Googlebot can and wants to crawl.

“Every website gets a crawl budget, which can vary depending on the size of the site and the frequency that new content is being published on the site, so having an idea of what a website’s crawl budget is can be really beneficial in making informed decisions on what to optimize,” Mosier said

A crawl budget analysis enables you to get a more comprehensive view of:

How your website is being crawled. “If you identify that Googlebot is the client, you can use log file analysis to find out how Googlebot is handling the URLs on your site [and] if it is crawling any pages with parameters,” she said.

How fast your site is. There are many tools that can tell you how fast your server reacts and a log file analysis shows you how long it’s taking for a bot to download a resource from your server.

Indexing problems Getting into the log files shows whether bots are having trouble downloading a page fully

How often a URL is being crawled. The crawl frequency helps to figure out if there are URLs that a search engine crawler should be crawling but isn’t, or vice versa.

Crawling problems. This tactic helps to reveal when a crawler is encountering 404 errors or redirect chains

Get in touch with our agency which is the top digital marketing agency in Kochi to rightly incorporate these for your site. 

 

These are the steps to performing a crawl budget analysis:

1. Obtain your log files; it is also recommended to work with at least a month of data.

2. Look for URLs with errors.

3. Assess which bots are crawling in which areas of your site.

4. Evaluate by day, week and month in order to establish patterns that may be useful for analysis.

5. Check if a crawler is crawling URLs with parameters, which may indicate wasted crawl budget.

6. Cross-reference crawl data with sitemap data to assess for missed content.

 

Driving traffic with technical SEO 

 

Finding out how well your site is functioning will help to put the right strategies in place that will drive more traffic to it.

“Doing regular site audits is a great way to keep a pulse on what’s happening with our websites,” Mosier recommended. In addition, Google Search Console should be used to check for Core Web Vitals or schema issues, for example. “Using monitoring tools, [such as] Rank Ranger, Semrush and Ahrefs, these are great ways to stay alerted to any issues that might pop up with your website,” she said.

Assessing the search results pages (SERP) will give a feel for the landscape of the keywords that you’re targeting. In addition to being able to see what search features may be available, the SERP also shows which sites are ranking higher than you. “See what those sites are doing; looking at their source code can tell you what schema they’re using,” Mosier said, adding that you should also be viewing their pages to scope out what their headings and user experience look like.

Updating the old content can result in a rankings boost. Mosier recommends that paying extra attention to your headings and above-the-fold content is necessary. Adding schema markup also enables your content to appear as a rich result, which increases your visibility on the SERP.

“Using tools like Frase or Content Harmony can help you see what other sites that are ranking for the keywords that you want to be ranking for are using for headings, what kind of FAQ content they’re using and what content they have above the fold,” she added.

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“Paying attention to page speed is definitely an important metric to think about, [but] I think it’s also important to pay attention to what the industry average is,” Mosier said, “So, go and look at where your competitors’ sites are ranking or are at as far as page speed and kind of set that as your benchmark.”

It’s also important to assess individual page speed versus overall site speed: “You want to see what each page on your site is loading for and make improvements on a page-by-page basis and not just look at the site speed as a whole because pages are what is ranking, not necessarily the whole site,” she said.

 

To SumUp

 

How your pages render can affect your user experience as well as what search engine crawlers see. Does your site have a pop-up or a really big header on a particular page that’s taking up a lot of the above-the-fold space? Or do you think that the font or color schemes aren’t getting the impact intended? 

This can be a problem. Also, page speed can impact how search engines render a page. Do get in touch with our digital marketing company in Kerala to get your site performance accelerated. 

 

 

Facebook is a major platform for every digital marketing enthusiast. And to rightly make use of this platform that leads to more interactions and directions towards your website and brand is not a child play anymore. It requires the right planning, strategizing, and timeliness of actions and posts. For which the services of our SEO specialist in India will be of great help. 

The third quarter transparency reports from Facebook give us more insight into the platform. But it’s still unclear whether the company’s wide-ranging efforts to restore its reputation will have the desired effect.                                                 

These insights are evident from Facebook’s Q3 2021 transparency reports, including reports on its most widely viewed content and community standards enforcement. The Widely Viewed Content Report depicts a clear pattern in the top 20 most viewed posts and the Community Standards Enforcement Report indicates that the prevalence of hate speech on Facebook has decreased for the fourth consecutive quarter.

Our agency is the best amongst the top digital marketing agencies in Kochi and we can help you with effective digital marketing strategies that will bring you the desired results. 

 

The top 20 most widely viewed posts

About Q2, when Facebook had published the first edition of its Widely Viewed Content Report, the top 20 posts cumulatively accounted for about 0.1% of all U.S. content views. “Our goal is to be transparent about our most viewed content, and to shed light on the fact that while an individual piece of content might be viewed by a very large number of people, Facebook is so large that the content will only represent a small fraction of total views in News Feed in the US that quarter,” the company said, “In short, it is not very common for different people to see the same content in their News Feeds.”

To add to this, the top 20 posts all contained a background or image with text and seemed to be designed to solicit reactions from users. They also intended to lend themselves to short comments and tag other users. Notably, eight of the top 20 posts were from a page that is called Thinkarete lifestyle.

Looking for the best SEO experts in Kerala? We are only a call away. 

 

Hate speech is down quarter-over-quarter

In the Q3 report of Facebook, there were three views of hate speech for every 10,000 content views, according to the report.

But on Instagram, that figure was slightly lower with users viewing hate speech two times per 10,000 content views (0.02%). And this is the first time the company is reporting this metric for Instagram. There is no historical data available to compare it to.

Knowing what types of content garner the most views can be useful for your social media campaigns. Hence marketers should still prioritize the types of content that most resonate with their target audience. 

The trend of decreasing hate speech on Facebook may make brands feel safer about maintaining a presence on the platform.

Get benefit from the best content marketing services in Kerala by getting in touch with our expert team. 

These transparency reports by Facebook are part of the platform’s larger effort to restore its reputation, which includes its rebranding as “Meta.” The platform has faced years of criticism over its handling of misinformation and hate speech. The teenage users of the Facebook app are projected to decrease by 45% over the next two years, which can impact its future revenue and reach for advertisers. 

 

To Conclude

Only time will tell if all of these efforts will revitalize the platform and whether it will increase its value for marketers. Getting in touch with our content strategy agency in Kerala can help you strategize your efforts and rightly incorporate the content that clicks. 

 

 

Only one who owns or does online marketing for a local business will understand the challenges that come with a campaign vs. that of a non-geo-specific brand. Local SEO is different from your average SEO campaign. The local search results are changing more rapidly than any other. Getting acquainted with and implementing local SEO services is a task by itself. 

Here are some of the techniques that can be implemented to get results from your local SEO campaigns.

 

 

First Things First

 

Even before you go ahead and start chasing links, there’s up-front work that needs to be performed on your website. This will ensure that you’re able to get the best possible results.

 

Google My Business

If you haven’t already, you’ll need to claim your Google My Business page.

And once you’ve set it up, you should include the following:

– Add a long, unique description that’s formatted correctly and includes links.

– Choose the correct categories for your business.

– Upload as many photos as possible.

– Add a local phone number to your listing.

 – Add your business address that’s consistent with that on your website and local directories.

– Upload a high-resolution profile image and cover photo.

– Add your opening times/days (if relevant).

– Get real reviews from customers (I’ll come onto this).

 

NAP (Name, Address, Phone Number)

Consistency is key and you need to ensure that you have your full NAP across your whole website and on every page. You must use the same details and format when you mention your address on other websites (i.e. local citations).

You also want to use Schema.org markup on your NAP to give the search engines all they need to display your company information correctly.

Our SEO agency in India is the best to help you with your local SEO needs and more. 

 

Local Reviews

These have a direct impact on local search rankings and this doesn’t just mean Google reviews. You’ll have to focus on getting reviews on your Yelp page along with other local directories. Your first priority should be Google reviews.

You will have to capture any low-hanging fruit by getting in touch with your existing customer base and seeing if they’d be interested in leaving you a review. 

Another great tip is to create a page on your website that gives instructions to your customers on exactly how they can review your business. This is effective when it comes to getting in touch with customers, especially the non-technical ones!

Do get in touch with our SEO company in Kerala to get a detailed analysis of your local SEO performance and to know what best can work for your business. 

 

 

Local On-Page SEO Factors

 

On-page SEO for local businesses conforms to good SEO tactics. There’s a huge weighting towards the on-page content in the local search listings. It is important that, where possible, you squeeze the most value out of your content.

You should also ensure that your website is mobile-friendly. 

 

 

Local Link Building & Citations

 

Link building within local SEO campaigns is important but is often overlooked.

Compared to standard SEO campaigns, local SEO relies more on links from other local websites that are relevant to your business. It’s less about getting links from high authority websites and more about getting links from those websites that are local to you and are talking about similar things to what you do.

This indicates that local directories are a useful resource for link building.

There are a number of ways to get local citations:

1. Use a service like WhiteSpark to find and upload local citations for you.

2. Get help from the extensive list of citations on the Moz website and manually submit your citations.

3. Use tools like Ahrefs, Majestic or Open Site Explorer to run competitive link research and find those citations that your competitors have gained.

4. Set up alerts with the help of Mention or Google Alerts and track new mentions of your competitors’ NAP listing.

Get in touch with our agency as we are the best SEO company in Kochi and our expertise and excellence with local SEO strategies can lead to business to greater heights. 

 

 

Local Link Building Strategies

 

There are numerous ways of earning or building links and here are a few to get you started:

– Go to Meetup.com and search for a list of local events that are relevant to your industry. Find those websites and contact them about sponsorship and ff they accept, you’ll get a link from their website 

– Create a local resource from public data and reach out to the local press to get coverage. 

– Run your own local event and bring through links from the local event page.

– Sign up to press request services to get quoted in local publications.

– Run an AMA on Reddit within other local communities.

– Line up interviews and columns within relevant online publications.

– Give a discount to local organizations for your products/services in exchange for a linked mention on their website.

– Enter local awards.

– Spend time on local PR outreach to get online and offline coverage in local news.

– Run regular competitive link research and capitalize on any new opportunities.

– Offer scholarships 

Looking for the best local SEO services? We are only a call away. 

 

 

SERP Click-Through Rate

 

Another ranking signal is the CTR from the SERPs and this is such a strong signal because it’s used as one of Google’s core Quality Score measures within their Adwords platform. 

It is used to measure the user experience that searchers are getting with this metric.

Moz’ Rand Fishkin carried out an experiment with his Twitter followers to know the impact of a large increase in SERP CTR on search rankings. In the results, he saw several position ranking increases in less than an hour!

In order to maximize your SERP CTR, try the following:

– Ensure you have Schema.org markup set up, with reviews.

– Make your title tag as readable and relevant as possible.

– Have a detailed meta description, relevant to what users will be searching for.

– Use Twitter/Facebook/Google+/Reddit to split test titles to measure CTR from social and then take those findings to adapt your SERP snippet.

 

To Conclude

It is essential to get your Google My Business page set up and optimize all of your landing pages with local keyword data. We are the top SEO experts in Kerala who can take care of these and also ensure that your NAP listings remain consistently across the web.

We help to generate genuine reviews from your customers on Google and Yelp and optimize your search engine snippets. With us around, you can focus on your business, while we focus on your localized link building.

 

 

Online reviews can make or break your business. Reviews stand out in the search results and hence you should take them seriously.  Having good reviews on Google and review sites like Yelp will attract people to check out your business. Having good local reviews is helpful. Do get in touch with our SEO agency in Kochi, to know more about how you can gain good reviews.

Reviews help to improve conversions and can make people feel more comfortable about doing business with you. In surveys such as this one on Marketing Land, 90% of the respondents said that positive online reviews influence their buying decisions. 

People choose to view only highly rated sites. If your business is in a market where a large percentage of your competitors have online reviews, your listing won’t be visible if you don’t have enough good reviews.

 

Reviews Do Affect Your Rankings

 

Though Google and Bing have never confirmed that reviews have an impact on rankings, anecdotal evidence suggests it’s likely.

In 2013 in an analysis for the hotel industry, Digital Marketing Works had found a strong correlation between reviews/ratings and positions, specifically between Local Carousel rank and average review rating and quantity. We have seen similar correlations in markets we focus on and others have reported correlations, as well.

In the year 2014, MOZ Local Search Ranking Factors, had conducted a survey of industry marketers which focused on local search. Respondents were asked to identify and assign a percentage of influence to the ranking factors and overall, the respondents believed that review signals like the number of reviews, review velocity, review diversity, etc., are a significant factor in rankings.

Looking for the best SEO company in Kochi to work on your ranking? We are only a call away from helping you.

 

How To Find The Best Review Sites For You And Your Industry?

 

There are many review sites but focus on the most important review sites for your business and your industry. 

Here’s what we do for our clients:

Search On Your Brand Names. Search on your company and brand names, by adding and without adding “reviews” to the search. By this process, you should be able to find most of the public reviews that you already have. Check all those reviews and in case you have some bad reviews, you must consider how you should respond.
If you have a large number or bad reviews when compared to the number of good reviews on a review site, you should consider focusing on this review site in order to build up more good reviews.

Search On Important Non-Brand Keywords. You must do some non-branded searches that are relevant to your business. Scan the results for reviews, and make note of the searches you’ve done and the review sites you see on the first page or so of the search results.

Search On Brand Names Of Your Industry Leaders & Some Key Competitors. With the non-brand keywords, scan the results for reviews and make note of the searches and the review sites you see in the top results.

To get access to the best local SEO services, do get in touch with our expert team.

How To Entice Customers To Submit A Review Online?

 

Create A Web Page With Links To Review Sites. This can encourage people to visit this page. For example, by putting a “Check us out on these review sites” link on most or all of your web pages and your email signatures.

Put Links To Review Sites In Your Web Pages & Email Signatures. Instead of creating a separate web page, you can put links to one or a couple of review sites on all or most of your pages. For example, you can add these links in the right or left column of the site with a headline such as “Check us out on these review sites.” Add similar links to your email signatures.

Create Business Cards With Review Site Information. Some businesses’ business cards include the URL for an important review site.

Hand Out A Flyer. Hand out a sheet with simple directions to get people started at a review site. However, the review process can change, so you’ll need to keep it up to date.

Just Ask. You could ask clients to submit a review on the phone or by email.

Add A Request To An Email About Another Topic. You could add a message to an email you send out to clients about some other topic.

For the best local SEO services, you must definitely consider contacting our agency in Kochi.

 

What’s With Google Reviews?

If you have a local business, you definitely want some good reviews on Google Maps (Google+ Local).

But, Google requires a Google Account in order to post a review. Everyone may not have a Google Account, and those who don’t have, want to spend the time to set one up just to submit a review. 

So, what you can do instead is to have an alternative review site for them that is easier to post reviews on. Also, you can look for customers who have a Google email account (such as name@gmail.com) since you’ll know they have a Google Account.

 

Conclusion

Focus on getting reviews over time and on a continuous basis. It’s always best to get reviews in a natural progression over time. So instead of asking all your clients to submit reviews at the same time, make getting online reviews a part of your ongoing business processes. Our SEO agency in India has got years of experience in helping clients across various industries in getting their website rank well on the search engines.

Do get in touch with us to know more about how we can help you, as we are the SEO experts in Kerala.

 

 

Gaining a prospective customer for your business is an easy task. There’s a whole lot of strategy involved and you need to do things like identify your target market, market your brand effectively, and create informative and appealing content for your chosen demographic. Get all of this done professionally through the best digital marketing company in Kerala.

 

How Lead Generation Works?

Lead generation is a simple concept to learn. It comprises a set of strategies you can use to generate new potential customers for your business. The lead generation process is divided into two parts.

The first step is that you need to draw traffic to your website or social media platform. There are numerous ways to do this, from paying for Google Ads or promoting your hashtags on social media. 

Secondly, you should be able to convince these visitors to share some contact details with you, so that you can reach out to them and, hopefully, turn them into paying customers by the end of the sales funnel.

Here’s how to get more quality leads with the help of our digital marketing experts: 

 

5 Ways to Gain More Leads for Your Business

There are multiple ways to find new prospects and introduce people to your brand. What works for your business might not work for another. It all depends on your industry and commercial objectives. 

Here are five strategies to apply to businesses across a wide range of industries. 

 

1. A/B Test Your CTAs

A CTA is a prompt that encourages someone to take a specific action. Examples of actions from CTA include: 

–   signing up for a newsletter 

–   downloading a free product demo

–   scheduling a call

–   subscribing to a newsletter

–   using a discount code

CTAs are the first step towards bringing people into your sales funnel. Your CTAs should be clear, emotive, and concise and should have strong action words. You can even include a visual element, depending on your audience. 

A/B testing, otherwise known as split testing, lets you compare different variations of the same marketing tool (e.g., a CTA button). It helps to identify which version works best. After you identify which version is most effective, you can generate more leads. Tools like Google Analytics and my A/B testing calculator help to measure your results.  

 

2. Use User-Generated Content (UGC)

User-generated content is the content generated by users rather than businesses. UGC can be in the form of:

–   product reviews

–   videos

–   images or graphics

–   audio

–   articles or posts

Digital marketing companies in Kerala know very well that UGC is marketing gold. It’s essentially free marketing for your brand created by real people who love what you’re selling enough to tell other people about it. 

UGC helps build your brand’s authenticity and trustworthiness online and can help your brand shine on social media, too. There are many ways to incorporate UGC into your brand. Do contact us to know exactly. 

 

3. Host a Training Webinar

A training webinar helps to showcase your knowledge and experience and gives the impression that you’re prepared to share this knowledge for free.  This helps to foster trust in your company. 

Hosting training webinars works well both for the B2B and B2C space. It depends a lot on who your target market is. Whether you’re in B2B or B2C marketing, the general steps that apply with training webinars for lead generation are the same. 

Firstly, you need to advertise your webinar effectively. This means promoting your webinar on LinkedIn or talking it up on beneficial social media channels. 

Next, is making sure that you get some details from interested parties, such as their email address. These allow you to follow up with webinar attendees and you can nurture them along your sales funnel.

Also, make use of effective CTAs to encourage people to subscribe to your newsletter or follow your social media channels. A webinar helps to introduce people to your product and your brands.

The final step is to keep the lines of communication open by inviting attendees to ask questions post-webinar or schedule a follow-up call.    

 

4. Offer a Free Trial or Download

Only because a person visits your website or subscribes to your content doesn’t assure that they’re ready to purchase your product. You need to entice them to complete the sales process.

Try offering free trials or product downloads which helps people understand whether your product is right for them. It fosters trust in your brand as well. 

Ensure your free trial gives people an accurate impression of the product. If you’re only giving people access to a small part of the program for free, then a demo might not be enough to tempt your audience. 

Alternatively, you can also offer free downloads such as guides which could encourage users to trust the business and turn to them for more regular financial advice.

 

5. Partner With an Influencer

Influencers use their knowledge and popularity to persuade or influence their followers into using certain businesses. They can encourage people to:

–   try a new clothing brand

–   download an app

–   purchase a subscription box

–   partner with a certain business  

In the B2C realm, influencers work on social media platforms. And in B2B marketing, influential figures include tech experts, analysts, and industry leaders. 

Whether you’re in B2C or B2B marketing influencers have a place, and you can use them for lead generation. 

–   Set a goal for what you want to achieve. Whether it’s promoting a specific product or enticing people to download your software and determining the action you want people to take. 

–   Next, find an influencer to partner with you and your brand. For B2C marketing, check out social media or influencer marketing agencies and for B2B, pitch your product to experts and see if they’ll review it or host a chat with you about it. 

Always be sure to measure your campaign’s success and consider setting up a regular partnership if this strategy is working well for you.

 

Bottom Line

Lead generation is a huge component essential for growing your business both in the short and long term. Do you want to focus more on the quality of your leads rather than the quantity? 

The whole point of lead generation is to find new customers and grow your brand. Do you wish you could throw your energy into the most promising prospects?

We are one of the top digital marketing agencies in Kerala, which is capable of realizing your lead generation needs. We don’t restrict our efforts to the five options. There’s a huge range of strategies for finding and nurturing business leads. And we are only a call away to help you with this.