A few years back, if someone had to see a doctor, they just visited the nearby known clinic or hospital and consulted. But as in any other case, things have changed in the healthcare industry as well. As hospitals, clinics, labs, and doctors increased in number, they had to resort to marketing to make themselves known and attract patients from even far and wide. 

A new boom emerged in the sector with the advent of digital marketing. Now, hospitals welcome guests even from foreign countries, thanks to the power of various digital marketing initiatives they undertake. A huge number of people today are looking for healthcare solutions online. So it is only natural that the healthcare industry cannot leave out this potential. Mobile Marketing, Content Marketing, Search Engine Marketing, Social Media Marketing – the possibilities and options are many when compared to traditional forms of marketing. Especially marketing through social media and SEO activities have proved to bring outstanding results. 

Let’s take a look at some of the statistics regarding digital marketing in healthcare. 

1. 40% of healthcare customers say that the information they found in social media has influenced the way they handle their health.

2. People between 18 and 24 years of age are more than two times likely to discuss health-related matters in social media than those between 45 to 54 years of age. 90% of respondents in the 18 – 24 age category say that they trust medical information available in social media. 

3. A significant number of smartphone owners now have at least one health-related app downloaded on their phones. This could be weight-loss apps, fitness apps and so on.

4. A good chunk of healthcare professionals now uses social media for professional networking.

5. About 60% of doctors say that social media has significantly improved the quality of care offered to patients.

So, it is an indisputable fact that hospitals and other healthcare facilities should be focusing on creating quality content – be it videos, blogs, articles, patient stories, interviews and various other social media engagements to keep their customers engaged and interested. 

Trends to keep an eye on in 2020

With technology and digital marketing trends changing almost every day, it is important to keep a close watch on what is happening in the sector. Listed below are some of the facts that every healthcare marketer needs to understand and lend their focus: 

Consumers are big-time researchers 

These days, every customer does research on the hospital, the facilities, the doctors and even their own conditions before planning to make a consultation. All this information is available online and this turns them into avid researchers. So it must be noted that the doctors no longer have the final say in terms of healthcare-related matters, a fact that marketers too need to keep an eye on. 

Target the payers and consumers

Healthcare marketers deal with different audiences, depending on the product or service being offered. Doctors make up the primary target. They prescribe and advocate products and even buy them. However, the trend is that decision-making in this regard has shifted to healthcare consumers and payers. So the marketers need to concentrate on the consumers and payers. 

Digitals channels are dominating traditional marketing 

The biggest growth for medical, diagnostics, and pharmaceutical device marketing budgets is happening in digital sales material, mobile apps, and social media. Consumer marketing tricks are shifting sharply to digital ads, social media, and mobile apps. 

Facts speak

It has been noted that people use search engines too and before booking appointments, empowered by the digital content. Among this, a large chunk of people is known to be making appointments through mobile phones. 

India at the helm

The Indian healthcare market is expected to hit US $280 Billion by 2020. This is also attributed to the adoption of digital techniques by the industry that attracts medical tourism clients to the country. 

So if you are a healthcare practitioner or institution looking to rope in the right digital marketing strategy, plan it with one of the best digital marketing agency in Kochi, SocialPulsar. With sound know-how of all the digital marketing trends in 2020 and beyond, our exclusive and expert SEO and social media marketing services are the very best and among the most effective in the industry. 

So drop in a mail or call us soon. 

No client gives access to their CRM systems to the SEO agencies that they are working with. Therefore, they often use conversion to lead as the core Key Performance Indicator when determining the success of campaigns. In addition, they are aware that it is not enough to just drive traffic to sites. It is important to get quality leads for better conversions. Of course, it is better to have any lead than having no leads at all. However, the question is whether lead volume or lead quality is more important as far as SEO is concerned.

Lead Quality

It refers to the kind of prospective buyers attracted by a website based on set parameters. These leads are expected to have a clear intent of buying a product or service. They are also expected to have the means for the same. The leads may be individuals or organizations. Lead quality is measured by way of lead scoring. The leads are then ranked based on the perceived value to the organization. Further, the score helps businesses to prioritize leads and decide on the type of engagement that best suits each one.

The most important aspect when it comes to finding quality leads is user data. You can collect data by analyzing the behavior of the visitor to your website and other online platforms. The activities you must focus on include:

 

  • The pages they visit – how many product or services page views and blog views
  • The time they spent on pages
  • How did they reach page – through search engines, Facebook, LinkedIn, or other online platforms
  • Did the buy-in through the sign-up form on the landing page

The more data you have, the more will be your understanding of the profile of your prospective customer. This will help you to personalize and optimize your sales/marketing approach. Consult with the best digital marketing agency in Kochi. They are the right people to help you in this regard.

ROI and Lead Quality

Return On Investment or ROI is one of the key metrics that help you measure the success of your lead generation effort. A higher ROI indicates that your investment has paid dividends. When you strive for lead quality, the possibility of a sale increases significantly. It also contributes to improving the lifetime value of each customer.

 

When you concentrate on lead quality, you will shift resources towards getting selected leads only. This can affect the lead volume. Lead pools might become smaller, but they will be much more targeted and defined.

ROI and Lead Quantity

In order to improve the lead quality, you have to attract a large number of leads and then sift through them. That is why lead quantity is equally important. It is any numbers game. More opportunities enhance the chances of winning.

 

You need to focus on lead quantity in the initial stages of your business. This is because awareness about your brand will be less. You will not be able to gather data about your target audience if you do not focus on lead quantity. You can work closely with one of the reputable SEO services Kerala to drive traffic to your website.

 

Bottom line is that you need lead quantity to improve lead quality. For more information, visit our website www.socialpulsar.in.