It makes hardly any sense in creating a website and waiting for traffic to come in. Similarly, there is no point in promoting a site and simply enjoying the traffic by sitting back and relaxing. There’s an important thing to know – your links might be getting subverted by Link Rots. These can cause serious concerns when it comes to rankings and it is crucial that you know all about these. 

 

SocialPulsar is one of the best digital marketing agencies in India offering our clients services that create assured results. Among agencies that provide the best SEO services in India, SocialPulsar stands out for being completely up-to-date and ensuring that our clients are treated with the best of digital solutions to help them enhance their businesses. As a team experienced in the sector, we’ve been keeping a close watch at Link Rots and would like to share the same with you, along with recommendations to overcome their hazards. 

What are Link Rots 

Link Rots refer to the natural vanishing of links when publishers update a website. Every link undergoes a gradual reduction of their power caused by the pushing away of old pages by new ones. Every single site can experience this problem. The backlink profiles of every site undergo decay over a period of time, making it a problem that can’t be averted. 

Reclamation of the links

The good news is that there are certain steps that can be taken to allay the harm inflicted by Link Rots. One proven way is Link Reclamation. This refers to the process of reclaiming the power of links. This is done by reviewing 404 response codes and checking whether the link is to a web asset that doesn’t exist at that point. If it is, then a 301 redirect shall be created to the new destination and the link will start counting as a link to where the new page is located. What is important is that this redirect should go to a page that is considered equal to the page that it was earlier linked to. 

Links to wrong domain names

Links that direct to wrong domain names aren’t technically link rots, but are ones that rot because they never reached your Site. In such cases, you need to check if there are other websites that wrongly spell your domain name or link to a misspelled form of your domain name. If yes, then you need to acquire those domains and redirect them.

Not always rectifiable 

What needs to be understood is that Link Rots cannot always be corrected. The rot is happening in websites owned by someone else and the link has vanished from a web page or the web page itself might have disappeared. There’s no way you can employ a 301 redirect for a link that doesn’t exist. What can be done is to contact the publisher and request a renewal of the relationship between the two sites. 

Wish to know more about Link Rots and various aspects of SEO? Do send us a mail or give a call. We’re happy to offer our services. 

It’s no secret that the foray of digital marketing has completely transformed the way people choose and buy products. In worldwide customers are showing an increasing inclination towards various e-commerce platforms to buy things, no matter what they need. This trend has been fuelling growth across all B2B and B2C transactional e-commerce sectors. The retail industry has benefited a great deal with the B2B transformation. Also, businesses are thinking about how they can stand to benefit from this growth.

 

That is why it is crucial that every trader needs to formulate effective digital marketing strategies. The question is how you can arrive at cutting-edge ideas that assure continued growth? How can you get the necessary support that in digital marketing that would equip you with everything you will need to compete and grow in a thriving market place? At SocialPulsar, one of the best digital marketing agencies in India, we have all the answers for you; and an array of exclusive services that provides multi-channel retail, travel and financial services, the best practice advises to foster exponential growth. 

Why Go Digital? 

Many recent studies conducted in the sector approves the fact that customers are showing an increasing reliance on online platforms to make their purchases. They are no longer tied into the traditional ways of shopping that include touch, feel and assess. They trust the online world to deliver quickly and adhere to high quality. For example, online reviews are the main source of information for the modern-day customer. No matter how well a brand advertises, if the customer reviews are negative in e-com sites, then most of the customers end up not preferring that product. 

An enhanced brand image powered by social media is another way. It is important for a business to ensure that its page and posts don’t receive negative comments and ratings, which will in turn influence the customer to walk away from the product. 

This is where teams like SocialPulsar can be of great help. Our targeted digital marketing activities ensure that your business always stays on top of the chart and customer preferences. How do we do it? Here we go. 

A Winning Strategy

What drives SocialPulsar forward is our unyielding commitment to perfection in the things that we do. Our strategies are designed in line with the best of digital marketing practices that enable even smaller businesses to compete with the big names. Tapping the full potential of the established social media platforms, we have grown on to become one of the best social media marketing agencies in India, helping a handful of clients achieve their business goals. 

 

Have a look at the unique and structured toolkit we employ to help businesses plan, manage and optimize their digital marketing activities. 

Plan

Careful planning is the key. Our multichannel retail solutions ensure everything is perfect, well in advance. 

Reach

We employ various techniques that would help you attain the reach among your customers, both through paid promotions and organic growth. 

Act

Through a detailed retargeting plan, we ensure that a good number of browsers would actually end up as buyers. 

Convert

We go that extra mile in working our best to convert inquiries into a sale. 

Engage

Through our unique social media strategies, we constantly help you engage with your customers and win their advocacy, which would, in turn, lead to new customers. 

 

So if you’re looking out for that right digital marketing partner who understands both you and the business well, then do drop an mail to us or call soon.