In the era of online marketing, PPC becomes one of the pivotal and proven strategies for triumphing online advertising. Over it has evolved and become a quintessential advertising channel in successfully promoting business online. Being the best Google Ads Agency in Kerala – SocialPulsar is known for its extensive industry experience in curating and running campaigns. With the proven track record of increasing the ROI of online advertising campaigns, we are preferred by brands across the globe.


In the light of understanding that every brand is unique, our professional team takes time to understand the dynamics of your business model that enables us to create unique strategies for your PPC campaigns. No matter whether you own a small or global business, we understand the importance of creating the right marketing strategies for you. With highly focused keyword research and targeting, we offer the most cost-effective solutions to drive more traffic to your website and also take your brand to the customers who are specifically searching for what you are offering. 

Needless to say, we are the Google AdWords Company in Kerala just what you are looking forward to handling your operations with responsibility. Being a renowned paid search marketing company, we always strive to provide performance-driven marketing solutions for any business size. Delivering high ROI, better keyword targeting, effective PPC campaigns, lead generation, and improved sales conversions are among the few reasons that make us the best AdWords Company in India for your brand.

What is PPC Management?

Pay Per Click Management is a dedicated process that monitors and manages the paid google ad expenditure of the business. The framework works where the advertisers are entitled to pay a sum of money for every click that the search engine manages to deliver for the website. It’s a mastered action where we buy website visits to promote our brand rather than earning organic visits. This can be done by an e-merchant or a vendor himself, but in the case of relying on a top PPC company in Kerala, you will have dedicated specialists who get the job done on the behalf of the brand.

How does the best PPC management companies in Kerala work?

With the increase in digital devices like smartphones and people becoming more and more tech-savvy, brands need to have a digital presence like never before. Having a physical mortar store for your business cannot survive the ongoing wave of business marketing. A typical PPC management process will involve various interconnected steps.

  • Keyword analysis: Discovering and targeting specific keywords and search queries being entered by likely leads for a company.
  • Channel strategy: Google AdWords, Bing Ads, Affiliate Networks, and paid social media placements are some of the channels to consider for PPC marketing.
  • Monitoring: Monitoring search term reports closely to learn which keywords/queries are most often used, to focus their buys on the most common searches.
  • Evaluating: Keeping an eye on overall ROI and using that as a guideline to dictate the amount paid and scope of ad buys.
  • Competitive Analysis: Keeping an eye on tactics and strategies utilized by competitors is key and time-consuming.
  • Negative Match: Optimizing Ad spend by filtering out users who match a category that makes them unlikely to convert.
  • A/B Testing: Conducting split testing for optimizing PPC ROI. Text, graphics, and other display variables can be used interchangeably to find the most effective method.

Who should hire PPC Management Services?

There are several characteristics that makes a business in need of professional PPC management services. You are in need of PPC management services,

  • If your enterprise is relatively new to online marketing
  • If your enterprise doesn’t have an in house marketing team
  • If you are a small scale enterprise, which does not possess the bandwidth to oversee PPC
  • If you cannot afford an expensive database or software and are looking for optimal PPC
social media marketing company in Kochi, Kerala, India

Why you need a PPC Management Service?

A successful PPC management can generate more profit than any other online marketing strategy. Moreover, it will reach out to the customer at the right juncture of time when they need your service or products. The major benefits of a PPC company in Kerala are:

  • Generate fast and measurable results
  • It doesn’t rely on SEO or Google Algorithm changes
  • It reached the right audience much fast
  • It takes advantage of momentarily business opportunities
  • Makes brand familiar with the particular demography of the audience
  • Rich functionality and reporting features