What is local SEO?
Local SEO marketing is one of the important facets of digital marketing. It is highly relevant in the modern-day search process and impacts on a larger scale for businesses. The intention of local SEO is to promote your website’s visibility on location-based searches that come with certain geo qualifiers, where Google picks up geolocation and filters out search result. It helps a business to promote their products and services to local customers at the right time where they need them. Local SEO is quite different from what is followed for standard SEO process and most of them can be achieved through smart local SEO tools.
What is local search?
According to Google, around 46% of searches have local intent. There is a major difference between a local SEO result and a standard SEO result. Imagine you are using a question or long-tail phrases for a search like “How to fix a broken glass?”. A website with good SEO strength will secure better rankings for the query. But what if someone is searching for “Plumbers near me” or “best plumber in (area)”. Here you are having a situation where the purchase intent is more strong and plus, you need a local solution for the query. In this query, Google needs to come up with local quality results and for that business needs to roll out a different strategy.
What is Local SERPs?
The business listings that appear for the search will be filtered by search engines with local intent. The results of local SEO will be different from standard SEO results, where the results will have an address, contact, reviews, maps, ratings, photos and much more. Every data that is shown in the local pack comes from the “Google My Business Profile”, which is a major slice of local SEO marketing.
What is Google My Business?
Google My Business is a business profile page on Google. The business information detailed here is vital as it supplies data to a variety of places like a local park and Google map results mostly in the top right corner of your screen. The main objective of the concept is to feed all the basic information to the user in a quick glance. There is a Knowledge Panel, where it will showcase valuable business information that establishes the business in detail for the user. However, it’s important to note that not all information is entered by the business owner itself. Certain attributes like reviews, photos, etc are almost entirely listed by consumers, which means you need to be careful with the user experience of your business. In case of any changes, the business owner needs to update the information frequently. This will set your GMB profile updated so that your audience can reach out to you easily and effectively.