When you hire SocialPulsar, you would get the best in terms of everything. Our local marketing services are highly effective strategies that broadcast your brand to an indigenous audience segment, who is more likely to be receptive to the product/services offered by you. Established in India we are a dynamic local marketing company striving to deliver the best to our patrons across the globe. Our team of local SEO experts has the expertise to help your brand soar above the rest in no time.
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Local SEO marketing is one of the important facets of digital marketing. It is highly relevant in the modern-day search process and impacts on a larger scale for businesses. The intention of local SEO is to promote your website’s visibility on location-based searches that come with certain geo qualifiers, where Google picks up geolocation and filters out search result. It helps a business to promote their products and services to local customers at the right time where they need them. Local SEO is quite different from what is followed for standard SEO process and most of them can be achieved through smart local SEO tools.
According to Google, around 46% of searches have local intent. There is a major difference between a local SEO result and a standard SEO result. Imagine you are using a question or long-tail phrases for a search like “How to fix a broken glass?”. A website with good SEO strength will secure better rankings for the query. But what if someone is searching for “Plumbers near me” or “best plumber in (area)”. Here you are having a situation where the purchase intent is more strong and plus, you need a local solution for the query. In this query, Google needs to come up with local quality results and for that business needs to roll out a different strategy.
The business listings that appear for the search will be filtered by search engines with local intent. The results of local SEO will be different from standard SEO results, where the results will have an address, contact, reviews, maps, ratings, photos and much more. Every data that is shown in the local pack comes from the “Google My Business Profile”, which is a major slice of local SEO marketing.
Google My Business is a business profile page on Google. The business information detailed here is vital as it supplies data to a variety of places like a local park and Google map results mostly in the top right corner of your screen. The main objective of the concept is to feed all the basic information to the user in a quick glance. There is a Knowledge Panel, where it will showcase valuable business information that establishes the business in detail for the user. However, it’s important to note that not all information is entered by the business owner itself. Certain attributes like reviews, photos, etc are almost entirely listed by consumers, which means you need to be careful with the user experience of your business. In case of any changes, the business owner needs to update the information frequently. This will set your GMB profile updated so that your audience can reach out to you easily and effectively.
A citation is a place where you keep your business NAPW information – Name, Address, Phone Number, Website URL, where it appears as an online directory or business listings website. This is one of the major aspects of the local SEO, where you are showing up to the audience at the right place, right time. If you fail to secure the spot, then your business will feel the heat of your competitors. There are basically two types of citations – structured and unstructured. Now in order to rank well enough in the local search, you need to focus on three different aspects.