Social Media Expert

Social Media Expert to monitor our social media initiatives and implement successful marketing practices(Immediate joinees required).

Responsibilities and Duties

• Analyze user engagement (e.g. click-through and bounce rates)
• Report on web traffic from all social media
• Build and support SEO strategies, including optimizing keywords in content marketing projects
• Identify habits of our online customers and suggest ways to reach a broader audience
• Maintain a cohesive strategy across all platforms to increase our brand awareness
• Coordinate with theSocial Media Manager and the Marketing department to design advertising campaigns
• Ensure timely responses to customers and followers’ queries and comments
• Advise other employees on their social media activity (e.g. how to respond to comments and questions by customers and what to share on personal or company accounts)
• Research how emerging social networks and features can benefit our company
• Update our social media company policy, when necessary

Qualifications/Experience needed

• Proven working experience (2 to 3yrs) in social media marketing or as a digital media specialist
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Adequate knowledge of web design, web development, CROand SEO
• Knowledge of online marketing and good understanding of major marketing channels
• Positive attitude, detail and customer oriented with good multitasking and organisational ability
• Fluency in English
• BS in Communications, Marketing, Business, New Media or Public Relations

Benefits

• Previous work experience as a Social Media Expert ,Social Media Coordinatoror similar role
• Hands-on experience with social media platforms and digital marketing campaigns
• In-depth understanding of SEO, keyword research and Google Analytics
• Experience with social media management tools, like Buffer and Hootsuite
• Familiarity with online content (experience with WordPress and content management systems is preferred)
• Ability to identify target audience preferences and trends
• Excellent communication skills
• Time management and multitasking skills
• BSc in Marketing, Communications or related field
• Additional qualifications in digital technologies or social media management is a plus