Marketing Automation Expert

Posted 5 months ago

Job responsibilities

  • Manage and execute marketing automation campaigns.
  • Platforms we support include:¬†Marketo, Adobe Campaign, Salesforce Marketing Cloud,Sharpspring
  • Execute implementations and integrations.
  • Deliver global campaigns, as a member of a cross-platform team.
  • Review client requirements, design marketing automation campaigns and deliver analytics.
  • Manage client projects, including client-facing meetings

Requirements

  • Automation: define the strategy and implement processes for marketing campaigns, including nurturing, scoring and qualification.
  • Asset management: Create resources such as emails and landing pages and forms.
  • Analytics: manage dashboards and reports.
  • System management: perform audits of marketing automation instances and document MA systems.
  • Databases: manage email deliverability and data configurations.
  • Implementations: design client systems, in conjunction with practice leader and project manager.
  • Integrations: connect the marketing automation instances with CRM systems, WCM systems, and related digital marketing tools and systems.
  • Client management: mentor junior members of the marketing automation practice: manage meetings with clients and ensure client satisfaction through high-quality customer experience
  • Content Writing skill

Job Features

Job CategoryDigital Marketing

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