Email Marketing Expert (2- 3 yrs)

Posted 5 months ago

An Email Marketing specialist is required to oversee all aspects of email marketing campaigns, including market research, content creation, and the dissemination of copy. He/She should also be required to collaborate with coworkers across departments to ensure maximum uptake of offerings.

  Job Description 

  • Conducting market research to better comprehend prevailing consumer behaviors.
  • Reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs.
  • Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clientele.
  • Creating well-written copy that is free from mistakes.
  • Collaborating with Graphic Designers to improve the appearance layout of outputs.
  • Maintaining a database of customers who have opted to receive our correspondence.
  • Distributing emails through the use of automation software
  • Monitoring and reporting on the utility of each campaign

Requirements

  • Degree in Marketing Management, Advertising, Communications, or similar.
  • Prior knowledge in Marketing Automation
  • Proven experience creating high-impact, unique marketing campaigns.
  • Prior database management experience, preferably in a similar role.
  • Familiarity with pertinent automation and performance evaluation software.
  • Excellent project management skills specific to marketing.
  • Outstanding copywriting and copyediting abilities.
  • Ability to harness collaboration to produce well-crafted content.
  • Drive, ingenuity, and gumption.
  • Willingness to work extended hours to ensure that projects are completed, as needed.

Job Features

Job CategoryDigital Marketing

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