SocialPulsar

Job responsibilities

• Manage and execute marketing automation campaigns.
• Platforms we support include: Marketo, Adobe Campaign, Salesforce Marketing Cloud,Sharpspring
• Execute implementations and integrations.
• Deliver global campaigns, as a member of a cross-platform team.
• Review client requirements, design marketing automation campaigns and deliver analytics.
• Manage client projects, including client-facing meetings

Requirements

• Automation: define the strategy and implement processes for marketing campaigns, including nurturing, scoring and qualification.
• Asset management: Create resources such as emails and landing pages and forms.
• Analytics: manage dashboards and reports.
• System management: perform audits of marketing automation instances and document MA systems.
• Databases: manage email deliverability and data configurations.
• Implementations: design client systems, in conjunction with practice leader and project manager.
• Integrations: connect the marketing automation instances with CRM systems, WCM systems, and related digital marketing tools and systems.
• Client management: mentor junior members of the marketing automation practice: manage meetings with clients and ensure client satisfaction through high-quality customer experience
• Content Writing skill

An Email Marketing specialist is required to oversee all aspects of email marketing campaigns, including market research, content creation, and the dissemination of copy. He/She should also be required to collaborate with coworkers across departments to ensure maximum uptake of offerings.

  Job Description 

• Conducting market research to better comprehend prevailing consumer behaviors.
• Reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs.
• Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clientele.
• Creating well-written copy that is free from mistakes.
• Collaborating with Graphic Designers to improve the appearance layout of outputs.
• Maintaining a database of customers who have opted to receive our correspondence.
• Distributing emails through the use of automation software
• Monitoring and reporting on the utility of each campaign

Requirements

• Degree in Marketing Management, Advertising, Communications, or similar.
• Prior knowledge in Marketing Automation
• Proven experience creating high-impact, unique marketing campaigns.
• Prior database management experience, preferably in a similar role.
• Familiarity with pertinent automation and performance evaluation software.
• Excellent project management skills specific to marketing.
• Outstanding copywriting and copyediting abilities.
• Ability to harness collaboration to produce well-crafted content.
• Drive, ingenuity, and gumption.
• Willingness to work extended hours to ensure that projects are completed, as needed.

The PPC Analyst or Paid Search Analyst is responsible for administering and helping in the management of Pay Per Click marketing strategies for clients.

Job Description

• Perform and generate reports for PPC, daily account management of pay per click accounts on Google AdWords, Yahoo, Bing and all the other different search platforms for clients with different platforms
• Monitor and evaluate search performance and search results across the major search channels
• Research and undergo test partnerships with new PPC vendors to expand our outreach as well as lower our cost-per-acquisition(CPA)
• Assist in the monitoring and maintenance of impression share, keyword bids, quality score, account daily and monthly budget caps and also other important metrics
• Proactively make strategic PPC campaign recommendations
• Monitor and administer reports, web analytics dashboards, and key reporting tools, and optimize key areas of importance to match up with client goals
• Manage and maintain updates for large keyword lists
• Craft lead generation and landing pages form for our content to distribute through relevant paid programs
• Keep pace with PPC industry and search engine trends and developments
• Provide creative ad copies as well as suggestions and interesting ad templates
• Understand client’s website in the management of Display network placement lists on Ad Networks such as Adwords, Bing and through other advertising platforms
• Support the generation of new PPC campaigns, ad, ad groups and accounts and in the aid of creating new paid search advertising initiatives
• Provide recommendations and execute strategies for display network, campaign structuring, targeting, keyword opportunities, and other facets of paid search in accordance with client goals
• Work closely with the other team members on advertising to meet client goals
• Communication to team and management on project development, timelines, and results
• Utilize data modeling and bid management tools to maximize the effectiveness of PPC campaigns
• Generate daily, weekly and monthly client reporting for all those major metrics such as revenue tracking, goals tracking, and other paid search initiatives

Qualifications/ Experience required

• 1 – 2 years  experience in Search Engine Marketing (SEM) and Paid Search (PPC).
• Proficiency in MS Excel, PowerPoint, and Word.
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
• Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing).
•  Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals.
• AdWords / Bing certification a plus.
• BS/BA degree preferred.

Responsibilities:

• Reviewing and analyzing website for areas that can be improved and optimized.
• Preparing detailed strategy reports & strong understanding of Excel.
• Identifying powerful keywords to drive the most valuable traffic.
• Filling websites and other content with effective keywords.
• Developing and implementing link building strategies.
• Analyzing keywords and SEO techniques used by competitors.
• Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines.
• Compiling and presenting SEO guidelines

Key requirement

• Prior 3 yr experience in SEO, Content Growth and Content Marketing.
• Working knowledge of best search engine optimization practices.
• Outstanding ability to think creatively, strategically , and identify and resolve problems.
• Good hand on knowledge of On Page and Off Page activities.
• Excellent verbal and written communication skill.
• Ability to work within a team and independently.
• Familiarization Google analytics, Webmasters, Ahrefs and all other relevant tools.
• Experience with website optimization tools.
• Strong organizational, time management, and analytical skills

Responsibilities and Duties

• Meet clients and do demo
• Build contacts with potential clients to create new business opportunities
• Make cold calls for new business leads
• Identifying new sales leads
• Maintaining fruitful relationships with existing customers

• Any degree or Bachelor’s degree (or equivalent qualification) in Computer Science, Computer Technology or Information Technology MBA in Sales & Marketing- Intern/ Trainee
• Good interpersonal and communication skills to communicate domestically & globally
• Self starter and motivated Individual.

Required Experience and Qualifications

• Possess excellent communication skills
• Must possess strong customer service skills
• Excellent written and verbal communication
• Must have good negotiation skills