What is a “brand”?
The definition of brand seems quite familiar to us, but surprisingly most of us misunderstood it. Does brand defines as a company’s logo, its name, or colours? Or is it the way the business identity is defined in the market? Apparently every business professional knows that brand comes the foremost of all in digital marketing, but only a few among them can clarify what exactly is meant by it.
Branding is referred as the labeling of a product or service with the purpose of indicating that the product or service belongs to a particular company. Take Guiness for an example. In 1876, they implemented the trademark symbol the harp. They believed that labeling their beers with a trademark symbol will build more trust and recognition around their products and services. As we speak today, branding still dominates the marketing peripherals, however, the concept has evolved to become more vibrant and multifaceted. A brand today requires to convey a personality that resonates with the audience in a synchronized way. They play a crucial part in the whole journey of the brand – from manufacturing a product to marketing it via offline and online mediums till its packaging and delivery. When you avail the service of a top digital marketing company Kochi, our motto is to define your esteemed brand identify – from what you are, what you do, level of expertise you offer, what are the pain points you address and adds more value to your reputation.
What is brand marketing?
Brand marketing promotes the products and services of the brand to the audience. The objective of brand marketing is to promote the brand identity, values, goals, etc across all channels of communication with the prospective audience. Brand is the bridge between the products/services and your potential audience. Brand marketing is curated based on short term and long term goals that will successfully impact the business growth and generates better ROI.
The importance of developing strategic and consistent brand equity
Brand equity is quintessential for building and nurturing an organization’s reputation, trust, value and market penetration. It is essential parameters in determining brand value. Why world’s favourite sports obsessions like Nike and Adidas have commanding reach compared to other sports franchises? Because these brands are established, maintains consistency and trustworthiness. Moreover, having proper brand equity enables them to raise the bar in terms of product and service prices so that they can generate seamless revenue growth as well.
How to build brand strategy that aligns with your business?
How long would you wish to run your business? Definitely all the business plans wish to succeed to progress ahead for generations. So it is important to frame a strategy that is timelessly applicable for long term growth or revenue. Hence your brand marketing strategies should have consistency, long term vision and address the target audience with better communication of the emotions. Let’s take a short glimpse at how exactly you can achieve better brand strategy that boosts the business growth.
Vision – What would you like your business to be known for? What are the major attributes of your business that would differentiate your brand in the market?
Audience – Have you identified your potential audience, whose pain points need to be addressed? Have you made proper understanding of the demographics you are targeting?
Consistency – Have you figured out your brand tone, visual aesthetics and messaging tone of your brand?