Why Microblogging matters?
Many of us are familiar with microblogging. Even if you deny it, you are part of it. Millions of people around the world are actively engaged in microblogging. Not many know that even the social media status and updates that we use are part of microblogging. Social media and microblogging has been seriously juxtaposed that they are hard to be separated. And for the same reason, it is highly effective in terms of digital marketing objectives. Everything assumed a new dimension with the arrival of Twitter, which is one popular microblogging platforms of the date.
Microblogging sites including social media platforms comes with the same underlying principle – to broadcast short and concise messages that outlines an event precisely to a selective audience, connections or followers. Microblogging has restructured itself with rich media experiences delivered by images, videos, GIF’s etc. Microbloggings delivers rich content through snippets that delivers highly shareable content. In the era of instant gratification, microblogging effectively delivers valuable business information through quick snippets.
How microblogging facelifted the News cycle?
Twitter has literally blew up the way news cycle by delivering snippets along with appropriate images, videos and GIF’s. A study conducted in 2017 by Science found that small number of stories published by a handful of small publications become the spotlight of public discussions. The survey revealed a 63% percent surge in Twitter’s weekly traffic against the typical daily traffic on any other mediums on the same subject.
Twitter has been the first choice of people to check breaking news. People can easily locate the updates from the shareable snippet contents and retweet them to populate the news easily. According to a survey conducted by Pew Research Center, around 67 percent of Americans agree that they receive information regarding news from social media. The survey has listed out the share of users who gathered news from each platform.
- Twitter: 74% (of users)
- Facebook: 68%
- Reddit: 68%
- Tumblr: 39%
- YouTube: 32%
- Snapchat: 29%
- Instagram: 27%
- LinkedIn: 23%
- WhatsApp: 23%
Here are other important findings of the survey;
- Around 45 percent of Americans turn to Facebook as a source of news more than any other microblogging or social networking platform.
- Around 26 percent of US adults say that they get news from two or more platforms.
- Even reporters are turning to Twitter to monitor their beats 24/7 and users on Twitter are credited with major breaking news from celebrity deaths to natural calamities.
Hence it is evident that microblogging has not just a platform to hold onto events and happenings. It has become more instrumental in addressing the way information has been consumed in the society. Users today are widely engaged with microblogging platforms with quotes, giveaways, contests, and information about upcoming events. Hence microblogging has evolved as one of the promising arsenals of the top SEO agency in Kerala