What is Banner Ads?
In the most simple definition, a banner is an online advertising format. Banner ads are also popularly known as display advertising because of its typical visual elements. The basic purpose of banner ads are to promote the brand across the host website, social media platforms and various landing pages. It is basically an advertisement displayed on the web page which comprises of image (.jpg, png, .gif) or multimedia files (Flash or HTML files).
A static banner ad can be a simple image with various design elements. Upon clicking them, a user is directed to the targeted host page. There are animated banners which are delivered by an ad server. The obvious purpose of both these categories is to engage the audience and persuade the user to click on it. With the advent of technology, there are various types of programmatically generated displays or sequential visual that adds more motion elements to the banners.
How does a Banner Ad Work?
Banner ads prime motive is to bring traffic to the website, specially curated landing pages or social media platforms. Relying on banner ads have various benefits on brand advertising. They are,
By relying on banner ads brands can grow their brand awareness among audience. There are various strategies like brand recalling, exclusive brand style sheets, alignment, logo placements, style charts, and much more to be followed to strike the right tone for your brand creatives.
Banner ads initiates a lot of brand interactions, which makes it one of the lead generation engines for a brand. All kinds of paid ad promotions like Pay per click ads, Google display ads, remarketing ads, native ads and social media ads rely on banners to get qualified leads.
Why is Banner Advertising Effective?
One major advantage of online advertising over the traditional medium is its measuring capability. Display ads operate on the basis of click through rates (CTR) – which is calculated by dividing by the number of users who clicked the ad and the number of times the ad is being displayed (impressions). For instance, if a display ad is stated to have a CTR of 5 percent, then it implies that out of 100 impressions, the display ad was clicked 5 times. The higher the CTR the more the effectiveness of the banner ad. Getting in touch with any reputed banner advertising company in Kerala will get you professional advice regarding all the facets of display ads.
How to Create Banners for Advertising?
Design a banner ads requires a lot of proficiency. Just like any profession, designing display ads are also a work of art. However, today several tools and softwares are available like Bannersnack, which helps in getting the job done even without coding skills. Here are some of the essential answers you need to filter out to before designing a banner ad.
- Evaluate your target audience and figure out what you want from them.
- Identify the value proposition
- What is the desired size of the banner ad?
- What kind of fonts and styles matches your purpose?
- Get clear idea on brand colours and quality photos to be used for ideating the ad.
How to Advertise the Banner?
Once the display ad is created, you need to find space to publish your ad online. Choosing an ideal networking site can help them secure space on the internet. Some of the popular platforms for advertising are Google Ads, iab, Aol Advertising, Right Media, BuyAds.com, OpenX etc. However, each of these platforms has predefined standards, which should be matched while a display ad is created. Getting in touch with the best banner advertising company in Kerala can keep all your woes away and give you the most effective display ads for all purposes.