It often happens that you do not have a big enough budget for marketing your website or blogs. It may also be that you have just started out on your business and you are not sure whether it will work at this stage.

However, any person with an online business would want to make it more visible. Read on to find out as to how you can market your ware without spending any money.

#1: Reach out for social media

If you do not have the money to hire social media management services, then this is something you can do on your own. You can post ads for your business on Facebook and other social media platforms. However, be careful not to get booked for spamming. It is also true that going for paid ads on Facebook can get you a number of customers. It is important to know the demographic that you are reaching out through social media. This will help you to structure your marketing strategy in a better fashion.

#2: Content Marketing

To market your website you may want to hire the best social media marketing services in India to provide good content that will make your website tick. Having engaging content is the best way to hold your audience. If you do not have the money for it and if you are not an expert writer, you would surely have knowledge about your own business. This is the best place to start. According to studies, online businesses that frequently publish good quality blogs relevant to their product are able to increase their lead generation figures by over 67 percent.

#3: Bringing in Referrals

Another good idea that goes a long way on collecting customers by not spending money is to encourage your existing customers to bring in referrals. You could perhaps offer them rewards for doing the same. It is a simple technique which is still very effective.

#4: Get guest bloggers on your website

This is yet another powerful tool that will help to bring in more interested people to follow your website and eventually become your clients. This may take more time than simply hiring social media optimization services and getting them to manage your content. However, you can get your customers in without spending money. That in itself is a major advantage.

#5: Combine marketing campaigns and link-building activities

Link-building is a slow activity and takes time to show up with results. You can speed this part of your work by combining it with marketing campaigns that you are currently running. If you want product reviews you can look out for bloggers that already do these types of reviews. If you give them an attractive enough incentive to give a review for your product or service, it might end up pushing you to higher search rankings and more recommendations.

For the most competitive social media optimization rates, get in touch with us at www.socialpulsar.in

Social media channels should form part of the digital marketing strategies employed by businesses as they present opportunities for interacting with customers, taking into account their desires and the behaviors they exhibit when seeking information, entertainment, and solutions for pain points. Therefore, a holistic approach to integrating social media into your digital marketing efforts enables you to engage more meaningfully with your target audience and community, drive traffic, and deliver amazing customer experiences. Here are a few ways to you can implement the integration:

Ensure Consistency In Design Elements and Branding

The social media channels that you are part of can be considered as extensions of your brand and website. People searching for some information or services often end up on their social media platform. Prospective clients searching for products/services similar to what you offer could come across your YouTube Channel or Facebook Page prior to visiting your website. People also perform localized searches for products and services within social channels.

When they discover you online, it is important that your social profile has the same look and feel as your website. Similarly, they should get the feeling of consistency when they click through posts or ads that link to your website. This is very important for keeping them focused on your brand.

Another key aspect to be ensured is that your website and social media profiles should be made mobile-friendly. This is to ensure that profile pictures, images, and posts, are displayed in the same fashion on desktop computers and mobile devices.

Ensuring consistency is definitely not an easy task. Only a reputable digital marketing agency in Kochi will be able to handle this for your business in the locality.

Use Social Media To Amplify Your Content

When it comes to content marketing, you should develop a strategy that enables your social channels to amplify your messages. Content that is created for the purpose of sharing always garners more engagement. You should always use relevant, high-quality, and eye-catching images in the blogs and follow naturally engaging content formats such as infographics, quizzes, and videos. An experienced social media management company in India like www.socialpulsar.in will be able to help you in this regard.

Create High-Quality Video Content

If you have not been incorporating video content, it is high time that you did it. Many brands are creating video content as it enables them to quickly and easily convey complex aspects in an entertaining way. Videos are more appealing to human senses. In addition, video content performs better on social media. You can make use of online video in countless ways to achieve your business objectives.

Again, this is easier said than done. The services of a reliable social media marketing agency are crucial when it comes to deploying video content in your social media channels and achieving desired results.

If you are a business owner in Kerala, the landing pages on your website will provide you with your bread and butter. However, this is possible only if the visitors coming to the landing pages convert and become your customers. You need to ensure that your landing pages are converting visitors into customers if you want to improve the bottom line of your business in 2019. Read on to know more about creating high-converting landing pages. However, if you cannot handle it yourself, seek the help of a reputed social media marketing agency in Kerala.

Reduce the Attention Ratio

It is the ratio between the many things that visitors can do on your landing pages to what you actually want them to do. Typically, it should be 1:1. This means that the visitors should be able to do only the one thing that is expected of them. Everything else – links, buttons, or offers – merely distracts them. Most landing pages, in general, have 50 to 100 different things that are vying for the visitors’ attention.

Use Intelligent, Interactive, and Intuitive Forms

One of the main reasons as to why conversions fail to happen is the forms. They need to be designed properly. They should be intelligent, interactive, and intuitive. You can make use of tools like Leadformly to create well-designed lead capture forms. If you are not conversant with using the tool, you can work either with an AdWords PPC management company or a digital marketing agency in Kochi who are experts in website development.  

If you need more information in this regard, please visit www.socialpulsar.in.

There are more than 4 billion mobile users around the world and approximately 50 percent of all the web page views are through mobile devices. This indicates a definite change in consumer behaviour. More people visit business websites on their mobile phones than ever before. As such, optimization of your website for mobile devices is essential if you want your business to be ranked higher in search result pages. A reputed SEO company in Kerala will be able to help you out in this regard.

Google’s Mobile-First Indexing

In March this year, Google announced its plan to roll out mobile-first indexing. This is the search engine’s latest effort to make sites more mobile friendly based on user behaviour. Traditionally, Google indexed based on the websites’ usage on desktop computers. Google is rolling out mobile-first indexing because of the increased usage of smartphones for searching content on the Internet. As this includes the usage of social media networks as well, the services of a social media management company Kerala will be of utmost importance in keeping your customers engaged all the time.

How Mobile-First Indexing works.

Earlier on, Google first crawled a website’s desktop version. If the site’s mobile version was available, then it boosted its search rankings. Further, Google made use of both for determining the rankings of the mobile and desktop versions.

In the case of the mobile-first indexing system, Google would crawl the mobile version first. In the event of non-availability of the mobile version of the website, search rankings would be determined based on the desktop version of the site. It is important to note here that a website’s desktop version does not become obsolete at all. However, the mobile version of the website is the deciding factor in determining search ranking.

Marketing has risen to a new level with advancements in the digital medium.  Marketing seems to be so void without digital marketing services and without it, the brand is losing a connection with its customers. Evidently, we all know that the number of social media accounts is piling up by each passing day. Therefore, the brand needs to be sure of what kind of digital marketing tactics it needs to apply to effectively gain attention from the customers.

Several digital marketing agency in Kochi is now trying to lead and assist many startups and various establishments to grow their business. In this article, one of the leading marketing agency explains how business plans can be made in the digital medium.

Today’s world is highly competitive and brands are trying all the ways to penetrate and conquer the market. So, if you are trying to make a mark in the existing market scenario then, you need to know how to plan your business.

If your digital marketing plan, right from the foundation is weak then in no countable time, you would be devastated to ground. Every digital marketing campaign is backed with a strong strategy and a rooted foundation.

Almost everyone conducts online research before buying or getting any service every day. So if the brand isn’t taking an effort in churning out this flow of customers, then you are leaving money on the table, ignored. It should be understood that how people actually find the brand isn’t a matter, what matters is how the brand attracts the audience. Having a well planned digital marketing plan is the first and the most important step towards getting exposure, creating an online reputation and increasing sales.

The first and the foremost question you need to answer is, what is your brand and why someone needs to chose your brand? This self -knowledge and clear idea about your brand gives you the ability to apply the correct digital marketing tactics. What makes your product or service unique or different? How does it vary from all the other service providers or brand? The differentiating factor should be reflected in the marketing plan. People always look for something unique, a reason for why to relay on a particular brand. You need to give the answer for why the customer needs your brand more than others.

You need to figure out your target audience, if you haven’t, then do some market research on how you are going to serve your customers. Spend time studying how your competitors offer products and services. Make the plans slow, taking time, it will yield results in the long run.

You also need to embrace the fact that not everyone would be interested in your product and service. So it’s important to understand your tangible audience and work for it. This will help you maintain the right resource in working and manage time effectively other than wasting your brand’s resources on something that won’t yield results.

For example, when you create an explainer video or write contents in a blog, you know who is your audience and try to connect with them. On watching or reading a content it should feel like the content is exclusively made for him/her.

While researching your audience, you are looking for the following:

  1. Why they need your service or product
  2. How they decide to finalize on  brand
  3. The influence factors.

These can be acquired by:

Web analytics data

Email and web-based surveys

Blog post comments

When you know your audience, things get clear and easy.  And knowing which digital platform or channel can attribute to your customer growth,  you are on track.

Pay-per-click or PPC [Google Ads, Bing Ads, etc]

Social media [Facebook, Twitter, etc]

Blogging [WordPress, Medium, etc]

Search Engine Optimization [Google, Bing, etc]

Display Networks [Google Display Network, Facebook Audience Network, etc]

In today’s digital marketing world, there is n number of tools with which each of your website performance metrics can be evaluated. Whatever be your business, be that a product or service, in order to know the profit or how your company turns over, it’s important that you define your key performance metrics. It’s also specific that you regularly measure your goals by, for example,  when you check the traffic of your content, you need to see how the fluctuations in the traffic numbers are affecting your conversion rate. You can see what time, which days, how much hits you receive for your website which will help you plan the digital marketing strategy.

In order to know the game and win in this digital marketing court, you need to get the most of a campaign, reporting on targets, goals, and KPIs on a consistent basis. By analyzing this, you can tweak goals that are not working for you and focus on those that are getting results.

On a concluding note, we like to add that creating a strong social marketing plan starts with knowing your brand and clearly understanding its goals. With many available resources, you can leverage the brand growth by knowing what works for you and what not. Which is the exact reason why you need to spread and firm the roots and execute the growth plan well.