A social media marketing strategy encompasses just about everything you intend to do for your business using social media. Every action, even a reply to a comment, should be planned for the total outcome to be positive. If your strategy is specific, then it is likely to be more effective with better outcomes. Do not go for a marketing plan that is difficult to measure. If you are a business owner in Kerala, you can get in touch with the best PPC management company in Kochi to suggest and design a social media marketing plan for you.

Any social media plan to bring success to your online presence would be along these lines.

#1: Set social media goals that are in alignment with your business goals

Firstly, establish goals that you want to reach. However, they should be measurable and attainable. Set a deadline date for completion. This will help you reach the results that you want. It is vital that you track the right kind of metrics that reflect the true sentiments. Some metrics can lead you in the wrong direction. Metrics such as leads generated, conversion rate, etc., are important.

#2: Get to know your audience up close

Get to know everything you can about your audience. What they want to see on their social media is important business knowledge for you. This will provide a more defined idea as to what you have to offer to them. Never make assumptions as you may lose out on a large number of prospective customers. Social media analytics gives a lot of information about the audience that looks up your social media posts. This will help you target your ads to a better group at the best times.

The best social media management company in Kerala will help you get your pulse on this aspect and help you reach your business goals.

#3: Know your competition as well

Your competitors are also using social media marketing for sure. Many a time it is possible to learn useful social media strategy from them. You will also learn as to what is expected from you in the industry/niche that you are in. You can learn as to which social networking media are underexploited and direct your campaign effectively.

#4: Conduct regular social media audits

Get your digital marketing agency in Kochi to conduct regular social media audits and keep you informed of the same. In addition to giving you a clear idea about your accomplishments, you can also get your grip on what is not working for you, what networks your target audience use, and how good is your presence on social media when compared to that of your competitor’s. This information is invaluable to you and helps you to move forward closer to your goals.

Lead generation is the most important goal of any company in Kerala that wants to increase its sales. According to 61 percent of marketers, their top challenge last year was lead generation. Cold calling is not practical anymore, search engine marketing is too expensive for small and medium businesses, and the effectiveness of online advertising is on the decline.

As they are confronted with too much advertising, consumers have shut ads out. They are closing down pop-up ads even without looking at them and deleting spam emails. They are even installing AdBlockers. As such, the three main lead generation channels available to marketers are social media marketing, content marketing, and email marketing. In this post, we will discuss social media marketing. The four main techniques you can employ are:

Look for users that are looking for products similar to what you offer

People turn to social networks when looking for specific products or solutions online. This is because there are billions of active users on social media and someone will know something about a good product/service in any niche. Moreover, the online audience is considered to be trustworthy as users forge online communities these days. To find people who are looking for products/services similar to yours, you need to use a quality social network monitoring tool. It is, therefore, best that you consult with the best social media marketing company in Kerala in order to effectively identify your customers.

Find users who are not happy with your competitors

Another option for generating leads is finding competitors’ customers who are unhappy. In order to find this sort of customers, you may have to set up alerts using your social media tool. You may set up alerts for multiple competitors and gather mentions about them. If the tool you are using offers sentiment analysis, it is a good idea to sort the mentions about competitors by sentiment. Then, look at the negative mentions and choose the users you want to reach across to. In order to succeed in your endeavor, it is highly recommended that you identify a reliable digital marketing company in Kochi to partner with.

Take the Help of Influencers

Influencer marketing has seen tremendous growth in recent times. In fact, searches on Google for influencer marketing have grown by 1,500 percent over the past three years. Most of it has happened on social media networks. Typically, influencer marketing can be employed for boosting awareness about your brand. However, it can be used successfully for social media marketing as well, provided you do it right by choosing the right influencers. That’s why you need to seek the support of the company that provides the best SEO services in Kochi.

Become a Member of Niche-related Chats

Find people who think like you. As a marketer, you need to find chat forums that involve your niche using a social media monitoring tool. Once you identify such forums, join them and participate in discussions. Start conversations, provide some tips and post links to some helpful content. Mention about your product when the timing is right.

Though digital marketing has gained a lot of fame and popularity in the recent times, one question to be answered is whether you as the business owner have realized that it is future of your business as well. The business owner is a happy and relieved man if the business breaks even. However, a lot of things are different when the business is growing and thriving. This gives an even better feeling to the business owner for sure.

When we look at the factors that help a business to thrive, one of the most significant in the current times is digital marketing. There are many digital marketing companies in Kerala today. That should tell you something. Advertising any business using online strategies is of great importance today.

What is Digital Marketing

Any marketing activity that involves the Internet or any electronic device is digital marketing. Social media marketing, SEO and content marketing are all examples. Most of the people today spend a lot of time online. Moreover, youngsters spend a lot of time on social media platforms. This is why much of the online marketing is directed towards building brands through different social media.

Any business owner should be in touch with the best social media marketing companies that would able to put their online marketing strategies in place. This is one way in which a business owner can take advantage of the growing Internet usage.

Statistics point out that over 57% of companies derived customers from blogs, 62% from LinkedIn, 52% from Facebook, and 4% from Twitter. This is evidence enough of the growing popularity of digital marketing.

Most people are known to spend close to 30 minutes a day on Facebook. Social media optimization services would be able to advise business owners the prime time when they would have to advertise through Facebook. Ultimately, it turns out that businesses of today cannot survive easily without digital marketing. It is imperative for business growth.

Why Digital Marketing is Good

In the first place, for digital marketing unlike traditional marketing, you would only need a solid strategy. You do not need a building or sales staff. Businesses with a small capital outlay can compete in the big wide marketplace along with the giants.

Digital marketing efforts cost less than traditional marketing. It saves a lot of time and requires minimum personnel to make it happen. Thus it is very cost-effective. Billboards need not be rented out and the only tool you need is a laptop with a reliable Internet connection. Ultimately the cost-per-lead (CPL) is much less.

Endnote

Using digital marketing, advertising is almost free and data is shown to more traffic at a lower cost. With people using more of the Internet and social media, digital marketing is here to stay. It is important for every business to jump into the digital bandwagon at the earliest.

It is surprising to note that many small businesses have still not realized the fact that social media platforms could help them reach across to their audiences. A new survey carried out by Visual Objects, a website that showcases the portfolios of the world’s top creative firms, showed that more than 33 percent of small businesses do not have social media accounts. However, some small business owners, approximately 22percent, are planning to invest in social media networks in the future, according to the survey.

Visual Objects’ survey which covered 529 companies also suggested that social media is a versatile tool, but it is unlikely to be the best tool for all small business through 63 percent of them are making use of social media accounts to increase their brands’ reach. The small businesses that have social media accounts believe that it presents an authenticity to their brand and that it is an affordable investment even though they have fewer resources and staff members.

If you are a small business owner in Kerala and do not have a social media account, it is highly recommended that you consult with social media management agency to decide whether it would be helpful for your business or not. This is because social media channels along with software management tools have the potential to help small businesses employ customized strategies to achieve their specific business goals.

Small Businesses are using images in their social media content, but experts opine that videos would be more helpful.

Nearly one-third of small businesses are sharing images/infographics through their accounts on social platforms. However, experts in the field are of the opinion that videos would help improve social media engagement.

Of all the small businesses that were contacted as part of the survey, only 16 percent said that they posted videos more frequently than other content. Actually, videos can be easily repurposed and are helpful because platform algorithms prefer them. A video can be used to create a post and screenshots can be placed on Instagram.

Experts agree that small businesses should post images and infographics on social media, but videos will provide the engagement metrics that small businesses are looking for: Almost one-quarter of small businesses (24%) track social media success through likes, shares, and comments.

Small businesses opt for in-house social media management

More than 50 percent of the small business owners manage their own social media accounts through in-house resources. Further, 37percent make use of social media software for overseeing accounts on many channels. For better outcomes for your small business, it is highly recommended that you work with a reputed social media marketing company Kerala.

Digital marketing and content marketing are common terms heard often today. However, modern marketing is still in the process of evolution. Businesses of today use content and product stories to woo and engage their audience online. Digital and content marketing strategies often intermingle and sometimes it is difficult to spot the differences between these two. Let us see what each actually is.

Digital Marketing

This involves a gamut of activities that include websites, blogging, SEM, SEO, email marketing, etc., among others. Digital marketing is the name used for all the activities that are used to create awareness of the product or service. A digital marketing company in Cochin, for example, can be approached by a company to help them increase their customer base.

Content marketing

Content marketing is a subset of digital marketing but it actually refers to the many types of content that are used to reach out to different kinds of audience. The different types of content that are currently used in content marketing are articles, graphics, social media posts, and videos among others.

Evolving a Strategy Together – Social Media Marketer and Content Marketer

The digital marketing head would assign content marketer to evolve a content marketing strategy to help customers in a specific space. The content marketer would probably write interesting and suitable blogs so as to promote engagement with the audience. The next promotional strategy would be one with social media marketing in mind.

The digital marketing head would next engage a social media marketing company in Kochi that would devise a content calendar and make the posts on different popular social media at those times when the audience was online. The duty of the social media marketer would be to understand which content did well and which did not.

The content marketer that actually created the content would tweak it with advice from social media marketing so that the result is favorable.

Bringing in SEO

The digital marketer would also work with an expert in SEO to bring in a keyword strategy that would suit the budget of the client. They would together create an ad campaign that would include relevant and most popular keywords that would help to increase the traffic and thereby improve lead generation.

Clear Roles

Therefore it can be seen that the content marketer takes actions to create original content based on the client’s requirements, the social marketer puts in work to amplify the content that is so created so that it reaches wherever it has to and engages the audience, and the SEO expert creates a pay-per-click campaign. These activities are clearly independent of one another and require totally different skills.

If you have been promoting your content on different social media to boost the rankings, it may be surprising to know that some experts do not agree that this works. There is a relationship that exists. However, it is not obvious. Read on to find out how exactly you can improve your rankings on the basis and extent of your social presence.

Social Media – Is it an SEO Ranking Factor

Experts from social media marketing services in India would opine that social media does not directly contribute to the ranking, but there is a compacted relationship that exists between the two. This is confusing as there is ample evidence already that the number of likes to your social media post contributes to the level of ranking. When a website ranks higher, it has a better social media presence.

Social Media and SEO – The Connection

Whereas for the search engine Bing social shares and likes form a direct ranking factor, in the case of Google, their criteria are different. The fact that Google dominates US search queries (about 63%; Bing 24%) is also true. For Google, whereas social media share is not directly a ranking factor, I can serve to amplify other ranking factors that are important.

An expert SEO company in Kerala like Socialpulsar.in will tell you that while social media may not be a ranking factor for Google, it can amplify the ranking factors that Google DOES consider. Social media has been created for the purpose of mass sharing and is just about the best tool that can be used for the purpose. Therefore, its optimum use adds to the visibility of your brand. If more people end up sharing your content on social media, the chances that more people will link to your brand increase. Links, as you may already know, form a very significant SEO ranking factor.

How to Go about It

To get maximum SEO benefits for marketing your brand through social media, your social media presence needs to be optimized for maximizing the visibility. For this, you can engage the services of a reputed social media management company in Kerala.

The social media management services company would first optimize your social media profiles and feed consistent information all across all the social media platforms. They will ensure that your bio is relevant to your form of business. They will include a link to your website.

They would post updates regularly according to a pre-set schedule suitable to the social media platform. They would also be optimized for shareability which means they will have attractive headings and use stunning and eye-catching visuals explicitly request shares. They would use promotional videos to help you rank better.

Ultimately, for Google ranking to be high, it is the engagement rate that matters and not merely the presence of the brand in social media.

 

It is time you got to know the connected consumer in town. This refers to the set of people that are digitally well aware. Is your business ready for such a consumer? Let us find out.

Who is a Connected Consumer

If you are an online business owner in Kochi, it is time you got to know the connected consumer better. Otherwise called ‘Always on’, the people in these demographics belong to different age groups, not just the youngsters, having different education backgrounds and having different income levels as well. One common tether is that they are all pretty active on social media.

Successful digital marketing companies in Kochi would be well aware of this group and they would advise suitable marketing strategies. They are the ones who believe that social media are more trustworthy than advertising. They are the ones whose reviews other people that are going to buy a product usually look up to.

Advent of AI

When the connected consumer and AI are combined the net effect is more connectedness.  Mass personalization can happen, that is, they can connect directly with the end consumer. Adwords management services companies would do extra keyword research to create search campaigns and monitor them to reach out to these new connected consumers. Today’s connected consumers are hungry for information about the brand and they want it directly from the brand. So it is important for the business owners to tune the business in this direction.

Understand social posts better

It is vital for the business to understand the type of social posts that improve customer engagement. This would put the business in the midst of the connected customers. As a business owner, get in touch with the experts of social media marketing in Kerala (Socialpulsar.in) and get them to produce content that would get your connected customers talking to their friends that would most likely be connected customers. Many businesses of today are missing out on this precious connect.

Awareness about the customer journey

Rarely is the customer going to see your brand and immediately buy, especially so if they are connected customers. From awareness, customer move into research. Now the only thing that will hold the customer is brand-worthy content. Content that is aligned to the marketing message improves the trustworthiness. This can help you to move the prospective connected customer to the next stage.

Such steps may help to create a positive feeling in the connected customer. Only then do they feel more connected to the brand that they are probing about and may end up purchasing from the brand.

One of the most notable announcements made by Facebook in the recent past has been its intention of integrating Instagram, WhatsApp and Messenger so that it facilitates cross-communication between the users. This is a powerful move and an easy one because Facebook acquired WhatsApp in 2014 and Instagram in 2012. However, the company assured that the three social platforms would still remain distinct.

The work to facilitate this move is expected to take at least a year. However, listed below are a few things that a user should know about the integration, especially if you are a social media management company in Kerala.

#1: This move will spell convenience for the users of these social media

Integration of the three social platforms would make messaging more convenient, reliable and simple. Through the integration, the company is trying to pass on streamlined user experience in the case of cross-messaging. However, the messages will be private and encrypted end-to-end for the sake of security.

The demographic is likely to be more varied and this requires extra planning in terms of content. Even the ages groups may be different and digital marketing agencies would have to tackle Facebook users that fall into higher age groups as well.

#2: For businesses, it means much more

For businesses that have a strong presence in social media, it means reaching out to a much bigger audience when the messaging among the three are integrated. A digital marketing agency in Kochi like socialpulsar.in would be required to plan content and reach it out for a much bigger audience of its clients. With the largest numbers of WhatsApp users coming in from Europe, Asia and S. America, gathering a large audience may not be a problem any longer.

#3: Facebook is looking to increase its revenues big time with the integration

Facebook is looking to add exclusive features that users of the integrated platform would have to pay for. This is likely to bring in larger profits for Facebook which is crucial for the company’s survival and well-being.

#4: Role of chatbots is expected to increase exponentially

This is a great opportunity that has come in as a boon for marketers. The inclusion of Automated chat features contribute to the trends of today: AI, personalization, interactivity and automation. This translates to instant personalized customer service.  A single chat bot-building platform will help to reach out to diverse customers (of clients) across different populations.

#5: This could end up to be more engaging than email marketing

This is likely to enable social media marketing companies in Kerala to create a communication channel for their clients that is more engaging and friendly than email marketing. The open rates of the content in the integrated platform is expected to be 60 to 80 percent and open rates and click rates can be up to  8 times higher.

Facebook wants to build the best experience as far as messaging is concerned for the users of the three applications.

In India, the southernmost state of Kerala is fast becoming a force to be reckoned with as far as digital marketing is concerned. This could be attributed to the influence of the Infopark and the SmartCity. With the thrust given to the IT industry in Kerala, the digital marketing industry is only expected to register tremendous growth in the coming years.

Currently, the internet penetration in Kerala is nearly 37 percent and it is more than the national average. By 2025, this is expected to grow to the 50 to 55 percent level because of the rapid developments in the telecom sector. Kochi is the center of IT growth in Kerala and a committed digital marketing agency in Kochi will be in a better position to contribute and benefit from the developments in this sector.

Digital Marketing – Why Does It Make Sense

Traditional media such as radio, television, and print are referred to as push marketing channels. Digital marketing channels include blogs, email, mobiles, social networks, videos, and search engines. They are referred to as pull channels. The difference between the two channels is the way in which they get across to their potential customers.

As digital marketing employs online vehicles for marketing products and services, it is possible for them to micro-target customers. Gradually, the businesses in India are waking up to the fact that online marketing is big time aware and are increasing their budget allocations for digital marketing efforts to new heights. Digital advertising spends are expected to be much higher than media advertising in the coming years.

However, businesses need the support of experienced digital marketing or social media marketing consultant in order to take optimum advantage of the developments in this field.  

ROI Is What Matters

A properly targeted and measured digital marketing effort provides desired outcomes. None of the other forms of marketing allow marketers to precisely track leads and analyze their actions. Google Analytics makes it much easier for businesses to make decisions quickly and optimize marketing campaigns so as to achieve the highest ROIs. But then, businesses have to work with an experienced Google analytics consultant in order to derive meaningful outcomes.

Social Media Marketing

Social media assumes a lot of importance in today’s world as it enables better customer engagement. With more than 230 million users active on Facebook every month, it makes sense for companies to start their social media marketing efforts from there. Irrespective of their area of operation, all businesses have benefited from social media campaigns.

All these points towards just one thing. Digital marketing is all set to register tremendous growth in Kerala. Now, it is your turn to take the right decision and work with the best digital marketing service provider in Kochi to take your business to a higher level this year.