Facebook’s annual developer conference (F8) held in San Jose, California, provided a glimpse as regards the future of Instagram and Facebook. Facebook announced a complete revamp of its design and brand new features for Instagram. The social media giant also provided a peek into the long-term goals set for networks. Read on to know more as to how Facebook’s announcements will affect marketers.
New design for Facebook
CEO of Facebook Mark Zuckerberg unveiled a complete redesign of the desktop and mobile apps at F8. In addition to looking different, it provided a glimpse as to how the social network will function in the future.
Aesthetically, the updated desktop version of the app takes cues from the current mobile app. The buttons are bigger, there is a bar at the top and it offers quick access to various functions, and the Facebook stories section appears above the News Feed. A trustworthy digital marketing agency in Kerala will always strive to quickly familiarize itself with the changes.
However, the redesign is not limited to aesthetics alone. Facebook is being redesigned around groups. It puts communities at the center of everything by ensuring quick access from the left-hand sidebar and incorporating a ‘groups’ button at the top. Clicking on the button takes users to the ‘groups discovery screen’. Here users will be able to see recommended groups, the groups in which their friends are members, and a place for managing their groups. If you are not clear as to what they mean, check with a reliable social media management company Kerala.
The size of the News Feed is significantly reduced in the new design. This clearly shows that the social media giant’s transition to a platform that is more focused on more friends and family. Additionally, events are taking the center-stage in Facebook’s new design with the provision of an ‘events tab’ at the top in the desktop version.
What marketers can take from Facebook’s Redesign?
The redesign indicates that Facebook does not support brands in the future. Instead, it will focus more on helping friends, family, and groups in sharing meaningful content. This means that marketers should alter their social media marketing plans. Further, as organic reach has been trending downwards over the last year brands need to make branded groups before it gets too late.
Finally, the shift to groups-centric content forces brands and marketers to embrace ads on Facebook. Without ads, your posts will not be seen by many Facebook users. This means that you will have to work with a social media marketing agency Kerala when launching Facebook campaigns.