Youtube is one of the best entertaining and popular social media platform in the current scenario. Every passing hour, a large number of videos are uploaded to youtube and there are thousands of people who are online and watching these videos. By recognizing the craze and nature of the viewers, there are many YouTubers who create relevant videos that get engagements frequently in a large count. In this blog, we will discuss the Top  5 YouTubers in Kerala publishing attractive and diversified videos in their channels.

  • Karikku
  • M4 Tech
  • Village Food Channel
  • Tech Travel Eat by Sujith Bhakthan
  • Ratheesh R Menon

Karikku(Nikhil Prasad)

Karikku with 3.97 million subscribers leads as the top YouTuber in Kerala. Nikhil Prasad is the founder of this youtube channel. It was launched in 2017.

Karikku started their channel by uploading funny and entertaining videos regarding the life of the football fans during the world cup that occurred at that period. Later they came back with a web series, namely “thera para”  which showed the life of BTech graduates including humor and fun in it. It gained a large crowd including school and college students. Now they are publishing web series named “plus two-class”. 

Apart from other channels, their concepts, performance of the actors and its making makes it more popular than other YouTubers. The main actors in this channel are Anu K Aniyan (George), Sabareesh Sajjin (Lolan and his father), Anand Mathews (Shambhu) and Binoy John (Shibu).

M4 Tech(Geo Joseph)

M4 Tech is a popular youtube channel of Geo Joseph with 1.75 million followers. It is a famous channel that publishes tech videos and gadget reviews.

They publish relevant videos regarding technology and daily life. Praveen Joseph is his companion in the video creation for his Youtube channel. His videos are top ranking in the Youtube trending list when it is uploaded. His way of presentation and interesting topics are his specialties in video creation. Some of his videos are translated into tech videos from other languages in a simple and effective way.

Village Food Channel(Firoz Chuttipara)

Village Food Channel is a popular Youtube channel of Firoz Chuttipura, a normal human from Palakkad. It has 1.84 million subscribers. 

Videos of cooking a higher quantity of food items are the main content of his channel. He worked as a welder in Saudi Arabia during the years of 2012-2017 and during that period he experimented on foods and learned the recipes of his mother. After that, without having an early connection with cooking, he started this channel and reached out to thousands of people. A large quantity of food is made and it is also donated for charity purposes. He is also a simple human being who is active in many social works also. With the support of his friends and acquaintances, he is now growing as a successful Youtuber in Kerala

Tech Travel Eat by Sujith Bhakthan

Tech Travel Eat by Sujith Bhakthan is a popular Youtube channel in Kerala. It has 828k subscribers which include people who love travel vlogs, technology and food. Sujith Bhakthan is the founder of this channel.

He is a KSRTC bus lover and was the admin of the website, aanavandi which contained bus trip details. Then he began this channel and uploaded videos of his travel and it got higher attention from the young people. His recent video of the experience in the luxury ship is trending among the trip lovers. He is a good social being because he also posts videos on social media regarding some of the social issues that he felt during his travel diaries. He is a professional blogger who has an experience of 10 years in digital marketing.

Ratheesh R Menon

Ratheesh R Menon is a famous YouTuber with 812k subscribers for his youtube channel. Most of his videos are regarding technical areas which include reviews of certain products and clarifications on queries regarding technological features of mobile phones, cameras, and computers. He also has a Facebook page with 1 million followers.

Beno

Beno Benny

His passion is to leverage his skills and knowledge in different fields of digital marketing. He also writes blogs about the recent and trending articles in social media. By researching on the new marketing trends and updates, he is likely to get updated with it. Besides his profession, he is interested in spending time on different social media platforms.

5G is already the next big thing. The 5th Generation Mobile Network will for sure play a much larger role in the lives of people than the previous generations. The 5G mobile network is expected to interconnect people, machines, objects and devices to give life to a whole new level of opportunities. It will assure augmented levels of efficiency that will further improve user experiences and bring more industries connected. Multi-Gbps peak rates, ultra-low latency, extra-large capacity – there’s no doubt that something really very big is in store soon. 

 

1G came with an analog voice. 2G delivered a digital voice. 3G introduced mobile data. Then came 4G LTE that kick-started the revolution of mobile Internet. Now, with 5G in the line, where are we headed to? What significant changes will the world see with the ushering in of 5G? Let’s take a look. 

Innovative to the core

Needless to say, we haven’t experienced anything like 5G before. It will be a new kind of network experience. 5G will introduce a lot of innovations that will result in a big betterment of mobile broadband services. Mobile networks will be broadened to a great extent, so as to being able to support a variety of devices and services. The 5G network will go on to connect a lot of new industries and lead to significant improvements in performance, efficiency, and cost. Retail, transportation, education, entertainment – no matter what the industry is, 5G will for sure act as a technology of transformation. 

Some of the highlights can be summarised as: 

  • Mobile broadband will improve in a never-before manner. Apart from making Smartphones better, 5G will also result in experiences such as AR and VR with higher Uniform Data Rates, lower latency, and cost-per-bit. 
  • 5G will lead to the emergence of innovative services that would revolutionize industries ultra-reliable, low latency links. 
  • 5G will connect embedded sensors powered by the ability to scale down when it comes to data rates, power, and mobility.
  • 5G will also be equipped with the flexibility to support the services of the future.

The speed 

When it comes to speed, there’s no problem in determining that it will be faster than everything before. Peak data rates of up to 20 Gbps is what is expected. 5G will also assure more network capacity with its expansion into a new spectrum. It will enable more immediate responses and a better uniform user experience. 

Important 5G technologies 

There are some key technologies that make 5G different. They are: 

  • Scalable OFDM numerology along with 2n scaling of subcarrier spacing
  • TDD Sub-frame design that is dynamic, flexible and self-contained
  • LPDC channel coding that is highly advanced
  • State-of-the-art MIMO Antenna Technologies 
  • High-end spectrum sharing techniques

How it works

5G, just like its predecessor, will be OFDM-based and will follow more or less the same mobile networking principles. The new 5G NR interface will go on to improve OFDM in order to achieve a higher degree of flexibility. 

5G wi-fi 

5G is defined by the 3rd Generation Partnership Project (3GPP) and wi-fi, by IEEE. 

A 5G user will have the advantage of being able to easily use 5G, 4G and Wi-Fi. This is because 5G will interwork with 4G and Wi-Fi, enabling the user to be able to simultaneously be connected to 5G New Radio (NR), LTE or Wi-Fi. Just like Wi-Fi, 5G NR will also be designed for an unlicensed spectrum. This would allow more groups to get hold of 5G and get the best out of this brand-new technology that will soon go on to change the world in ways never imagined before. 

Get the best of 5G with SocialPulsar 

SocialPulsar is one of the best digital marketing company in Kerala, all set to offer you the very best of 5G experiences. Being one of the top social media marketing companies in India, we are all-equipped to embrace 5G and use the very best of it for the benefit of our clients. Faster load speeds, improved ad experiences, precise locations, AR & AI, B2B targeting capability – the perks offered by 5G is already inspiring the future innovations that SocialPulsar would bring its clients, efficiently. Moreover, 5G will enable SocialPulsar to: 

 

  • Create advertising that is complete and assures immediate impact 
  • Optimize ads to foster voice searches
  • Bring in newer opportunities for video ads
  • Create more interactive ads
  • Analyze the consumer consumption habits data to initiate direct engagement
  • Plan innovative business models to help gain more revenue
  • Embrace new ad formats and give the best pricing options

So to know more about SocialPulsar and our services, contact us soon. We will be more than happy to assist you. 

Twitter announced it has added emoji reactions feature to its direct messages. Following the footstep of Facebook, Twitter has also added text, media attachment for direct messages. To utilize them, clients will either need to drift over messages and snap the ” heart and plus symbol” on the web or double-tap a message on mobile. The recipients of the reaction as a text replay in the older version.

social media marketing

Research engineer Jane Mansion Wong is productive once it includes uncovering social media features before their dispatch. Found that twitter was trying DM responses a year ago and now it’s going to all clients on the web, iOS and, android. Twitter DM responses are like what you find on Facebook with laughing, stunned, dismal, heart and thumbs up choices. There’s likewise a fire new rather than an angry face twitter has introduced a thumbs down emoji. The client can fix the responses whenever so, all in all, they will be expelled from the message for all members you can tap on a response to see who posted it and all discussion participants get a notification at whatever point another response is included. You can even add responses to messages that have been sitting in your DMS for a considerable length of time. While some would contend that twitter ought to manage the trolls and bots populating the services, the responses feature will unquestionably be valuable for those messages. Twitter is late to this outgoing gathering. Opponent informing stages, for example, Apple iMessage and Facebook Messenger have had emoticon responses for quite a long time, while Twitter kept things moderately negligible and talk centered in its DM channel — shockingly (at any rate in the event that you esteem the administration as, above all else, a data organize).

So some may state Twitter getting on board with the emoticon response fleeting trend currently is additional proof it’s attempting to draw nearer to rivals like Facebook as a product.

In any case, provided that this is true, this change is, in any event, a moderately gradual one.

Twitter clients have likewise, obviously, consistently had the option to respond to an approaching DM by sending whatever emoticon or blend of emoticon they lean toward as a standard answer. Despite the fact that now apathetic thumbs have an easy route to act out — in so far as they’re down with Twitter’s selection of symbols.

In an FAQ about the new DM emoticon responses, Twitter takes note of that emoting well as a matter, of course, sends a warning to all discussion members “whenever another response is added to a message.” 

social media management

Modify your notification and DM settings as needs are.

You can just pick one response for every letter. Every symbol is shown under the message/media with a tally by it — to take into account bunch counts to be totted up.

NB: Clicking on another symbol will swap out the prior one — producing, er, more notification spam. What’s more, truly irritating individuals could continue flipping their response to create an ongoing emoticon spilling round of warning damnation (hello there development programmers!) with people they’ve been DMing, with the goal that’s another valid justification to secure your Twitter settings.

social media marketing company in Kochi

Clients despite everything running a more seasoned rendition of Twitter’s applications that don’t bolster message responses will see a standard book emoticon message per response sent (see example above). This kinda confusingly makes it appear as though the response sender has really preferring/flaring their own stuff. So even more motivation to not be malicious about emoji.

Concluding, Twitter is pouring somewhat more fuel on the informing fire. It has added a heart+ button to its immediate informing interface, which lets the client’s alternate way to spring up a menu of seven emoticon responses so they can rapidly communicate how they’re feeling about a missive.

Harikrishnan T.P

Harikrishnan.T.P

Digital Marketing is his passion and greatest strength. He likes to research on new marketing trends. He has an ability to think strategically.Besides his profession, He likes to play football and badminton.

    • On July 18th, 2019, the image-sharing app Instagram rolled out a new replacement that eliminated likes from posts as a component of a trial in which Instagram claims are being implemented.
      Instagram has already experimented with casting off likes in seven other countries. What we are hoping to do is depressurize Instagram a little bit, and make it a bit less of a competition,”.
    • Instagram boss Adam Mosseri informed Bloomberg after announcing the new take a look at a conference in San Francisco sponsored via Wired magazine.
    • When the test changed into the first run in Canada, Instagram chief Adam Mosseri stated the intention changed to minimize the strain of posting on-line with customers competing over the number of likes a post gets is a degree of achievement or reputation on Instagram. The variety of likes is also the manner to put a cost on a put up for the enterprise side of Instagram.
    • Influencers who get paid for the content material they showcase of their posts are measured via the number of likes their social media hobby draws.
    • Instagram stated the final week the check would make bigger to the U.S., but now it’s running everywhere to a small percentage of users in every country.
      Instagram tweets that comment to the test so far have been positive, however, it’s continuing to test because it’s this kind of fundamental alternate to the app.
    • Instagram desires its app to be a place people feel snug expressing themselves, and can focus on photos and films they share as opposed to how many likes they get, Users can nonetheless see who Liked their posts and a complete rely on the aid of tapping on the Likers list.
    • Viewers of a put up will handily see some names of mutual friends who Liked it.  They can tap via to view the Likers list but would need to manually depend on them.
      Instagram tells me it knows Like counts are crucial to many creators. it is actively working on ways that influencers can be in a position to communicate their price to partners.
Reshma

Reshma

Her passion is Digital marketing specialized in socialmedia marketing and writing blogs in English and Malayalam in all aspects of online marketing.She is interested in exploring the new trending ideas in social media platform and to use those for her enlightment in profession. Her dream is to be a vlogger and as a part of that she is likely to experiment with videos in tiktok and youtube.

It’s no secret that the foray of digital marketing has completely transformed the way people choose and buy products. In worldwide customers are showing an increasing inclination towards various e-commerce platforms to buy things, no matter what they need. This trend has been fuelling growth across all B2B and B2C transactional e-commerce sectors. The retail industry has benefited a great deal with the B2B transformation. Also, businesses are thinking about how they can stand to benefit from this growth.

 

That is why it is crucial that every trader needs to formulate effective digital marketing strategies. The question is how you can arrive at cutting-edge ideas that assure continued growth? How can you get the necessary support that in digital marketing that would equip you with everything you will need to compete and grow in a thriving market place? At SocialPulsar, one of the best digital marketing agencies in India, we have all the answers for you; and an array of exclusive services that provides multi-channel retail, travel and financial services, the best practice advises to foster exponential growth. 

Why Go Digital? 

Many recent studies conducted in the sector approves the fact that customers are showing an increasing reliance on online platforms to make their purchases. They are no longer tied into the traditional ways of shopping that include touch, feel and assess. They trust the online world to deliver quickly and adhere to high quality. For example, online reviews are the main source of information for the modern-day customer. No matter how well a brand advertises, if the customer reviews are negative in e-com sites, then most of the customers end up not preferring that product. 

An enhanced brand image powered by social media is another way. It is important for a business to ensure that its page and posts don’t receive negative comments and ratings, which will in turn influence the customer to walk away from the product. 

This is where teams like SocialPulsar can be of great help. Our targeted digital marketing activities ensure that your business always stays on top of the chart and customer preferences. How do we do it? Here we go. 

A Winning Strategy

What drives SocialPulsar forward is our unyielding commitment to perfection in the things that we do. Our strategies are designed in line with the best of digital marketing practices that enable even smaller businesses to compete with the big names. Tapping the full potential of the established social media platforms, we have grown on to become one of the best social media marketing agencies in India, helping a handful of clients achieve their business goals. 

 

Have a look at the unique and structured toolkit we employ to help businesses plan, manage and optimize their digital marketing activities. 

Plan

Careful planning is the key. Our multichannel retail solutions ensure everything is perfect, well in advance. 

Reach

We employ various techniques that would help you attain the reach among your customers, both through paid promotions and organic growth. 

Act

Through a detailed retargeting plan, we ensure that a good number of browsers would actually end up as buyers. 

Convert

We go that extra mile in working our best to convert inquiries into a sale. 

Engage

Through our unique social media strategies, we constantly help you engage with your customers and win their advocacy, which would, in turn, lead to new customers. 

 

So if you’re looking out for that right digital marketing partner who understands both you and the business well, then do drop an mail to us or call soon. 

Raising money for charity is fast-becoming one of the most important activities of social responsibility these days. With the tremendous opportunities and potential thrown open by the internet, digital marketing for charity is fast picking up across the world. People have found great success in making use of various digital marketing activities to reach out to people in every nook and corner of the world and make them donate to various social causes.

Know the tricks

No random marketing activities will help you attain the desired goals. What is required is a well-planned and executed marketing strategy. That is exactly what groups like SocialPulsar has been helping their clients with. One of the top Social Media Marketing Companies in India, SocialPulsar provides you with a range of digital marketing activities that are efficiently co-ordinated and smartly executed. Being one of the most sought after digital marketing agencies in India, you can rely on SocialPulsar to reap the ripest results online; that too in sync with the aspirations of the budget conscious charity marketer. If you are wondering how this can be achieved efficaciously, then here are some of the best activities involved. 

Building awareness through efficient SEO practises

There are thousands of online charity groups operating in the Digital world. For a potential donor, this is a confusing task. Which one is genuine, which is not? This dilemma mostly ends in the interested donator refrain from making his/her donation. This is where digital marketing can create a favourable influence. It helps you highlight your cause and make it stand out prominently. Efficient SEO practises can bring your cause to the top of search engine ranking so that in the very first search a potential donor would find you. This leads to trust and in turn, an act of donation. Also, with digital marketing, there’s no restriction as to how far your cause can go. You can practically reach out to every part of the world and increase your chances of getting donations. 

Get a great website 

A well-designed website can actually do wonders for your cause. The charity can detail out everything it stands for, the requirements in large and this way build the trust of a potential donator. The Site should use a good platform, have valuable content, be navigation-friendly, have call-to-action buttons and be Responsive so that a potential customer can access it from any device. 

Social Media – giant possibilities 

Living in the age of social media explosion, none of us will have any doubt regarding the mammoth potential that these platforms possess. They influence people deeply and virtually control the world to a great extent. That is why any digital marketing activity will need social media to boost its prospects. For charities in particular, Social Media offers huge possibilities to spread their message and engage with potential fundraisers and benefactors. We all know how hashtags trend on social media handles like Facebook and Twitter and bring the whole world interested in these topics. Many charities have benefited big from these movements. You can start conversations, build relationships, get corporate sponsorships – all by being in social media. However, it is important to know which handle would suit you the best and what marketing mix can fetch your the best. Again, this is where you need the help of a well-versed digital marketing partner with a proven track record like SocialPulsar. 

Mobile marketing – tap it right! 

Mobile technology is no longer the future. That is why the real future of charity lies hugely in mobile marketing. The foremost advantage offered by mobile marketing is that you get to engage with your audience instantly. Most searches happen these days from mobiles and huge chunk of internet activities of common people happen this way. That is why you need to be there and use it right. What could do even more help is the creation of a mobile app exclusively for your charity. 

 

So why wait? Get in touch soon to get your activity soaring. 

Authenticity has been attributed as the holy grail behind a brand’s marketing success. With the highly informed target audience on one side, brands need to convey authentic marketing content to connect successfully with the audience. People today can understand most of the gimmicks played by brands. While spreading content across various channels in terms of organic and paid promotions, brands must keep the authenticity. Show the real phase of the brand and be genuine while getting the brand messages into the news feeds of the audience. 

Why do brands need authenticity?

Social media is one of the most organic traffic generation channels. Social media interactions are more decisive factor than any conventional sales process in terms of revenue generation. They are more fruitful in terms of connecting to the brand audience and retaining brand loyalty. But on the darker side, any slightly misleading or confusing content is reaching the audience, they can instantly unfollow the brand and even raise reviews against the brand.

Social media is flooded with various levels of paid marketing campaigns like influencer marketing and celebrity endorsements. We are witnessing the struggle of celebrities to find the right way to connect with the audience. They are somehow faking the audience and keep them confused with the brand. Today’s highly informed customers are easily picking up these fishy campaigns, thereby making brands suffer serious outrage in the social media platform.

So how brands can show the authenticity of the brand and get into the minds of the audience? Here are some valuable tips from the best digital marketing company in Kochi to keep in mind while curating brand marketing strategies.

Transparency

Maintaining transparency is the thumb rule of any business. In a social media perspective, even if the business motto is to be completely transparent, a wrong or misleading marketing strategy can cause doubt in the audience. While curating any marketing content, brands should think from the customer side and evaluate whether their message will create a doubt in the audience. Transparency should be felt by the audience, rather than saying that the brand is true in its deeds. Fluffed up content is everywhere on the internet. The smarter audience will easily spot a brand being fate and judge them. Having partnered with a digital marketing platform for the best social media marketing services in Kerala can help you in developing smart strategies to engage the audience.

Honesty

As brands, we must keep dishonest far away from the marketing channels. Always spread honest information about your products and services. Engage them from the grass-root level by humanizing content. This will seamlessly develop brand loyalty and increases brand affinity. If you manufacture a product, tell how its made using engaging stories. Deliver honest customer experience while marketing your brand using an influencer. Post real unedited pictures and images so that prospective audience can feel more attached towards the brand.

Call to Action

We understand that the purpose of every marketing technique is to generate leads and convert sales. In the case of social media, there is no difference. However, never insist that all the online interactions should lead to a purchase. Give enough time for the audience to actually get attached to the brand and services slowly yet steadily. In the meantime, keep addressing their pain points and create the need within their mind. Engage them on different levels until they decide to take the final step – the purchase

Be Accountable

Mistakes are part of life. But when it comes to brand and marketing, it has a much larger potential. An unprecedented error in brand messaging, a failure of the campaign or a misspelled personalized message, a hint of bad luck can always surprise you. However, always have the presence and depth of mind to acknowledge that a mistake has occurred from your side. Whenever you come across a blunder in social media, immediately remove the offensive content and forget about the entire thing. At times you can play around with the event and make it into a funny way. People love fun and brand can utilize the behavioral aspect.

Facebook’s annual developer conference (F8) held in San Jose, California, provided a glimpse as regards the future of Instagram and Facebook. Facebook announced a complete revamp of its design and brand new features for Instagram. The social media giant also provided a peek into the long-term goals set for networks. Read on to know more as to how Facebook’s announcements will affect marketers.

New design for Facebook

CEO of Facebook Mark Zuckerberg unveiled a complete redesign of the desktop and mobile apps at F8. In addition to looking different, it provided a glimpse as to how the social network will function in the future.

Aesthetically, the updated desktop version of the app takes cues from the current mobile app. The buttons are bigger, there is a bar at the top and it offers quick access to various functions, and the Facebook stories section appears above the News Feed. A trustworthy digital marketing agency in Kerala will always strive to quickly familiarize itself with the changes.

 

However, the redesign is not limited to aesthetics alone. Facebook is being redesigned around groups. It puts communities at the center of everything by ensuring quick access from the left-hand sidebar and incorporating a ‘groups’ button at the top. Clicking on the button takes users to the ‘groups discovery screen’. Here users will be able to see recommended groups, the groups in which their friends are members, and a place for managing their groups. If you are not clear as to what they mean, check with a reliable social media management company Kerala.

 

The size of the News Feed is significantly reduced in the new design. This clearly shows that the social media giant’s transition to a platform that is more focused on more friends and family. Additionally, events are taking the center-stage in Facebook’s new design with the provision of an ‘events tab’ at the top in the desktop version.

What marketers can take from Facebook’s Redesign?

The redesign indicates that Facebook does not support brands in the future. Instead, it will focus more on helping friends, family, and groups in sharing meaningful content. This means that marketers should alter their social media marketing plans. Further, as organic reach has been trending downwards over the last year brands need to make branded groups before it gets too late.

 

Finally, the shift to groups-centric content forces brands and marketers to embrace ads on Facebook. Without ads, your posts will not be seen by many Facebook users. This means that you will have to work with a social media marketing agency Kerala when launching Facebook campaigns.

If you own a business in Kerala, what could prevent you from achieving your social media marketing goals is the lack of a clear Facebook ad Strategy. Placing ads without proper planning does not get you the desired results. A few of the best strategies that you can employ for your social media campaigns are as follows:

#1: Establish a Conversion Funnel

If you are focused on creating and running successful ad campaigns, then you must consider your target audience as separate groups of people that are in various stages of conversion. Actually, the conversion funnel signifies a different relationship with each target audience group. While some people buy from you straight away, some others would require proof that your products are good.

Typically, there are four stages to a conversion funnel. They are attraction, conversion, closure, and delight. The Facebook ad campaign strategies to be employed for each of these stages are different. It is, therefore, best that you consult with the best social media marketing agency Kerala in order to effectively run campaigns.

#2: Create Realistic Buyer Identities

Prior to starting to develop a Unique Value Proposition (UVP) for your Facebook ad campaigns, it is important for you to know as to who your customers really are. This is to say that you should have a clear idea as regards their pain points, location, interests, and purchase behaviors.

Also, you must relate your buyer persona with the behavior of a real person and not an abstract concept. It is important to have a clear understanding of the behavior of your target audience in order to not only match their expectations but also to use appropriate language when communicating with them.

If you do not have any clue as regards your ideal customers, it becomes difficult for you to target anyone through Facebook ad campaigns. The hours and money you spend on developing customers will be wasted. Therefore, it is important that you work in association with the best digital marketing company in Kerala.

#3: Audience Segmentation Is Helpful In Making Relevant Offers

It is now time to combine whatever was discussed in the first two sections. If you have identified the ideal customers for your business, you can consider them as prospects, people that are interested in your products/services, in the conversion funnel. In such a situation, remarketing is the best option for you to get on to the right track. Many brands have succeeded by applying the remarketing technique to various audience segments.

Audience Segmentation for Facebook Ads 

Ø  Lukewarm leads

Ø  Readers of your blogs

Ø  Engaged blog readers

Ø  Visitors to your landing page

Ø  People who abandoned the shopping cart

Ø  Repeat customers

As you can see, the advertising approach and offers should be different for the different stages of the conversion funnel. Segmentation is not an easy task and it is best done in consultation with a reliable SEO Company in Kerala.

Branding and marketing are interchangeably used many a time. However, there are minute differences that exist between the two. If you are a business owner, the digital marketing companies in Kerala that you partner with would know the differences.  

It is important to know the differences so that you can utilize them more effectively for your online campaigns to build your presence.

Branding – What it is?

Branding is about who you are and marketing is how you build awareness about yourself. Branding is more about the strategy whereas marketing is the actual way that you go about it. When it comes to branding it is vital that you answer many important questions. Some of them are:

 

  •         You core values and principles – what are they
  •         What is your mission statement going to be like
  •         What is your inspiration behind starting this venture
  •         What makes you different from others
  •         What is the culture in your organization
  •         How do you usually communicate, your style
  •         How do you want people to respond when they would hear your company’s name

 

These questions’ answers will bring clarity between branding and marketing. The more elaborate the answers, the more clarity that will come out of this. The branding will then be the basis for all marketing efforts for today and the future.

Marketing – What it is?

Marketing ultimately involves the tools that are used to deliver the essence of your brand to the audience. The tools change and so do marketing plans over a period. The marketing, at all times, are designed to support the brand’s core values. In these days of digital marketing, your business will have to tie up with a social media marketing agency in Kochi for suitable marketing campaigns.

Marketing is a mix of many media and may even consist of keywords as is popular today. Marketing is done via both online and offline methods. Some of the common methods used today are content marketing, SEO (any SEO agency in Kochi would help you with this), mobile marketing, radio and print campaigns, PPC marketing, etc., among others.

What Takes Priority – Branding or Marketing?

The answer is simple: branding comes first because that is about who you are in the first place. All the marketing comes in only after branding. The branding should be such that the clients keep coming back to you. Your integrity and trustworthiness are important here to build the brand’s reputation.

Branding also pertains to a commitment to the high quality of the products/services that you provide to your audience. This is an everyday task, building your brand. It is done by you. However, marketing may be outsourced to third parties with due discussions about the brand and how to attract your clientele.