Authenticity has been attributed as the holy grail behind a brand’s marketing success. With the highly informed target audience on one side, brands need to convey authentic marketing content to connect successfully with the audience. People today can understand most of the gimmicks played by brands. While spreading content across various channels in terms of organic and paid promotions, brands must keep the authenticity. Show the real phase of the brand and be genuine while getting the brand messages into the news feeds of the audience. 

Why do brands need authenticity?

Social media is one of the most organic traffic generation channels. Social media interactions are more decisive factor than any conventional sales process in terms of revenue generation. They are more fruitful in terms of connecting to the brand audience and retaining brand loyalty. But on the darker side, any slightly misleading or confusing content is reaching the audience, they can instantly unfollow the brand and even raise reviews against the brand.

Social media is flooded with various levels of paid marketing campaigns like influencer marketing and celebrity endorsements. We are witnessing the struggle of celebrities to find the right way to connect with the audience. They are somehow faking the audience and keep them confused with the brand. Today’s highly informed customers are easily picking up these fishy campaigns, thereby making brands suffer serious outrage in the social media platform.

So how brands can show the authenticity of the brand and get into the minds of the audience? Here are some valuable tips from the best digital marketing company in Kochi to keep in mind while curating brand marketing strategies.

Transparency

Maintaining transparency is the thumb rule of any business. In a social media perspective, even if the business motto is to be completely transparent, a wrong or misleading marketing strategy can cause doubt in the audience. While curating any marketing content, brands should think from the customer side and evaluate whether their message will create a doubt in the audience. Transparency should be felt by the audience, rather than saying that the brand is true in its deeds. Fluffed up content is everywhere on the internet. The smarter audience will easily spot a brand being fate and judge them. Having partnered with a digital marketing platform for the best social media marketing services in Kerala can help you in developing smart strategies to engage the audience.

Honesty

As brands, we must keep dishonest far away from the marketing channels. Always spread honest information about your products and services. Engage them from the grass-root level by humanizing content. This will seamlessly develop brand loyalty and increases brand affinity. If you manufacture a product, tell how its made using engaging stories. Deliver honest customer experience while marketing your brand using an influencer. Post real unedited pictures and images so that prospective audience can feel more attached towards the brand.

Call to Action

We understand that the purpose of every marketing technique is to generate leads and convert sales. In the case of social media, there is no difference. However, never insist that all the online interactions should lead to a purchase. Give enough time for the audience to actually get attached to the brand and services slowly yet steadily. In the meantime, keep addressing their pain points and create the need within their mind. Engage them on different levels until they decide to take the final step – the purchase

Be Accountable

Mistakes are part of life. But when it comes to brand and marketing, it has a much larger potential. An unprecedented error in brand messaging, a failure of the campaign or a misspelled personalized message, a hint of bad luck can always surprise you. However, always have the presence and depth of mind to acknowledge that a mistake has occurred from your side. Whenever you come across a blunder in social media, immediately remove the offensive content and forget about the entire thing. At times you can play around with the event and make it into a funny way. People love fun and brand can utilize the behavioral aspect.

Facebook’s annual developer conference (F8) held in San Jose, California, provided a glimpse as regards the future of Instagram and Facebook. Facebook announced a complete revamp of its design and brand new features for Instagram. The social media giant also provided a peek into the long-term goals set for networks. Read on to know more as to how Facebook’s announcements will affect marketers.

New design for Facebook

CEO of Facebook Mark Zuckerberg unveiled a complete redesign of the desktop and mobile apps at F8. In addition to looking different, it provided a glimpse as to how the social network will function in the future.

Aesthetically, the updated desktop version of the app takes cues from the current mobile app. The buttons are bigger, there is a bar at the top and it offers quick access to various functions, and the Facebook stories section appears above the News Feed. A trustworthy digital marketing agency in Kerala will always strive to quickly familiarize itself with the changes.

 

However, the redesign is not limited to aesthetics alone. Facebook is being redesigned around groups. It puts communities at the center of everything by ensuring quick access from the left-hand sidebar and incorporating a ‘groups’ button at the top. Clicking on the button takes users to the ‘groups discovery screen’. Here users will be able to see recommended groups, the groups in which their friends are members, and a place for managing their groups. If you are not clear as to what they mean, check with a reliable social media management company Kerala.

 

The size of the News Feed is significantly reduced in the new design. This clearly shows that the social media giant’s transition to a platform that is more focused on more friends and family. Additionally, events are taking the center-stage in Facebook’s new design with the provision of an ‘events tab’ at the top in the desktop version.

What marketers can take from Facebook’s Redesign?

The redesign indicates that Facebook does not support brands in the future. Instead, it will focus more on helping friends, family, and groups in sharing meaningful content. This means that marketers should alter their social media marketing plans. Further, as organic reach has been trending downwards over the last year brands need to make branded groups before it gets too late.

 

Finally, the shift to groups-centric content forces brands and marketers to embrace ads on Facebook. Without ads, your posts will not be seen by many Facebook users. This means that you will have to work with a social media marketing agency Kerala when launching Facebook campaigns.

If you own a business in Kerala, what could prevent you from achieving your social media marketing goals is the lack of a clear Facebook ad Strategy. Placing ads without proper planning does not get you the desired results. A few of the best strategies that you can employ for your social media campaigns are as follows:

#1: Establish a Conversion Funnel

If you are focused on creating and running successful ad campaigns, then you must consider your target audience as separate groups of people that are in various stages of conversion. Actually, the conversion funnel signifies a different relationship with each target audience group. While some people buy from you straight away, some others would require proof that your products are good.

Typically, there are four stages to a conversion funnel. They are attraction, conversion, closure, and delight. The Facebook ad campaign strategies to be employed for each of these stages are different. It is, therefore, best that you consult with the best social media marketing agency Kerala in order to effectively run campaigns.

#2: Create Realistic Buyer Identities

Prior to starting to develop a Unique Value Proposition (UVP) for your Facebook ad campaigns, it is important for you to know as to who your customers really are. This is to say that you should have a clear idea as regards their pain points, location, interests, and purchase behaviors.

Also, you must relate your buyer persona with the behavior of a real person and not an abstract concept. It is important to have a clear understanding of the behavior of your target audience in order to not only match their expectations but also to use appropriate language when communicating with them.

If you do not have any clue as regards your ideal customers, it becomes difficult for you to target anyone through Facebook ad campaigns. The hours and money you spend on developing customers will be wasted. Therefore, it is important that you work in association with the best digital marketing company in Kerala.

#3: Audience Segmentation Is Helpful In Making Relevant Offers

It is now time to combine whatever was discussed in the first two sections. If you have identified the ideal customers for your business, you can consider them as prospects, people that are interested in your products/services, in the conversion funnel. In such a situation, remarketing is the best option for you to get on to the right track. Many brands have succeeded by applying the remarketing technique to various audience segments.

Audience Segmentation for Facebook Ads 

Ø  Lukewarm leads

Ø  Readers of your blogs

Ø  Engaged blog readers

Ø  Visitors to your landing page

Ø  People who abandoned the shopping cart

Ø  Repeat customers

As you can see, the advertising approach and offers should be different for the different stages of the conversion funnel. Segmentation is not an easy task and it is best done in consultation with a reliable SEO Company in Kerala.

Branding and marketing are interchangeably used many a time. However, there are minute differences that exist between the two. If you are a business owner, the digital marketing companies in Kerala that you partner with would know the differences.  

It is important to know the differences so that you can utilize them more effectively for your online campaigns to build your presence.

Branding – What it is?

Branding is about who you are and marketing is how you build awareness about yourself. Branding is more about the strategy whereas marketing is the actual way that you go about it. When it comes to branding it is vital that you answer many important questions. Some of them are:

 

  •         You core values and principles – what are they
  •         What is your mission statement going to be like
  •         What is your inspiration behind starting this venture
  •         What makes you different from others
  •         What is the culture in your organization
  •         How do you usually communicate, your style
  •         How do you want people to respond when they would hear your company’s name

 

These questions’ answers will bring clarity between branding and marketing. The more elaborate the answers, the more clarity that will come out of this. The branding will then be the basis for all marketing efforts for today and the future.

Marketing – What it is?

Marketing ultimately involves the tools that are used to deliver the essence of your brand to the audience. The tools change and so do marketing plans over a period. The marketing, at all times, are designed to support the brand’s core values. In these days of digital marketing, your business will have to tie up with a social media marketing agency in Kochi for suitable marketing campaigns.

Marketing is a mix of many media and may even consist of keywords as is popular today. Marketing is done via both online and offline methods. Some of the common methods used today are content marketing, SEO (any SEO agency in Kochi would help you with this), mobile marketing, radio and print campaigns, PPC marketing, etc., among others.

What Takes Priority – Branding or Marketing?

The answer is simple: branding comes first because that is about who you are in the first place. All the marketing comes in only after branding. The branding should be such that the clients keep coming back to you. Your integrity and trustworthiness are important here to build the brand’s reputation.

Branding also pertains to a commitment to the high quality of the products/services that you provide to your audience. This is an everyday task, building your brand. It is done by you. However, marketing may be outsourced to third parties with due discussions about the brand and how to attract your clientele.

A social media marketing strategy encompasses just about everything you intend to do for your business using social media. Every action, even a reply to a comment, should be planned for the total outcome to be positive. If your strategy is specific, then it is likely to be more effective with better outcomes. Do not go for a marketing plan that is difficult to measure. If you are a business owner in Kerala, you can get in touch with the best PPC management company in Kochi to suggest and design a social media marketing plan for you.

Any social media plan to bring success to your online presence would be along these lines.

#1: Set social media goals that are in alignment with your business goals

Firstly, establish goals that you want to reach. However, they should be measurable and attainable. Set a deadline date for completion. This will help you reach the results that you want. It is vital that you track the right kind of metrics that reflect the true sentiments. Some metrics can lead you in the wrong direction. Metrics such as leads generated, conversion rate, etc., are important.

#2: Get to know your audience up close

Get to know everything you can about your audience. What they want to see on their social media is important business knowledge for you. This will provide a more defined idea as to what you have to offer to them. Never make assumptions as you may lose out on a large number of prospective customers. Social media analytics gives a lot of information about the audience that looks up your social media posts. This will help you target your ads to a better group at the best times.

The best social media management company in Kerala will help you get your pulse on this aspect and help you reach your business goals.

#3: Know your competition as well

Your competitors are also using social media marketing for sure. Many a time it is possible to learn useful social media strategy from them. You will also learn as to what is expected from you in the industry/niche that you are in. You can learn as to which social networking media are underexploited and direct your campaign effectively.

#4: Conduct regular social media audits

Get your digital marketing agency in Kochi to conduct regular social media audits and keep you informed of the same. In addition to giving you a clear idea about your accomplishments, you can also get your grip on what is not working for you, what networks your target audience use, and how good is your presence on social media when compared to that of your competitor’s. This information is invaluable to you and helps you to move forward closer to your goals.

Lead generation is the most important goal of any company in Kerala that wants to increase its sales. According to 61 percent of marketers, their top challenge last year was lead generation. Cold calling is not practical anymore, search engine marketing is too expensive for small and medium businesses, and the effectiveness of online advertising is on the decline.

As they are confronted with too much advertising, consumers have shut ads out. They are closing down pop-up ads even without looking at them and deleting spam emails. They are even installing AdBlockers. As such, the three main lead generation channels available to marketers are social media marketing, content marketing, and email marketing. In this post, we will discuss social media marketing. The four main techniques you can employ are:

Look for users that are looking for products similar to what you offer

People turn to social networks when looking for specific products or solutions online. This is because there are billions of active users on social media and someone will know something about a good product/service in any niche. Moreover, the online audience is considered to be trustworthy as users forge online communities these days. To find people who are looking for products/services similar to yours, you need to use a quality social network monitoring tool. It is, therefore, best that you consult with the best social media marketing company in Kerala in order to effectively identify your customers.

Find users who are not happy with your competitors

Another option for generating leads is finding competitors’ customers who are unhappy. In order to find this sort of customers, you may have to set up alerts using your social media tool. You may set up alerts for multiple competitors and gather mentions about them. If the tool you are using offers sentiment analysis, it is a good idea to sort the mentions about competitors by sentiment. Then, look at the negative mentions and choose the users you want to reach across to. In order to succeed in your endeavor, it is highly recommended that you identify a reliable digital marketing company in Kochi to partner with.

Take the Help of Influencers

Influencer marketing has seen tremendous growth in recent times. In fact, searches on Google for influencer marketing have grown by 1,500 percent over the past three years. Most of it has happened on social media networks. Typically, influencer marketing can be employed for boosting awareness about your brand. However, it can be used successfully for social media marketing as well, provided you do it right by choosing the right influencers. That’s why you need to seek the support of the company that provides the best SEO services in Kochi.

Become a Member of Niche-related Chats

Find people who think like you. As a marketer, you need to find chat forums that involve your niche using a social media monitoring tool. Once you identify such forums, join them and participate in discussions. Start conversations, provide some tips and post links to some helpful content. Mention about your product when the timing is right.

Though digital marketing has gained a lot of fame and popularity in the recent times, one question to be answered is whether you as the business owner have realized that it is future of your business as well. The business owner is a happy and relieved man if the business breaks even. However, a lot of things are different when the business is growing and thriving. This gives an even better feeling to the business owner for sure.

When we look at the factors that help a business to thrive, one of the most significant in the current times is digital marketing. There are many digital marketing companies in Kerala today. That should tell you something. Advertising any business using online strategies is of great importance today.

What is Digital Marketing

Any marketing activity that involves the Internet or any electronic device is digital marketing. Social media marketing, SEO and content marketing are all examples. Most of the people today spend a lot of time online. Moreover, youngsters spend a lot of time on social media platforms. This is why much of the online marketing is directed towards building brands through different social media.

Any business owner should be in touch with the best social media marketing companies that would able to put their online marketing strategies in place. This is one way in which a business owner can take advantage of the growing Internet usage.

Statistics point out that over 57% of companies derived customers from blogs, 62% from LinkedIn, 52% from Facebook, and 4% from Twitter. This is evidence enough of the growing popularity of digital marketing.

Most people are known to spend close to 30 minutes a day on Facebook. Social media optimization services would be able to advise business owners the prime time when they would have to advertise through Facebook. Ultimately, it turns out that businesses of today cannot survive easily without digital marketing. It is imperative for business growth.

Why Digital Marketing is Good

In the first place, for digital marketing unlike traditional marketing, you would only need a solid strategy. You do not need a building or sales staff. Businesses with a small capital outlay can compete in the big wide marketplace along with the giants.

Digital marketing efforts cost less than traditional marketing. It saves a lot of time and requires minimum personnel to make it happen. Thus it is very cost-effective. Billboards need not be rented out and the only tool you need is a laptop with a reliable Internet connection. Ultimately the cost-per-lead (CPL) is much less.

Endnote

Using digital marketing, advertising is almost free and data is shown to more traffic at a lower cost. With people using more of the Internet and social media, digital marketing is here to stay. It is important for every business to jump into the digital bandwagon at the earliest.

It is surprising to note that many small businesses have still not realized the fact that social media platforms could help them reach across to their audiences. A new survey carried out by Visual Objects, a website that showcases the portfolios of the world’s top creative firms, showed that more than 33 percent of small businesses do not have social media accounts. However, some small business owners, approximately 22percent, are planning to invest in social media networks in the future, according to the survey.

Visual Objects’ survey which covered 529 companies also suggested that social media is a versatile tool, but it is unlikely to be the best tool for all small business through 63 percent of them are making use of social media accounts to increase their brands’ reach. The small businesses that have social media accounts believe that it presents an authenticity to their brand and that it is an affordable investment even though they have fewer resources and staff members.

If you are a small business owner in Kerala and do not have a social media account, it is highly recommended that you consult with social media management agency to decide whether it would be helpful for your business or not. This is because social media channels along with software management tools have the potential to help small businesses employ customized strategies to achieve their specific business goals.

Small Businesses are using images in their social media content, but experts opine that videos would be more helpful.

Nearly one-third of small businesses are sharing images/infographics through their accounts on social platforms. However, experts in the field are of the opinion that videos would help improve social media engagement.

Of all the small businesses that were contacted as part of the survey, only 16 percent said that they posted videos more frequently than other content. Actually, videos can be easily repurposed and are helpful because platform algorithms prefer them. A video can be used to create a post and screenshots can be placed on Instagram.

Experts agree that small businesses should post images and infographics on social media, but videos will provide the engagement metrics that small businesses are looking for: Almost one-quarter of small businesses (24%) track social media success through likes, shares, and comments.

Small businesses opt for in-house social media management

More than 50 percent of the small business owners manage their own social media accounts through in-house resources. Further, 37percent make use of social media software for overseeing accounts on many channels. For better outcomes for your small business, it is highly recommended that you work with a reputed social media marketing company Kerala.

Digital marketing and content marketing are common terms heard often today. However, modern marketing is still in the process of evolution. Businesses of today use content and product stories to woo and engage their audience online. Digital and content marketing strategies often intermingle and sometimes it is difficult to spot the differences between these two. Let us see what each actually is.

Digital Marketing

This involves a gamut of activities that include websites, blogging, SEM, SEO, email marketing, etc., among others. Digital marketing is the name used for all the activities that are used to create awareness of the product or service. A digital marketing company in Cochin, for example, can be approached by a company to help them increase their customer base.

Content marketing

Content marketing is a subset of digital marketing but it actually refers to the many types of content that are used to reach out to different kinds of audience. The different types of content that are currently used in content marketing are articles, graphics, social media posts, and videos among others.

Evolving a Strategy Together – Social Media Marketer and Content Marketer

The digital marketing head would assign content marketer to evolve a content marketing strategy to help customers in a specific space. The content marketer would probably write interesting and suitable blogs so as to promote engagement with the audience. The next promotional strategy would be one with social media marketing in mind.

The digital marketing head would next engage a social media marketing company in Kochi that would devise a content calendar and make the posts on different popular social media at those times when the audience was online. The duty of the social media marketer would be to understand which content did well and which did not.

The content marketer that actually created the content would tweak it with advice from social media marketing so that the result is favorable.

Bringing in SEO

The digital marketer would also work with an expert in SEO to bring in a keyword strategy that would suit the budget of the client. They would together create an ad campaign that would include relevant and most popular keywords that would help to increase the traffic and thereby improve lead generation.

Clear Roles

Therefore it can be seen that the content marketer takes actions to create original content based on the client’s requirements, the social marketer puts in work to amplify the content that is so created so that it reaches wherever it has to and engages the audience, and the SEO expert creates a pay-per-click campaign. These activities are clearly independent of one another and require totally different skills.